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Persuasive Speech Essentials

A persuasive speech aims to convince the audience to accept the speaker's point of view. It uses appeals such as ethos (credibility), pathos (emotion), and logos (logic and evidence). There are three main types of claims in persuasive speeches - claims of fact which establish definitions or make inferences, claims of value which make moral judgments, and claims of policy which recommend actions. Evidence comes in different types to back up these claims, such as factual data, expert opinions, statistics, stories, or visual aids. The goal is to present a clear claim, supporting points, and evidence to build a logical and compelling argument.

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Ismail Lasri
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121 views3 pages

Persuasive Speech Essentials

A persuasive speech aims to convince the audience to accept the speaker's point of view. It uses appeals such as ethos (credibility), pathos (emotion), and logos (logic and evidence). There are three main types of claims in persuasive speeches - claims of fact which establish definitions or make inferences, claims of value which make moral judgments, and claims of policy which recommend actions. Evidence comes in different types to back up these claims, such as factual data, expert opinions, statistics, stories, or visual aids. The goal is to present a clear claim, supporting points, and evidence to build a logical and compelling argument.

Uploaded by

Ismail Lasri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1-What is persuasive speech?

A persuasive speech is a specific type of speech in which the speaker has a goal
of convincing the audience to accept his or her point of view.
Persuasive speech may use:

 to influence audience choices.


 to limit the audience`s alternatives to the side of speaker
represent.
 to motivate people since to change their behaviors, attitudes
…even a little.

Classical persuasive appeals:


According to Aristotle, rhetoric find on the three appeals termed : ethos, logos and
pathos. Which used most of time in public speaking to convince an audience.

1. Ethos: your credibility and character


2. Pathos: emotional bond with your listeners
3. Logos: logical and rational argument
 Ethos can used by telling people potential stories that make audience
follow your own recommendations and using facts, quotes.

 Pathos is to persuade by appealing to the audience's emotions. that’s why


appealing to Pathos is more likely to increase the chances of persuade your
audience more than others. and whine we said emotion its can positive or
negative suitable to your context .

 Logos witch appeal to logic can be applied by being comprehensive

, logical and specific.

2-What is Argument?

As simple explanation an argument is a connected series of statements intended


to establish a definite proposition. ...an argument is an intellectual process...
And to make a successful public speech you have to take place to the basics
component of argument which termed claim, supporting points, and evidence.

Claim: or proposition it what speakers need to state as primary argument.


To have A strong claim you should:
1) Take a stand.
2) Clarify the relevance of your argument.
3) Express your main idea clearly.
4) Be specific.

Supporting points: or providing reasons by addressed reasons and answer to


the question why the audience should accept your claim?
Evidence: answer to the question what is your proof for the claim?
Evidence backs up your supporting points.
1-types of claims Used in Persuasive speech:

There are three different types of persuasive speeches that are used to convince
an audience: factual persuasive speech (Fact), value persuasive speech(value),
and policy persuasive speech (policy), Let's look at these in more detail.

1-Claim of Fact: (existence of something/definition or classification/facts


-- inferences about past present or future).
2-Claim of value: (taste & morals / good-bad) [make value judgments/
resolve conflict between values].
3-Claim of policy: (action / should or ought) - usually involves sub-claims
of fact and value.

2-type of Evidence:

Same as claims, we can choose between different types of evidence which always
used as support and back-up for claims fact, value, or policy including supporting
materials since to make successful speech.

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