Founded in the 1980s, Scotch & Soda was rebranded and relaunched in 2001.
Scotch & Soda does not
believe in target groups and puts a great effort into making clothes that fit and please every individual
customer. They only make products they consider attractive, high quality, contemporary, genuine and
affordable. Scotch & Soda want people to love their clothes and have fun wearing them.
Initiative
Based in Amsterdam, scotch &soda has gained global recognition by designing clothing that capture a
unique blend of comfort, quality and eccentricity.The qualities that define scotch & soda as a unique
likely brand are the some factor that push the company to work hard to distinguish itself in a crowded
market place. To support this goal, scotch & soda recognized that expanding its web presence would play
a critical role in enabling its brand its brand and products to reach more consumer.
Strategy of Scotch & Soda
Scotch & soda was not only looking with more shoppers around the globe it wanted to do so in a way
aligns with their expectations and preferences.They are just giving there unique take on fashion and
people seem to like it. Also, when you look at big fashion brands, most of them optimize profit by doing
big product runs. There are brands that get more than 50% of their revenues from one particular style of
product like h&m , Zara ,Superdry etc. They make about 12 million apparel products every year for the
global market. The biggest product that they have is about 18,000 pieces. They make about 1,200 styles in
different colors so there are not many pieces in one particular color.
Products
Scotch & Soda never hurry with new their collection, as there are only two collections in a year; they do
not intend to change that custom. One of the reasons is because their clothes never go out of style and
that’s certainly true. This fashion brand has great success with kid’s lines, besides collections for men and
women, same as their fragrance called Barfly.
Promotion
They don’t invest much in advertising, because they don’t believe in logos – they believe in quality.
That’s how their trademark became their clothes, and classic but unique style instead of expensive
marketing and celebrity commercials. Despite their belief and the way of work, fashion lovers will always
recognize their logo with a sewing machine and elegant letters of Scotch & Soda name.
Place
8 Scotch & Soda Stores in India
DELHI(2)
MAHARASHTRA(2)
TAMIL NADU(1)
UTTAR PRADESH(1)
WEST BENGAL(2)
Price (Price range in India)
Men’s T-shirt: 3000-15000
Men’s shirt-Rs5000to18000
Women’ dress-Rs10,000-30,000
Online Sites
www.scotch-soda.com
www.ajio.com
www.myntra.com
www.amazon.com
www.jabong.com
www.flipkart.com
References
https://www.brandingmag.com/2011/09/14/scotch-and-soda/
