If you watched England’s spectacular World Cup qualifying win in Serbia recently, you may have noticed a new ad campaign from property technology provider Street.co.uk.
The ads appeared on the touchline in Belgrade while the Three Lions worked their magic on the pitch, making it the perfect way to launch Street.co.uk’s new Moving Made Magical campaign.
The launch, which has also gone live across a network of high-profile digital billboards on key transport routes across the UK, is a move to ‘finally advocate for great estate agents across the UK’.
It aims to connect homemovers directly with tech-enabled local sales and lettings agents who use the Street.co.uk platform - the kind of customer-first, mobile experience that home movers have come to expect from modern businesses.
'The activity coincides with the launch of Street’s branch finder, allowing potential sellers, buyers, landlords and tenants to locate their nearest ‘Street certified’ estate agent.
Estate agents on Street.co.uk provide a free mobile app where sellers can get their property listed for sale quickly, monitor the progress of their sale, receive performance reports and real time feedback from potential buyers."
Those same buyers can book appointments, provide feedback and even submit offers at a time that suits them.
Co-founder of Street.co.uk, Heather Staff, said: “Moving home is undoubtedly one of life’s most stressful experiences, and estate agents often face the brunt of this pressure.
“We think it’s time the narrative changed, and the UK public was made aware that great estate agencies do exist, the process can be tech-enabled, and there’s a way to easily find those agencies.
“While finding a trusted estate agent can feel daunting, we’re making it easier for people to connect with top-rated agents who prioritise their customers’ experience.
“Year on year, Street certified agents are voted the best in their area, and the experience they provide plays a huge part in that. We unite the best estate and letting agents with powerful technology to make moving more transparent and less overwhelming.
“Selling, buying or renting through an estate agent using Street technology gives homemovers the chance to manage their sale, collaborate with their agent, and be in control around the clock.”
Street.co.uk’s Head of Marketing, Dave Smithbury, also commented: “Our ‘Moving Made Magical’ campaign is part of a wider marketing strategy to change the narrative around the stressful nature of moving, and elevate Street.co.uk estate agents profiles in their local market.
“Not only do we invest significant sums in creating groundbreaking technology for estate agents, but by leveraging our team’s expertise we’re investing in marketing on their behalf, driving a wave of new potential instructions, free of charge.”