We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, and dispute resolution.
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BBB National Programs reposted this
The TeenAge Privacy Roadmap, developed by BBB National Programs’ Center for Industry Self-Regulation (CISR), is intended to help companies be “privacy by design, safety by design, trust by design,” according to Dona J. Fraser, SVP Privacy Initiatives, BBB National Programs. Read the full Bloomberg Law article (Paywall):: https://lnkd.in/eewgQUdF
Earlier this month, BBB National Programs was represented by Peter Marinello, VP Direct Selling Self-Regulatory Committee (DSSRC) at a Hot Topics in Advertising & Marketing Law event co-hosted with Foley & Lardner LLP. The discussion focused on influencer marketing, claim substantiation, and updates from the DSSRC. Hot Topics events provide National Partner law firms with a platform to spotlight their knowledge on current trends and “in the moment” issues facing in-house counsel professionals. Learn more here: https://lnkd.in/eYzkzWMm
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The Generative AI & Kids Risk Matrix is a set of realistic, actionable considerations and best practices to help companies identify and mitigate AI-related risks specific to children. A product of BBB National Programs' Children’s Advertising Review Unit (CARU) AI Working Group—now expanded under the Center for Industry Self-Regulation—the resource also includes a guide that equips parents and consumers with tools to understand potential harms and take informed, protective actions. Download the Risk Matrix and join the AI Working Group here: https://hubs.la/Q03PtwvJ0
Tomorrow, Dona J. Fraser will represent BBB National Programs at the Global CBPR Forum’s Biannual Workshop to engage in meaningful discussions on advancing the Global Cross Border Privacy Rules (CBPR) framework. Learn more: https://hubs.la/Q03PsDH70 As an approved Accountability Agent, BBB National Programs helps businesses demonstrate compliance with these standards. Learn more about our CBPR services: https://hubs.la/Q03PsC6Z0
BBB National Programs reposted this
Where’s the line between opinion and a comparative claim? In the season finale of #AdWatchers, Annie M. Ugurlayan (she/her) and Eric Unis discuss cases where ads implied a competitor’s product was inferior—from taste to ingredients—and what it takes to substantiate those kinds of messages. Listen now: https://hubs.la/Q03PsxvJ0
BBB National Programs reposted this
Looking forward to discussing #FTC consumer protection enforcement trends and priorities with Andrew Stivers, Dan Caprio, and Brian J. Boyle. #consumerprotection #BBBNationalPrograms
FTC in Focus: Consumer Protection from Former FTC Leaders. Join distinguished former #FTC and policy leaders on November 5, 2025, for a CLE webinar exploring: emerging trends, key enforcement actions, and strategic policy shifts shaping the future of #consumerprotection. Gain practical guidance directly from those who’ve led the FTC. Register now. http://spr.ly/6040A0VXG
BBB National Programs’ Children’s Advertising Review Unit (CARU) today released the Generative AI & Kids Risk Matrix, safeguards designed to help companies developing or deploying AI systems to identify and mitigate risks specific to children, and to help parents understand the risks AI can pose to children and how to respond with informed, protective actions. The Risk Matrix was developed over a 15-month period through CARU’s AI Working Group, which will expand its scope under BBB National Programs’ Center for Industry Self-Regulation (CISR). Read the full press release: https://hubs.ly/Q03PhX0t0
BBB National Programs reposted this
Designed to be plug-and-play, CISR’s course curriculum includes ready-to-use lecture slides, case studies, and assignments, along with opportunities for guest lectures by industry leaders. Its modular structure allows faculty to flexibly integrate the content into existing classes like administrative law, corporate governance, and legal ethics. Learn more and request the materials now: https://hubs.la/Q03Nlftw0
Next Thursday, BBB National Programs’ Peter Marinello, VP Direct Selling Self-Regulatory Committee (DSSRC), will speak at AAF Los Angeles and Canvas Worldwide’s Ethics in Advertising Summit on the session, “The Importance of Self-Regulation in Volatile Times: What it is, why it matters, and what's next.” Learn more: https://luma.com/xyoikpsp
BBB National Programs reposted this
We just wrapped up our webinar, AI Age Tools Unmasked! Stay tuned for a link to the full webinar recording. The webinar explored the nuances of facial age estimation technology, focusing on its potential uses and risks in children's digital spaces. Charlie Germano and Julie Dawson provided technical insights into AI facial analysis, data privacy, and ethical considerations. Companies that collect facial analysis data must be COPPA Compliant by April 2026 and our COPPA Safe Harbor services can help you get there. Learn more: https://lnkd.in/ezSFgpdw Learn more about BBB National Programs' November 12th Kids Industry Connect, featuring panelists from OpenAI, Google, FTC, and more to discuss chatbots and marketing, with detailed breakout sessions aimed at networking and exploring children's digital technology issues: https://lnkd.in/gu6i9KZi Lastly, stay tuned for the upcoming release of the CARU AI Working Group's Risk Matrix, which provides insights and learnings from theit 15-month investigation into generative AI technologies, focusing on children's digital safety and privacy.