Lesson 1: Intro to Freelancing
-Freelancer Business Model
Maribeth Brown-Oliver
Overview:
● Are you ready to become a Freelancer?
● Your Freelancer Toolkit
● Where to Get Clients?
● Your Business Model
In 2009 there were about quarter a
million Filipinos who have active
freelancing accounts in ODesk (now
Upwork)....
Now it’s 1.5M and rising.
Freelancing is not regularized work.
Freelancing is working remotely for
project-based or part time companies.
Top online career paths
● Virtual assistant ● Content writing
● Web Research ● Search engine marketing
● Data Entry ● Email marketing
● Transcription ● Social media marketing
● Customer support
● Email & schedule management
● Graphic design
● Web development
What are you good at?
Identify your Skills
What are you good at?
FILL UP THIS VENN DIAGRAM WITH
SKILLS OR CAREERS THAT FIT INTO
THE DESCRIPTION
● WHAT THAT PAYS WELL
● WHAT YOU ARE GOOD AT
● WHAT YOU ENJOY
FIGURE OUT YOUR OFFER FIRST!!!
Are you ready
to become
a Freelancer?
… in 2008
Skills + Laptop + Internet + WHY
= Work at Home Mom
Pro’s Con’s
● No need to commute or move ● Willing to work at shifting hours
● Spend working time, mostly alone,
homes just to be closer to work.
and talk to peers online.
● Save on food, fare and “porma” ● When you start handling a good
allowance. number of online jobs, your social life
● Care for and watch your kids will also be affected.
grow up. ● You can lose projects. Hence the need
● Flexible work schedule: take time to be actively seeking for
offs when needed. opportunities.
● You may also fail to meet client
● No boss looking over your
expectations at times. Thus the need
shoulder when you work. to recover from it.
BRANDING
TOP SKILLS/
OFFER
Freelancing is a doorway to
self-discovery.
With a growth mindset, you can
capitalize and build on your
strengths.
Your
Freelancer
Toolkit
Your Toolkit
PORTFOLIO BLOG WEBSITE APPLICATIONS
❏ Curriculum vitae ❏ Branding ❏ Project Management
❏ Best works showcase ❏ Your offer (Basecamp, Asana or Trello)
❏ Email (Gmail)
❏ File storage (Google Drive/
GADGETS + Utilities PAYMENT Dropbox)
❏ Computer PC or Laptop ❏ Paypal ❏ Office productivity
❏ Mobile phone ❏ Bank Account (MS-Office, GSuite, Open
❏ Camera, Headset etc. ❏ Coins.ph Office)
❏ Time tracking
❏ Backup storage ❏ GCash
❏ Customer Relationship
❏ Internet connection ❏ Payoneer Management CRM
❏ Backup power ❏ Photo Editing (Canva)
TRELLO
Build your Portfolio
➢ Get certification trainings
➢ Join relevant groups
➢ Attend relevant gatherings or
meetups
➢ Create a lot of work samples and
tutorials
➢ Collect social proofs: Screenshots,
videos, testimonials and photos
➢ Keep records of your transactions
and client information.
Where to
Get Clients?
Where opportunities abound
JOB MARKET SITES SOCIAL MEDIA GROUPS
● Upwork.com ● Facebook Groups: StartUp PH Jobs,
● Freelancer.com FILVAN, WHAM etc.
● Fiverr.com ● LinkedIn Groups
● 199jobs.com
● Peopleperhour.com OTHERS
● GoLance.com
● Onlinejobs.ph ● Referrals
● Raket.ph ● Paid Ads
● FilipinoFreelancers.com
Your
Business
Model
A GURU who offers expertise?
You generate income online by offering a - Consultant or Contractor
niche expertise and charge on a per - Per project or Hourly
project, case to case basis - Has an agreement document
- Short term or long term
RESOURCE PERSON
CONSULTING
PROJECT MANAGEMENT
PROJECT BRIEF
REQUIREMENTS DEVELOPMENT
A Retail Business Owner?
This is where you come up with package - Sales-based revenue
offerings and clients can choose from and - Provide backend customers
avail of. The package must be clearly support
communicated to set expectations and - Has to manage inventory and
limitations. This is usually availed one time. accounting.
PER PROJECT? PER TASK?
PER PACKAGE? PER CAMPAIGN?
Perhaps offer a
subscription plan?
Fixed packages and pricing
- One-time membership?
- Service Package per month
- Service Package per week
- Service Package per year
The
Business Model
Canvas
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITION RELATIONSHIPS SEGMENTS
BUSINESS MODEL CANVAS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
QUESTIONS???
Lesson 1: Intro to Freelancing
-Freelancer Business Model
Maribeth Brown-Oliver
