Symposium Notebook 3
Symposium Notebook 3
Nancy O’Dell
©2010 Rusk 10AF114549
For a FREE sample, visit www.stylesource.com. Visit www.rusk1.com for a salon near you.
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Table of Contents
Welcome to PBA Symposium 2010!
BE IN the know with the industry’s most sought-after business education
of the year. BE INspired to take your business and career to the next level.
Thank you for joining us for the industry’s educational event of the year!
Schedule of Events 4
General Sessions 8
Breakout Tracks 11
Tuesday Workshop 11
Beacon 14
PBA Membership 22
Government Affairs 24
Sponsors 26
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PBA Symposium
JULY
Saturday, July 17 2:00pm – 5:30pm
8:00am – 6:00pm Speakers will come to you!
PBA Symposium Registration Open – Group 1- Breakers H
Bayside D Group 2- Breakers J
Group 3 -Breakers L
7:00pm – 9:00pm
Get Together Party – South Seas Ballroom Business of Beauty – The Client
Experience, featuring Ann Mincey
JULY
Sunday, July 18
8:00am – 5:00pm A 360° View of Your Changing Guests
PBA Symposium Registration Open – Bye-Bye Boomers, Hello Gen Y,
featuring Bart Foreman
9:00am – 4:00pm Zone Coaching: Are you in the zone?,
PBA Symposium Lounge Mandalay Bay featuring Lisa Louison
Ballroom JK
6:30pm – 8:00pm
9:00am – 10:30am *NAHA 2010 Red Carpet Reception
Opening Session
8:00pm – 10:00pm
Tabatha’s Salon Solutions, featuring, *NAHA 2010 Awards Ceremony
Tabatha Coffey * Additional Investment Required
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Schedule of Events
Located in the Mandalay Bay Ballrooms J-K
1:00pm – 2:30pm
General Session V
Beacon – bringing the brightest
2:30pm – 2:45am cosmetology students the opportunity
Networking Break to network with industry leaders and
Visit the Bookstore and speaker introducing salon/spa owners to
tables tomorrow’s brightest talent.
5X5 The Stage, featuring Michael See page 12 for more details and a look
Baker at the 2010 exclusive Beacon Breakout
Tracks.
Using Social Media to Grow Your
Business, featuring Kathleen Turpel
2:45pm – 4:00pm
Closing Session
The Art of Vision, featuring Erik Wahl Best Practice Club – bringing the
nation’s top earning salon/spa owners
6:30pm – 8:00pm together to explore best practices to
*City of Hope Spirit of Life® take the salon industry to the next level.
Reception – South Pacific Ballroom
See page 10 for details and a schedule
8:00pm – 10:00pm of exclusive BPC Breakout Tracks.
*City of Hope Spirit of Life®
Award Dinner – South Pacific
Ballroom
*Additional Investment Required
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Beautyfo
We are where you are with over 850 CosmoProf®
stores and over 700 sales consultants across North
America. We are ready to help you with your beauty
supply needs wherever you may be.
®
Your PROCLUB membership gives you access to any
of our stores across North America along with great
benefits, early notification of sales, and much more.
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a partnership with you.
By offering the biggest brands in the
industry, along with a wide range of
education and professional services,
we keep you connected to the latest
d, trends and technology.
We are a business support group, whose
purpose is to maximize the growth of our
customers, our people and our brands –
who are the heart of our business.
www.cosmoprofbeauty.com
5/18/10 12:39:23 PM
PBA Symposium
JULY
Sunday – July 18 Don’t miss the Fierce Leadership Q&A
9:00am – 10:30am with Susan Scott after the Business
Forum.
Tabatha’s Salon Solution
Featuring Tabatha Coffey About Susan Scott
Star of the hit TV series Susan Scott is a best-selling author and
“Tabatha’s Salon Takeover,” leadership development architect who
Tabatha Coffey is known across the globe enables top executives worldwide to
as a passionate liberator of the hairdressing engage in vibrant dialogue with one
industry. Tabatha will share her secrets that another, their employees, and their
have helped create a culture of salon owners customers. A recognized thought leader
who understand the value of client relations, in the global business community,
cleanliness, management and marketing. Susan and her company, Fierce Inc.,
are committed to large-scale and
individual transformation through the
The 7 Expressions of Beauty principles set forth in Susan’s books and
Featuring Cynthia DeSoto her company’s customized corporate
Join Cynthia (Taylor) DeSoto training programs.
to explore the evolving role of
the beauty professional. This Stop by the PBA Symposium
can’t-miss session will help you lead with a Bookstore to get your signed copies
new vision for your business, energize your of Susan’s best-selling books “Fierce
team, inspire your customers and make a Conversations – Achieving Success at
difference. Work and in Life, One Conversation
at a Time” and “Fierce Leadership: A
11:00am – 12:00pm Bold Alternative to the Worst “Best”
Practices of Business Today”.
BE IN Real Time
BE INvolved in the discussion in this 10:15am – 12:00pm
interactive session designed to give you
the opportunity to speak out about what’s Making Color Your Career
on your mind and get answers to your Featuring Beth Minardi
career questions. Discussion topics include Join 2010 NAHA Lifetime
what’s happening on Capitol Hill and how Achievement Award winner
the industry is being affected; new and Beth Minardi as she provides
innovative resources to help grow your her insights on how to develop a
business; and PBA initiatives to take the lucrative color business. Learn the best
industry to the next level. practices that have created a $2 million
annual color business at the Minardi
Monday – July 19 Salon; Be inspired with new ideas that
JULY
7:30am – 9:45am you can begin using immediately; See
first-hand how Beth has transformed
Includes Continental Breakfast hair color into an art form in her salon
Professional Beauty Association’s and for her clients.
Annual Business Forum
Featuring Susan Scott, author of
“Fierce Leadership”
Join industry thought leaders
at PBA’s Annual Business Forum to explore
the trends shaping today’s industry and how
PBA is responding.
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General Sessions
Enter General Session through Mandalay Bay Ballroom JK
2:45pm – 4:00pm
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Breakout Tracks
sponsored by:
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PBA Best Practice Club
BPC 2010 Exclusive Schedule of Events - Located in Surf AB
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October is PBA | NCA’s DINING FOR CHANGE Month
Join one of the many small groups of professionals in homes, schools and
For more information, salons across the country, coming together to network, enjoy each other’s
company and a meal – helping PBA | NCA to raise $150,000* for three great
contact Rachel Molepske at
causes.
480.455.3453 or
rachel@probeauty.org Salon and Spa Professionals Caring, Sharing and Daring to
Make a Difference.
*In 2009, Dining for Change raised over $100,000 for charity from salon professionals nationwide - each donating an average of
just $25. “Being together with colleagues and friends for an afternoon is irreplaceable. Thank you for giving us the outlet to give
back. Together WE can make a difference.” Lisa Magee, Omni Salon, Dining for Change participant.
Sponsored by:
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Each year, Beacon provides the nation’s 100 comical, and inspirational
most promising cosmetology students with style is always a hit at
the guidance to achieve maximum career Beacon.
success in the beauty industry. Thousands
of cosmetology students across the U.S. Mapping Your Career
compete for one of only 100 coveted spots Featuring Vivienne Mackinder
in Beacon and the chance to come to Las Hairdressing offers so many career paths
Vegas to network and learn from today’s - salon stylist; editorial work in fashion,
most iconic salon owners, managers, and film, TV or theatre; platform artist and
beauty artists. educator; and even the opportunity to
become an entrepreneur. Industry icon
Here Are Just A Few Highlights for 2010! Vivienne Mackinder will guide Beacon
Honorable Mentions – Meet 200 of the students through the maze of choosing
nation’s rising industry stars! Because of a career path, separating fantasy from
the volume of talented entries this year, the reality to help them become financially
invitation to attend Beacon was extended successful while staying true
to the 100 2010 Beacon Winners plus 100 to their artistic vision.
Honorable Mentions.
Clients for life – How to get
Beacon Open Mic them, how to keep them!
Stop by for special appearances Featuring Pamela Gold
by some of the most iconic Pamela Gold’s informative session truly
names in the industry. You never speaks to the entrepreneurial spirit!
know who you might see! Beacon students will learn all about
Sunday, July 18, 4:00pm – 5:00pm what it takes to be successful and
grow a business in the crucial first year,
Beacon Alumni Panel including how to break the ice, identify
Beacon Student Exclusive, no connectors, create engagement, and
guests or instructors please. secure future business.
Past Beacon students return to
their alma mater to share how Becoming an Entertainment
being part of Beacon has affected their lives & Industry Hairstylist
and helped shape their careers. Featuring Jody Lawrence
Award-winning cosmetologist and
2010 Beacon Education Line- 20-year entertainment-industry
Up veteran Jody Lawrence will cover the
entire spectrum of breaking into the
Beacon 2010 Emcee entertainment industry – from what
Geno Stampora to include in a resume and portfolio,
Geno guides students through the setting professional ethics, and
Beacon experience and brings a wealth of professionalism on the set. Students
experience from all areas of the industry. will also learn what it takes to become
As a hairdresser, Geno has owned and a journeyman stylist, including an
operated a collection of salons, two beauty overview of the latest techniques, as
academies and a distributorship. As a Master well as an overview of the history of
Educator and Life Enhancement Speaker, hairdressing.
Geno has traveled the globe delivering the
tools needed for industry success. His fun,
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Beacon at PBA Symposium
Dare To Be Great
Featuring Charles Marcus
Renowned hairstylist, salon owner and educator Charles Marcus delivers
a thought-provoking presentation to teach Beacon students how to
choose the right salon and how to nail the interview; achieve longevity,
significance and success in their career; and how to set goals that really work.
Students will leave this session knowing the six components to set them apart from
the rest, the eight key elements for creating a world-class customer experience for
their guests, and how to treat every experience as a valuable learning tool.
Beacon Sponsors
facebook.com/pbaisse
Visit probeauty.org/isse to learn more
or call 800.468.2274.
Hair by finalist Silas Tsang
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The North American Hairstyling Awards Cosmoprof North America
2010 Bayside Expo Halls
Tickets available in Bayside D
JULY Expo Hours: JULY
Sunday, July 18
JULY
Sunday, July 18 & Monday, July 19
Red Carpet Reception 6:30pm – 8:00pm 10:00am – 5:00pm
Awards Ceremony 8:00pm – 10:00pm
JULY Tuesday, July 20
2010 Honorees 10:00am – 3:00pm
Beth Minardi will receive the Mandalay Bay Convention Center
2010 Lifetime Achievement
Award for her dedication and This is your opportunity to meet and
strides to elevate salon coloring network with top distributors and
to an art form. manufacturers as they showcase
the industry’s hottest new products.
Frederic Holzberger will be Only steps away from PBA
inducted into the NAHA Hall Symposium classrooms!
of Leaders for 2010 for his
tireless efforts to educate 4 Pavilions
future professionals and his
entrepreneurial and philanthropic spirit. Cosmetics Personal Care
Sponsored by
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Beauty Week Highlights
JULY
Monday | July 19
6:30pm – 10:00pm
South Pacific Ballroom
Tickets available at the door
Join your colleagues to celebrate the coming together of the beauty industry in
support of City of Hope’s tireless efforts to help those affected by cancer and other
life-threatening diseases. City of Hope is proud to present the 2010 Spirit of Life®
Award to Eva Graham, Chairman and Founder of NIOXIN® Research Laboratories,
Inc., for her outstanding business and philanthropic achievements.
please Join us
EVA GRAHAM to
FouNder, NIoXIN reSearCH LaboratorIeS
Celebrate life!
with the Spirit of Life® award
2010 SPIRIT OF LIFE Monday, July 19, 2010
Dinner anD evening of Celebration ManDalay bay resort & Casino
las vegas, nv
Silent auction – entertainment
6:30 - 8:00 p.m. Cocktail reception
July 17-20, 2010
8:00 - 11:00 p.m. black tie dinner
There is still time to to register today, e-mail Csynthia Savage:
buy your tickets! City of Hope’s Spirit of Life dinner is
csavage@coh.org
an officially sanctioned event of the For more information, visit www.cityofhope.org/npsi
Professional beauty association’s
beauty Week.
CHeryl anD
JiM MarkHaM
CHaMpion sponsor
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PBA is Proud to Introduce ISSE Midwest!
By the Industry, For the Industry
Valuable Education
Quality Manufacturers
Professional Atmosphere
facebook.com/pbaisse
Visit probeauty.org/isse to learn more
or call 800.468.2274.
Hair by finalist Laurie Haney
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visit us at booth # D968
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When we first launched our national Beauty in Action
advocacy and government affairs program,
we had a fundamental understanding that The Power of One
businesses and individuals join together in When individuals join together, they
an organization like PBA to create a more can be powerful advocates for the salon
powerful voice on the issues that matter industry. PBA has organized a strong
most. e-network of beauty professionals like
you who are willing to make their voices
Public policy and perception can have a heard on the issues that matter most.
profound impact on the professionals, Our promise is to keep you informed on
companies, and organizations that the issues that impact your bottom-line
populate the professional beauty industry. and to alert you when it’s time to speak
PBA knows how vital it is to prepare for up. If you don’t do it…who will? Join the
tomorrow by establishing a prominent place Grassroots Network today!
at the policymaking table today. That’s probeauty.org/advocacy
why we continue to cultivate a strong and
respected voice in support of our industry Welcome to Our World!
at the federal and state levels — building
relationships, earning trust, and mobilizing
resources every step of the way.
All of the work we are forging in the public September 16, 2010
policy arena is supported by individuals like WTOW is an all-industry event proudly
you. Citizens of a dynamic industry we call sponsored by the Professional Beauty
the beauty industry. People who understand Federation. Hosted in the halls of
the true cost of apathy and the power of Congress – salon professionals from
ideas and action. around the country converge on
Washington, DC to share an evening with
In an information-driven economy, PBA federal lawmakers. With complimentary
knows it’s not enough just to be part of the haircuts, mini-manicures, and neck-
conversation. That’s why we are focused and-shoulder massages, guests get
on marshaling our resources to transform to personally experience the skills,
discussion into action, building and ensuring products, and services of the country’s
a bright future for our industry. professional salon industry – while
learning more about industry priorities.
Sincerely, Learn how you can be involved at
probeauty.org/wtow
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Government Affairs
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2010 PBA Symposium Sponsors
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Your support makes it possible for
PBA Symposium to offer the unlimited
networking and specially designed
business education programs essential
for the professional and personal growth
of the beauty industry and its members.
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First Page Notebook Paper
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Last Page Notebook Paper
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V O L A R E
ULT IM AT E
T HE
DR Y ING M A CHINE !
MADE IN ITALY
w w w.babylissus.com
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