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Survey Method: Overview and Insights

The document discusses survey methods, which involve asking questions of respondents to gather desired information. Key characteristics are that surveys are field studies that collect direct responses from pre-defined groups to make inferences about larger populations within a geographic location. Surveys are used for purposes like describing populations, testing hypotheses, fact finding, explaining relationships, comparing data, and making predictions. Advantages are that surveys are simple to administer and analyze, while data can be reliable and variability reduced. Disadvantages include potential unwillingness or inability of respondents to provide accurate information.

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Hardik S
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193 views2 pages

Survey Method: Overview and Insights

The document discusses survey methods, which involve asking questions of respondents to gather desired information. Key characteristics are that surveys are field studies that collect direct responses from pre-defined groups to make inferences about larger populations within a geographic location. Surveys are used for purposes like describing populations, testing hypotheses, fact finding, explaining relationships, comparing data, and making predictions. Advantages are that surveys are simple to administer and analyze, while data can be reliable and variability reduced. Disadvantages include potential unwillingness or inability of respondents to provide accurate information.

Uploaded by

Hardik S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Survey Method

 It is the technique of gathering data by asking questions to people who are thought to have
desired information
 It is defined as a research method used for collecting data from pre- defined group of
respondents to gain information and insight on various topics of interest.

Characteristics of survey

 It is always field study


 Response directly from respondents
 Cover large populations
 Defined geographical location
 Inferences made on sample to general

Purpose

 Describing
 Testing hypothesis about nature of relationship with population
 Fact finding
 Explaining
 Comparing
 Making predictions

Advantages

 Questions are simple to administer


 Data reliable
 Variability of data is reduces
 Simple to analyse and inter relate the data obtained by survey method.

Disadvantages of Survey Method

 The unwillingness of respondents to provide information


 The inability of respondents to provide information
 Difficulty in understanding questions
 The human bias of respondents

Overcoming the limitations

Classification of Survey method

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