Course Notes
Building a Financial Model in Excel
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A structured approach
to financial modeling
Session Objectives
• Practice building a financial model
• Learn best practices of a good financial model
• Create an income statement from scratch
Key structure for model building
• Inputs
• Processes
• Outputs
Key structure for model building
• Inputs should be easy to identify
• Should not be redundant
Key structure for model building
• Processes should be broken down
• They should be transparent
• By breaking processes into small chunks, it makes the model easier to
follow
Key structure for model building
• Lastly, outputs should be accessible
• Outputs should be designed in such a way as to deliver its message as
easily and quickly as possible
Modeling best practice
• Clarify
• Simplify
• Plan
• Integrity
• Stress test
Inherent tensions in model building
• Realistic vs robust
• How do we make it large enough it needs to be but not so large as to be
overly complicated?
• Will the model be too simple to aid proper decision making?
Model inputs
• Inputs should be easy to use and understand
• Guide the user with color coding and data validation
Use data validation
• Data validation ensures that the proper data is put in
• For example, data validation can prevent dollar values from being put into
a date cell
• The data validation tool in Excel can also be used to set certain accepted
ranges for number values
Model processing
• Should we cram a long process into one formula?
• Should we hide the formulas in hidden worksheets to make the model
cleaner?
• Again, modeling is about balancing the needs and complexity of the
model
Locking / unlocking cells
• Locking cells prevents it from being modified
• Output cells should be locked
• Input cells should be unlocked so assumptions can be changed
Grouping cells
• Grouped cells can be quickly hidden and unhidden
• This helps group together related data, such as all the line items in an income statement
The four step approach
1. Forecast revenues EBIT
2. Forecast operating assets
3. Forecast finance
4. Forecast cash flows
The four step approach
1. Income Statement
2. Balance Sheet
3. Income Statement + Balance Sheet
4. Cash Flow Statement
Forecasting operating revenues and profits
• The operating profit section can be forecasted on its own
• Everything after operating profit involves financing costs, which require certain parts of
the balance sheet before forecasting
Forecasting revenues
• Modeling revenues should reflect the underlying economics of the business
• Figure out what drives revenues and use this as an input
• Drivers can be unit sales, market size, expansion rate, square footage, and even
macroeconomic trends
Forecasting revenues
• Modeling revenues should reflect the underlying economics of the business
• Figure out what drives revenues and use this as an input
• Drivers can be unit sales, market size, expansion rate, square footage, and even
macroeconomic trends
• Alternatively, use historic figures to forecast future trends
Forecasting gross margins and SG&A expenses
• Forecasting gross margins involves forecasting the percentage of cost of goods sold
• SG&A margins can be left as balancing figures
Forecasting income statement and
balance sheet items
Forecasting financial statements
• For the balance sheet, we first want to forecast the main line items tied to operations
• These are: AR, Inventory and AP
• This also helps us figure out the days outstanding for each of these metrics
• The important part about these line items are that they help generate the gross margin
as they are part of the operating cycle
Forecasting property, plant and equipment (PP&E)
• First principles approach: try to forecast the realistic CapEx and depreciation policies
• Quick and dirty: use trends from historic sales
Capital asset (PP&E) turnover ratio
• Capital Asset Turnover = Sales / Capital Assets
• This helps forecast future capital assets
• Forecasted Capital Assets = Sales / Capital Asset Turnover
Forecast PP&E acquisitions and disposal
• A proper depreciation schedule will allow us to see historic acquisitions and disposals
• This schedule allows us to see how often and how large the company makes
acquisitions
• This, in turn, helps forecasting
Forecasting working capital
• As stated before, we can figure out the turnover ratios for each current asset
• The first principle approach uses turnover ratios to figure out days outstanding, then
reverse engineers these to forecast future working capital
• The quick and dirty approach uses historic trends and figures as forecasts
Working capital equations
• Accounts receivable days = AR / Sales x 365
• Thus, future AR = Receivable Days / 365 x Sales
Working capital equations
• This technique is the same for Inventory and Accounts Payable days
• Each of their “Days” formulas must be reverse engineered
Working capital equations
• Payable Days = Accounts Payable / Cost of Sales (or Purchases) x 365
• Inventory Days = Inventory / COGS x 365
• If neither COGS nor purchases is available, sales revenue can be substituted
Debt and Financing Schedules
Forecasting financial statements
• The third step of the four step approach is to forecast finances
• This means forecasting debt and equity financing
Forecasting the financing structure
• This is also known as the capital structure
• The optimal structure varies between companies
• Use leverage ratios and coverage ratios
The practicalities of forecasting finance
• “Is it necessary to use a target leverage ratio” (D/E)
• In other words, is debt independent of equity?
• If it is, the model is simpler and debt can be forecasted as constant
The practicalities of forecasting finance
• However, if target leverage ratios are needed, we need to forecast future debt
• We also need to calculate interest
• This may entail generating a debt schedule
Circular references
• Circular references occur when a formula references another formula that references
the first formula
• In effect, the formula references each other in a chain
• Because the formulas are based off of predecessor answers, it cannot calculate properly
Understanding the problem
• Why does using average debt lead to circular references?
• Average debt is calculated from opening debt and closing debt
• Closing debt is calculated from opening debt and accrued interest
• Accrued interest is calculated from average debt and the interest rate
• All formulas are tied in a chain
Solving circular references with iteration
• Iteration is a tool that helps cancel out circular references
• It aims to find a solution to the equations tied in the chain
• Iteration must be turned on manually
An analytical approach
• It’s recommended to avoid turning off iteration as it does not alert us to the addition of
any new circular references
• As such, it’s better to solve the circular reference by cutting the chain
Building a free cash flow forecast
Cash flow from operating activities
• The indirect method of finding CFO adds back non-cash expenses to net income
• Then, changes in working capital are added to this adjusted net income to find the cash
flow from operating activities
Cash flows from investing activities
• Investing activities come from PP&E
• Thus, we can use our forecasts from acquisitions and disposals to find the inflow or
outflow of CFI
Cash flows from financing activities
• Cash flows from financing activities involve any inflows or outflows tied to debt or equity
financing
• Debt financing involves repayments of debt, proceeds from new debt, or interest
payments
• Equity financing involves issuance of new shares, repurchases or payments of dividends
Forecasting free cash flows to the firm
• FCFfirm is the amount of cash left over after money is spent to grow the business and
fund daily operations
• This is found by adding back depreciation to after-tax operating profits, and deducting
any capital acquisitions and funds to working capital
Forecasting free cash flow to equity
• Free cash to the firm is preferred for equity valuation
• FCFe = cash flows from operations – capital expenditures
Reconciling free cash flows
• Free cash flow to equity differs only slightly from free cash flow to the firm
• To reconcile, simply add back the after-tax interest expense to find FCFfirm
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