REVIEW OF RELATED LITERATURE AND STUDIES

Sivanesan, M., Pugazhendhi, S., Muradliharan, C., & Malarkannan, B.V. (2014).
Application of SWOT analysis for after-sales service operations. Retrieved from
https://www.researchgate.net/publication/283503557_Application_of_SWOT_analysi
s_for_after_sales_service_operations

SWOT analysis has been a great help to numerous businessmen and entrepreneurs, this
previous study paved way to the introduction of a business strategy with the support of
SWOT analysis. The new business strategy called after-sale (A/S) service strategy
originated from servitization that serves as a distinctive tool in the products of
manufacturing companies. This study illustrated the function and process of using the
SWOT analysis to acquire necessary data for the research. Furthermore, the review of this
literature focuses on the application of the SWOT analysis and results of the study made
by the researchers.
The researchers in the previous study introduce the implementation of after-sale service
as a strategy for “customer satisfaction, reducing customer complaints and offering better
service than the competition”. Marketing theories such as SWOT analysis helps
businesses to boost their performance and survive in the competition inside the business
industry. The relevance of the previous study depicts the application of the SWOT analysis
in the business. The researchers of the previous study uses the after-sale service that
helps the business and manufacturing firms in selling their products. SWOT analysis is
utilized in order to construct the concept of after-sale service and move forward to SWOT
matrix which developed the strategy and actions that is needed to be considered. From
there on, the result of the previous research using the SWOT analysis distinguished the
factors that affects the business.
S.Murali, S.Pugazhendhi, C. Muralidharan and B.V.Malarkannan gathered the information
needed in the previous research by personal interview and further information acquired
through brainstorming with the company executives and service technicians. The results in
the SWOT analysis of after-sale service identified the essential factors and strategies that
the company should consider to develop an effective strategic planning process. Since the
researchers used a single strategic tool to aid the after-sale service, it became
complicated and difficult for the researchers to express the illustration hindered by the
numerous criteria. Further result of applying the after-sale service in changing the
reputation of business in the local area have been neglected. Hence, the researchers of
the previous study suggested applying alternative strategic tools and in depth procedures
in studying the after-sale service strategy to develop and assess the previous study.

Ommani, A. R. (2011). Strengths, weaknesses, opportunities and threats (SWOT)

analysis for farming system businesses management: Case of wheat farmers of
Shadervan District, Shoushtar Township, Iran. Retrieved from
https://www.researchgate.net/publication/268011484_Strengths_weaknesses_oppor
tunities_and_threats_SWOT_analysis_for_farming_system_businesses_manageme
nt_Case_of_wheat_farmers_of_Shadervan_District_Shoushtar_Township_Iran

The SWOT analysis is used to identify strategies for agricultural development, especially in
farming systems, and they help my research or planners to manage and prioritize them for
the achieving food security and located in rural areas of Shadervan district, Shouahtar
Township, Iran, and the study's population comprised wheat farmers. The SWOT result,
strategies for farming system management were prioritized and they included to
development of poor local market opportunities and infrastructure, about the planting of
crops with high economic values, development of governmental supports and to preparing
strategic plans for development of organic farming, considering the quality of crops,
considering farm sustainability indexes, using sustainable water resources management
and development of extension programs and about the analysis indicates a framework for
helping to my research or planners to identify and prioritize the goals business, and to
further identify the strategies of achieving them. SWOT analysis is a technique used to
analyze the strengths, weaknesses, opportunities and threats of businesses. In all
countries, farming practices play a vital role in food security. The Countries with rapid
population growth face especially difficult challenges in ensuring food security case of
wheat farmer of shadervan district shoustar township, Iran.

Omer, S.K. (2018). SWOT analysis: The tool of organizations stability (KFC) as a
case study. Journal of Process Management New Technologies International, 6(4),
27-34. doi:10.5937/jouproman6-19188

This study is to test the role of SWOT analysis as a marketing implementation strategy to
create better condition for stability of organizations. Additionally, SWOT analysis is divided
into internal and external that the strengths and weaknesses belong to the internal field,
and opportunities and threats belong to the external environment.

The previous research gathered the information by reviewing books and journals, by
tracking the information of KFC (Kentucky fried chicken) as a worldwide brand and chain
food. This case study has conducted and pointed the role of SWOT analysis, in terms of
gathering and assembling data in to the interior and external environments of the
organization with annual data base, whereas SWOT is simplifying the actions but,
managers need to limit the factors that will impact on the organization products and
services after this strategy SWOT analysis rely on PEST analysis to limit the strength,
opportunities, weaknesses and threats, and all of these parts have expressed the
alternative things or indirectly related such as money, staffs, knowledge and create new
product or the same product of the competitive organization. Moreover, according to
KFC’s statistics as they claim that KFC stabilities related with their marketing methods and
there are a good SWOT analysis and accurate PEST to the segment the market
particularly will succeed to decide on the product, logical pricing, attractive promotion and
factual market or placement.

The result shows the accurate data which is obtained to managers through analyzing and
classifying by applying the SWOT and PEST it has importance role to form strategic plan
and stable the organization for a longer time. In conclusion, these methods are taking part
in and leading the essential role of organizations to conduct the most effective or at least
best solutions with time and location respectively.

Sumaira Shamoon, Saiqa Tehseen, Afshan Nousheen, Muhammad Arshad.(2012).

"Bugs and Buds in Fast Food Industry in Pakistan" Effect of SWOT in performance
of Fast Food Industry in Pakistan.
https://scholar.google.com.ph/scholar?hl=en&as_sdt=0%2C5&q=Swot+analysis+in+
fast+flood+chains+in+philippines&btnG#d=gs_qabs&u=%23p%3D8Kg8NsSSqJ4J

This book is about to explore the effects of SWOT on the performance in terms of
profitability, income and sales in Fast Food Industry in Pakistan. The researchers used the
questionnaires as the methodology. And they found out that the external factors of SWOT
(O&T) have significant and positive relationship in faa food performances while the internal
factors, (S&W) are negatively insignificantly correlated with fast food performance. In
todays era the Millennials or the Youngsters are the main target of every fast food chains
in Pakistan. Nowadays, consuming out without a doubt is a part of modern lifestyle, or may
be said as necessity of present day age. fast food is especially centered to teenager who's
offering the fast food eating place the most revenue. The high fats foods flavor appropriate
to these youngsters, which in turn cause them to trust that rapid food is quick, clean and
satisfying. speedy food eating places at the moment are making “value” meals. speedy
meals has emerge as a style, as clients aren't only eating, they may be enjoying the
surroundings now not adults, youngsters are also keen ongoing to the fast meals
restaurants for celebrating their memorable occasions like birthdays, results or even get
together

Helms, M. M. (1999). How to be successful in China: A SWOT Analysis. Vol. 9(2).

Retrived from
https://www.researchgate.net/publication/242078055_How_to_be_successful_in_Chi
na_A_SWOT_analysis.Helms, M. M. (1999). How to be successful in China: A SWOT
Analysis. Vol. 9(2). Retrived from
https://www.researchgate.net/publication/242078055_How_to_be_successful_in_Chi
na_A_SWOT_analysis.

China’s market and their economic development had been in serious imbalances in its
immense territory. Growing new organizations and overseeing tasks in China require an
inside and out information of business practices and conditions. Applying the popular
strategic tool of SWOT (strengths, weaknesses, opportunities and threats) analysis will
contribute a lot to the examination of comprehensive factors and issues with important
influence on plant location decisions. Best destinations for plant area will likewise be
investigated dependent on provincial foundation and neighborhood aptitude levels than on
cost-based factors alone. Understood ideas of Chinese society that have solid effect on
the businesses' success are additionally examined to additionally help directors in basic
leadership. This analysis outlines the strengths, weaknesses, opportunities and threats of
mainland China from cultural, demographic, economic, social, political and legal
perspectives. To mention a few of the strengths: China leads world in direct foreign
investment- $135 billion (Taninecz, 1996). Foreign invested companies represented 31.5%
of all China’s exports (or about $46.9 billion). This netted about $8.4 billion in taxes
(Taninecz, 1996 and “China: The Numbers Game”, 1995); China will be one of the world’s
six largest economies by 2020 with Japan, Indonesia, India, Korea and U.S according to
the World Bank. Weaknesses: Average inflation is 15%, and surplus labor has resulted in
rising unemployment and inequalities in income distribution (Benson, 1996); College and
university student enrollment of 2% is less than the 8% average of other developing
countries (Jing, 1993); Lack of modern pollution control. Sewage, industrial waste, and
pollution are growing problems, and China is home to four of the world’s ten dirtiest cities
(Moffat, 1996). Opportunities: Equity and contractual ventures provide quicker access to
market. Partners in China can help with the bureaucracy, customer base and distribution;
Demand for foreign loans to construct more than 30,000 km of rail lines and to build
expressways and classed roads; Substantially eliminate technology trade tariffs for the
trillion of information technology produced each year of which 50% is exported (Belton and
Nichols, 1996). Threats: Effectiveness of investments in China will only be evident in the
long-run and policies make it hard for non- China companies to make money; Still some
open discrimination against foreign advertisers and discriminatory pricing policies,
although slowly improving; Failure to reform and privatize state enterprises has slowed
competitiveness in both heavy industries and high tech. The state enterprises take 70% of
bank lending and yield overproduction, inefficiency and wasted funds on misguided
property and financial investments. As a conclusion, China's financial modernization
presents incredible chances to U.S organizations. On the off chance that we are to fortify
our monetary execution and upgrade long haul financial security, U.S organizations must
move rapidly to exploit the world's quickest developing business sector. In spite of the
dangers, issues and difficulties, there can unquestionably be rewards for U.S
organizations that are arranging work with China.
Although this analysis is focused on how SWOT analysis was applied on the Chinese
market and foreign economies, it will contribute to further and extensive discussion our
study concerning the effectiveness and productivity of SWOT analysis on restaurants
inside SM City Manila. Our research hopes to determine the influence of applying SWOT
analysis by gathering data and using questionnaires regarding on how this establishments
apply the strategic tool on their business. This research also aims to persuade
establishments to use and apply SWOT analysis to further improve the performance and
productivity of their business.hina’s market and their economic development had been in
serious imbalances in its immense territory. Growing new organizations and overseeing
tasks in China require an inside and out information of business practices and conditions.
Applying the popular strategic tool of SWOT (strengths, weaknesses, opportunities and
threats) analysis will contribute a lot to the examination of comprehensive factors and
issues with important influence on plant location decisions. Best destinations for plant area
will likewise be investigated dependent on provincial foundation and neighborhood
aptitude levels than on cost-based factors alone. Understood ideas of Chinese society that
have solid effect on the businesses' success are additionally examined to additionally help
directors in basic leadership. This analysis outlines the strengths, weaknesses,
opportunities and threats of mainland China from cultural, demographic, economic, social,
political and legal perspectives. To mention a few of the strengths: China leads world in
direct foreign investment- $135 billion (Taninecz, 1996). Foreign invested companies
represented 31.5% of all China’s exports (or about $46.9 billion). This netted about $8.4
billion in taxes (Taninecz, 1996 and “China: The Numbers Game”, 1995); China will be
one of the world’s six largest economies by 2020 with Japan, Indonesia, India, Korea and
U.S according to the World Bank. Weaknesses: Average inflation is 15%, and surplus
labor has resulted in rising unemployment and inequalities in income distribution (Benson,
1996); College and university student enrollment of 2% is less than the 8% average of
other developing countries (Jing, 1993); Lack of modern pollution control. Sewage,
industrial waste, and pollution are growing problems, and China is home to four of the
world’s ten dirtiest cities (Moffat, 1996). Opportunities: Equity and contractual ventures
provide quicker access to market. Partners in China can help with the bureaucracy,
customer base and distribution; Demand for foreign loans to construct more than 30,000
km of rail lines and to build expressways and classed roads; Substantially eliminate
technology trade tariffs for the trillion of information technology produced each year of
which 50% is exported (Belton and Nichols, 1996). Threats: Effectiveness of investments
in China will only be evident in the long-run and policies make it hard for non- China
companies to make money; Still some open discrimination against foreign advertisers and
discriminatory pricing policies, although slowly improving; Failure to reform and privatize
state enterprises has slowed competitiveness in both heavy industries and high tech. The
state enterprises take 70% of bank lending and yield overproduction, inefficiency and
wasted funds on misguided property and financial investments. As a conclusion, China's
financial modernization presents incredible chances to U.S organizations. On the off
chance that we are to fortify our monetary execution and upgrade long haul financial
security, U.S organizations must move rapidly to exploit the world's quickest developing
business sector. In spite of the dangers, issues and difficulties, there can unquestionably
be rewards for U.S organizations that are arranging work with China.
Although this analysis is focused on how SWOT analysis was applied on the Chinese
market and foreign economies, it will contribute to further and extensive discussion our
study concerning the effectiveness and productivity of SWOT analysis on restaurants
inside SM City Manila. Our research hopes to determine the influence of applying SWOT
analysis by gathering data and using questionnaires regarding on how this establishments
apply the strategic tool on their business. This research also aims to persuade
establishments to use and apply SWOT analysis to further improve the performance and
productivity of their business.