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Summer Internship Report

This internship report summarizes Ritu Garg's summer internship with Bit rocks Event Management Group. The report discusses an awareness and advertising campaign conducted to improve the company's market share in the Rohtak region. It includes an introduction to event management and the company profile. The report also describes the research methodology, data analysis, findings, and suggestions for improving awareness and advertisements. The summary provides high-level information about the purpose and structure of the internship report.

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Anil Batra
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3K views4 pages

Summer Internship Report

This internship report summarizes Ritu Garg's summer internship with Bit rocks Event Management Group. The report discusses an awareness and advertising campaign conducted to improve the company's market share in the Rohtak region. It includes an introduction to event management and the company profile. The report also describes the research methodology, data analysis, findings, and suggestions for improving awareness and advertisements. The summary provides high-level information about the purpose and structure of the internship report.

Uploaded by

Anil Batra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Summer Internship Report

On
Awareness and advertisement campaigning for Event
Management Group

Submitted in partial fulfilment of the requirement of the


Degree of Master of business administration
(Session 2018-2020)

Prepared By:

Ritu Garg
Roll No.: 39-MBA-2018

Program: MBA

VAISH COLLEGE OF ENGINEERING, ROHTAK


AFFILIATED TO
MAHARISHI DAYANAND UNIVERSITY
Acknowledgement
The satiation and euphoria that accompany the successful completion of the project
would be incomplete without the mention of the people who made it possible.

We give our regards and sincere thanks to Mr.Santosh Sharma who has devoted her precious
time in guiding us & helping us complete it within time.

I would like to take the opportunity to thank and express my deep sense of
gratitude to my corporate mentor Mr. Sameer Wadhwa and Mr. RajatMathur. I am
greatly indebted to both of them for providing their valuable guidance at all
stages of the study, their advice, constructive suggestions, positive and supportive
attitude and continuous encouragement, without which it would have not been
possible to complete the project. I would also like to thank Mr. Simranjeet Singh ,who
in spite of busy schedule has co-operated with me continuously and indeed, his
valuable contribution and guidance have been certainly indispensable for my
project work.

I am thankful to Mr. T Sasikumar (VP-HR) for giving me the opportunity to work


with Bit rocks Event Management Group.

I owe my wholehearted thanks and appreciation to the entire staff of the company
for their cooperation and assistance during the course of my project.

I Hope that I can build upon the experience and knowledge that I have gained and make a
valuable contribution towards this industry in coming future.
Certificate

This is to certify that Ritu Garg has completed his summer internship at Bit rocks Event
Management Group, and has submitted a report on Advertising strategy and Marketing
development plan to improve Bit rocks Market share in Rohtak region towards partial
fulfilment of the requirement for the award of Degree in Master of Business
Administration fromVaish College of Engineering.

This report is the result of his own work and to the best of knowledge, no part of it has
earlier comprised any other report, monograph, dissertation or book. This project was
carried out under supervision of Mr. Sameer Wadhwa, Assistant Vice President- Sales
and Marketing.

Date:-

Place: - Rohtak -------------------------------

Sameer Wadhwa

AVP, Marketing & Sales


INDEX
Topic Page No

Chapter 1 Introduction 2-4

1.0 Introduction about Event Management 4-6

1.1 Company Profile 6-11

Chapter 2 Introduction of Topic 12-24

Chapter 3 Research Methodology 25-27

3.1 Objectives of the Study 28-29

3.2 Scope of the study 30

Chapter 4 Data Analysis and Interpretation 31-38

4.1 Data Analysis and Interpretation 39

Chapter 5 Findings and Suggestion 40

5.1 Findings 41

5.2 Suggestions 41

5.3 Limitation 42

5.4 Conclusion 43

Bibliography 44-45

Annexure 46-47

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