The NAI

🌍 Next Stop: Limassol, Cyprus @ AFDS 2025! We’re excited to share that our President & CEO, Leigh Parsons Freund, will be speaking at the Ad-Filtering Dev Summit on October 24, 2025, from 15:50–16:10. 🎤 Leigh will join Alex Cone of Google for a session titled: “Collaborative Paths to Privacy-Enhancing Advertising.” Together, they’ll explore how industry collaboration can advance privacy-preserving advertising solutions that balance innovation, user trust, and effective marketing. If you’ll be at the Summit in Limassol, don’t miss this conversation on the future of responsible digital advertising! Special thanks to eyeo, Ghostery & AdGuard for making this event possible! #AFDS2025 #adtech #privacy #digitaladvertising #AdFilteringDevSummit #NAI

☀️ Are you heading to IAPP #PSR25 next week in San Diego? The NAI will be there! 🎤 Don’t miss David LeDuc speaking on Friday, October 31, at 11:15 a.m. on the panel: “Unlocking Privacy Innovation: Implementing PETs for the Digital Ecosystem” with Ari Levenfeld, Rowena Lam, and Quaseer M. ☕ Interested in connecting? Let us know if you’d like to meet up for coffee! Leigh Parsons Freund, Nicolas Meyer, and Jason Snyder will also be attending this year’s P.S.R. #adtech #privacy #networking #IAPP

💼 Now Hiring - Spring & Summer 2026 Interns at The NAI: - Legal Internship - Public Policy Internship Are you passionate about digital privacy, responsible data use, and the future of advertising technology? We are now accepting applications for Spring/Summer 2026 internships! 💡 What you’ll get: - Experience working with industry leaders in digital advertising and privacy - Exposure to real-world regulatory, policy, and communications challenges - Mentorship from NAI’s experts and opportunities to contribute to meaningful projects If you’re a motivated student, recent graduate or know someone how is and wants to learn how responsible data practices shape the ecosystem, we’d love to hear from you! 👉 Learn more and apply: https://lnkd.in/eH54DpyF #hiring #lawschool #recentgrad #career #internship #lawintern

📢 New from the NAI: A Primer on Privacy-Enhancing Technologies (PETs) in Digital Advertising We are proud to announce the release of a new primer for privacy professionals that explains the fundamentals of key Privacy-Enhancing Technologies (PETs) and their real-world applications in digital advertising. It explores four leading PETs methods and their uses in advertising: 1️⃣ Trusted Execution Environments (TEEs) – secure data environments for matching and attribution 2️⃣ Multiparty Computation (MPC) – joint data analysis without sharing raw data 3️⃣ Differential Privacy (DP) – protecting individuals while enabling aggregate insights 4️⃣ Zero-Knowledge Proofs (ZKPs) – verifying facts without exposing underlying data While PETs aren’t a substitute for a strong privacy program, their responsible use can elevate industry standards—supporting both privacy protection and the sustainability of free, ad-supported digital media. 🔗 Read the full primer: https://lnkd.in/eq3EdWmN

🆕 NAI Membership Criteria: Strengthening Trust in Data Stewardship The NAI is proud to announce new membership requirements that reinforce our commitment to responsible data practices and national security. Beginning in 2026, the NAI membership criteria will include new representations and warranties confirming that members are not “covered persons” under the DOJ Rule on preventing access to sensitive U.S. personal and government-related data by countries of concern. Why this matters: ✅ Working with NAI members gives companies added assurance that data sharing practices meet DOJ Rule requirements. ✅ Membership in the NAI continues to be a clear signal of trust, accountability, and leadership in privacy and data governance. As the regulatory landscape evolves, we remain dedicated to supporting our members by ensuring data is handled responsibly, and with national security in mind. 🔗 https://lnkd.in/ePbBYWE6 #TheNAI #DataGovernance #NationalSecurity #NAIMembers #AdTech

We welcome another great addition to our membership: illuma’s innovative approach to real-time campaign optimisation and brand-safe targeting reflects the values we champion at the NAI - transparency, accountability, and trust! #TheNAI #values #dataprivacy #adtech

🚨 New from the NAI: Global Privacy Control Extension for Chrome 🚨 We’re excited to launch the NAI's Global Privacy Control (GPC) browser extension—a simple on/off tool that helps consumers exercise their rights under state privacy laws to opt out of targeted ads and data sales. This easy-to-use extension puts privacy choices directly in consumers’ hands while promoting clarity and consistency across the digital advertising ecosystem. 🔗 https://lnkd.in/eYCWwXRW #Privacy #AdTech #TheNAI #GlobalPrivacyControl #GPC

🚀 Fresh insights from PETS 2025 – through the eyes of our intern! This summer, Chloe Cowan, attended the Privacy Enhancing Technologies Symposium (PETS 2025) at Georgetown University. Chloe came back with a wealth of insights on how privacy-enhancing technologies (PETs) can strengthen trust in digital advertising — and just published a guest blog breaking it all down. From misconfigured trackers and ineffective PII “opt-out” services, to deceptive “acceptable ads”, behavioral re-identification risks, and cross-app SDK tracking, the piece explores five new research studies that offer a clear roadmap for ad-tech to build privacy into its foundation. 💡 Key takeaway: Privacy isn’t just a compliance checkbox — it’s a competitive advantage. By embracing PETs, setting privacy-friendly defaults, and increasing transparency, the ad-tech industry can foster user trust and ensure its long-term sustainability. Read the full blog here: https://lnkd.in/e-iEdm6W #Privacy #AdTech #PETs #DigitalAdvertising #DataProtection #NAI

🤝 Welcome RTB House to the NAI! We’re excited to announce that RTB House has officially joined the Network Advertising Initiative — and we're even more thrilled to welcome Charles Simon, VP of Private Advertising, to the NAI Board of Directors. RTB House brings a vital European perspective to today’s global privacy conversation, informed by years of regulatory experience and technical leadership in privacy-preserving advertising. As Charlie shared: “Joining the NAI is an important step. It demonstrates our ongoing commitment to ethical advertising practices and reinforces our dedication to shaping thoughtful data governance that supports a free and open Internet.” 🚢 Welcome aboard, RTB House — we’re looking forward to the work ahead! https://lnkd.in/dfRAZrSc #Privacy #DigitalAdvertising #NAIMembers #AdTech #DataGovernance #OpenInternet #RTBHouse

Why Tailored Ads Are a Game-Changer for Small Businesses Small businesses don’t need big budgets to make a big impact—just the right message, to the right people, at the right time. That’s where tailored advertising shines. By focusing on audience interests, behaviors, and location, small businesses can: 1️⃣ Increase visibility with those most likely to convert 2️⃣ Spend smarter—no wasted impressions 3️⃣ Compete effectively with larger brands https://lnkd.in/dvu8iMvp #SmallBusinessMarketing #DigitalAds #TailoredAds #AdTech #TheNAI