KEMBAR78
4P's of Samsung | PDF | Pricing | Brand
Scribd
Upload
539 views1 page

4P's of Samsung

Samsung uses various strategies as part of its marketing mix. For pricing, Samsung initially prices new products high but lowers prices when competitors enter the market. It also uses competitive pricing to defend its position against rivals in categories where it has not achieved leadership. For placement, Samsung sells directly to retailers and service dealers, who are responsible for corporate sales. It relies on brand recognition to be included in retailers' offerings. Promotion is also a key part of Samsung's mix and includes advertising through newspapers, celebrity endorsements, signage, and sponsoring major events to promote products and position the brand.

Uploaded by

nitin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
539 views1 page

4P's of Samsung

Samsung uses various strategies as part of its marketing mix. For pricing, Samsung initially prices new products high but lowers prices when competitors enter the market. It also uses competitive pricing to defend its position against rivals in categories where it has not achieved leadership. For placement, Samsung sells directly to retailers and service dealers, who are responsible for corporate sales. It relies on brand recognition to be included in retailers' offerings. Promotion is also a key part of Samsung's mix and includes advertising through newspapers, celebrity endorsements, signage, and sponsoring major events to promote products and position the brand.

Uploaded by

nitin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
You are on page 1/ 1

PRODUCT:

Samsung invests a lot in research and development to deliver the best products to
its customers. Samsung offers a wide range of products in different product
categories. The diverse offerings come under the products of Samsung marketing mix.

PRICE

Skimming Price �Samsung uses skimming price policy. For instance, when Samsung
launches new products with different variants of storage capacity, it prices the
product higher. But when other competitors launch a smartphone with identical
features, Samsung lowers the price and easily prevents the reduction of its market
share due to the launch of the competitor.

Competitive Pricing �This pricing strategy is a part of Samsung marketing strategy.


Samsung has not succeeded in becoming the leader in other product categories.
Samsung is a trustworthy brand, but in the �home appliances� product-category, it
hasn�t surpassed LG yet. To prevent the flanking attacks from its competitors in
the market it�s essential for Samsung to use competitive pricing. Also, Samsung is
a not a first mover in these product categories and thus it has to defend its
position in the market. All these help in understanding the pricing strategy in the
Samsung marketing mix.

PLACE:

Samsung sells directly to the retailers and service dealers. And due to this
strategy, only service dealers are responsible for the corporate sales. Retailers
dealing in technology generally have to include Samsung in their offerings, because
of the brand being world-famous. The distribution is the strength for Samsung.
Samsung also distributes its products using a single distribution company in a
particular location that further distributes the products to other locations.

PROMOTION:

Promotion is a strong pillar in the marketing mix of the company. Samsung believes
that advertising the best form of promotion to engage potential consumers and
position the brand. Samsung promotes new products using newspapers and digital
media. To take the advantage of the huge number of followers of celebrities, the
brand has invited many celebrities to be the brand ambassadors and promote the
product. Big placard, hoarding and posters are put up on highways.

Besides advertising, Samsung also uses different promotional tactics to make


customers buy the product. Samsung is mostly famous for its product quality and
user experience but Samsung is also known for being a giant in sponsoring events.
Samsung also sponsors major events. Samsung offers heavy discounts during national
festivals. This concludes the Samsung marketing mix analysis.

You might also like