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AIDA Model Exercise

The email is following the AIDA model of marketing. It gains the recipient's attention with a 50% discount offer. The headline and Rocket stickers maintain interest. The email creates desire by promoting Quickbooks' discounts and tax benefits for small businesses. It prompts action through buttons to subscribe, save, or download the app from the app stores. However, the recipient feels they are not the intended target for this email given their profile.

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Vlad Bunu
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298 views2 pages

AIDA Model Exercise

The email is following the AIDA model of marketing. It gains the recipient's attention with a 50% discount offer. The headline and Rocket stickers maintain interest. The email creates desire by promoting Quickbooks' discounts and tax benefits for small businesses. It prompts action through buttons to subscribe, save, or download the app from the app stores. However, the recipient feels they are not the intended target for this email given their profile.

Uploaded by

Vlad Bunu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AIDA Model Exercise

Quick books
• 1) Why did you subscribe to that email?
I didn’t subscribe the email, but i did check out the apps.
• 2) Did you open it right away?
I would never open this email.
• 3) What is the tagline they are using? Is it good or bad, why?
“ give it another go and get 50% off “ I actually don’t like it,
because I’m not a right person.
• 4) Are they using text preview? Is it optimize for mobile?
They do using text preview, PC and mobile is different.
Nope, it wasn’t optimize for mobile.
• 5) Open the email: Is the right email? Are you the right person to
be receiving it?
It was a right email.but Maybe I’m not a right person to received it.

• 6) Do you think it was segmented to you? Who do you think it


should be segmented to?
It was segmented to me, but I found better one.
It should be segmented for the right person who has a small and
medium-sized businesses, as well as cloud-based versions that
accept business payment, manage and pay bills, and payroll
functions.
• 7) What’s the buyer persona that should be receiving this email?
John, he has graduated from college
•
• 8) Are they following the AIDA Model on their content? How and
Why?
• They do following
Attention: Give it another go and get 50% off
• Interest:When the user have just view the goal of the email
in the subject line, the way that the email keep user inter-
ested is with the headline "We´ve got a good thing going",,
from that moment, user decide to read more and eventually
click in the call to action button. also they put the Rocket
stickers make someone’s attention with the flag and goal of
the email send.
• Desire: They use humanity sales methods, such as discount
and tax deductible, let small businesses want to know more
information about quickbooks.
• Action: This email give us Subscribe & Save bottom and App
Store of APPLY product and Google play or you could just
view their web.

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