Lesson 01
Product Design and Development
Introduction
Dr. Inderdeep Singh
Department of Mechanical and Industrial Engineering
1
Outline of Presentation
Course Details
New Product Design
Need of a New Product Design
Product Development
New-Product Development Strategy
New-Product Development Process
Successful Product Development
Product Life-Cycle (PLC)
Course Details Course Details
Brief Contents
Introduction
Product life cycle
Product policy of an organization
Week 1
Selection of a profitable product
Product design process
Product analysis
Course Details Course Details
Brief Contents
Value engineering concepts: Advantages, applications in
product development
Problem identification and selection
Week 2
Analysis of functions: Anatomy of function
Types of functions, functional analysis system technique
Case studies
Course Details Course Details
Brief Contents
Introduction to product design tools
Quality function deployment (QFD)
Computer Aided Design
Week 3
Design for excellence (DFX), robust design
Design for manufacturing (DFM), design for assembly
(DFA)
Ergonomics in product design
Course Details Course Details
Brief Contents
Design for manufacturing and assembly (DFMA) guidelines
Product design for manual assembly
Week 4 Design guidelines for manufacturing of metallic and non-
metallic products
Rapid prototyping, concept, advantages
Working principle of SLA, LOM and SLS
New Product Design
Every organization has to design, develop and introduce new
products as a survival and growth strategy.
Product design is conceptualization of an idea about a product and
transformation of the idea into a reality.
To transform the idea into reality a specification about the product
is prepared.
New Product Design
This specification is prepared by considering different constraints
such as production process, customer expectation, etc.
In product design stage, various aspects of the product are
analyzed. Also final decision regarding the product is taken on the
basis of the analysis.
Thisdecision can be any aspect related to the product, e.g.
dimension and tolerances, type of material for each component.
Need of a New Product Design
Organizations are required to design the new products for the following reasons:
To be in business for a long time
To satisfy unfulfilled needs of the customers
Too much competition in the existing product line
The profit margin is on the decline
The companys existing product line becomes saturated
and the sale is on the decline
New Product Design
How the Product Design and Manufacturing
Influence the Price, Quality, & Cycle Time?
Product Development
Source: http://eurasiacm.com/?tag=velosiped
New-Product Development Strategy
Reasons for new product failure:
Overestimation of market size
Poor design
Incorrect positioning
Wrong timing
Priced too high
Ineffective promotion
Management influence
High development costs
Competition
New-Product Development Process
1. Idea generation
2. Idea screening
3. Concept development and testing
4. Marketing strategy development
5. Business analysis
6. Product development
7. Test marketing
8. Commercialization
Successful Product Development
There are five characteristics of successful product
development:
Product quality
Product cost
Development time
Development cost
Development capability
Product Life-Cycle (PLC)
Product life cycle (PLC) is the course that a products sales and
profits take over its lifetime
The product life cycle concept is derived from a fact that a given
products volume and revenue follow a typical pattern of four
phases
Product Life-Cycle
The four phases of life-cycle of a product: Introduction
Growth
Maturity
Decline
Thank You
