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PH M Khánh: CEO: AND Media Solutions LLC

This document provides an overview of Amazon's business model and tips for selling physical products on Amazon. It notes that Amazon generates over 2/3 of its revenue from the US market and discusses options like Fulfillment by Amazon. It outlines the different business models for selling on Amazon like private labeling, product customization, and invention. The document then provides a timeline for working with suppliers and launching products. It emphasizes starting with 10-15 positive reviews before launch and provides tips for running coupon promotions and sponsored ads to boost sales and rankings. Finally, it recommends growing the brand over time by adding more products.

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68 views62 pages

PH M Khánh: CEO: AND Media Solutions LLC

This document provides an overview of Amazon's business model and tips for selling physical products on Amazon. It notes that Amazon generates over 2/3 of its revenue from the US market and discusses options like Fulfillment by Amazon. It outlines the different business models for selling on Amazon like private labeling, product customization, and invention. The document then provides a timeline for working with suppliers and launching products. It emphasizes starting with 10-15 positive reviews before launch and provides tips for running coupon promotions and sponsored ads to boost sales and rankings. Finally, it recommends growing the brand over time by adding more products.

Uploaded by

hnguyen_698971
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PHẠM KHÁNH

CEO : AND Media Solutions LLC


AMAZON BUSINESS MODEL
1. Why Amazon?
Net sales revenue of Amazon
from 2004 to 2017 (in billion U.S. dollars)
Traffic
Traffic
Traffic
2. Which Amazon Marketplace to Start With?
Amazon’s Revenue by Country

• 8%
7%

8% United States
Germany
Japan
10% United Kingdom
Rest of the world
67%
3. Fulfillment by Amazon?
4. Physical Product Business Model
Physical Product Business Model

Private Label Product Tuning


Resale Product
Customization Invention
Selling Similar Making small
Selling other changes to
Products but Creating own Creating a brand
peoples same improve
with own mold and adding new product
products customer
branding features
experience
5. Product Ideas
6. Supplier
9. Timeline Supplier
• Day 0 : Place order and pay deposit 30 %
• Day 1 - 15 : Inventory Production
• Day 16 : Inventory prepared and labeled for shipment to Amazon
• Day 17 : Inventory ready - Pay balance 70 %
• Day 18-25 : Inventory Shipped
• Day 26 : Inventory arrived and is checked in by AMZ
• Day 27: Product Live on AMZ
Price +ship FBA fee Marketing Profit

30% 30%

10% 30%
8. Listing set-up & Optimization
9. Launching
Before The Launch

• Get 10-15 positive product reviews


• Make sure you have at least 200 units of inventory in-stock
• Setup two launch cupons
• One for 30% off ( for public use)
• One for 50-70% off ( for private use)
The Listing Launch System

• Add on-page launch cupon 30% off


• Creat simple Facebook and Google Adwords campains
• Low $10/day budget
• Send directly to Amazon product page

• Turn on Amazon Sponsored Ads


• Run this launch traffic for 3-5 days
Result of the Launch

• Increase in oganic search rankings


• Increase in category rankings
• Additional product reviews
• On-going natural/organic sale fo your new reviews
Increase Traffic
• Scale your Sponsored Ads campains ( add manual targeting )
11. Grow Your brand by Adding More Products
Number Product Sales Daily Total Sales/ Month Revenue / Month Profit / Month

20 30 $20 30%

1 20 600 $12.000 $3.600

2 40 1.200 $24.000 $7.200

5 100 3.000 $60.000 $18.000

10 200 6.000 $120.000 $36.000

15 300 9.000 $180.000 $54.000

20 400 12.000 $240.000 $72.000


THANKS FOR LISTENING !!!

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