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Mis CRM

Toyota is a large Japanese automaker that uses Salesforce.com as its customer relationship management (CRM) platform. The paper discusses how Toyota's integrated CRM through Salesforce.com helps manage information and ease business operations globally. It aims to show how CRM positively impacts managing information systems using Toyota as an example case study. Qualitative research and agile methodology will be used to provide an overview of Toyota's background, literature on its CRM framework and Salesforce.com usage, an analysis of Toyota's success factors, and recommendations.

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126 views2 pages

Mis CRM

Toyota is a large Japanese automaker that uses Salesforce.com as its customer relationship management (CRM) platform. The paper discusses how Toyota's integrated CRM through Salesforce.com helps manage information and ease business operations globally. It aims to show how CRM positively impacts managing information systems using Toyota as an example case study. Qualitative research and agile methodology will be used to provide an overview of Toyota's background, literature on its CRM framework and Salesforce.com usage, an analysis of Toyota's success factors, and recommendations.

Uploaded by

solaiman93
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Application of Management information systems in Toyota

Automotive’s Customer relationship management

Abstract

Every organizations has to deal with information and their system. Managing these
information systems is vital to business’s operations and procedures. This paper reflects
and discusses how one of the most recognized automobile company Toyota manages
their information systems using a powerful Customer relationship management
platform known as Salesforce.com.

Company overview

Toyota is a Japanese multinational automotive manufacturer with its headquarters


located in Toyota city, Aichi, Japan. As of September 2018, Toyota has been named the
sixth largest company in the world in terms of revenue and sales.

Project overview

The immense success of Toyota in revenue is derived from its many effective business
operations and management of information out of which CRM is one of their important
ones. The application of their integrated CRM is the main aspect of their overall success.
Toyota’s CRM is built on emphasizing the positive experiences of ownership and product
quality.
Their use of Salesforce.com as their integrated CRM eases their business operations as
this is a cloud based CRM platform allowing users/employees worldwide to work on a
shared platform.

Audiences
This research paper can be useful to any parties such as business analysts, users, admin,
developers, students, board directors and most importantly customers that use the
product of a company that is integrated with CRM.

Objective

The purpose of this research is to provide an evidential study on the positive impact of
CRM application on managing information systems. And therefore, the success story of
Toyota is the perfect example to refer to.
Project Methodology

This project will use qualitative research and agile methodology to allow flexible
approach as the project might be iterative with small incremental changes as we go
along the research path.

Project Contents

The proposed research paper will have an abstract initially and consist of the following
titles and subheadings approximately in order to create a checkpoint pathway :
 Toyota Background
 Customer relationship management as MIS tool
 Literature review
o Sales forces.com as an integrated CRM
o Toyota with and without the application of CRM
o MIS in cloud
o CRM framework as Toyota’s solution
o Business strategy with effective CRM
 Research Analysis
o Toyota’s success factors
o Traditional CRM and more
o Future work and recommendations
 Conclusion
 References

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