Case Study Analysis Tools
Read your case study blind. Highlight issues
you find interesting. Read the questions. Re-
read your case study more indepthly with the
questions in mind. Consider the following tools
for analysis to help you answer the questions.
Case Overview
1. SWOT
Industry Analysis
2. DEPICTS Analysis (European Context)
3. ICEDRIPS (International /Global Context)
4. Porters Five Forces
Porter’s Five Forces Model
Source: Adapted and reprinted by permission of Harvard Business Review. From “How Competitive
Forces Shape Strategy,” by Michael E. Porter, Harvard Business Review, March/April 1979 © by the
President and Fellows of Harvard College. All rights reserved.
5. Porters Diamond Model
Strategic Analysis
6. Life Cycle Analysis
Ask the following questions:
Who, what, why, when, where and how
What are the distinctive competencies for
your company?
Identify the organisations competitive
advantage.
Assess and critique company goals – are
they SMART? Consider:
Profitability, market share, resources,
management growth and development etc/
Assess and critique strategies include:
Do goals, objectives, strategies fit? etc
7. Ansoff Matrix
8. Supply Chain/Value Chain Analysis
Functional Case Review
The following issues are critical
Management
McKinsey 7’s
Styles
Procedures
Staff Issues etc
Marketing
7 P’s
Segments
Targeting
Positioning
Marketing Research
Branding
Sectorial – International Entry strategies etc
Production
- Condition of equipment
- Plant
- JIT
- QUALITY!!
- Capacity
- Processes, procedures, methodologies
- TQM
- Critique and assess the production
strategy
Financial Analysis
Ratio analysis
Budgeting
Accounting practices
Stock issues
Tax
Analyse and critique financial strategies
Information Systems
IT issues, processes and procedures
Finally
Explain why you used the tools you have used.
Offer Recommendations based on your
assessment
Offer Implementation suggestions
Be clear, precise and logical in your arguments
