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Symposium Notebook 3

Be IN the know with the industry's most sought-after business education of the year. BE INspired to take your business and career to the next level.

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rwallen
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0% found this document useful (0 votes)
78 views32 pages

Symposium Notebook 3

Be IN the know with the industry's most sought-after business education of the year. BE INspired to take your business and career to the next level.

Uploaded by

rwallen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Table of Contents
Welcome to PBA Symposium 2010!
BE IN the know with the industry’s most sought-after business education
of the year. BE INspired to take your business and career to the next level.
Thank you for joining us for the industry’s educational event of the year!

Schedule of Events 4

General Sessions 8

Breakout Tracks 11

Tuesday Workshop 11

Best Practice Club 12

Beacon 14

Beauty Week Highlights 16

PBA Membership 22

Government Affairs 24

Sponsors 26
3
PBA Symposium
JULY
Saturday, July 17 2:00pm – 5:30pm
8:00am – 6:00pm Speakers will come to you!
PBA Symposium Registration Open – Group 1- Breakers H
Bayside D Group 2- Breakers J
Group 3 -Breakers L
7:00pm – 9:00pm
Get Together Party – South Seas Ballroom Business of Beauty – The Client
Experience, featuring Ann Mincey
JULY
Sunday, July 18
8:00am – 5:00pm A 360° View of Your Changing Guests
PBA Symposium Registration Open – Bye-Bye Boomers, Hello Gen Y,
featuring Bart Foreman
9:00am – 4:00pm Zone Coaching: Are you in the zone?,
PBA Symposium Lounge Mandalay Bay featuring Lisa Louison
Ballroom JK
6:30pm – 8:00pm
9:00am – 10:30am *NAHA 2010 Red Carpet Reception
Opening Session
8:00pm – 10:00pm
Tabatha’s Salon Solutions, featuring, *NAHA 2010 Awards Ceremony
Tabatha Coffey * Additional Investment Required

The 7 Expressions of Beauty, featuring 10:00pm - ‘till the party Ends...


Cynthia DeSoto NAHA 2010 After Party – Eye Candy
Nightclub – Casino Floor
10:30am – 11:00am
Networking Break JULY Monday, July 19
7:30am – 9:45am
10:00am – 5:00pm General Session III Includes
Cosmoprof North America Expo Floor Continental Breakfast
Open – Bayside Expo Halls
7:30am – 4:00pm
11:00am – 12:00pm PBA Symposium Lounge Mandalay
General Session II Bay Ballroom JK

BE IN Real Time Professional Beauty Association’s


Annual Business Forum, featuring
12:00pm – 2:00pm Susan Scott
Lunch On Your Own & Chance to Visit Expo
Floor 8:00am – 5:00pm
PBA Symposium Registration Open –
12:00pm – 5:00pm Bayside D
Beacon Breakout Tracks – Reef F See Page
12 – Invitation Only 10:00am – 5:00pm
Cosmoprof North America Expo Floor
2:00pm – 5:30pm Open – Bayside Expo Halls
BPC Exclusive Breakout Tracks – Surf AB
See Page 10 - Invitation Only

4
Schedule of Events
Located in the Mandalay Bay Ballrooms J-K

10:15am – 11:00am JULY


Tuesday, July 20
General Session IV 7:30am – 9:00am
PBA Symposium Registration Open –
Fierce Leadership Q&A with Susan Outside Coral C
Scott
8:00am – 12:30pm
Making Color Your Career, featuring Coral ABC, North Convention Center
Beth Minardi
*The Ultimate Spa Tour, facilitated by
10:15am – 12:45pm Equanimity *Additional Investment
Beacon Breakout Tracks – Reef F See Required
Page 12 – Invitation Only
10:00am – 3:00pm
11:00am – 1:00pm Cosmoprof North America Expo Floor
Lunch On Your Own & Opportunity to Open – Bayside Expo Halls
Visit Expo Floor

11:00am – 2:30pm PBA Symposium also hosts two


BPC Exclusive Breakout Tracks – Surf exclusive events:
AB See Page 10 - Invitation Only

1:00pm – 2:30pm
General Session V
Beacon – bringing the brightest
2:30pm – 2:45am cosmetology students the opportunity
Networking Break to network with industry leaders and
Visit the Bookstore and speaker introducing salon/spa owners to
tables tomorrow’s brightest talent.

5X5 The Stage, featuring Michael See page 12 for more details and a look
Baker at the 2010 exclusive Beacon Breakout
Tracks.
Using Social Media to Grow Your
Business, featuring Kathleen Turpel

2:45pm – 4:00pm
Closing Session

The Art of Vision, featuring Erik Wahl Best Practice Club – bringing the
nation’s top earning salon/spa owners
6:30pm – 8:00pm together to explore best practices to
*City of Hope Spirit of Life® take the salon industry to the next level.
Reception – South Pacific Ballroom
See page 10 for details and a schedule
8:00pm – 10:00pm of exclusive BPC Breakout Tracks.
*City of Hope Spirit of Life®
Award Dinner – South Pacific
Ballroom
*Additional Investment Required

5
he
Beautyfo
We are where you are with over 850 CosmoProf®
stores and over 700 sales consultants across North
America. We are ready to help you with your beauty
supply needs wherever you may be.
®
Your PROCLUB membership gives you access to any
of our stores across North America along with great
benefits, early notification of sales, and much more.

We offer a full menu of education through our


stores, along with special caravan events, special
business seminars and trade shows.

Check out our monthly shopping guide for the


latest promotions, savings events, and editorial,
designed to inform you of trends and happenings
in the beauty industry.

For personalized and professional attention,


please call our customer service support team at:

Beauty Systems Group West


800-544-9227
West Coast, Artistic

Beauty Systems Group East


800-362-3186
Ace, Barnum, Barnum Davidson, Barnum Greenville,
Beaute Craft, Davidson, Heil, Loeffler, Macon, Neka, United,
Victory, Victory Indiana

Schoeneman / Beauty Forward


800-832-3334

ED_003248A
6

CO_003248A_PBA Ad 2-3
th
uty

o any
reat
more.

ial

W
al,
ngs

e are dedicated to
m at:
a partnership with you.
By offering the biggest brands in the
industry, along with a wide range of
education and professional services,
we keep you connected to the latest
d, trends and technology.
We are a business support group, whose
purpose is to maximize the growth of our
customers, our people and our brands –
who are the heart of our business.

www.cosmoprofbeauty.com

5/18/10 12:39:23 PM
PBA Symposium
JULY
Sunday – July 18 Don’t miss the Fierce Leadership Q&A
9:00am – 10:30am with Susan Scott after the Business
Forum.
Tabatha’s Salon Solution
Featuring Tabatha Coffey About Susan Scott
Star of the hit TV series Susan Scott is a best-selling author and
“Tabatha’s Salon Takeover,” leadership development architect who
Tabatha Coffey is known across the globe enables top executives worldwide to
as a passionate liberator of the hairdressing engage in vibrant dialogue with one
industry. Tabatha will share her secrets that another, their employees, and their
have helped create a culture of salon owners customers. A recognized thought leader
who understand the value of client relations, in the global business community,
cleanliness, management and marketing. Susan and her company, Fierce Inc.,
are committed to large-scale and
individual transformation through the
The 7 Expressions of Beauty principles set forth in Susan’s books and
Featuring Cynthia DeSoto her company’s customized corporate
Join Cynthia (Taylor) DeSoto training programs.
to explore the evolving role of
the beauty professional. This Stop by the PBA Symposium
can’t-miss session will help you lead with a Bookstore to get your signed copies
new vision for your business, energize your of Susan’s best-selling books “Fierce
team, inspire your customers and make a Conversations – Achieving Success at
difference. Work and in Life, One Conversation
at a Time” and “Fierce Leadership: A
11:00am – 12:00pm Bold Alternative to the Worst “Best”
Practices of Business Today”.
BE IN Real Time
BE INvolved in the discussion in this 10:15am – 12:00pm
interactive session designed to give you
the opportunity to speak out about what’s Making Color Your Career
on your mind and get answers to your Featuring Beth Minardi
career questions. Discussion topics include Join 2010 NAHA Lifetime
what’s happening on Capitol Hill and how Achievement Award winner
the industry is being affected; new and Beth Minardi as she provides
innovative resources to help grow your her insights on how to develop a
business; and PBA initiatives to take the lucrative color business. Learn the best
industry to the next level. practices that have created a $2 million
annual color business at the Minardi
Monday – July 19 Salon; Be inspired with new ideas that
JULY
7:30am – 9:45am you can begin using immediately; See
first-hand how Beth has transformed
Includes Continental Breakfast hair color into an art form in her salon
Professional Beauty Association’s and for her clients.
Annual Business Forum
Featuring Susan Scott, author of
“Fierce Leadership”
Join industry thought leaders
at PBA’s Annual Business Forum to explore
the trends shaping today’s industry and how
PBA is responding.

8
General Sessions
Enter General Session through Mandalay Bay Ballroom JK

1:00pm – 2:45pm Stop by the PBA Symposium Lounge


between General Sessions to relax,
5X5 The Stage network and for more great resources
Featuring Michael Baker for your business. Located in Mandalay
All performers – musicians, Bay Ballrooms J-k
comedians, actors, and
yes, hairstylists – have to PBA Symposium Bookstore – Browse
rehearse before they get up in front the latest business and marketing
of an audience. When you’re up books, including the latest consumer
on that 5x5 stage that is your salon research and best-selling publications
station, your client is paying for your from PBA Symposium keynote speakers.
performance – the haircut, color, etc. – Plus, all the speakers will be there for
and is watching your every move. Join book signings.
Michael Baker to learn how to identify
a good performance and why it’s Best Practice Club – Network with the
crucial in today’s economy. nation’s most successful salon and spa
owners and learn more about what it
Using Social Media to Grow takes to join PBA’s prestigious Best
Your Business Practice Club. See page 10 for more on
Featuring Kathleen Turpel the BPC at PBA Symposium.
Be inspired to join the
social media revolution and PBA Listserve – Meet the face behind
learn how to use today’s consumer- the name! Members from the Salon/Spa
driven culture to maximize and grow Listserve come together for live chat
your business. This presentation will during PBA Symposium.
focus on Facebook, including how to
advertise, customize your page and
turning fans into customers; using
Twitter to grow business; blogging;
attracting traffic to your website with
YouTube and Flickr; and the next big
thing in social media.

2:45pm – 4:00pm

The Art of Vision


sponsored by:

Featuring Erik Wahl


Your best sustainable edge in business
is your ability to visibly differentiate
yourself from your competition. Join
inspirational artist and speaker Erik
Wahl for this entertaining and highly
practical session that uncovers new
ways to make your business more
creative and ultimately more profitable.

9
10
Breakout Tracks
sponsored by:

Sunday – July 18 Zone Coaching: Are you in


JULY
2:00pm – 5:30pm the zone?
Group 1 Breakers H Featuring Lisa Louison
Group 2 Breakers J Explore the framework for
Group 3 Breakers L getting in the right mental
space for coaching your own behaviors,
PBA Symposium Breakouts are as well as individual team members.
scheduled so you can participate in You will learn the art of asking powerful
all three. Breakout speakers rotate questions to open up possibilities and
classrooms so you don’t have to spend apply the 4-step zone coaching model to
time searching for new rooms. turn those possibilities into actions.

An interactive round table will follow Tuesday - July 20 JULY


each breakout to help drive home 8:00am - 12:30pm
the message and give attendees the
chance to exchange ideas. Coral ABC –
North Convention Center
Business of Beauty – The The Ultimate Spa Tour
Client Experience Facilitated by Equanimity
Featuring Ann Mincey Learn leading trends and services from
Join industry legend Ann the newest spas in Las Vegas, including
Mincey to learn how to The Spa at Mandarin Oriental, The Spa
help guide your clients through the at Aria, and The Bath House at The
sea of product choices and ensure the Hotel. This interactive educational Spa
positive salon experience continues Tour highlights the latest therapies in
between appointments. Ann will skincare, massage therapy, hairstyling,
teach from PBA’s landmark retail study makeup, fitness, wellness seminars
Business of Beauty: Maximize Your and nutrition while introducing you to
Profitability to help you understand today’s leading thinkers, concepts, and
how to use the report’s 8 Steps to technologies.
Retail Success to create the ultimate
client experience. *Extra Investment Required – get your
tickets at the PBA Symposium ticket
A 360° View of Your counter in Bayside D.
Changing Guests – Bye-Bye
Boomers, Hello Gen Y
Featuring Bart Foreman,
Group 3 Marketing
By 2011, the Millennials age group (16-
30 years old) will outnumber the Baby
Boomers, making them the tomorrow’s
economic drivers for the first time in
the last three recessions. Based on
a comprehensive groundbreaking
research project conducted by Group
3 Marketing, Bart and some friends will
share insights on how this will affect
how salons and professional brands do
business and help you chart the right
course to grow your business in the
2010 decade

11
PBA Best Practice Club
BPC 2010 Exclusive Schedule of Events - Located in Surf AB

The nation’s highest grossing, most 4Mat 4Leadership


influential salon and spa owners come Featuring Jeanine O’Neill
together in PBA’s Best Practice Club Blackwell
(BPC).Led by a distinguished committee Explore your strengths
of successful business owners, BPC was in four critical leadership
established to provide a creative space for competencies - people, process,
leading salon and spa owners to share best performance and innovation – and
practices among peers. identify the minimum, or “threshold”,
skill you must develop in your weak
Do You Belong? areas to maximize your impact as a
Contact Elizabeth Fantetti, PBA’s leader. Use the take-away action guide
Membership Director, at 800.468.2274 or to help take the big ideas back to your
elizabeth@probeauty.org to learn more team and implement them right away.
about admission into the BPC.
Using Social Media to Grow
JULY Sunday, July 18 Your Business
2:00pm – 3:00pm Featuring Kathleen Turpel
4Mat 4Leadership, featuring Jeanine O’Neill Be inspired to join the social
Blackwell media revolution and learn
how to use today’s consumer-driven
3:00pm – 3:30pm culture to maximize and grow your
Networking Break business. This presentation will focus on
Facebook, including how to advertise,
3:30pm – 4:30pm customizing your page and turning fans
Using Social Media to Grow Your Business, into customers; using Twitter to grow
featuring Kathleen Turpel business; blogging; attracting traffic to
your website with YouTube and Flickr;
4:30pm – 5:30pm and the next big thing in social media
Best Practice Club Round Table, featuring
Jeanine O’Neill Blackwell Fierce Leadership Workshop:
Confrontation Model
JULY
Monday, July 19 Featuring Susan Scott
11:00am – 11:30am Join renowned business
Special Presentation, sponsored by P&G coach Susan Scott to learn
how to enrich relationships while
11:30am – 12:30pm effectively addressing attitudinal,
BPC Exclusive Lunch, sponsored by P&G behavioral or performance issues with
a colleague, a team or a challenging
12:30pm – 2:30pm customer. Rely on this approach to
Team Conversation & Confrontation Model, confront tough issues with confidence
featuring Susan Scott and skill; overcome barriers to
meaningful conversations; enrich your
Best Practice Club Round Table most challenging relationships. Learn
Join this dynamic sharing session focused more about Susan Scott on page 6.
on the topics of “Building Your Leadership
Bench” and “Social Media Marketing”. Be
prepared to share what you are doing that is
Best Practice Club
working well. Plan to leave with tactical ideas Exclusive Sponsor
to implement immediately.

12
October is PBA | NCA’s DINING FOR CHANGE Month

BE A HOST! BE THE CHANGE!


Host your own get-together and help make a difference in the lives of those
impacted by cancer, domestic abuse and natural disasters.

Join one of the many small groups of professionals in homes, schools and
For more information, salons across the country, coming together to network, enjoy each other’s
company and a meal – helping PBA | NCA to raise $150,000* for three great
contact Rachel Molepske at
causes.
480.455.3453 or
rachel@probeauty.org Salon and Spa Professionals Caring, Sharing and Daring to
Make a Difference.

To learn more or to register as a host, go to probeauty.org/diningforchange

*In 2009, Dining for Change raised over $100,000 for charity from salon professionals nationwide - each donating an average of
just $25. “Being together with colleagues and friends for an afternoon is irreplaceable. Thank you for giving us the outlet to give
back. Together WE can make a difference.” Lisa Magee, Omni Salon, Dining for Change participant.

100% of all proceeds benefit:

Sponsored by:

92

13
Each year, Beacon provides the nation’s 100 comical, and inspirational
most promising cosmetology students with style is always a hit at
the guidance to achieve maximum career Beacon.
success in the beauty industry. Thousands
of cosmetology students across the U.S. Mapping Your Career
compete for one of only 100 coveted spots Featuring Vivienne Mackinder
in Beacon and the chance to come to Las Hairdressing offers so many career paths
Vegas to network and learn from today’s - salon stylist; editorial work in fashion,
most iconic salon owners, managers, and film, TV or theatre; platform artist and
beauty artists. educator; and even the opportunity to
become an entrepreneur. Industry icon
Here Are Just A Few Highlights for 2010! Vivienne Mackinder will guide Beacon
Honorable Mentions – Meet 200 of the students through the maze of choosing
nation’s rising industry stars! Because of a career path, separating fantasy from
the volume of talented entries this year, the reality to help them become financially
invitation to attend Beacon was extended successful while staying true
to the 100 2010 Beacon Winners plus 100 to their artistic vision.
Honorable Mentions.
Clients for life – How to get
Beacon Open Mic them, how to keep them!
Stop by for special appearances Featuring Pamela Gold
by some of the most iconic Pamela Gold’s informative session truly
names in the industry. You never speaks to the entrepreneurial spirit!
know who you might see! Beacon students will learn all about
Sunday, July 18, 4:00pm – 5:00pm what it takes to be successful and
grow a business in the crucial first year,
Beacon Alumni Panel including how to break the ice, identify
Beacon Student Exclusive, no connectors, create engagement, and
guests or instructors please. secure future business.
Past Beacon students return to
their alma mater to share how Becoming an Entertainment
being part of Beacon has affected their lives & Industry Hairstylist
and helped shape their careers. Featuring Jody Lawrence
Award-winning cosmetologist and
2010 Beacon Education Line- 20-year entertainment-industry
Up veteran Jody Lawrence will cover the
entire spectrum of breaking into the
Beacon 2010 Emcee entertainment industry – from what
Geno Stampora to include in a resume and portfolio,
Geno guides students through the setting professional ethics, and
Beacon experience and brings a wealth of professionalism on the set. Students
experience from all areas of the industry. will also learn what it takes to become
As a hairdresser, Geno has owned and a journeyman stylist, including an
operated a collection of salons, two beauty overview of the latest techniques, as
academies and a distributorship. As a Master well as an overview of the history of
Educator and Life Enhancement Speaker, hairdressing.
Geno has traveled the globe delivering the
tools needed for industry success. His fun,

14
Beacon at PBA Symposium

Dare To Be Great
Featuring Charles Marcus
Renowned hairstylist, salon owner and educator Charles Marcus delivers
a thought-provoking presentation to teach Beacon students how to
choose the right salon and how to nail the interview; achieve longevity,
significance and success in their career; and how to set goals that really work.
Students will leave this session knowing the six components to set them apart from
the rest, the eight key elements for creating a world-class customer experience for
their guests, and how to treat every experience as a valuable learning tool.

Beacon Sponsors

PBA is Proud to Present ISSE Long Beach!


The Biggest Beauty Show and Exposition in the West

January 29 - 31, 2011


Long Beach
Convention Center
Long Beach, California
40,000 licensed
professional atendees
Over 250 educational
classes
450 Exhibitors

facebook.com/pbaisse
Visit probeauty.org/isse to learn more
or call 800.468.2274.
Hair by finalist Silas Tsang
15
The North American Hairstyling Awards Cosmoprof North America
2010 Bayside Expo Halls
Tickets available in Bayside D
JULY Expo Hours: JULY
Sunday, July 18
JULY
Sunday, July 18 & Monday, July 19
Red Carpet Reception 6:30pm – 8:00pm 10:00am – 5:00pm
Awards Ceremony 8:00pm – 10:00pm
JULY Tuesday, July 20
2010 Honorees 10:00am – 3:00pm
Beth Minardi will receive the Mandalay Bay Convention Center
2010 Lifetime Achievement
Award for her dedication and This is your opportunity to meet and
strides to elevate salon coloring network with top distributors and
to an art form. manufacturers as they showcase
the industry’s hottest new products.
Frederic Holzberger will be Only steps away from PBA
inducted into the NAHA Hall Symposium classrooms!
of Leaders for 2010 for his
tireless efforts to educate 4 Pavilions
future professionals and his
entrepreneurial and philanthropic spirit. Cosmetics Personal Care

Evening Entertainment Packaging, Contract Manufacturing


Experience spectacular and Private Label
performances by DJ Roonie G
and the Culture Shock Dance Spa & Wellness
Crew and artistic presentations
by past NAHA winners Vivienne Professional Hair, Nails & Tools
Mackinder and Faatemah Ampey.
Plus, special appearances by 625 exhibitors from 32 countries
famous fashionistas and beauty
lovers alike - Don’t miss the 22,500 visitors from 90 countries
excitement!

The party doesn’t stop after the Awards Ceremony


Don’t miss the NAHA 2010 After Party at the Eye
Candy Nightclub on the casino floor.

Sponsored by

16
Beauty Week Highlights

City of Hope Spirit of Life® Award Ceremony


South Pacific Ballroom
Tickets available at the door

The Professional Beauty Association (PBA) is pleased to support City of Hope’s


National Professional Salon Industry Spirit of Life® Award Dinner

JULY
Monday | July 19
6:30pm – 10:00pm
South Pacific Ballroom
Tickets available at the door

Join your colleagues to celebrate the coming together of the beauty industry in
support of City of Hope’s tireless efforts to help those affected by cancer and other
life-threatening diseases. City of Hope is proud to present the 2010 Spirit of Life®
Award to Eva Graham, Chairman and Founder of NIOXIN® Research Laboratories,
Inc., for her outstanding business and philanthropic achievements.

City of Hope’s National Professional Salon Industry honors

please Join us
EVA GRAHAM to
FouNder, NIoXIN reSearCH LaboratorIeS
Celebrate life!
with the Spirit of Life® award
2010 SPIRIT OF LIFE Monday, July 19, 2010
Dinner anD evening of Celebration ManDalay bay resort & Casino
las vegas, nv
Silent auction – entertainment
6:30 - 8:00 p.m. Cocktail reception
July 17-20, 2010
8:00 - 11:00 p.m. black tie dinner
There is still time to to register today, e-mail Csynthia Savage:
buy your tickets! City of Hope’s Spirit of Life dinner is
csavage@coh.org
an officially sanctioned event of the For more information, visit www.cityofhope.org/npsi
Professional beauty association’s
beauty Week.

benefaCtor sponsors Honoree sponsors

CHeryl anD
JiM MarkHaM
CHaMpion sponsor

17
PBA is Proud to Introduce ISSE Midwest!
By the Industry, For the Industry

March 26 – 28, 2011


Donald E. Stephens
Convention Center
Rosemont, IL

Valuable Education

Quality Manufacturers

Professional Atmosphere

The ISSE Commitment

facebook.com/pbaisse
Visit probeauty.org/isse to learn more
or call 800.468.2274.
Hair by finalist Laurie Haney

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19
20
21
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visit us at booth # D968

23
When we first launched our national Beauty in Action
advocacy and government affairs program,
we had a fundamental understanding that The Power of One
businesses and individuals join together in When individuals join together, they
an organization like PBA to create a more can be powerful advocates for the salon
powerful voice on the issues that matter industry. PBA has organized a strong
most. e-network of beauty professionals like
you who are willing to make their voices
Public policy and perception can have a heard on the issues that matter most.
profound impact on the professionals, Our promise is to keep you informed on
companies, and organizations that the issues that impact your bottom-line
populate the professional beauty industry. and to alert you when it’s time to speak
PBA knows how vital it is to prepare for up. If you don’t do it…who will? Join the
tomorrow by establishing a prominent place Grassroots Network today!
at the policymaking table today. That’s probeauty.org/advocacy
why we continue to cultivate a strong and
respected voice in support of our industry Welcome to Our World!
at the federal and state levels — building
relationships, earning trust, and mobilizing
resources every step of the way.

All of the work we are forging in the public September 16, 2010
policy arena is supported by individuals like WTOW is an all-industry event proudly
you. Citizens of a dynamic industry we call sponsored by the Professional Beauty
the beauty industry. People who understand Federation. Hosted in the halls of
the true cost of apathy and the power of Congress – salon professionals from
ideas and action. around the country converge on
Washington, DC to share an evening with
In an information-driven economy, PBA federal lawmakers. With complimentary
knows it’s not enough just to be part of the haircuts, mini-manicures, and neck-
conversation. That’s why we are focused and-shoulder massages, guests get
on marshaling our resources to transform to personally experience the skills,
discussion into action, building and ensuring products, and services of the country’s
a bright future for our industry. professional salon industry – while
learning more about industry priorities.
Sincerely, Learn how you can be involved at
probeauty.org/wtow

Bruce Selan Frank Zona


Chairman Chairman
PBA Governing Council
PBA Government Affairs Committee

24
Government Affairs

Lobbying Capitol Hill


Join fellow salon professionals as
we take Capitol Hill by storm! While
industry professionals from around
the country come to Washington
to participate in WTOW – they also
spend the morning visiting their
representatives in Congress to
talk about the opportunities and
challenges facing our industry. PBA
arms volunteers with talking points on
high-priority issues such as mandatory
paid leave regulations, merchant credit
card fees, health care, tax policies,
and more. Learn more by visiting
probeauty.org/advocacy

Government Affairs Hotline


Have a legislative issue that concerns
you? Call PBA’s Government Affairs
Team to discuss your issue and to
find practical ways to get involved.
800.468.2274.

25
2010 PBA Symposium Sponsors

Thank you to our


generous PBA
Symposium 2010
sponsors.

26
Your support makes it possible for
PBA Symposium to offer the unlimited
networking and specially designed
business education programs essential
for the professional and personal growth
of the beauty industry and its members.

27
First Page Notebook Paper

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Last Page Notebook Paper

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V O L A R E

ULT IM AT E
T HE
DR Y ING M A CHINE !
MADE IN ITALY
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T W O INDUS T R Y L E A DERS. ONE CH A MPIONSHIP S T Y L ER .


BABYLISS PRO INTRODUCES THE WORLD’S FIRST PROFESSIONAL HAIR
DR YER POWERED BY A GENUINE FERR ARI DESIGNED ENGINE. SE ALED
© 2010 BABYLISS 10BA114712

BALL BE ARINGS AND IMPROVED BRUSHES INCRE ASE ENGINE LIFE UP TO


2000 HOUR S. M A X IMUM A IR F L O W, MINIMUM W E IGH T, L O W V IBR AT ION
AND TURBO-SPEED PERFORMANCE MAKE THE BABYLISS PRO VOL ARE

T HE GR AND PRIX OF S T Y LING.

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