Book Dealers

World
National Association of Book Entrepreneurs
Vol. 41 No. 1 Winter 2019

IN THIS ISSUE

You Have Won an Award

10 Things to Do Now!
By Lisa M Umina

The Benefits of Using

Celebrity Testimonials
in Book Marketing
By John Beede

Internet Book Marketing

An Authors Secret Weapon
By Bob Burnham

3 Types Of Free
Content to Help You
Grow Your Email List
By Jon Allo |

How Book Design and

Book Marketing Will
Keep Your Book Alive
By Sid Smith

Carol Sanford, author of a provocative new series of award winning business books for
entrepreneurs and large corporations who want to offer innovative new answers to the
challenges faced in today’s business world. See page 3 for her eye-opening story.
 From BOOK
DEALERS
The WORLD
ISSN 1098-8521

Editor’s Our 39th Year

Desk NABE
P.O. Box 606
Cottage Grove, OR 97424
541-942-7455
Dear Friends,
E-Mail
BookDealersWorld@
It is that time again–-a New Year full of dreams, expectations and bookmarketingprofits.com
hope for the future. With luck and determination, we should be
able to solve most of our pressing problems and leave a better Web Site
BookMarketingProfits.com
world for our children and grandchildren.

Executive Director
This issue of BDW spotlights our Fall 2018 Pinnacle Book Achieve-
Al Galasso
ment Award Winners, honoring many of our great members and
their fine books. See pages 22-23 & 25 for a list of the award win- Associate Director
ning books. Check out some of our wonderful entries and authors Ingrid Crawford
today.

In this issue of BDW, John Beede shows us “The Benefits of Using

Celebrity Testimonials in Book Marketing,” John Allo reveals “3
Types of Free Content to Help You Grow Your Email List,” Sid Smith
explains “How Book Design and Book Marketing Will Keep Your Book
Alive,” Lisa M Umina says “You Won an Award, 10 Things To Do Now,”
and Bob Burnham writes about “Internet Book Marketing, An Au-
thor’s Secret Weapon.” Plus a whole lot more.
National Association Of
If you have not joined NABE yet, you can sign up on page 17 and
Book Entrepreneurs
check out the many money saving benefits, including Pinnacle Book
Award eligibility. Don’t forget to display your book in our 2019
NABE Book Showcase Exhibits and take a look at our popular New BOOK DEALERS WORLD
Super Book Marketing Deal, which saves you over a thousand dol- Copyright 2019. Al Galasso.
All Rights Reserved.
lars on some of our best marketing vehicles. Published three times a year in mid January,
mid-May and mid September by NABE, PO
Box 606, Cottage Grove, OR 97424. One
Hope the New Year brings you all the things you want including
year subscription for non-NABE members:
health, good friends and family, fun activities and of course, plenty U.S. $50.00, Canada $55.00, Foreign $70.00.
of good books. BDW will not knowingly accept fraudulent or
objectionable advertising. Articles in BDW
Al Galasso, NABE may not be reproduced in whole or in part
without the express written permission of the
publisher.
.

2
 Carol also partners with produc-
ing Executive Education
through Babson College, Ka-
PUBLISHER’S ospilot in Denmark and Universi-
ty of Washington, Bothell.
PROFILE
Among her many recognitions,
Carol was recently named Exec-
Carol Sanford utive in Residence and Senior
Author of Fellow in Social Innovation at
“The Regenerative Business” Babson College, was honored
“The Responsible Business” with Thought Leader Lifetime
“The Responsible Entrepreneur” Achievement Award from Trust
Carol Sanford Across America-Trust Around
Carol Sanford is a consistently and personal actions. She ap- the World, and received the Ath-
recognized thought leader work- proaches her work as an eco- ena Award for Excellence in
ing side by side with Fortune system with stakeholders to the Business, Mentorship and Com-
500 and new economy execu- business in order to create the munity Service.
tives in designing and leading organizational conditions and
systemic business change and human capability for people to Carol is often called a visionary
design. Through her university innovate and contribute. who offers revolutionary new
and in-house educational offer- Through a Socratic and contrari- ideas. But most importantly,
ings, global speaking platforms, an approach, backed by re- Carol offers a pathway to ex-
multi-award winning books, and search and stories, Carol traordinary results for business-
human development work, Car- challenges leaders to rethink es, and their stakeholders.
ol works with executive leaders everything they currently know
who see the possibility to about leadership, management, For more info on Carol and her
change the nature of work and work design. In the end, dynamic business books, visit
through developing people and she guides people to find their www.CarolSanford.com
work systems that ignite motiva- individual and collective “prom-
tion everywhere. ise beyond able-ness,” embed-
ding enormous possibilities into
For four decades, Carol has an organization.
worked with great leaders of $10.00
successful businesses such as Carol is the author of The Re- Discount Coupon
Google, DuPont, Intel, P&G, sponsible Entrepreneur; Four
and Seventh Generation, edu- Game-Changing Archetypes for Combo Ad
cating them to develop their peo- Founders, Leaders, and Impact Package
ple and ensure a continuous Investors, The Responsible
On a Publishers Preview Ad
stream of innovation that contin- Business: Reimagining Sustain-
in BDW Plus the Hot Books
ually deliver extraordinary re- ability and Success, and most
To Promote Feature on our
sults. recently, The Regenerative website for a Full Year.
Business: Redesign Work, Culti-
Carol’s work is deeply rooted in vate Human Potential, Achieve Just Sign Up By April 15th
the belief that people can grow Extraordinary Outcomes. Her 2019, include this coupon
and develop beyond what their books are required reading at and take $10.00 off your
leaders or anyone sees possi- leading business schools includ- Combo Package
ble: to be increasingly entrepre- ing Harvard, Stanford, Haas
neurial, innovative, and Berkeley and MIT.
responsible in their business

3
Target Your Book or Product to Thousands of Bookstores,
Libraries, Mail Order Firms, Online Catalogs, Educational
Buyers and more at the NABE Book Showcase Exhibits
• Save 90% on Trade Show Costs • Attractive Face Our Display
• Professional Sales Staff • Follow Up Leads Mailed to You

Here's Your Opportunity to give your book, Oregon-Washington Library Assn

audio/video tape or other product exposure to the Joint Conference & Show
book market, library field, mail order arena, media Vancouver, Washington
outlets, and internet book buyers at a cost you can April 17-19 2019
afford. The average trade show booth now rents for Display your book in this show and get two shows for
the price of one. Reach public, county. city and aca-
$1800 and up. That doesn't include tables, carpeting, demic libraries from all over Oregon and Washington.
lighting, union labor, drayage service, book racks, Expose your book not only to librarians but to hun-
airfare, shipping, car expenses, meals, hotel bills, etc. dreds of potential buyers. Many libraries do not just
You could spend more than $3500 on just one exhibit lend books, they sell books as well. They are one of
the biggest untapped sources of ongoing revenue for
alone. By becoming a part of the NABE Book Show- authors. Show only takes place once every five years
case Exhibits, you can have your books on display and it has a good turnout each time.
for less than 10% of what it would cost to exhibit your
books yourself. California Book Trade Show
Burlingame, California
Our NABE BOOK SHOWCASE EXHIBITS are Sept. 20-21 2019
different from any exhibiting service. Your book
This energetic book show draws booksellers from
is displayed face-out within a special subject areas with the highest per-capita book sales in the
category, such as Health, Cooking, Children's country. Bookstore owners, large chain stores, major
Interest, etc. Only 50 to 100 books are dis- book distributors, and more will be attending from all
over California, and Nevada as well. These stores are
played in each show so your book is not looking for new titles and authors and will help promote
buried amidst thousands of titles. Then, a your title to their buyers. Make certain your book is
professional sales staff, full of enthusiasm and displayed to this great audience!
warmth, who also speak Spanish and French,
greet potential buyers. We take time to get to Pacific NW Booksellers Show
know you and your book. We pass out your Portland, Oregon
Oct. 6-8 2019
flyers and send you the names of all the buy-
ers who visited us so you can follow up on Reach thousands of book stores, book distributors,
potential orders. wholesalers, libraries, young adult bookstores, and a
wide range of book buyers from all over Oregon, Wash-
ington, Idaho and Northern California. Many of these
Our NABE BOOK SHOWCASE EXHIBITS are bright, booksellers are seeking independently published titles
well-decorated, and colorful. We offer drawings, free on a variety of different topics including children's
gifts and giveaways to increase booth traffic. A few books, fiction, non-fiction, how-to, self-help and much
more.This show gets bigger every year.
years ago, a publisher who had placed her book in 3
different combined exhibits in the same show, told us gggg
that after visiting the other two places, she couldn't California Library Assn. Show
believe all the buyers and the activity that was taking Pasadena, California
place at the NABE Booth. Authors are encouraged to October 24-26 2019
make an appearance at shows if they wish. Even if Showcase your books, audios, videos and more in one
you cannot attend any of the shows, you can be of the largest library market shows of the year. You
assured your book will be shown to all potential can sell direct to libraries and pocket more profits. Or,
buyers. We are unlike any exhibiting service you you can help your distributor sell more books with this
have ever used. This is our 39th successful year of exposure to librarians from all over the Golden State.
showcasing books, experience you can count on! gggg

4
Here's What You Receive at What Past Exhibitors Have
the N.A.B.E. BOOK Said About Our Service:
SHOWCASE EXHIBITS.... SHOWCASE
“Thanks for putting me in touch with the distribu-
tor you spoke with at the show. We have a deal EXHIBIT FEES
g YOUR BOOK will be displayed face-
to put copies of the novels in two Portland Cost- NABE Members
co Warehouse stores, and in the Eugene Costco.
out in its own special category section I'll do a book signing in all three stores. If that
with a friendly, professional Tri-Lingual goes well, and I'm confident that it will, there is a One Book in 1 Exhibit:
(Spanish, French & English) Sales Staff great opportunity to expand into other Costco $98.00
stores, Wal-Mart and the big box book stores. It One Book in 2 Exhibits
attending. We also showcase CDs, and looks like the book show exposure paid off.
DVD’s. You do not have to attend any Rod Collins
$185.00
show unless you wish to. One Book in 3 Exhibits
“You and Ingrid did a superb NABE job at the $255.00
California Library Association Trade Show. We Additional Titles in any Exhibit:
g YOUR BOOK will be featured in our appreciated how well you displayed "Grandpa Only $80.00 each
NABE BOOK SHOWCASE CATALOG, Grouper, The Fish With Glasses' and steered
children¹s book buyers to us. Thank you. Grand-
which will be passed out free to buyers pa Grouper sold out! It pays to join NABE and ---------------------------------------
at each show with your web site info. I highly recommend participating in your trade ***SPECIAL***
show program." Don Arends
One Book in All Four Exhibits
g 25 of YOUR BOOK PROMOTION FLY- $330.00
"I just received a call from a gift store in California,
ERS will be placed beside your book. whose owner told me that she saw our book at ---------------------------------------
When a buyer expresses interest in your the NABE Book Showcase Exhibit. She proceed- Non-Members
title, a flyer will be handed out. If addition- ed to order every book and label in our line. This
$175.00 per book per show
one account certainly paid for our exhibit fee,
al flyers are needed, they will be xeroxed and we expect much repeat business.”
at the show. Cheryl Long, Culinary Arts, Ltd.

g Once you sign up, you'll receive the "We consider your showing of our books at the
NABE Book Showcase to be a success. So far,
Free Report: How to Get The Max From we've received five solid wholesale contracts To Get Your Book Into the
A Show. It gives you tips on how to de- and are in the process of securing some large NABE Showcase Exhibits
sign order-pulling flyers and what to put orders.” M. Waters, Mutual Press
on them, ways to attract more customers, "Al, thanks for the leads from the last trade show. P Fill out the Showcase Order
best follow-up methods, and much more. The first five I contacted remembered my book
and also taking the flyer you handed out. Four
Form below. Print or type legibly.
g A SPECIAL PARTICIPANT PACK- out of five already ordered for their libraries. You Include your remittance by check,
did a great job representing my book. I am very money order or credit card.
AGE will be e-mailed to you, approximate- pleased with your service." Joan Shih
ly 2 weeks after the Showcase, P For each Showcase that you
containing the list of buyers for follow up. participate in: Send One copy
They will be sent both in Adobe Reader of your Book plus 25 Flyers.
PDF Format as well as in Ascii Text so Special Hot Books (We need a fresh book for each
they can be imported into any database. exhibit). If your book isn't ready
Prime Feature Section
Plus, you will receive a Show Report. If
At Calif. Book Show & now, you can ship it later, but
you prefer, the names & report can be
California Library Show please sign up as soon as possi-
sent by regular mail.
Only $50.00 add. per show ble because of limited space in
EXTRA BONUS Limited Amount of space the exhibits. Flyers can also be
When You Sign Up For sent after you sign up.
3 or More Shows
FREE COPY of
Al Galasso’s NABE SHOWCASE ORDER AND LISTING FORM
Success Secrets of NABE P.O.Box 606 Cottage Grove, OR 97424
Self-Publishers CD ____ Reserve a space for ______book(s) in the □ Place book in Hot Books at
Learn master marketing tips Oregon-Washington Library Show California Book Show Cal. Book Show. Add. $50.00
and the Inside Secrets of sell- Pacific NW Book Show California Lib Assn Show □ Place book in Hot Books at
ing more books at the trade All Four Showcases for $330.00 for NABE Members. California Library Show Add. $50.00
shows, in mail order, through
special markets, with publicity ____ Enclosed find my check or money order in the total amount of $_______ as payment in full.
tie-Ins, and more. Boost your ____ I am enclosing $90.00 to join NABE and to receive the special NABE Member Exhibit prices.
bookselling profits! ____ Please charge my Visa/Mastercard Number______________________________________
Exp. Date________ Signature__________________________________
Card Verification No. ______ (Last 3 digits on back of signature panel of card)
__Check here if your would
Title of Book__________________________________________________________________
like us to design your flyer with
Author__________________________________________________Retail Price____________
our new low cost Book Flyer
Publisher__________________________________________________________________
Service. Includes typesetting
Address_____________________________________________________________________
and printing. Only available for
City______________________________________________State_______Zip_____________
NABE Members who partici-
Telephone__________________E-Mail_______________________________________
pate in our Showcase Exhibits.

5
You Have Won an Award wide media outlets, a phone inter- 8. Create a simple video (30-60
10 Things to Do Now! view with one of our reporters and seconds) in which you show your
By Lisa M Umina a full page news release. book and the award and just share
a brief commercial about what the
First, let me be among the first to 3. We also encourage you to send award is and how excited you are
say "congratulations and well that press release, including the about winning. Post this on your
done." Entering your story, book or photo of your book cover and your website and link to the video from
poem into a writing contest can be author photo, to: all of your social media accounts.
intimidating and humbling but now Check this article on Creating a
that you have won the award - it is A. Local editor of the weekly town Killer Video.
time to shout the news from the paper.
roof tops. But where do you begin? B. All the contacts in your email file 9. Use Animoto to create a video
Post on Facebook, LinkedIn, Twit- from still pictures. You can add a
Just like with any marketing efforts, ter, Instagram, Pinterest and any voice over or just select music from
you need to have a plan. The "best other social networks on which you their collection. You can create a
laid plans" are the ones that are participate 30 second video for free.
the most effective. C. Post it on your website
D. Post it to a variety of free news 10. Create a meme from the pic-
See here is the thing: Remember sites like Free Press Release or ture of you and the award. Visit
all the blood, sweat and tears that PR Inside, 1-888, Local Patch, etc. http://www.imgflip.com and upload
went into writing your novel? When Google free press release submis- your photo and add a few words.
you were done all you wanted to sion to find websites in your area Share the picture everywhere on
do was put your feet up and enjoy Contact any organizations in which the web and include a link back to
the days of wine and roses, but you are a member, Chamber, Rota- the press release and/or where
actually the real work is just begin- ry, etc. and send them a copy to be they can buy your book.
ning; the work of getting the word posted or linked to in their next
out so that people actually buy newsletter BONUS IDEA: Throw a party. (It
your book. could be a "garden party to remi-
4. Include the award in your online nisce with your old friends") Invite
But we get distracted. We let life or signature for email and your bio on your friends and family and local
that shiny silver ball take our eyes every webpage and account you contacts to come and help you
off the task at hand; that is to be in have: Joan Jett, Author, Winner celebrate this wonderful accom-
a continual mode of marketing. 2015 Best Author On the Planet. plishment. Carry the award with
you everywhere. Take lots of self-
Now that you have won an award, 5. Include this same information on ies with you, the award and your
you need to focus your efforts, all of your marketing collateral friends and share all over the web.
develop a marketing plan and then such as business cards, brochures, The more you share the more effec-
work the plan so that you can postcards, etc. tive your marketing efforts will be.
make the most out of this incredi-
ble honor! 6. Call your local paper and see if Bottom Line: Winning an award for
they would be interested in doing a your work is a really big deal. Now
Following are 10 WAYS TO MAKE special feature article. Many local is not the time to be modest. You
THE MOST OUT OF WINNING AN papers are willing, at no charge, to need to find every way you can to
AWARD write an article when a local author stand and Shout it From the Roof-
wins an award. It doesn't hurt to ask. tops. You can't afford to be distract-
1. Take a picture of you holding the ed because then you'll lose the
award and your book! 7. Call the local bookshop and ask momentum of the moment. You
if they would be willing to host a need to Let the Sun Shine In on
2. Hire a professional to write a book signing event where you can you and your efforts! Please visit
press release about the award. also feature your award! our informative blog at
Halo Publishing offers this service http://halopublishing.com/blog/ for
that includes distribution to nation- marketing and writing ideas.

6
 Reach Thousands of Book Buyers
In the Publishers Preview Section of Book Dealers World and the
HOT BOOKS TO PROMOTE FEATURE INTERNET PAGE ON OUR WEBSITE
A Two For One Special Marketing Opportunity

Book Dealers World

Hot Books To Promote
Publishers Preview
You receive a 1/3 page display unit, completely de- Feature Page
signed by us with your book cover photo, a 70-word
description of your book, retail price, wholesale, drop- This Special Web Page will be featured on our
ship and sample costs, plus your company name, Web Site, promoted in quarterly e-mails to
address and phone number. This ad will appear in the bookstores, libraries and a wide variety of
Spring 2019 edition of BOOK DEALERS WORLD, Internet Book Buyers, and advertised in our
which will be seen by 5000 or more prospects each bi-monthly Marketsmart Newsletter.
month.
As a Publisher, here’s what you will get:
Buyers From All Over The
1. A 70-word Description of Your Book
United States, Canada and the World 2. A Color Cover Photo of Your Book
Will See Your Book 3. A Direct Link to Your Own Web Page
The PUBLISHERS PREVIEW section is designed for or Web Site.
ease of use. Internet firms and mail order companies 4. One Complete Year on Hot Books
can request additional sales information or order direct-
ly from you. We even forward any inquiries we receive 20,000 to 25,000 visitors come to our Web
here at N.A.B.E. to you at no additional charge. Site each month. 4000 copies of our popular
newsletter Marketsmart are e-mailed each
Save Yourself Time and Money! issue and more than 1000 e-mails will be sent
If you rented e-mail lists of potential prospects it would to book buyers.
cost you up to a thousand dollars to reach these top
prospects not to mention all the time and work in- Get This Complete Promotion
volved in securing the right lists. We do everything for
Package a $275.00 value for just
you in one easy operation. 2019 marks our 39th year
$125.00 as a NABE Member
of publishing.
Publishers Preview Ad in BDW plus
Remember That Even One Contact Made the Hot Books To Promote Feature on
Through This Offer Could Result In our Website for a Full Year.
Thousands of Dollars of Sales
For Your Book!

NABE PUBLISHERS PREVIEW AND HOT BOOKS TO PROMOTE ORDER FORM

NABE, Publishers Preview, Box 606, Cottage Grove, OR 97424 NABE MEMBERS:
___Please sign me up for the next PUBLISHERS PREVIEW and $125.00 per book
the Hot Books To Promote Feature on the web. I've enclosed my Non-Members:
remittance plus my book, (and a JPEG of the cover by e-mail) plus a
70-word description of the book on a separate page.
$150.00 per book
___Please charge my Visa, MC Number or American Express. BookTitle_________________________________
____________________________________________________ ________________________________________
Exp. Date_____________Signature______________________________ Retail Price:_________ Sample Price:__________
Card Verification No.______ (Last 3 digits on back of signature panel of card) Website:__________________________________
Name____________________________________________ Please include a 70-word description of
Company_________________________________________ your book on a separate page. If you want
us to write the copy, send your book &
Address__________________________________________ sales info.
City______________________State_____Zip____________
Telephone__________________Fax___________________ Final Deadline: April 20th, 2019
E-Mail____________________________________________ See Next Page For Publishers Preview

7
 L.A. Matthies 1079 Westminster Ave. Dix Hills, NY 11746
Phone: 631-526-2427 E-Mail: craftyme0909@aol.com
Web: www.SurvivingCurtisHall.com

Tristen and his two best friends, Billy and Sasha, transferred to Curtis Hall so their
parents could enjoy peace of mind that their kids would receive the best education
while escaping the messy, complicated teen world of their hometown of Hibernia,
New Jersey, a half hour away. Little did their parents realize that although their boys
had received lacrosse scholarships to an incredibly prestigious school rivaling even
the most extravagant college campuses, they now had stumbled onto its secrets as
well. Starting to fit in at the elite boarding school, the teens find themselves faced
with an even more imposing threat than the immortal vampires who have
befriended them.

Retail: $18.95, Sample: $18.95 ppd.

Write for wholesale quantity discounts.

Carlos B Gil, XLibris, 6015 NE 205th Street, Kenmore, WA 98028

Phone: 206-714-4955 E-Mail: sinsalcbg@gmail.com
Web: http://www.facebook.com/webecamemexicanamerican

Discover what it’s like to emigrate from Mexico to the United States based on
one family’s account. This highly readable award-winning book tells the story
about the shock of arriving in the U.S. for the first time in the 1920's including
the cultural conflicts and other difficulties connected with raising children in a
new society. The author will be talking about his book throughout Washington
State in 2019 sponsored by Humanities Washington.

Retail: $18.99, Sample: $18.99 ppd.

Write for wholesale quantity discounts.

Rev. Dr. Mushtaq H. Jaafri, Mushtaq Publishing Company

919 Sonora Ct. San Dimas, CA 91773-1488
Phone 909-344-0167 E-Mail: mushtaqjaafri@gmail.com
Web Site: http://www.gowiththeflowstory.com

One of the most difficult things for people to realize is that we as human beings are more
than a body,mind, thoughts, emotions or feelings. Our Soul is who we are. It is the highest
aspect fo ourselves, where we and God are one. This book provides a variety of tools and
time tested techniques that allows you to experience yourself as Soul–and as one with God.
Dr. Jaafri takes readers on a journey toward enlightenment with the easy to understand
techniques that can be implemented quickly. This book contains the exact 30 days mind-
theory challenge that enabled him to experience himself as Soul not just in theory but a
reality in his daily life. Amazing secrets revealed. Results guaranteed. Full refund is available
if the mind training system does not work for you.
Retail: $13.99, Sample: $7.99 ppd.
Write for wholesale quantity discounts.

8
 Robert Wahler Authorhouse 1738 Braddock Ct San Jose, CA 95125
Phone: 808-896-6203 E-Mail: judaswasjames@aol.com
Web Site: http://Judaswasjames.com/

Scholars missed the biggest story in all history due to confirmation

bias when they told the world Jesus is the sacrifice in the Gospel of
Judas. It's Judas! And it means the end of the Christian religion. This
author is a life-long practicing mystic (gnostic). Masters must be living
to save (John 9:4-5, C. Sinaiticus). The Church has been preaching a
lie for nineteen centuries.
Retail: $14.95, Sample: $14.95 ppd
Write for wholesale quantity discounts.

Paul Brakke American Leadership Books

8 Portia Drive Little Rock, AR 72212
Phone: 925-385-0608 E-Mail: changemakers@pacbell.net
Web: www.americanleadershipbooks.com

Crime in America examines what’s wrong with the criminal justice

system and how to fix it. The book examines the police, courts and
prisons and provides some suggestions of what to change. It helps
citizens understand what’s going on so they can take some action,
from contacting their legislators and the media to organizing local
groups to improve their community.
Retail: $14.95, Sample: $14.95 ppd.
Write for wholesale quantity discounts.

Mae Edwards 522 Elm Street Waller, TX 77484

Phone: 832-372-9449 E-Mail: mae@stolenoptions.com

This is the story of how Mae Edwards survived, by faith, the constant
moving from one foster home to another, being a plumber in the Air
Force, surviving an abusive husband, cancer and beyond. Upon surviv-
ing some of the toughest years in an unhealthy marriage, Mae later
got remarried, this time to her high school sweetheart. Her story
continues with their hikes, motorcycling and four wheeling in Colorado
and Wyoming.
Retail: $22.50, Sample: $22.50 ppd
Write for wholesale quantity discounts.

9
 Jacqueline Widmar Stewart Lexicus Press 1580 Walnut Dr Palo Alto, CA 94303
Tel: 949-422-1830 E-Mail: jwidmarstewart@gmail.com
Web: http://www.hiddenwomenbooks.com

Finding Burgundy means combing the continent – and what revela-

tions that yields! From protagonists to protectors, Burgundian women
led the charge in defending Europe’s resident families and their
treasures. The Burgundy family shaped ancient Europe in defense,
trade, innovation, art, literature and, naturally, wine. What happened
to those days of gender equality? With this book series, a wealth of
discovery awaits the seekers of the Celtic world.

Price: $24.99 Sample: $24.99 ppd.

Write for wholesale quantity discounts.

Carole P Roman, Red Feather Publishing

1211 Stewart Avenue Suite 104, Bethpage, NY 11714
(516) 375-9550
E-Mail: cnbbook@gmail.com
Web: http://www.caroleproman.com

Join Carole P. Roman and travel through time to visit the most interesting
civilizations throughout history in the first four books of her new series. Learn
what kind of food you might eat in Ancient Greece, the type of clothing you
might wear what your name could be, and what children in the olden days did
for fun. If You Were Me and Lived in...does for history what her other award-
winning series did for culture. So get on-board this time-travel machine and
discover the world through the eyes of a young person just like you.
Retail: $12.99 Sample: $12.99 ppd.
Write for wholesale quantity discounts.

Siegfried Beckedorf Friesen Press

Suite 300 900 Fort Street
Victoria, BC Canada V8V 3K2
E-Mail: npullman@friesenpress.com
Web: http://www.friesenpress.com

The author summarizes in his latest of five published works,

the importance in his experience of the power of healing of
nature, the power of individual freedom and Creative Aging.
At 89 years of age he writes of his own experiences as the
best teacher.
Retail: $18.99 Sample: $18.99 ppd.
Write for wholesale quantity discounts.

10
 Mary Jayne Rogers, Ph.D. Createspace 13708 Canada Del Oso NE
Albuquerque, NM 87111 Phone: 505-301-9064
E-Mail: profoundwellness@gmail.com Web: www.doctormaryjayne.com

From Overwhelmed to Inspired takes you on a journey toward health and

well-being. It is your personal guidebook on the road to health and wellness.
With Overwhelmed to Inspired, Dr. Rogers teaches readers how to recognize
personal wellness and empowers them to make healthy choices in their
daily lives. Dr. Rogers can help you discover peace, contentment, and
greater self-esteem as you nurture your body, mind and soul.

Retail: $14.99, Sample: $14.99 ppd

Write for wholesale quantity discounts.

Diana Forbes Penmore Press

29 East 64th Street, Apt,6C NY, NY 10065
Phone: 212-755-1131 E-Mail: dianaforbes1@hotmail.com
Web Site: www.DianaForbesNovels.com

Sex and Suffrage collide in the International Award-Winning Debut Novel,

Mistress Suffragette. In an age when a woman’s reputation is her most
valuable asset, a young suffragette decides whether to compromise her
principles for love, lust, and the allure of an easier life. Winner of 19 Awards,
including the Garcia Memorial Prize for Best Fiction Book and 1st Place in
the Missouri Romance Writers of America for Women’s Fiction.

Retail: $20.50, Sample: $20.50 ppd

Write for wholesale quantity discounts.

Ju Ephraime Envision Business & Computer School Publishing

West Haven, CT 06516
E-Mail: editor@envisionschoolpublishing.com
Web: www.envisionschoolpublishing.com

Widowed at twenty-two, Catherine Montgomery can’t live without her

husband, Cameron. Cameron would always tell her, “I’ll follow you to
eternity and beyond.” Now that he was taken her, she refuses to
accept his death. How could he leave her? To maintain her sanity, she
wears his pajamas to bed and will only fall asleep after the candle on
the nightstand goes out…His signal for going to bed.

Write for wholesale quantity discounts.

11
 Nanette V Hucknall MSI Press PO Box 1116, 175 Lang Street
San Juan Bautista, CA 95045 Phone: 831-886-2486
E-Mail: editor@msipress.com Web: www.msipress.com

Heart energy. It comes from an always loving and wise Higher Source.
Nurturing, warm, quiet, refined, and all encompassing, heart energy
brings spiritual growth that fosters creativity, attracts loving relation-
ships, and engenders peace and happiness. This practical book not
only teaches you how to live from your heart but also provides scads
of activities to practice doing so.
Retail: $16.95, Sample: $16.95 ppd.
Write for wholesale quantity discounts.

Joanna Charnas MSI Press

1760-F Airline Hwy #203 Hollister, CA 95023
Telephone: 831 375-9550 E-Mail: editor@msipress.com
Web: http://www.msipress.com

Managing chronic illness demands constant mindfulness and management.

It's a process that constantly evolves over a lifetime. 100 Tips and Tools for
Managing Chronic Illness provides readers with one hundred different meth-
ods for accomplishing this task, offering personal examples that are humor-
ous, heartfelt, and insightful. Anyone who lives with chronic illness or knows
someone who does will benefit from reading this honest and entertaining
book.

Retail: $12.95 Sample: $12.95 ppd

Write for wholesale quantity discounts.

Victor Meenach Authorhouse 6005 Secretariat Circle Versailles, KY 40383

Phone: 859-229-3367 E-Mail: handwin@windstream.net
Web: www.sexsexcomedy.com

A humorous and entertaining attempt to eliminate sexual conflicts in

marriage and relationships. These conflicts such as jealousy, abuse,
needless divorce, sexual marital boredom, etc are unavoidable, in
that genetic DNA instructs the individual to be promiscuous, while
society and religion demand monogamy. The author terms the solu-
tion to be monogamous promiscuity. Wives read it and laugh. Hus-
band laugh too.
Retail: $13.99, Sample: $13.99 ppd.
Write for wholesale quantity discounts.

12
 Clifton Brusso Page Publishing 101 Tyrellan Ave
Suite 330 NY NY 10309
Phone 646-568-2144
Web Site: www.pagepublishing.com

Winner of the coveted 30th annual National Book Achievement award

competition for the Mystery/Comedy novel for 2018. Author Clifton
Brusso is a great, great , great grandson of Alexandre Dumas, Creator of
The Three Musketeers. Everyone loves an adventure. Add bodies, miss-
ing people, two scared women on the run, a tornado in Wisconsin and a
group of famous ex-detectives. and you have a comedy mix of characters
and circumstances!

Retail: $11.95, Sample: $11.95 ppd. Download: $9.00

Write for wholesale quantity discounts.

Jeffery Tracey Sr Page Publishing

1810 Oak Fork Cir. Pearland, TX 77581
Phone: 281-787-4551
E-Mail: dstjet@yahoo.com

A Pinnacle Book Achievement Award Winner for best book in the category
of NON-FICTION for summer of 2018. This is a heart-wrenching true story
of an eleven-year-old boy seeing his family being torn apart. The family is
trying to get a new start after a horrible accident. But the new start ends
quickly with the family struggling with alcoholism, abuse, abandonment,
and poverty.

Retail: $12.95, Sample: $12.95 ppd.

Write for wholesale quantity discounts.

Margo Lee Williams BackInTyme Publishing Inc

14612 Edelmar Drive Silver Spring, MD 20906
Phone: 301-742-1350 E-Mail: margolw2gmail.com
Web: http://margoleewilliamsbooks.com
When former slave, Islay Walden returned to Southwestern Randolph County, North Carolina in 1879,
after graduating from the New Brunswick Theological Seminary, as an ordained minister and missionary
of the American Missionary Association, he moved in with his sister and her family in a secluded area in
the Uwharrie Mountains, not far from the Lassiter Mill community along the Uwharrie River. Walden was
sent to start a church and school for the largely illiterate community of primarily Hill family members,
called “Hill Town” and the nearby Lassiter Mill community. Walden and his wife accomplished much
before his untimely death in 1884, including acquiring a US Post Office for the community and a new
name – Strieby. Winner of 7 awards, including the 2018 International AAHGS Book Award for Non-
Fiction-History, 2018 Phyllis Wheatley Literary Award from the National Society of the Sons & Daughters
of the US Middle Passage, and 2018 Readers’ Favorite Award-Honorable Mention for Genealogy.

Retail: $22.00, Sample: $22.00 ppd.

Write for wholesale quantity discounts.

13
 Get The Most Bang From Your Marketing Buck!
Save $1000.00 on Our
Most Popular Programs
With Our All New 2018
SUPER BOOK MARKETING DEAL

NABE provides a host of Cooperative Marketing Vehicles that can really get your book sales
moving. I have devised this all new Super Book Marketing Deal that gives you a Year’s Worth
of Marketing Coverage. It combines our most popular Programs and Services and includes Three
Special Bonuses that you will really love. Plus, it saves you $1000.00 from our already low NABE
Member prices. And now, you can even take advantage of this program with a Special Two Month
payment option.

Take a Look at What Your Will

Receive in
This Incredible Package...
►Your Book will be displayed in 7 Book Showcase Exhibits. We help you select the ones
that are most appropriate for your title. A $525.00 Value

►Your Book will be placed in the Featured Hot Books Spotlight Section in each
one of our Showcase Exhibits. A $300.00 value.

►Your Book is featured in our PR.com Press Release Program, which includes the Writ-
ing & E-mailing of a Press Release, sent to media contacts across the country.
A $350.00 Value.

► Your Book is promoted in 6 Issues of Book Dealers World with a special 1/3 Page
Publishers Preview Ad, complete with your book cover and description. A $750.00 Value.

►A Free Listing for your Book and a Short Video about your book in the Best E-
Books Directory. The Video will also be seen on our Favorite Independent Books
Channel on You Tube. A $225.00 value.

►Your Book gets a 25 Word Classified Ad in our Marketsmart Newsletter for 2 years.
A $100.00 Value.

► A Hot Books To Promote Feature Page Listing for 2 years on our web site.
A $250.00 Value.

14
 You Get This Complete One Year Marketing Package Worth
$2500.00 For The Super Deal Price of
only $1500.00 as a NABE Member

Plus You Will Receive These THREE SPECIAL BONUSES

1. A Publishers Profile Article about you and your book in Book Dealers World
and on our Web Site. Reach 10,000 prospects in BDW plus 35,000 more monthly
on the internet. Plus, you may be on a BDW Cover!

2. You get Priority Points for NABE Pinnacle Book Achievement Award
Honors. Your book could definitely be one of our next round winners.

3. You receive Free Personalized Correspondence and Consultation with me

by phone and e-mail for a full year. (Worth the cost of the entire package alone)

Here's What Jim Wortham had to say about Al Galasso's Super Book Marketing Deal: "I
am currently using this great deal and plan to renew next year. Al delivers more than he promises.
Using his program should be one important part of your entire promotional effort. Al will design
your press release or edit a current one and provides media contacts to send to. My top selling
author, Gene Walden, author of "The 100 Best Dividend-Paying Stocks to Own in America" was
put on the cover and given a feature article in "Book Dealers World." I call Al for advice and he
can be easily reached by phone or e-mail. As a publisher, you need all the exposure possible. The
Super Deal is one cost effective way to get it!"

Use The Handy Order Below To Get The Most From Your Marketing

NABE Super Book Marketing Deal, P.O. Box 606, Cottage Grove, OR 97424

__ Al, I know a good deal when I see one. Sign me up for the Super Book Marketing Deal.
__ I wish to sign up for the Special Three Month Payment Plan with my Mastercard or Visa. Please charge
$750.00 on my card to begin the program, then another $750.00 thirty days from the time you
receive the 1st payment.

__Please sign me up as a NABE Member for $90.00 so I can order the Deal and charge with my first payment.

__ Enclosed please find $1500.00. I want to sign up for the Super Book Marketing Deal right now
and receive my complete program. As a bonus for paying in full now, my Publisher Profile will ap-
pear in the next issue of Book Dealers World.

Visa/MC/Am Exp ____________________________________Exp.Date________Signature________________________

Billing Address For Credit Card (if different) _______________________________________________________________
For security purposes, please list the Card Verification Code (CVVR2) 3-Digit Value here _____________
__ I am sending in my book and sales materials with my order. 4-digit Am Exp Code___________

NAME_________________________________________________________________________________
COMPANY______________________________________________________________________________
ADDRESS_______________________________________________________________________________
CITY__________________________________________________________STATE_________ZIP________
PHONE________________________________________________________________________________
E-MAIL_________________________________________________________________________________
BOOK TITLE ____________________________________________________________________________

15
 Market Your Books and Products
To Buyers All Over the U.S. And the World
Join NABE Today For One Year
And Get The Second Year Free!

Q: What is the National Associ- Q: What type of marketing oppor-

ation of Book Entrepreneurs? tunities does NABE offer?
NABE Brings You
SALES RESULTS!
A: It is an international book A: You can display your books at
marketing organization, started our NABE Book Showcase Ex-
in 1980, to help independent hibits, held at major trade shows "WOW!" Ever since I joined NABE, that
publishers promote and market throughout the country. Mail order is the best way to summarize my feel-
their books through a variety of firms will see your book in our ings. You have been helpful, respon-
unique and cost-effective mar- sive and have given my book, "Suite
Publishers Preview section. Our
keting channels. Over the past Talk" such terrific exposure and publici-
responsive Mailing Lists are ty that words cannot express my appre-
37 years, our members have available for rental. The National ciation. Other independent publishers
sold millions of dollars worth of Press Release Program will help initially recommended that I contact you
books. you get publicity in scores of to ensure that "Suite Talk" received full
newspapers, TV & radio outlets. marketing support. They sure were right!”
Q: How is NABE different from Our Promotion Express Pro- Dan Burdadin
other associations? gram gives you a page on the
world wide web. Our Hot Books “I'm very impressed with the organiza-
A: NABE provides personalized tion you have put together. Your Mem-
To Promote section brings you
service to our members. It bridg- bership Fee and rates along with the
internet buyers for your book. other benefits are low in price and high
es the gap between the publish- Members receive a Free Book in helping self-publishers and others
er and the marketplace. NABE Review in our Book Dealers Diary involved in book marketing."
specializes in all phases of section, a Free Classified Ad, R.Thomas
book marketing: trade shows, and are eligible for our annual
mail order, publicity channels, NABE Pinnacle Book Achieve- "My Publishers Preview Ad brought in
the internet, premium areas, gift ment Awards. Plus, members thousands of dollars for my line of
sales and more. All sales made books. Keep up the good work!" Art
can save over $1000.00 on a
through NABE go directly to Fettig, GrowthUnlimited
whole year’s worth of marketing
you. We help you and your dis- with our Super Book Marketing "A distributor saw my book at a NABE
tributors reach the public with Deal. Showcase Exhibit and placed a large
your book or product at a cost order for the entire country of New Zea-
you can afford. Q: What does a membership in land. It really pays to become a mem-
NABE cost? ber of NABE." Donald Dossey
Q: What about Book Dealers
World? How often is it pub- A: It costs just $90.00 to join and "It is my belief that most good books are
lished and what kind of pros- still unwritten. They are still in the minds
you get a Two-Year Membership of you, me and countless others. When
pects does it reach? for the price of one ($95.00 for I wrote my first book, "When You Can
Canadian members & $110.00 for Walk on Water, Take the Boat," I was
A: Book Dealers World is pub- foreign members.) Other associa- lost in a sea of red tape and horrible
lished three times annually. It tions charge hundreds of dollars misinformation about publishing.
reaches 10,000 book buyers for annual memberships. You get Thanks to you, NABE and your helpful
including bookstores from all real value with NABE and you magazine, "Book Dealers World," I start-
over the country, book distribu- won’t have to renew every year. ed off on the right foot. You are a great
tors, gift shops, premium chan- Plus, when renewal time comes, help to many an aspiring author.”
nels, catalog firms, trade show John Harricharan
you still receive our Special Low
attendees, libraries and publish- Renewal Rates and additional bo-
ers. nuses as well.

16
 Here Are The Money Making and Money Saving Benefits You’ll Receive
as a National Association Of Book Entrepreneurs Member!
• A Two Year Subscription to BOOK DEALERS • Al Galasso’s Private Black Book of Business
WORLD, the Marketing Magazine for Publishers Contacts packed with great people to do business
and Mail Order Booksellers. with. It’s your own valuable sources rolodex.

• A Free Book Review in the Book Dealers Diary • Free Classified Ad in Book Dealers World.

• Special Links to free and low cost programs, soft- • Special Savings on NABE Book Showcase
ware and websites for shopping carts, web forms, Exhibits, Publishers Preview, National Press
customer contact and more to make your internet Release Bulletin, Promotion Express, Hot
presence a profitable one. Books To Promote and more.

• Publishers Pricing Report to help you determine • Copies of our NABE Logo for use on your
the customary discounts for mail order firms, book- website, stationary and promotional materials.
stores, wholesalers, etc.
• Special 50% Discount Off Advertising Rates in
• Master List of Book Distributors of small press Publishers Weekly and learn how to submit books
and independently published titles. for pre-publication reviews.

• Free Subscription to “The Marketing Guys and • Entry Form for NABE Pinnacle Book Achieve-
Gals Marketsmart Newsletter,” packed with on- ment Awards. You could be one of our annual
line & offline marketing tips from the pros. winners! No additional fees to register your book.

• "Public Speaking Superstar" Free E-Book that • $25.00 Commission when you sign up to pro-
shows you how to promote your book through mote new Memberships on our Affiliate Program.
speaking engagements.
• Top Spots for one full year in the New Books
• How to Use the Internet To Promote Your From Independent Publishers Directory.
Book on Dr. Phil & Other Popular Talk Shows.
• "Holiday Bookselling Secrets" Free E-Book
that reveals how to promote your book as a holi-
day gift all year long.

Join NABE Today!

For just $3.75 a month, you can enjoy the BENEFITS and SAVINGS Of NABE Membership for
Two Full Years for the Price of One. Your Membership is a fully deductible business expense.

□ YES! Please rush my complete NABE Membership Package to me by e-mail

including all the Membership Benefits listed above.
□ $90.00 Online Membership for U.S. Canada and foreign countries.
□ $110.00 Send Member Package & all issues of BDW by first class mail. (US only)

Please note: Foreign members please send Visa, Mastercard or AE information only.
□ Enclosed find my check or money order.

Charge my Visa/Mastercard Number______________________________________________

Exp. Date________ Signature___________________________________________________
Card Verification Number__________(Last 3 or 4 digits on back of your credit card)
Name_____________________________________________________________________
Company__________________________________________________________________
Address___________________________________________________________________
City_____________________________________State________Zip___________________
Telephone_____________________________ Fax_________________________________
E-Mail______________________________________________________________________

NABE, Membership Dept. PO Box 606, Cottage Grove, OR 97424

Fax Your Order to: 541-942-7455 or Order Online at:
http://www.bookmarketingprofits.com/NABEOrderFm2.html

17
The Benefits of Using If you have big names endorsing has exclusive access to these big
you, the perception will be that you names.
Celebrity Testimonials are hanging out with these people,
in Book Marketing bringing you a lot of respect, credi-
To sum it all up, using celebrity
By John Beede bility, and prestige. testimonials will save you time,
reduce workload and stress, build
Marketing is essential so your The approval and endorsement of customer loyalty, increase conver-
books will sell and business will others will generate more appeal sion ratios, and ultimately, make
flourish. As part of your book mar- than the ads on the paper. Think more money!
keting campaign, any sharp busi- about it. Which will you pursue? An
nessperson would utilize ad in the paper for a new restau- For a Step-By-Step Guide showing
testimonials to make their products rant or a neighbor telling you you how to get 30+ celebrity testimoni-
appeal more. where he just had a wonderful als and endorsements for any book,
grilled shrimp pasta? product, or service, visit our informa-
Celebrity endorsements are even tive web site for authors at, www.Get
more effective. As a matter of fact, CelebrityTestimonials.com
In reality, customers are very skep-
people will buy the instant they tical and selective when it comes
know that their favorite celebrity to purchasing as they have proba-
endorses the product. Incredible bly been probably in the past. They Author’s Secrets
but true; celebrity testimonials and don't want to spend; they want to Revealed!
endorsements work like a charm! invest. Packed with amazing tips
and tricks, to get you un-
So what really are the benefits of In contrast, when a prospective stuck from writer’s block
using celebrity testimonials? Let customer reads a testimonial and to improve your writ-
ing in dozens of little
me share the details. about your book, product, or ser- ways, there are tips
vice -- the ranting and raving will about all aspects of writing, for both fic-
tion and non-fiction authors. For details,
When celebrities, who your custom- be seen as objective feedback. So, visit www.dreamstonepublishing.com or
ers know, like, and trust are endors- it is therefore seen as more trust- send Kim Lambert an e-mail at
ing you, that familiarity, likeability, worthy. Testimonials provide in- kim.lambert@dreamstonepublishing.com

and credibility are all automatically stant credibility in your market's

transferred along to you. So even perspective. Endorsements from
if the market doesn't know you, the well-known experts will make your
product will still appeal to them. products appear as the 'real thing' Translate Your
with no catch at all! Children’s Book
Celebrity testimonials make you
look like a well-networked expert. You get instant sales and market- Into Spanish
Thus, this increase in value will ing copy with testimonials. Some
allow you to charge more for your of the absolute best copy you can Ingrid Crawford provides quality
service and products. professional translation services
put on your marketing pieces are
from English into Spanish of
your endorsements from other peo-
children’s books between 25 to
People want to be associated with ple. You can scream at your client
50 pages at a cost you can af-
big-named personalities. This is with a megaphone all day, telling ford. Take advantage of the
exactly why 'People Magazine' him or her how great you are, but it large Spanish-speaking market
sells so well. Having celebrity testi- won't be as effective as having a to increase your overall book
monials is like 'piggy-backing' on handful of other people talk about sales. Most projects can be com-
their fame resulting in your market you and the great book, service, or pleted in 30 to 60 days. Send a
to like you and your product. product that you offer. copy of your book to Ingrid for a
no obligation quote.
Your customers will see you as a You will be perceived as an insider.
celebrity yourself. Ever noticed Ingrid Crawford
With all the big names endorsing
how celebrities hang out with other PO Box 606
your book, service, or product, Cottage Grove, OR 97424
celebrities? your clients have no choice but to 541-942-7455
distinguish you as someone who

18
 Internet Book Marketing Others choose to simply contact their
An Authors Secret Weapon list when they have good news, like

The By Bob Burnham

The internet has opened up a whole

reaching no. 1 on the Amazon Best-
sellers List.

Websites, of course it is important for

Big new world and made book marketing
exciting, creative, and yes it can be
lucrative too.
you to have a website too. A website
can, and should, be more than just a
brochure type page where people can

Event The first thing you think of when you

think of the internet is likely a website
and yes, a website is important howev-
read about you and or your book. Your
website can link to bookstores where
people can buy your book. Your web-
site can offer a newsletter subscription.
er there are many other fantastic inter-
It can promote your book with testimo-
net tools and resources that can make
nials and reviews and your website
internet book marketing a breeze.
can offer a shopping cart so people
can purchase your book right then and
JANUARY Blogs, are a fantastic tool to communi-
there.
cate with your current customers as
Jan. 25-29th American Library Assn. well as your prospective customers.
The internet has many many tools for
MidWinter Meeting, Seattle, WA, You can have a formal and authorita-
internet book marketers and we have
630 434-7779. tive tone to maintain your 'expert' cred-
only scratched the surface. Advertis-
ibility and status. You can also take a
ing, links, online magazines the sky is
MARCH more conversational tone and develop
the limit. Get online and get marketing!
a more friendly or informal relationship
March 12-14: London Book Fair, with your customers and readers.
London, UK +44 (0)20 82712124 Bob Burnham Entrepreneur, Consul-
Forums, chat rooms, and social net-
tant and # 1 Amazon Best Selling Au-
working Now I am not suggesting that
thor of "101 Reasons Why You Must
you go and get a Facebook page and
APRIL Write A Book" For Information on How
begin chatting, however many artists
to Write and Publish your Own Book
and authors do have Facebook pages.
April 17-19th: Oregon & Washington go to Expert Author visit :
What I am suggesting is that you take http://www.expertauthorpublishing.com
Library Assn. Combined Show,
advantage of the forums and interac-
Vancouver, WA NABE Book
tive websites that cater to your target
Showcaee, 541-942-7455
market. There are forums and online
social groups on just about every topic
MAY imaginable from hobby trains to gar-
dening, from rock climbing to pet care.
May 29th-May 31st: Book Expo Find these groups, register, and min-
America, New York, NY 800-840- gle. You never know who you might
5614. meet and by placing a link to your
book's website in your signature you
JUNE are connecting with potential custom-
ers.
June 20-15: American Library
Annual Conference, Chicago, IL Email, is a powerful tool for an internet
630-434-7779. book marketer. As you collect email
addresses from associates, from your
SEPTEMBER website visitors, and from folks you Enter Your Book in the
meet, your list will grow. You can use Winter 2019 Pinnacle
Sept. 20-21: California Book Trade this list in any number of ways. Many
Book Achievement
Show, Burlingame, California, rich authors choose to send their
email list a regular email newsletter Awards
NABE Book Showcase, 541-942-
7455. which informs and also announces
any promotions or new products.

19
 DROP the BS (Belief Systems) and BE Never Too Late: From Wannabe to

Book
by Keli Adams take you on a brief, Wife at 62 by B. Lynn Goodwin tells the
sometimes humorous, always thought- story of a woman who's never been mar-
provoking roller-coaster ride of bizarre ried and wants to find happiness with a

Dealers experiences. She offers you a simple yet

powerful way to shift your perceptions
and change your own life instantly and
two-time widower seeking his third wife
on Craigslist. Whether you've been sin-
gle forever, are trapped in an unhappy
Diary profoundly. For more information visit
www.keliadams.com
marriage, or you're simply curious, you'll
find secrets to a happy marriage in this
eye-opening book. For more information,
Spritzing to Success with the Woman I Am Super Me by Sylvia Vowless lets visit www.writeradvice.com
Who Brought an Industry to Its Senses children know that they have super pow-
is the story of Annette Green, who served ers too that they can use each day. They Retire Securely: Insights on Money
as Executive Director and President of the can pursue their dreams with enthusi- Management from an Award-Winning
Fragrance Foundation, a non-profit, educa- asm and the certainty that yes they can Financial Columnist. Julie Jason is the
tional organization, for 40 years. Her new do it, they can achieve their goals. For author of this accessible, easy-to-read
memoir focuses on the concepts she insti- more info, visit www.sylviavowless.com collection of need-to-know facts about a
tuted to help drive the small six-figure in- process that can be intimidating to even
dustry to its current multi-billion dollar Reflections of A Love Supreme: Mo- the most knowledgeable investors. Ja-
stature. For more information, visit town Through The Eyes of Fans by son discusses investor protection, estate
www.spritizingforsuccess.com Tom Ingrassia tells the story of Motown planning, college, 401(k)s and IRAs, the
through the eyes--and camera lenses--of stock market, and more! For more info,
An Endless Quest for Spiritual Truth: A its fans. Many of the photos included visit www.juliejason.com
Practical Guide to Everyday Spirituality have never been published before. They
by Eric Chifunda is a quest for the truth are personal, behind-the-scenes glimps- Your Soul Is Calling by Jerry Hirschfield,
beyond what the human eye sees. Our es of the people, places and things that Ph.D. introduces the Energy Model of
daily actions, successes, failures, relation- made Motown the music that inspired the the Omniverse comprised of innumera-
ships, events, accidents, though mundane generation. For more information, visit ble multi-universes plus the infinite ener-
on the surface, all have their attendant www.ingrassiaproductions.com gy within it. The book also defines ego
spiritual aspect, which is the higher version addiction and describes the rampant
of reality of the physical act. For more info Venetian Blood: Murder in a Sensuous forms of it existing everywhere in this
visit www.ericchifundabooks.com City by Christine Evelyn Volker is the ego-created physical illusion, causing
story of Anna Lucia Lottol who comes to pain and suffering for most people. For
The Gifted Storyteller: The Power Is in Venice to visit an old friend,but instead of more info, visit www.hiconnections.com
the Story You Tell by Gregg Korrol is the finding solace, she is dragged into the
story of Michael who followed "the plan" police station and accused of murdering God for Dummies by Lee Dobry at-
and did everything he was supposed to for a money-laundering count with whom tempts to break down some of the basic
life to be successful: great job, money, she had a brief affair. For more info, send parts of religious dogma that have so
dates, yet despite it all, everything wasn’t e-mail to christinevolker@gmail.com often been deflected by the standard
the dream he expected. One night after response of "It's a mystery." This book is
work, he meets a beautiful and mysterious In his second book, Beyond the an attempt to unwrap some of this "deep
woman named Jeannie, who introduces Opened Door: Grief as an Opportunity theology" and just lay it out flat in plain
him to the Gifted Storyteller, and changes to Rediscover the Self, Yehuda Jacobi English. It doesn't have to be as compli-
his life forever. For more information, visit shares his experiences with grieving af- cated as the elites and deep thinkers try
www.TheGiftedStoryteller.com ter the loss of his partner, friend and to make it. For more info, send an e-mail
Teacher in the Taoist tradition. His psy- to lcd1828@verizon.net
Everyday Enchantments: Musings on chologist recommended that he keep a
Ordinary Magic & Daily Conjurings by grief journal to document his mourning Tripi Visits France: The Amazing Ad-
Maria DeBlassie is a love letter to the mag- process. Using those journal entries, he ventures of Tripi the Fly by Lori London
ic of everyday life, the sweet moments and shares his dreams, life events, and com- is about a fly with cannot fly. He has just
the profound that we often overlook in our mentaries, as well as his shock, anger landed on his first transatlantic flight --
hurry to get from one place to the next. This and fury. For more information visit Chicago to Paris! Transported in record
collection of essays reminds us to find www.chazakpress.com time aboard the big jumbo jet, Tripi is
beauty in a simple cup of tea or rereading now fluent in French. For more info, visit
a beloved novel and joyfully let our world Lifting People Up: The Power of Rec- www.lorilondonentertainment.com
turn upside down. For more info, send an ognition by Susan Smith Kuczmarski
e-mail to mdeblassie@aol.com and Thomas D. Kuczmarski is a must Four Legged Heroes: The Mama Magi-
read for any leader searching for tech- na Books by Mary Virginia McCormick
In Sometimes Naughty-Always Loved: niques to cultivate and motivate people, Pittman presents three incredible stories
Mary and Her Big Cat Brain by Arleen a team's most valuable asset. Activate that will transport you into a world of
Alleman a lovely tabby cat named Mary six leadership tools, listen, include, free, canine courage, endurance, bravery,
uses her intelligence and instinct--her big trust, use rewards, and praise plus much and fortitude, which can be called noth-
cat brain--to sort out what her human par- more. For more information visit ing less than miraculous. For more info,
ents want her to do, and how to avoid being www.kuczmarski.com send e-mail to mvp.texas@yahoo.com
"naughty." For more information, visit
www.arleenalleman.com

20
 Best E-Book Directory Listing Form
Expose your E- Book to a Wide Variety of New Buyers
Who Can Feature Your Book on Their Web Sites and Blogs

For $35.00, You Can List Your E-Book For One Full Year
In Our All New Best E-Book Directory
Your Listing includes:
Book Title, Category, Company, Address, E-Mail, Web Page Link,
Phone, Price, And a 50 Word Description of Your Book

The directory will be available as an E-Book itself ready for instant download to
Thousands of Internet Bookselling Web Sites. It is designed for Dealers
who want to promote your book for a cut of the profits and it is also available
for Publishers who offer Affiliate Programs. The books will be listed by categories.

The Best E-Book Directory will be promoted through our online and
offline editions of Book Dealers World, The Marketsmart Newsletter as well as through
Press Releases and Articles and by our members and dealers.

Just Fill Out the Form Below and Send It To Us With Your Check or Credit Card Info
for $35.00. You can Also Order This Listing Through Our Online Form At
http://www.bookmarketingprofits.com/BestEbookDirectoryListing.html

___ My check to NABE is enclosed for $35.00. ____ Please charge my Visa, MC or Am Exp. Card Number
______________________________________Signature______________________________________
Exp. Date______________ Verification No _____________

Send this form to: NABE, E-Book Directory. PO Box 606, Cottage Grove, OR 97424

Book Title
Company
Address
City, State, Zip
E-Mail
Web Site
Phone
Retail Price
50 Word Book Description

21
 Best Book in the Best Books in the
Fall 2018 Category of CHILDREN’S Category of INSPIRATIONAL
LITERARY FICTION Your Soul is Calling:
Pinnacle Book Gem's Gift Healing Our Ego Addiction
Christine Conrad Cazes Jerry Hirschfield, Ph.D.
Achievement http://sbprabooks.com/ChristineConradCazes www.hiconnections.com

Awards Best Books in the

Category of CHILDREN’S
Rebooting Humanity:
A Call to Awareness
Best Book in the PICTURE BOOK E.A. Kennedy
Category of BIOGRAPHY Tripi Visits France: The Amazing ek@avenirholdings.com
A Penny Pilfered: Picking Adventures of Trippi the Fly
Ben Franklin's Pocket Lori London The Gifted Story Teller:
Tom Beattie www.lorilondonentertainment.com The Power Is In The Story You Tell
whatdoesitprofit@aol.com Gregg Korrol
www.TheGiftedStoryTeller.com
Best Book in the Best Book in the
Category of BUSINESS Category of CHRISTIAN Best Book in the
Retire Securely: Insights on Money God For Dummies Category of INTERNATIONAL
Management from an Lee Dobry MYSTERY
Award Winning Financial Columnist lcd1828@verizon.net Venetian Blood
Julie Jason Christine Evelyn Volker
www.juliejason.com Best Book in the Category of christinevolker@gmail.com
FAMILY SAGA
Best Book in the Vanishing Acts Best Book in the
Category of CHILDREN'S FICTION Jaimee Wriston Colbert Category of JUVENILE FICTION
Cole's Perfect Puppy www.fomitepress.com Bubba & Squirt's Big Dig To China
Frances Crossno Sherry Ellis
http://firsteditiondesignpublishing.com www.dancinglemurpressllc.com
Best Books in the Category of
Best Book in the Category of FANTASY Best Book in the
CHILDREN'S INSPIRATIONAL Isabella and the Tale of Category of LITERARY FICTION
Four Legged Heroes: the Unanswered Question Killing Time
The Mama Magina Books Linda Whittaker Roberta Parry
Mary Virginia McCormick Pittman www.LindaWhittaker.com www.RobertaParryWrites.com
mvp.texas@yahoo.com
Best Book in the
Best Books in the Best Book in the Category of Category of LOGIC
Category of CHILDREN'S INTEREST FICTION The Dark Science of Logical Fallacies
Too Clever XI: Susan's Shadow Invisible By Day Kazi Khurram
Dr. Julia E Antoine Teri Fink www.kaziwrites.com
https://evolvedpub.com/books/invisible-by-day/
www.envisionschoolpublishing.com/
Best Book in the
Best Book in the Category of Category of MUSIC
I Am Super Me
Sylvia Vowless, QSM FUTURE FICTION Scales and Chords: A Progressive
www.sylviavowless.com Hunting Snow Tops Approach to Learning
Sir Charles George Sirtup III Major and Minor Scales
My Grandma's Pink House www.MTPBooks.com Wendy S Murphy
Penelope Anne Cole www.wendyspianostudiothousandoaks.com
www.pennyannecole.com
l Best Book in the Category of Best Book in the Category of
Sometimes Naughty Always Loved: HISTORICAL FICTION MUSICAL HISTORY
Mary and Her Big Cat Brain The Eagle and The Dragon Reflections of A Love Supreme:
Arleen Alleman Lewis F McIntyre Motown Through The Eyes of Fans
www.arleenalleman.com www.lewis-mcintyre.com Tom Ingrassia
www.ingrassiaproductions.com

22
 Best Book in the
Fall 2018 Best Books in the Category of POETRY
Pinnacle Book Category of NOVEL Trading Places
Achieving Superpersonhood: Maryann Levy
Achievement Three East African Lives www.christianfaithpublishing.com
William Peace
Awards www.williampeace.net Not One Dry Eye and a
Collection of Poems
Best Books in the Blood Moon Fever Sharon Diggs
Category of MEMOIR Connal Bain www.pagepublishing.com
Spritzing To Success With a Woman www.thebigadios.com
Who Brought An Industry To Its Senses A Dime Is A Sign
Annette Green Best Book in the Sherrill S Cannon
www.spritzingtosuccess.com Category of PARANORMAL http://sbprabooks.com/sherrillscannon
White Magic Woman
Beyond The Opened Door: Dr. Julia E Antoine Crossing Places
Grief As an Opportunity www.envisionschoolpublishing.com/ Ernestine Cowalton
To Rediscover The Self cowalton5@aol.com
Yehuda Jacobi
Best Books in the
www.chazakpress.com Best Books in the
Category of PARENTING & FAMILY
Incompatible With Nature: Category of RELIGION
Never Too Late: from Wannabe IDriven By The Spirit
A Mother's Story
To Wife at 62 T.R. Salzer
Tracie Frank Mayer
B. Lynn Goodwin otsalzer@aol.com
www.traciemayer.com
https://www.writeradvice.com
A Toxic Education: Discovering a Hidden A Walk With God
Love Is The Answer God is The Cure Stanley Jacob Rexroth
Danger in One of the Most Prominent
Aimee Cabo Nikolov stanley@rexroth.net
Schools in America
https://godisthecure.com
Mark Doo
http://a.co/bda1utG Misreading Judas
Two Years of Wonder Robert Wahler
Ted Neill judaswasjames@aol.com
www.tenebraypress.com Best Book in the
Category of PHOTOGRAPHY
Best Book in the
Breath of Joy: Ah Autumn
Kathy Joy
Category of SCIENCE FANTASY
Best Books in the Memories of Chronosalis
www.capturemebooks.com
Category of NEW AGE Ceara Comeau
Drop the BS and Be www.cearacomeau.com
Keli Adams Best Book in the
www.keliadams.com Category of POLITICS
Trump Care: Lies, Broken Promises Best Books in the
Everyday Enchantments: Musing on How It Is Failing and Category of SCIENCE FICTION
Ordinary Magic & Daily Conjurings What Should Be Done Aeon Rises
Maria DeBlassie John Geyman Jim Cronin
mdeblassie@gmail.com www.johngeymanmd.org authorjimcronin@yahoo.com

Best Book in the Best Book in the The Iapetus Federation

Category of NON FICTION Category of SELF HELP Robert G. Williscroft
Brainwashed By Foster Parents Lifting People Up: The Power of http://robertwilliscroft.com
Jeffrey Tracey Sr. Recognition
dstjet@yahoo.com Susan Smith Kuczmarski, Ed.D &
Thomas D. Kurczmarski Continued on Page 25
www.kuczmarski.com

23
12 Ways to Keep Your Depending on the terms of your “Worst Gift from a Man Contest.”
Nonfiction Book In the News publishing contract, you might need The resulting press release led to
by Sandra Beckwith to do some rewriting so it’s “new” nationwide media attention, includ-
material. Make sure the author cred- ing a holiday appearance on a na-
Publishers are willing to publicize it at the end of the article includes tional cable TV talk show.
nonfiction books when they’re re- your book title.
leased, but they rarely do much Push your publisher’s publicist to
after the launch to keep books in Capitalize on holidays and special monitor ProfNet for reporter queries
the news, even though most de- months, weeks and days by distrib- related to your topic all year. Alter-
serve ongoing media exposure. uting a press release with useful, natively, subscribe to ProfNet via its
Here are some easy things you can newsworthy information related to PR Leads reseller and respond to
do to generate continuing publicity the topic, or by contacting the press appropriate queries. A subscription
for your title. Use a mix of these to offer yourself as an expert infor- via PRLeads.com is $99 per month.
ideas to develop a 12-month public- mation source. For example, many
ity plan that will provide the support daily newspapers run articles in De- Monitor writer forums for source
your book needs. cember about how the holidays are requests. Members frequently post
especially difficult for people who requests on the magazines and
Turn the advice in your chapters are grieving the recent loss of a newspapers forum for interview
into a series of monthly tip sheets. loved one or facing the anniversary sources.
A tip sheet is a press release that of a loss. This presents many
offers tips or advice in a bulleted or coast-to-coast interview opportuni- Tell the media when you’re visiting
numbered format. Start your tip ties for the author of a book on grief their market. Reporters love to inter-
sheet with an introductory para- and loss – but only if the author view experts who aren’t local, so if
graph that explains why the tips reaches out to the press. you’re in another city for any reason,
you’re offering are important, list contact the appropriate media peo-
your bulleted advice, then tie it all Contact the public relations depart- ple two weeks before your trip to
together at the end with a conclud- ment of your industry’s trade associ- offer ideas for articles they can
ing paragraph. Send it to appropri- ation to offer yourself for media write based on an in-person inter-
ate media outlets; the distribution interviews. Association public rela- view with you. If you’re in town to
list will depend on your topic. tions people are often contacted by speak, send an announcement
writers looking for members with a press release several weeks in ad-
Contact the press immediately particular expertise to interview. vance and offer to do a pre-event
when your topic is making head- Make sure your association knows telephone interview.
lines to offer your expert perspec- about your qualifications and the
tive. This is a sure thing with most topics you can comment on, and Re-purpose your best tips into a
local media outlets when it’s a na- you’ll get referral calls. free booklet. Write and distribute a
tional news story because you’re press release that describes the
giving them a local angle. If you’ve Conduct a newsworthy and rele- booklet and how people can get a
done enough interviews to prepare vant survey on your topic and an- free copy; make sure both the book-
for the big time, pitch the national nounce the interesting results in a let and the release include informa-
news outlets, too. press release. The author of a cook- tion about your book, too.
book designed to make cooking
Add the media to your newsletter simple and easy, for example, can Generating ongoing publicity is
distribution list. The same useful survey people about why they don’t work, but it’s not rocket science.
advice or information you offer sub- cook more, and release the findings Invest the time so you boost sales
scribers in your print or electronic in a press release sent to newspa- while contributing to your author
newsletter could be of interest to per food editors and cooking maga- platform. You’ll see the rewards at
reporters covering that topic, too. I zines. The release should include the end of the year.
got a book contract several years information about your book’s con-
ago from the publicity that resulted nection to the survey topic. Sandra Beckwith, the author of two
from adding the media to the distri- publicity books, teaches the online
bution list of a newsletter I publish. Sponsor an attention-getting con- "Build Book Buzz" publicity course
test and announce the results in a for authors. Sign up for her free
Repackage your book content into press release. To promote my hu- book publicity e-zine at
by-lined trade magazine articles. mor book about men, I conducted a http://www.buildbookbuzz.com

24
3 Types Of Free email address in order to get it.
Content to Help You This means that they get what
Grow Your Email List they want, and you get their
By Jon Allo | email address to add to your list. Fall 2018
When you're managing an on-
If you're selling any products on
your website, offer to give them
Pinnacle
line business, one of the best a small discount if they sub- Book
assets you can work on building scribe to your newsletter or the
from the very beginning is your mailing list. The majority of peo- Achievement
email list. Not only are people
who sign up to your email list
ple won't think twice about giv-
ing their email address if it
Awards
more likely to keep in mind who means they get to save some
you are and keep returning to money in return.
your website, they are more
likely to buy your paid products 3. Create A List Of Reasons To
and programs once you have Subscribe Best Books in the
them. Category of SPIRITUAL
Living For a Higher Purpose
It's great if you can convey to
Rev. Peter G Vu
In order to build a good email your audience all the benefits of www.fatherpetervu.org
list, you need a variety of ways signing up to your emailing list.
through which it can be built Instead than trying to be subtle, An Endless Quest For Spiritual Truth
and strengthened. it's often better to be straight up Eric Chifunda
about the fact that you're going www.ericchifundabooks.com
1. Competitions & Challenges to add them to your emailing list.
If people are honestly interest-
Best Book in the
You need to have something ed in your online business they
Category of CHRISTIAN
where people have to give you will be happy to receive updates. The Spotlight: How God Is Operating in
their email address in order to Your Life and Spotlight Prayers
move forward. A good way to The people who are genuinely Finding The Minutes To Be Grateful
get people engaged is by run- interested are the most valu- Lesa A. McClain
ning competitions and challeng- able ones to have on your email infinityrllc@aol.com
es. Your readers have to send list, since they are more likely to
you their email address so that click on the new posts and links
Best Book in the
they can be got in touch with if which you send over to them.
Category of WOMEN'S INTEREST
they are a winner. In order to They are also the people most Hidden Women:
retain your reputation and credi- likely to buy your products and Celtic Burgandy & Europe
bility, you should ensure that services. Jacqueline Widmar Stewart
you hold a legitimate competi- www.hiddenwomenbooks.com
tion and publicize a winner. Online competitions and chal-
Ruby
Openly announcing the winner lenges are a great way to build
Karen D. McIntyre
on your website (with their ap- your email list and engage your pumamamd@gmail.com
proval of course) will also moti- audience. When people are en-
vate other people to sign up gaged and interacting with your
and submit their email address- business it helps drive sales Best Book in the
es. and profits. To learn more Category of YOUNG ADULT
about running a competition Abby and Holly School Dance
2. Offer A Freebie business, download my free Janice Spina
http://Jemsbooks.com
You can give something free, checklist, Running A Challenge
such as an e-book, but tell your https://jonallo.com/challenge
audience they need to give their

25
How Book Design and their extended family. While Author- 2. Spend some money on book
Book Marketing Will House, iUniverse, Xlibris, and other cover design and book editing.
big players in the POD market might
Keep Your Book Alive print more books with ISBN numbers, The second leg of book marketing is
By Sid Smith their sales records aren't much better. the interior and exterior design of the
book. People do judge a book by its
Too many authors spend all their time Some sources estimate that the aver- cover, so if you're not spending some
on writing, then scrimp on book design age book sells no more than 150 cop- money on getting an outstanding cov-
and book marketing. They hope that ies, and other sources put that number er, you're losing sales. Then, people
their publisher will handle all the de- at below fifty copies. In many cases, will open the book and read the intro
tails of book design and book market- authors end up losing money on their or first few pages. Is it well-written?
ing, so that they can just sit back and books, which is why Lulu Press is so Easy to read? Is the interior book de-
rake in the millions year after year. popular. At Lulu, you can upload your sign clean, consistent, and well-imple-
book interior and cover (you do all the mented. I've seen many POD books in
Then, if these same authors decide to design work), and have a book on your which the margins were too small, the
self-publish, they'll quickly get lost in doorstep within days - all for the "cost fonts poorly chosen, and the images
the morass of print on demand publish- of printing" (which is highly inflated, by fuzzy. Who's going to buy a book like
ers and the time and money sink hole the way). that?
of self-publishing. In fact, most authors
would rather die than think about book The services and prices of POD com-
marketing, or spend money on book panies vary widely, which is why we're There are many great book cover de-
design. in the final stages of creating a compre- signers. Then for editing, contact Char-
hensive guide on self-publishing. It ity at Mighty Pen Editing for your
Facing your book marketing can be a confusing morass of informa- editing needs. Don't scrimp on the
competition tion and data, with many unsubstantiat- editing because you WILL make mis-
ed claims. The truth shall be revealed. takes (trust me on this - there are
In 2005, around 172,000 books were probably a few in this article).
published with an ISBN number, ac-
cording to Bowker, which compiles Will you be one of the winners, or
publishing statistics. An ISBN number part of the majority? 3. Choose a good quality publisher.
will get you into Books in Print, and
allows your book to be distributed to Will your book be dead before it hits Lulu Press is great if you just want to
bookstores and online sites like Ama- the streets? If you have any intention print a few books for your friends, or
zon and Barnes & Noble. According to of selling more than 50 books, then create a low-cost galley to send to
some sources, nearly one quarter of you'll have to invest time - and money editors, agents, or distributors. You'll
these books were printed by Print on - into the production and marketing of often be asked to send a "galley" of
Demand (POD) companies. your book. Here are the basic steps your book, which is simply a printed
you'll have to consider: copy of your book with a blank cover.
I'd estimate that number to be much Lulu Press is great for creating galleys
higher, as many small publishers are at minimal cost.
having their books printed by Lightning 1. Write a great book that's got
Source, which also provides printing an audience.
for many of the larger POD companies. As we'll show you in our upcoming
One of the biggest mistakes people comprehensive guide to self-publish-
Additionally, Lulu Press, who publish- make is to assume that people will ing, which POD company you choose
es over 1500 books per week, says read their book just because it's "good." depends on your intentions and de-
that only about 5% of their books get People will read a book if it is either sires. If you want to have your book
an ISBN number. That's another applicable to their lives (non-fiction), or professionally edited and the cover
80,000 or so books circulating in the if it really is a damned good book professionally designed by your pub-
market each year, although most of (fiction). Even then, you'll have to mar- lisher (instead of outsourcing to some
Lulu's books are only sold through ket your book. "How to sell a book" or unknown person), then companies like
Lulu Press on their web site. "How to market a book" are two of the Cold Tree Press might be a good
top questions we get, and search en- choice. Other companies offer a var-
The definition of "Best Seller" gine analysis shows that these are ied level of marketing packages. Per-
has changed frequent search terms. If you haven't sonally, I'd rather stay away from
written your book with an audience in having these publishers market my
It only takes 300 book sales to get on mind, then you're down to three legs book, and instead go to a good book
Lulu's all-time top 100 bestsellers list. on your four-legged marketing stool. marketing expert or media specialist.
300 books! For some people, that can
be attained simply by selling books to

26
But, there are a few small publishers Good luck. Good writing. Good selling.
(like Cold Tree Press or Arbor Books)
who have excellent book marketing -----------------------------------------------
ENJOY
HISTORY!
packages, ranging from several hun- If you're a writer or solo entrepreneur,
dred to several thousand dollars (you then you need to visit the
get what you pay for!). www.writeandpublishyourbook.com
website. Tips & resources for writers;
4. Take a "no holds barred" advice on publishing or self-publish-
approach to book marketing. ing, and relatively unbiased media
relations assistance. Check out our
If your book is your life, or is a major Avanced Marketing teleseminars on
part of your business marketing plan, Podcasting, Self-Publishing, Publish-
then spend some money on publicity ing and Marketing for writers and solo
and book marketing. Too many peo- entrepreneurs.
ple, especially business people, write
a book, put a page up on their web
site (and on Amazon), and hope that
they'll get some sales. Your book is
like a 250 page business card, and it
should be used accordingly.

If your book is your life story or a

novel, you still need to spend some
money on marketing, although your
approach will be different. Definitely Monumentally true yet
check out a media relations specialist
Marika Flatt on the web at little-known story of the
http://www.prbythebook.com or Book soldiers’ courage and
Marketing Specialist Penny Sansevi-
eri. tenacity during the
second half of the
5. Use the Internet to market your American Revolution.
book.

The old ways of marketing books,

Amazon.com, B&N.com
such as book tours, are dead and
gone. Sure, you can still do them, but RosalieLauerman.com
if you really want to sell books, you'll
have to go online - and not quietly.
For reseller rates,
Use techniques such as blogs (blog- email:
ging), Podcasting, and Videocasting RosalieLauerman@msn.com
(something like online infomercials).
Be sure to check out the advanced
book marketing teleseminar series at
http://www.writeandpublishyourbook.
com. You should also learn how to do
a Virtual Book tour (a class Penny
Sansevieri will be teaching through
Write and Publish Your Book).

So, write a great book, find a good

book cover designer and book editor,
work with a quality publisher, market
the heck out of your book, and use the
Internet to market your book with pod-
casts, blogging (an author blog), vid-
eocasts, and virtual book tours.

27
When You Speak to You may add another story, for
Community Groups, I have several talks and all are example, or cite new research.
about the multiple losses I suf-
You Sell Books
fered in 2007, the year my elder I still speak for free. If I have to
By Harriet Hodgson
daughter, father-in-law, brother, travel, however, I ask the group
Even if your publisher has a and former son-in-law died. to pay my travel expenses and
slick catalog and an appealing My daughter and former son-in- lodging, but not for my food. I
website, you need to market law died in separate car crashes. will pay for that. And I will contin-
your book. My recent work focus- Their deaths made my twin ue to give book talks, to tell my
es on loss, grief, and recovery, grandchildren orphans and my story of grief, recovery, and hope.
a hard sell in the book business. husband and me GRGs, grand-
So I signed a contract with a parents raising grandchildren. Harriet Hodgson has been an
professional book marketing independent journalist for de-
firm. I learned a lot from the This week I am speaking to a cades. She is a member of the
company, but its publicity efforts grief support group. These mem- American Society of Journalists
did not lead to a surge in sales. bers will not ask the same ques- and Authors, Association of
tions as service groups Health Care Journalists, and As-
members. I know some of their sociation for Death Education
How do you sell books? Local questions will be painful and will and Counseling. Her 24th book,
publicity is one of the best ways. do my best to answer them, for I "Smiling Through Your Tears: An-
During my 30+ years in the book understand bereaved people ticipating Grief," written with Lois
business I have come to realize and they understand me. Krahn, MD is available from Am-
that giving talks to local commu- azon.
nity groups -- churches, service I recently talked with a new au-
organizations, and support thor about book publishing and Centering Corporation has pu-
groups -- sells books. At the end marketing. She paid for the print- bished her 26th book, "Writing to
of every talk I tell people that I ing, paid for the design, paid for Recover: The Journey from
enjoy speaking, speak for free, a poster, paid for conference Loss and Grief to a New Life"
and ask them to refer me to advertising, paid for travel to the and a companion journal with
another organization. conference, paid for lodging and 100 writing jump-starts. Hodg-
food. Like many authors, she son is a monthly columnist for
knows she may not get this mon- the new "Caregiving in America"
Several weeks ago I gave a pre- ey back. "I sell books when I magazine. Please visit her on
sentation to a Kiwanis group. speak to small groups," she ex- the web at her popular website
The group met at 9 a.m. and I plained. "But I need to sell more." www.harriethodgson.com and
was surprised at the huge turn- We agreed that we do not write learn more about this busy au-
out. After a brief business meet- books to make money, we do it thor and grandmother.
ing I spoke for 25 minutes, to help others.
which left time for questions and Become a Member of The
answers. Some Kiwanis mem- Book talks can spark sales. But National Association of
bers were surprised at the num- this statement has several quali- Book Entrepreneurs
ber of books I have written. fiers. I think an author needs to
Several thanked me for coming. have several talks on hand. You See Pages 16-17 for
"Harriet's presentation should should be able to modify these Complete Details and
make us grateful for this day," talks to fit a specific group. Benefits
one man commented. Though you should cite informa-
tion in your book, I think you
should also expand this informa-
tion.

28
Your Book Marketing site and other book promotion from a publishing or book mar-
Plan: How Much Should materials. It's also a good idea keting coach to help you devel-
to have an editor or proofreader op your book promotion
You Budget to Promote
review your website and mar- strategy.
Your Book? keting materials.
By Dana Lynn Smith Other Expenses: Additional ex-
Email Marketing: You will pay penses may include travel,
To promote your book success- monthly or per mailing fees to book fairs, book award entry
fully, it's important to budget the company that manages fees, advertising, and adminis-
funds for book marketing. While your opt-in mailing list. Some trative expenses such as post-
it's certainly possible to do on- services, like Mail Chimp, age and internet access.
line book promotion on a shoe- waive their fees until your list
string budget, you will still need gets to a certain size. The best way to develop a bud-
to invest in promoting your book. get is to assign a projected cost
Review Copies: Printing, pack- to each element in your book
The amount you should budget aging and postage for review marketing plan. Then you can
depends on your book market- copies sent through the mail. break down your expenses by
ing plan. Here are some ex- month, to arrive at a monthly
pense categories to consider Publicity: There are a number budget.
and some money-saving tips: of free online press release ser- ________________________
vices, such as PRLog and Free Dana Lynn Smith is a book mar-
Blog/Website: Website design Press Release. To get wider keting coach and author of the
and hosting fees. If you use a distribution for your most impor- Savvy Book Marketer Guides.
blog-based website, you'll mini- tant releases, you will need to Get your free free book market-
mize costs for online book pro- use a paid service like PRWeb. ing plan outline at The Savvy
motion. Book Marketer blog, and follow
Learning: There are a number @BookMarketer on Twitter for
Graphics: Design of website of blogs and newsletters with more book promotion tips.
header and graphics, design of helpful book marketing informa-
printed materials, purchase of tion. But don't forget to budget Place Your Book in the
stock images for blog/website, funds for books, teleclasses 2019 NABE BOOK
and a photo shoot for your au- and other opportunities to get SHOWCASE EXHIBITS
thor photo. Services such as more in-depth education about
Killer Covers and eCoverBee publishing and book marketing,
can provide lower cost website and for dues to writing and pub-
graphics. lishing organizations. You'll be
more effective at promoting
Printing: Business cards, book- your book if you know how to
marks, postcards, flyers, and do it properly.
posters for personal appearanc-
es. In addition to local printers, Administrative: You may need
check prices for online printers help in implementing your book
such as Printing for Less. marketing plan, especially if
you have a day job. There are
Copywriting and Editing: You a number of virtual assistants
may want to hire a professional Complete Details on
who specialize in working with Pages 4 and 5
copywriter to help you write ef- authors. You may also want to
fective sales copy for your web- invest in consulting services

29
 The Badass Girl's Guide: Uncommon Strate- Portals in Time: The Quest for Un-Old-Age.
gies to Outwit Predators by CJ Scarlet teach- Pinnacle Award Winner! Inspirational, Time-
es readers how to how to out-think, out-talk Travel, Fantasy novel takes you on a "wild
Strictly Classified and out-fight criminal predators. Visit ride" filled with wisdom and humor, challeng-
90 cents a word for a single http://www.cjscarlet.com/ ing your mind and uplifting your heart.
Insertion. Min 20 Words: $18.00 www.PortalsinTimebook.com
Name & Address count as 3 words Award winning, inspirational children's fish
"tail" seeking reviews for Amazon/Goodreads Tossed from her father's yacht in the Bermu-
One Year Ad Special etc. Complimentary copy mailed to reviewer da triangle, transported through time to Henry
Advertise in 3 Issues of BDW and get in exchange for online review. Please email: VIII's court, Bridge finds herself trapped in an
the fourth issue FREE. One com- info@irishbethmaddock.com endless circle of time. For more info visit
plete year of advertising in BDW for http://www.debrashiveleywelch.com/
only $54.00 for a 20-word ad. Plus Magical Keys to Self-Mastery. Learn how to
the same ad Free on our website at access "the still, small voice within" through A wealthy family with secrets. A household
Marketsmart Online for a full year. meditation; use and trust your intuition; be staff with secrets of their own. Find out what
'true to yourself'; and create a life filled with is happening upstairs and downstairs at Dav-
Joy, Success and Love. Visit on the web at enport House. www.MarieSilk.com
www.magicalkeystoselfmastery.com/booksellers.htm
The Girl Who Could Read Hearts by Sherry
"William's Wondering Week" is a funny story Maysonave is “Insightful, Riveting, Spiritual.”
BOOKS about a boy who imagines his mom having all “A wonderful, uplifting read.” “Intriguing, sus-
penseful story.” Brims with inspiration and
sorts of fun while he is hard at work at school.
For more information, send an e-mail to daring while exploring intuition, angels, the
Riveting, funny, honest - Around Seattle in 80 williamswonderingweek@gmail.com afterlife & social issues. For more info, visit
Dates is captivating from the start. Renata is http://www.thegirlwhocouldreadhearts.com/
enchanting and raw and not afraid of sharing Ingrained issues preventing your acceptance
her experiences. For more information, visit of your LGBT child? When Your Child Is Gay: People buy people and they buy best from
www.renatalubinsky.com What You Need To Know by Davidson and people that treat them like they matter.” This
A career development guide for the 21st centu- Tobkes can help. For more information send simple, cheerful proclamation is the heart and
ry, Halimah Bellows’ “Champion Your Career” e-mail to wcdwrite@aol.com soul of Diane’s new book, “Just Treat Me Like
provides tools for finding fulfilling work in a I Matter: The Heart of Sales.” For more info,
rapidly changing marketplace. More info at The robots are not coming; they are already visit www.heartofsales.com
www.championyourcarer.com here. Ramping up their potential as we are
dumbing down. Get ‘Rebooting Humanity’ Medicinal Herbs For Life. Along with color
3 Women, 4 Towns, 5 Bodies by Townsend photos, it describes 98 herbs, plants and
today. Prepare your defense!
Walker “If you like your plots hard-boiled, your weeds - how to grow them, their medicinal
romances illicit, and your beautiful dames properties and how to use them. More info at
The Birthright of Mary Magdalene introduces
worldly, look no farther than this fast-paced www.MedicinalHerbsForLife.com
a spunky and thoroughly original heroine to
collection, a modern take on noir.” Visit
readers of all ages seeking a greater aware-
www.townsendwalker.com Award-winning book, Jockey Hollow, brings
ness and understanding of the Divine Femi-
Family Changes: Explaining Divorce to nine. More info riisearch@hotmail.com Revolutionary War history to life with riveting
Children helps adults explore feelings and events—treason, mutiny, enemy attacks,
questions about divorce with children in a A how-to book for business leaders that pro- extreme weather, desertions, more.
safe and connected way. For more info, visit vides: guidelines and tools to reduce time and www.rosalielauerman.com
costs while making your organization viable,
http://www.aspiringfamilies.com sustainable, valued and exceptional. Please
feel free to contact me by e-mail if you have
A New Orchid Myth by Helene Pilibosian can- any questions. Sandra DeLapp Send to:
cels the ancient myth and grows a new plan
to resuscitate the Planet Tome and tie it to
porterbookpromotions@gmail.com Business
Earth. http://www.ohanpress.com Buck Jones new book, “Wait For the Thunder,” Opportunities
covers the period from 1949 to 2012, captur-
“What Would I Do?" A colorful, playful romp ing the essence of western lifestyle through
through occupations and situations.Dreams true situations and events his characters en-
come true, prepare your child for theirs. Kids counter. For more info e-mail Need cash flow while waiting for your book to
love this book! Mogracepublishing.com buckjones@waitforthethunder.com hit big? We can help you! Visit today
http://www.colleenhkennedy.com
A young woman, a priest, and a secret that Signs of Destiny: this fictional romance inter-
keeps them bitterly bound to each other . . . twined with a paranormal twist depicts how 118 Home Business Opportunities. Free Re-
Riveting, entertaining, and inspiring fiction by the human spirit can find true love, happiness port. Send $2 S&H to: Unique Business Pub-
MaryAnn Diorio. www.maryanndiorio.com and meaningful relationships, despite the lishing, PO Box 131015, Ann Arbor, MI
Our Romantic Getaway. A couple’s vacation seemingly powerful force of destiny. 48113-01015.
goes awry when they are bumped to a risqué http://www.cmichaelbennis.com/
nude resort. Can their marriage survive the FREE REPORT! Make $250,000 in weeks as
bizarre, eye-opening experience? Faith in Crisis - How God Shows Up When seen on Oprah and 20/20. Send SASE &
http://www.terischure.com You Need Him Most, Jim/Shirley Carroll, on $3.00 cash for S&H. BJM Code #3, PO Box
Amazon, a family's trials during the Iraqi 681943, Prattville, AL 36068.
Craven Falls, Ohio, is a small town-a town invasion of Kuwait.
where everyone knows almost everyone and
where nothing ever happens, until one day Runaway best seller Lucifer's Son, Book 1 of Amazing Travel Biz $$$! Travel for pennies on
two children disappear. Mystery suspense the Temptation Chronicles is now available in the dollar and get paid! Infoline: 800-985-
novels and young adult novellas. English at Amazon.com, Barnes and 1858 or visit www.TravelBizTips.com
www.donnazadunajsky.com Noble.com and book stores everywhere.

30
 Reach The Hottest Prospects in the
Spring 2019 Issue of BOOK DEALERS WORLD
And Save 50% on Any Ad That You Run!
Plus a Free Bonus Classified Ad in Marketsmart Online

Book Dealers World is read by Mail Order Dealers, Publishers, Bookstores, Libraries, Catalog
Firms, Consultants, Teachers, Gift Shops, Speakers, Book and Cassette Buyers, Internet Book
Buyers,and Business Opportunity Seekers. BDW is the official publication of the National
Association of Book Entrepreneurs, an international book marketing organization. Features
the latest marketing ideas, publisher profiles, advertising tips, prime contacts and promo-
tional strategies. It is published in May, Sept. and January. 5000 copies are viewed online
monthly.

Display Advertising Rates FREE

( 2 1/4” Column Width) TYPESETTING
Regular SPECIAL For All Display Ads up
One Inch Ad $30.00 $15.00 to Five Inches. Please
Two Inch Ad $50.00 $25.00 limit copy to 30-35
words per inch.
Three Inch Ad $66.00 $33.00
Four Inch Ad $80.00 $40.00 Low Cost
Five Inch Ad $100.00 $50.00 Typesetting
¼ Page Ad $150.00 $75.00 Available on larger size
Half Page Ad $250.00 $125.00 ads. Send us your copy
and we will give you a
Full Page Ad $500.00 $250.00
free quote.

Extra Bonus:
Free 25-Word Classified Ad in Marketsmart Online
For Three Months with any Display Ad in BDW.
Just send us your classified ad copy with your display ad.
Find Marketsmart Online at http://www.bookmarketingprofits.com/MSClassifieds.html

Next BDW Closing Date: April 25th 2019

Send Your Ad in PDF Format by e-mail to nabe@bookmarketingprofits.com. We’ll send you a Pay
Pal invoice for the ad amount. Or mail your ad and payment to us using credit card or check.
Name___________________________________________________________
Company________________________________________________________
Address__________________________________________________________
City____________________________State______________Zip____________
Phone_____________________E-Mail:________________________________
Visa/MC Number_________________________________________________
Exp. Date____________Signature___________________________________
Card Verification Number__________(Last 3 digits on back of card)

Mail To: Book Dealers Word, Advertising Dept. PO Box 606, Cottage Grove, OR 97424

31
 Special Publishers
Preview Ad in Book
Dealers World
Plus Hot Books To
Promote Feature on
Our Website
Only $125.00 for
NABE Members
See Page 7 for
Complete Details

Pinnacle Book Achievement Award Winners

NABE
BookMarketingProfits.com
PO Box 606
Cottage Grove, OR 97424