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Design Toolkit

This document provides guidelines for creating illustrations and design assets for an Academy toolkit. It includes a color palette with shades of purple, grey, and blue recommended for use. Specific guidelines are given for people, web/mobile, charts/graphs, furniture, travel/transportation, countries, landmarks, abstract concepts, and other illustration types. Borders, fills, corners, and use of color are described. The goal is to create a consistent visual style across all academy design assets.

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98 views10 pages

Design Toolkit

This document provides guidelines for creating illustrations and design assets for an Academy toolkit. It includes a color palette with shades of purple, grey, and blue recommended for use. Specific guidelines are given for people, web/mobile, charts/graphs, furniture, travel/transportation, countries, landmarks, abstract concepts, and other illustration types. Borders, fills, corners, and use of color are described. The goal is to create a consistent visual style across all academy design assets.

Uploaded by

api-343090325
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Academy

Design
Toolkit
Guide for the
Academy
design assets.
Color Palette

Document Colors
The color palette for the Academy
design assets can be found in this file
under Document Colors.
Infographics
4A4A7E
3A3A65 7D7DD3

Colors 6767AF 9A9AF1

Labels Text
#8AA2B1 #43698
0

Guidelines PROBLEM SOLUTION RESULT


Border: none
Color: Any shade of purple [use of gradients],
grey used for labels
Font: Proxima Nova
Headings: all caps, bold

Company
Goal

Business
Unit
Goal
Optimization
Goal
Experiment
Goal
Illustrations
7BD7E6 AFE1E9

Colors FFCA2C FFD866 58CF57


78E377
ED8485 EFA0A1

Border Border Border Border Border


#4DD1E7 #8AA2B1 #FFBF00 #4EB84D #FD6B58

Primary Secondary

Guidelines People
Border: grey, 2px [can be reduced to 1px or .5px for more
detailed elements]
Corners: radius [2px, 4px, or 8px]
Fill: not the exact same shade as border
Color: blue or white, secondary colors used as accents

Web/Mobile

Charts/Graphs
Illustrations
People

Expressions
Guidelines
- Emotions conveyed with thought/
speech bubbles or mouths [smile, frown,
etc.] Corner: 37

- Dont include other facial features

Animals
Illustrations
Web/Mobile

Guidelines
Device
Primary features: grey
Border: grey, 2px
Secondary colors can be used
Fill: white
to highlight features
Corners: radius [2px, 4px, or
Corners: radius [2px, 4px, or
8px]
8px]
Illustrations
Charts/Graphs

Guidelines
Border: grey
Fill: blue
Secondary colors: used to highlight change or significance
Illustrations
Furniture

Guidelines
Border: grey, 2px
Fill: white
Illustrations
Travel/Transportation Places can be represented
by countries or landmarks

Countries: Landmarks:
w w
Color: yellow Fill: majority white, with blue or
Border: 2px green as accents

Transportation:
w
Fill: majority white, blue
as accents
Illustrations
Abstract Concepts

These illustrations follow the general


guidelines for borders, fill, and corners.

Winning is addicting Experiments More time Certainty

More freedom with color use, try to keep


number of colors in one illustration to no
more than 4.

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