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GMA Network's Global Expansion 2011

GMA Network expanded its international operations in 2011 by launching its third international channel, GMA News TV International, to provide Filipinos overseas with the latest Philippine news coverage. GMA Network distributes its television programs internationally through subscription-based channels like GMA Pinoy TV, GMA Life TV, and GMA News TV International, as well as through worldwide syndication sales. GMA Pinoy TV grew to 291,309 subscribers in 2011, while GMA Life TV, launched three years after GMA Pinoy TV to offer lifestyle programming, reached 114,471 subscribers as of December 2011.

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70 views2 pages

GMA Network's Global Expansion 2011

GMA Network expanded its international operations in 2011 by launching its third international channel, GMA News TV International, to provide Filipinos overseas with the latest Philippine news coverage. GMA Network distributes its television programs internationally through subscription-based channels like GMA Pinoy TV, GMA Life TV, and GMA News TV International, as well as through worldwide syndication sales. GMA Pinoy TV grew to 291,309 subscribers in 2011, while GMA Life TV, launched three years after GMA Pinoy TV to offer lifestyle programming, reached 114,471 subscribers as of December 2011.

Uploaded by

Ian Kirby Alegado
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IAN KIRBY ALEGADO BSBA- IV

JUDE DE GUIA

INTERNATIONAL
STRATEGIES

GMA NETWORK
GMA Network’s international operations continued to expand during the year. GMA
Pinoy TV closed 2011 with 291,309 subscribers, up by 7% over 2010. In September 2011, GMA
launched its third international channel, GMA News TV International.

INTERNATIONAL DISTRIBUTION

The Company’s television programs are distributed outside the Philippines in two ways.
One is through its subscription-based international channels – GMA Pinoy TV, GMA Life TV,
and GMA News TV International – and the other is through GMA Worldwide (Philippines), Inc.
(GWI), a wholly-owned subsidiary of the Company. GWI distributes GMA’s locally produced
programs through worldwide syndication sales to broadcasters/companies in China, Southeast
Asia, Africa, and Europe.

GMA LIFE TV

Three years after the success of GMA Pinoy TV, GMA Life TV, GMA Network’s second
international channel, was launched. More than just offering mainstream entertainment, GMA
Life TV engages more viewers with its exciting line-up of heart-warming and innovative
programs that feature the Filipinos' lifestyle and interests.

GMA Life TV is available in the United States, Canada, Guam, Japan, Australia, New
Zealand, Papua New Guinea, the British Indian Ocean Territory of Diego Garcia, Madagascar,
Malaysia, 16 countries in the Middle East, 11 countries in North Africa, and 49 countries in
Europe. As of December 2011, GMA Life TV’s subscriber base closed at 114,471.

GMA NEWS TV INTERNATIONAL

In September 2011, GMA Network began distributing GMA News TV International in


order to provide overseas Filipinos with the latest, most comprehensive, and most credible news
coverage from the Philippines. It offers internationally acclaimed and award-winning news and
public affairs programs with 7 to 8 hours of original content daily.

It is now available in Guam, Japan, Australia, New Zealand, the UAE, and Madagascar. In 2012,
it is expected to be launched in North America.

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