Digital Marketing helps to improve __________
All the options mentioned
Paid Search Marketing is about Bidding and Buying relevant keywords.
True
Retargeting platforms enable advertisers to _____
All the options mentioned
Which of the following aims at influencing users who have already begun their research on
sites like Google, but not necessary that they have visited a brand site.
Search Retargeting
Customizing ads to people who had earlier visited the site is ___
Remarketing
Real time Biding is a form of Programmatic Buying.
True
Facebook Adverts is an advertising platform that can deliver ads on ___
Both Facebook and Instagram
Google Ad Auction rewards advertisers with _
High Ad Rank
Which of the following design approaches help in building sites that are optimized for
varied screen sizes?
Responsive Web Design
Which of the following capabilities are offered by Web Content Management Tools?
All the options mentioned
Which of the following Strategies have higher control on sites/pages getting listed in Google
SERPs?
Both of the options mentioned
Social Media Analytics can help in _________.
All the options mentioned
When done right, In-game advertising can establish deeper connect with the player.
True
Which of the following social platforms offer a higher reach to the millennials.
Facebook
The objective of In-game advertising is to drive sales.
True
Which of the following is most important for the success of Digital Marketing?
Customer Experience
Which of the following techniques can be used to target customers who bypass search
engines and directly navigate to sites related to your product?
Remarketing
By reading through the customer reviews of a product on Amazon, a customer forms a ___
Perception about the product
Which of the following platforms can be used by advertisers to bid and purchase ad
impressions across ad exchanges?
Demand Side Platform
Paid Search Marketing is completely driven by Google.
False
Which of the following involves, the use of technology platforms to automate buying and
selling of media?
Programmatic Advertising
Ads that play in the beginning, end or in mid of youtube videos are _
In Stream Ads
Main objective of Digital Marketing is to _______
None of the options mentioned
In Google AdWords, which of the following factors is an important factor for winning the
auction
Bid Value and Quality Score
Which of the following is not a Social Media Management Tool?
Drupal
Which of the following is not an open source WCM
Sitecore
Designing a site for Mobile is very similar to Web
False
Facebook Adverts allows advertisers to _
All the options mentioned
