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Toyota's Mission and Vision Fulfillment

Toyota's mission is to become the number one respected and successful automobile company through action, commitment, teamwork, and a wide range of high-quality products. Its vision is to be a global leader in the automobile industry through innovation, environmental conservation, and developing talented employees. Toyota fulfills its mission and vision by emphasizing quality, safety, customer satisfaction, and technological innovation in its products and strategic actions. It also focuses on human resource development, corporate social responsibility, and leadership in the global market as outlined in its holistic vision statement.

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795 views3 pages

Toyota's Mission and Vision Fulfillment

Toyota's mission is to become the number one respected and successful automobile company through action, commitment, teamwork, and a wide range of high-quality products. Its vision is to be a global leader in the automobile industry through innovation, environmental conservation, and developing talented employees. Toyota fulfills its mission and vision by emphasizing quality, safety, customer satisfaction, and technological innovation in its products and strategic actions. It also focuses on human resource development, corporate social responsibility, and leadership in the global market as outlined in its holistic vision statement.

Uploaded by

MShahzadChoudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Submitted By:

Shahzad Hussain
Submitted To:
Dr. Suleman Aziz Lodhi
Subject:
Strategic Management

Topic:

Mission and Vision Statement and Planning their


for Fulfillment

Pak-Aims (Institute of Management Of Sciences)


Mission Statement:
Action, Commitment and Teamwork to become # 1 in Pakistan

Vision Statement:
“To be the most respected and successful enterprise, delight customers with a wide
range of products and solutions in the automobile industry with the best people and
the best technology.”

How Toyota planned to fulfill their Mission and Vision:


Toyota Motor Corporation’s mission statement and vision statement guide the
company’s success trajectory. Founded in 1937, Toyota is now one of the most
popular global firms. This popularity reflects the company’s mission statement and
vision statement, which emphasize a comprehensive approach that considers
innovation and customers’ needs. Toyota’s mission statement reflects the
company’s strategies and strategic objectives. On the other hand, Toyota’s vision
statement indicates the long-term direction of the business. The company continues
to follow through with implementing strategies to address its long-term goals.
Toyota is currently one of the top automobile manufacturers in the world. The
business adheres to the requirements contained and implied in its mission
statement and vision statement. Toyota’s global success points to the fulfillment of
its mission and vision statements.

In the vision statement, Toyota includes major areas of its business. The vision
statement states that the company aims to achieve leadership in the global market.

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The vision statement also shows that Toyota moves forward based on quality,
innovation and environmental conservation. Thus, Toyota includes corporate social
responsibility in its vision statement. In addition, the company emphasizes human
resource development, as shown in the “talent and passion of people” component
of the vision statement. Therefore, Toyota’s vision statement is holistic because it
encompasses strategic goals for business leadership, product quality, human
resources, and corporate social responsibility. These points of the vision statement
have direct correlation with the points in Toyota’s mission statement.

Toyota’s mission statement focuses on products. The firm always considers the
preferences and expectations of consumers, arguably based on trends and market
research. In the strategic actions encompassed in its mission statement, Toyota
emphasizes quality of products, with reference to such criteria as safety and
customer satisfaction. In addition, Toyota’s mission statement specifies employee
education as a way of achieving the human resource development aim in its vision
statement. Also, this mission statement shows that Toyota maintains its
commitment to technological innovation. Innovation is seen as a way for the
company to achieve its aims in product quality, customer satisfaction, and
corporate social responsibility. Thus, Toyota’s mission statement is holistic and
aligned to its vision statement.

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