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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Cookies on Braze - How are they used?
We have noticed that our CMP acceptance of cookies seems to be having some impact on our Content Cards and IAM showing to users. We are noticing a dip in people receiving these on both Web and Mobile however the users should fall into the segment to receive the marketing. Does Braze use cookies to delineate whether or not to show some marketing from particular channels on Web and Mobile?Braze SDK: Logged Out/In States & Push States
Hey Bonfire! How did your devs configure the Braze SDK behaviour for Logged Out users in cross-device states? There are some concerns at play here and looking to make a call that is future-proof but also not overly complex on handling edge cases. Context: - EU app - Cross-device app and (potentially edge-case) multi-user per device - Team leaning towards not manually updating Push Subscription status to Unsubscribed when users opt-out due to complexity in handling all edge cases and also not wanting to Unsubscribe someone from multiple devices when they only opted-out in one Outstanding question is when a user logs out whether it's best to: 1. Stop the SDK from running altogether to ensure the user is not being tracked by accident while logged out (thinking GDPR/Privacy compliance here); 2. De-register the push token, and re-register later upon new login; 3. Create an anonymous user (which will have the previous push tokens) and later merge the profiles upon new login --> I'm not sure this is possible since the external_id will already be assigned so it's not really anonymous. In short, what is the best practice to ensure that if Logged Out: - No Push Notifications are sent to the device - We can easily recognise and recover the push preference after a re-Login? ... while keeping the config. as simple as possible Thanks!multiple subscription group update
Adding subscription group to your email program is a great way to retain customers from on overall exit. Unfortunately adding the program starts all existing customer as unsubscribe. Luckily there is a webhook to switch them on, unfortunately I am only able to switch on ONE at a time. Has anyone attempted to switch multiple subscription group at a time?Figma to Braze HTML templates
Hello guys, I am trying to find a plugin or any 3rd party tool that can export from figma designs to the braze. There is this plugin called Emailify on figma which I can export the email design as HTML template directly to the email templates on braze via API. Now I am trying to apply this to landing pages and in-app messages. Anyone using custom html templates for these channels? if yes, can you please share your experience and maybe suggest a solution?
Automated Alerts for Zero Canvas Entries
Is there a way to automate alerts when a Canvas receives zero user entries or sends over a specific time period? This would help us proactively catch issues such as incorrect entry criteria, audience filters, or triggering problems—without relying on manual oversight.
SMS Message in Canvas, Intelligent Timing is not saving
I am currently working on setting up some new Canvases in braze and any time I add a new SMS message so far today and turn on intelligent timing, after saving the draft of the canvas it is removing the intelligent timing settings on the SMS messages. We have this set on other current active canvases with out any issues so wondering if anyone else is seeing this. Possibly a new bug? When reading the docs I don't see anything that would cause this setting to be removed when it is set.Retention and Lifecycle Manager at Too Good To Go
Help new users get started with Too Good To Go through meaningful communication along the user journey and turn them into lifelong brand advocates. More than one third of the food produced in the world is wasted. And that has a huge impact on the health of our planet, with 10% of greenhouse gas emissions coming from food waste! At Too Good To Go, we have an ambitious goal: To inspire and empower everyone to fight food waste together. We are the world's #1 app for fighting food waste. We work with thousands of restaurants and food retailers to make their surplus food available to local consumers. The magic of Too Good To Go has been expanding rapidly across Europe, the US, and Canada with over 483 million meals saved across 20 countries to date. We’re Proud Of What We’ve Achieved So Far, But Did We Mention The Issue Is Huge? We Are Expanding Our Team As We Speak. And That’s Where You Come In We’re looking for an exceptional Consumer Retention & Lifecycle Manager to join the Global Retention Team at Too Good To Go in Copenhagen. Your Mission As a Consumer Retention & Lifecycle Manager, you will take full ownership of CRM retention metrics within a dedicated funnel stage (e.g. onboarding and early adoption, repeat purchase, or reactivation and resurrection). Your work will directly influence how users experience our app, helping them move seamlessly through the journey and increasing long-term engagement. You will play a key role in building a coherent and engaging lifecycle experience across multiple funnel stages in close collaboration with other Consumer Retention Managers. Together, you will ensure that our automated communications form a unified and impactful journey that turns new users into loyal Too Good To Go advocates. Working closely with the Technical Lead, you will ensure the successful adoption of new CRM solutions within your funnel scope and provide input on future development needs to further unlock retention opportunities. You will also partner with Product Marketing to ensure new feature and product campaigns are flawlessly executed across CRM channels (email, in-app, push) and aligned to your funnel stage goals. The Consumer Retention Manager will be located in Copenhagen and reports directly to the Strategic Lead, Consumer Retention. Responsibilities Own CRM automations (email, push, in-app) from beginning to end (planning, execution, analysis, optimisation) for your funnel stage, communicating to +40mn users. Build and optimise lifecycle campaigns in close collaboration with other Consumer Retention Managers to create a seamless and coherent user journey across funnel stages. Drive retention by improving CRM automations for 20 countries, ensuring measurable impact on your funnel stage’s KPIs. Ensure adoption of new CRM solutions developed by the Technical Lead, and proactively voice requirements for future technical developments. Partner with Product Marketing to execute feature and product campaigns across CRM channels, tailored to your funnel stage. Plan, execute and analyse lifecycle optimisations through A/B and multivariate testing to continuously improve user engagement. Identify and test new touchpoints in the user journey that can be leveraged with CRM activities. Report campaign and funnel stage performance, synthesising takeaways for the Strategic Lead and wider leadership team. Ensure stellar representation of the brand across all CRM touchpoints. What We're Looking For Experience in CRM automation and user lifecycle marketing. Hands-on experience with a mobile engagement platform (e.g. Braze, Iterable, Clevertap, etc.). Experience working with product and tech teams to adopt and optimise automated CRM solutions. Strong understanding of testing frameworks (A/B and multivariate), reporting on results, and implementing learnings. Knowledge of personalisation tactics such as liquid logic/dynamic content. Previous experience in an app-based company preferred. Marketplace experience is a plus. Strong international mindset with solid business acumen. Proactive, adaptable, and comfortable in a fast-paced environment. Deep passion for food waste reduction and sustainability. Excellent written and verbal communication skills in English Our values We win together: Food waste is a big beast to fight. We believe in a #oneteam. We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. We keep it simple: Our ambitions are bold but our solutions are simple. We build a legacy: We’re proud of the change we’re driving. We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What We Have To Offer A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. Working alongside an international community of users, partners and 1,450+ colleagues across 19 countries that are on the same important mission. Personal and professional development opportunities in a fast-paced scale-up environment. An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment). Additional days off for significant life events CELEBRATE & SOCIALISE Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How To Apply We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know. Apply here: https://www.linkedin.com/jobs/view/4293946187/?alternateChannel=search&eBP=NON_CHARGEABLE_CHANNEL&trk=d_flagship3_search_srp_jobs&refId=opjdUnClxyJsAQrUd%2BKP%2BA%3D%3D&trackingId=kKA8du8kKRy7aGvGNZlcbw%3D%3DAssociate Director of Retention at Too Good To Go
About the job Imagine if there was something we could all change today that would reduce global warming by 10%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste over 40% of all the food produced in the world Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. Founded in 2016, we’ve saved over 497 million meals across 20 countries. We’re proud of what we’ve achieved so far and we’re just getting started. We’re looking for an multinationally experienced and exceptional Associate Director of Retention to lead the Global Retention Marketing Team at Too Good To Go. Your mission: As our Associate Director of Retention, you will own the global lifecycle marketing vision and strategy, driving user activation, engagement, retention, and reactivation across all segments and geographies. You’ll set the strategic direction for how we connect with users throughout their journey, ensuring that lifecycle marketing is a growth engine for the business. This role is both highly strategic and deeply cross-functional. You’ll partner with product, data, operations and other marketing teams to create seamless and personalised experiences, while leading a high-performing team to execute with excellence. You’ll be expected to bring commercial acumen, data-led decision making, and creative leadership to scale our marketing retention efforts globally. Responsibilities include: Evolve our global marketing retention strategy and infrastructure across B2C and B2B in order to maximise customer and supplier LTV. Own segmentation and personalisation strategies, ensuring global frameworks are scalable while flexible enough to adapt to local markets. Lead, inspire, and grow the marketing retention team, currently including five lifecycle managers and one CRM campaign manager across both B2C and B2B Translate company and marketing OKRs into clear quarterly project roadmaps with measurable goals and direct contribution to performance KPIs. Establish a strong test-and-learn culture, driving structured experimentation to continuously optimise lifecycle journeys and adhoc campaigns across both B2C and B2B. Partner with the Product and Data teams to ensure our martech and data infrastructure enables best-in-class personalisation and targeting. Champion CRM as a growth lever, ensuring lifecycle strategies are tied directly to commercial outcomes. Optimise global CRM adhoc campaign execution processes, balancing scalable global frameworks with market-level needs. Develop and maintain CRM playbooks and best practices, ensuring consistency and scalability of lifecycle initiatives. Review and continuously optimise retention measurement infrastructure, working closely with the data team to ensure tracking and analytics are robust, scalable, and aligned with strategic goals across both B2C and B2B. Act as the voice of retention marketing at the leadership level, influencing business strategy with data-driven insights and advocating for the customer across teams. Requirements: Fantastic proven track record in retention, lifecycle marketing or CRM. Preferably in a global or multi-market environment. Proven experience leading full-funnel CRM/ retention function. Relentlessly driven by data, thrives on dissecting performance metrics, spotting patterns and turning insights into experimentation hypotheses. Strong leadership experience, including managing multiple team members across different focus areas (e.g. lifecycle and campaign, B2C and B2C). Proven ability to design and scale segmentation-led lifecycle strategies that drive measurable outcomes. Excellent understanding of behavioral triggers, user journey design, and audience segmentation for targeting and personalisation. Highly collaborative mindset with experience working cross-functionally with product, data and operation teams. Skilled at balancing long-term strategy with short-term project delivery. Strong project manager with an ability to move quickly without dropping quality. Experience with Braze, Iterable, Clevertap, Salesforce or similar CRM platforms. Bonus: Experience from a similar role in a scale-up business environment. Our values We win together: Food waste is a big beast to fight. We believe in a #oneteam. We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. We keep it simple: Our ambitions are bold but our solutions are simple. We build a legacy: We’re proud of the change we’re driving. We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What we have to offer A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. Working alongside an international community of users, partners and 1,500+ colleagues across 20 countries that are on the same important mission. Personal and professional development opportunities in a fast-paced scale-up environment. An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment). Additional days off for significant life events CELEBRATE & SOCIALISE Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How to apply We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know. Apply here: https://www.linkedin.com/jobs/view/4305329361/?alternateChannel=search&trk=d_flagship3_company&refId=fVVOW%2FBgviCJOlu%2F2RO4oQ%3D%3D&trackingId=4Rw%2BnywdguDSpA7ab7juRA%3D%3D
