International Journal of Engineering and Applied Sciences (IJEAS)
ISSN: 2394-3661, Volume-2, Issue-4, April 2015
Resource-Based Analysis of E-Commerce Business
Value
Dr.Shine David, Aditi Bansal, Kirti Singh, Swati Rajput
The survey aims to study some of following impacts on
Abstract In this study, we developed a set of constructs to customers view of e-commerce such as:
measure e-commerce capability in Internet savvy customers. Is online search about specific product available easily
Our study has two dimensions customer awareness and Is there sufficient online information available to you about
customer experience, which consist of factors such as product quality usability and viability
information, transactions customization and supplier
Does the website posts sufficient information on product
connection. This conceptual framework provides good
theoretical platform for empirically grounded research on how updates maintenance and repairs
customers perceive e-commerce trading. E-commerce is the Does the e-commerce websites offers any space for
pre-eminent buzzword of the online business revolution. personalized a/c or private messages
Electronic commerce is the paper less exchange of business Is the inventory information updated on regular basis or
information using electronic data interchange (EDI).This study shared online through electronic links
aims to understand how people view e-commerce as an emerging Which payment option customers mostly prefer for an
trend in lieu of their satisfaction and preferences with products, online purchase from an e-commerce website
services, safety of personal data etc.
This report will provide with necessary insights into what
Index Terms Electronic Commerce E-commerce metrics, steps should e-commerce retailers should take to satisfy their
Customer Orientation customers, thereby increasing customer loyalty as well as the
life time value of customers.
I. INTRODUCTION
II. LITERATURE REVIEW
Electronic commerce presents a lot of opportunities and
benefits to customers. Today in this fast and competitive The understanding of human beings in taking decisions have
environment people prefer easy and convenient things- always been difficult to predict since there is no right tool to
commerce has come up like a blessing in disguise for the measure it. People can change their opinion as people can
majority of convenient shoppers. The research aims to study change it or just make it for future decisions. In accordance
how people perceive ecommerce, which will help in analysing with the information quality provided by e-commerce
the customers viewpoint. Electronic commerce draws on websites whether the information is clear or not it can greatly
technologies such as mobile commerce, electronic funds affect the intention of the customer decision when purchasing
transfer, supply chain management, Internet marketing, once or twice or they wont just purchase, then right
online transactions processing, electronic data information quality will increase customer trust and
interchange, inventory management systems, and satisfaction since trusting the product/service information
automated data collection systems. Modern electronic quality will make people finally decide to make the initial
commerce typically uses the Wold Wide Web for at least one purchase and with this, their satisfaction affecting loyalty
part of transactions life cycle, although it may also use other positively. Todays young generation has grown up with the
technologies such as e-mail. internet differently than their parents and grandparents who
E-commerce business may employ some or all of the have to deal with something they havent grown up with new
following: technological advances, so it quotes probable that internet
Online shopping websites for retail sales direct to turn difficult to use and affect easily B2C-ecommerce
consumers. business negatively if they are not aware of this. User
Providing or participating in online market places, which interface quality should be attractive and easy to use
processes third party business to consumers or especially for the people who have not grown up with new
consumer-to-consumer sales technological advances.
Nowadays purchasing online does not necessarily need a
computer because you can purchase online using your phone
Business-to-business buying and selling
and you dont need to look on different websites since you can
Gathering and using demographic data through web
purchase from your favourite social networks like Facebook
contacts and social media
and twitter.
Business-to-business electronic data interchange
Marketing to prospective and established customers by
e-mail or fax III. METHODOLOGY
Engaging in pretail for launching new products and
1)The survey was filled by filled by 92 respondents taken
services
through both online and offline survey method (personal
questionnaire method).Online Survey was online site Survey
Monkey website for a period spanning 15 days.
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Resource-Based Analysis of E-Commerce Business Value
2)The questionnaire was prepared keeping in mind the TABLE 4
customer orientation, their preferences and satisfaction level. FACTOR RECOGNITION FACTOR
3)The questions were framed on the basis of e-commerce LOADING
determinants and with respect to the topic. Updated V 12. Inventory data .894
4)The questionnaire was designed into two parts namely inventory sharing.
Customer Satisfaction and Customer Awareness. information V 14. Return policy. .629
5)Measurement base of the research is the gender factor along with
among the demographics of name, age, educational hassle free
qualification and occupation. Calculations were for the refund and
analysis through SPSS Software. return policy.
6)Analysis test were the Factor Analysis & One Way
Anova Test. TABLE 5
FACTOR RECOGNITION FACTOR
IV. LIMITATIONS LOADING
Preferred V 19. Payment .751
The researches conducted were confined to a particular age mode of mode.
group namely 20-30 years. Respondents were mainly student payment along V 09. Online .550
and young working professional. with different recommendation.
There were some respondents who skipped the personal technical
demographics, for that reason their data created the problem support
of ambiguity and their data had to be omitted from the services.
analysis.
At the time of analysis the value of regression was coming TABLE 6
to negative, due to which linear regression test cannot be FACTOR RECOGNITION FACTOR
applied. LOADING
Online V 11. Online .887
communities procurement.
dedicated to V 10. Content .621
V. FACTOR ANALYSIS customers and personilisation.
TABLE 1 validity of
FACTOR RECOGNITION FACTOR website.
LOADING
Information V 01. Search .815 TABLE 7
available capability. FACTOR RECOGNITION FACTOR
about a V 02. Product .658 LOADING
specific review. Procedure for V. 05 Registration. .801
product ant V 15. Frequency of .530 being a
the frequency transaction. registered
of transaction. user, easy and
user friendly.
TABLE 2
FACTOR RECOGNITION FACTOR TABLE 8
LOADING FACTOR RECOGNITION FACTOR
Product V 13. Product .798 LOADING
catalog and information online. Reasons and V. 17 Time invested. .752
its post V 07. Customer .659 time invested V. 16 Reasons. .658
information registration. for online
together with V 03. Product .537 purchase.
space for update.
personalized
accounting. ONE WAY ANOVA TEST
TABLE 3 The one way ANOVA test for the survey in applied on
FACTOR RECOGNITION FACTOR gender.
LOADING P value < tab value NHR
Tracking of V 04. Online order .746 P value > tab value NHA
product tracking.
starting from V 06. Security. .589 P value = significance value
its inception to Tabulated value = .05
its delivery VARIABLE 1.
with security P value = .657
of data. P value > tab value
61 www.ijeas.org
International Journal of Engineering and Applied Sciences (IJEAS)
ISSN: 2394-3661, Volume-2, Issue-4, April 2015
Thus, NHA VARIABLE 12.
Hence, the searching about a specific product asked in the P value = .913
survey do make a difference in the result. P value > tab value
VARIABLE 2. Thus, NHA
P value = .419 Hence, close to 1, hence this question is very important to
P value > tab vale know the inventory information updation satisfaction level
Thus, NHA VARIABLE 13.
Hence, asking for the information being provided about the P value = .081
product quality, usability and viabilility makes the difference P value > tab value
in the analysis. Thus, NHA
VARIABLE 3. Hence, not so important but has a bit worth to know the
P value = .36 product catalog available fulfils the lvel of expectation.
P value > tab vale VARIABLE 14.
Thus, NHA P value = .394
Hence, knowing for the websites, post namely product P value > tab value
updates, maintenance and repairs is worth for the research. Thus, NHA
VARIABLE 4. Hence, asking to the people for return policy help in the
P value = .484 analysis of result.
P value > tab value VARIABLE 15.
Thus, NHA P value = .915
Hence, knowing for tracking for the product movement P value > tab value
starting from placing of an order till it reaches the people for Thus, NHA
the research purpose is found to be usable. Hence, asking people how often they shop online is the very
VARIABLE 5. important question.
P value = .879. VARIABLE 16.
P value > tab value P value = .416
Thus, NHA P value > tab value
Hence, knowing from the people about the procedure being Thus, NHA
followed to become a registered user is user-friendly makes Hence, this is an average question to know the reason why
the difference in result of our analysis. people shop online.
VARIABLE 6. VARIABLE 17.
P value = .752. P value = .254
P value > tab value P value > tab value
Thus, NHA Thus, NHA
Hence, asking from the people for there security of data and Hence, not so important to know how much time people spend
transaction is worth. for online shoping but hypothesis is nor rejected.
VARIABLE 7. VARIABLE 19.
P value = .158 P value = .057
P value > tab value P value > tab value
Thus, NHA Thus, NHA
Hence, knowing that people get space for personalized Hence, close to rejection of the hypothesis but as not rejected
accounts of private messages, results found to be worth in the which makes this question not so important but it is fine that it
research analysis process. is included in survey.
VARIABLE 9.
P value = .354
P value > tab value VI. CONCLUSION
Thus, NHA
Hence, knowing about technical support through web- At present the market place is flooded with several
enabled voice communication or through any other mean e-commerce options for shoppers to choose from. A variety of
helps in our research analysis. innovative products and services are being offered through
VARIABLE 10 innovative tacts to garner customers in maximum numbers.
P value = .826 Customers found e-commerce options as friendly means,
P value > tab value fulfilling their satisfaction constraint. Online shopping is now
Thus, NHA no more the privilege for the people living in U.S. U.K., but it
Hence, customization of the website and knowing that online is a becoming a reality for developing countries like India. In
community dedicated to customer is very important for the the last couple of years, the growth of e-commerce industry in
analysis. India has been phenomenal as more shoppers have started
VARIABLE 11. discovering the benefits of using this platform. There is
P value = .821 enough scope for online businesses in the future if they
P value > tab value understand the shoppers mindset and psyche and cater to
Thus, NHA their needs. Also through orne way anova test it is found that
Hence, asking for the reliability of the website before going all the variable except 8th and 18th are not necessary.
for online purchase is woeth in the survey.
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Resource-Based Analysis of E-Commerce Business Value
REFERENCES
[1] Resource Based Analysis of E-commerce Business Value-Marta
Aranyossy, Department of Enterprises Finance, E-business research
Centre, Corvinus University of Budapest.
[2] A Resource based Model for E-commerce in Developing Countries-
Richard Boateng, African Institute of Informatics and Policy, Accra
Ghana
[3] E-Commerce Metrics for Net Enhanced Organizations: Assessing the
value of E-Commerce to Firm Performance in the Manufacturing
Sector- Kevin Zhu Kenneth L. Kraemer.
[4] Determining Benefits from B2B e-Commerce: A Strategic
Approach-George Tanewski, Philip A. Collier, Stewart A. Leech.
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