- Mansi Niranjane

This book contains all FAQs regarding

YouTube
 About

Nowadays, YouTube is becoming so popular and

many people have achieved lots of success on YouTube.
And now the youths and many people are trying to use
their potential with YouTube to showcase their talents but
many people are facing difficulties in starting YouTube
channel, creating content, and how to promote their
YouTube channel. To help such dedicated people, I have
researched and watched other YouTube channel and read
books related to YouTube and by using internet I collected
some basic information regarding how to start a YouTube
channel, how to deliver good content, what are the ways
of generating money on YouTube and how to promote and
monetize channel, etc. which can help the beginners to
learn and grow.
 “If you don’t find a way to make money while you
sleep, you will work until you die.” – Warren Buffett
 Contents

• Story of YouTube
• Reasons to do YouTube
• Starting a YouTube Channel
• Why YouTube?
• Ways of earning through YouTube
• Monetization
Monetization tricks: -
➢ Trick no 1: Brand your YouTube Channel
➢ Trick no 2: Add value to your Audience’s life
➢ Trick no 3: Improve your video making and editing
skills
➢ Trick no 4: Make Catchy/Attractive/Provocative
Thumbnails
➢ Trick no 5: Show consistency in your work
➢ Trick no 6: Post videos on trending work
➢ Trick no 7: Recommend Call to Action (C to A)
➢ Trick no 8: Create suspense in your videos
➢ Trick no 9: Hide your Subscribers
➢ Trick no 10: Write a Catchy Title
➢ Trick no 11: Write relevant Tags
• Promotion
➢ Way no 1: Collaborations
➢ Way no 2: The Power of Playlists
➢ Way no 3: Engage & Interact with your Audience
➢ Way no 4: Cross-promote your channel on other
Social Media Accounts
➢ Way no 5: Go live
➢ Way no 6: Run Contests
➢ Way no 7: Create high-quality videos
➢ Way no 8: Offer Quality over Quantity
➢ Way no 9: Use concise, descriptive titles
➢ Way no 10: Choose Google-friendly keywords
➢ Way no 11: Use Playlists
➢ Way no 12: Market your videos elsewhere
➢ Way no 13: Paid Promotion through Google AdSense
• Mistake to avoid
• Pros of YouTube
• Cons of YouTube
• Tips
• Important terms related to Digital Marketing
 Story of YouTube

YouTube is an American video-sharing platform

headquartered in San Bruno, California created by three
former PayPal employees-Chad Hurley, Steve Chen, and
Jawed Karim-created the service in February 2005.
YouTube’s initial headquarters was above a pizzeria and
Japanese restaurant in San Mateo, California. The domain
name “Youtube.com” was activated on February 14,2005
with video upload options being integrated on April 23,
2005. The first YouTube video, titled Me at the zoo, was
uploaded on April 23,2005, and shows co-founder Jawed
Karim at the San Diego Zoo.
During the summer of 2006, YouTube was one of the
fastest growing sites on the World Wide Web, hosting
more than 65,000 new video uploads. The site delivered
an average of 100 million video views per day in July. It
was ranked the fifth-most-popular website on Alexa, far
out-pacing even MySpace’s rate of growth. YouTube
entered into a marketing and advertising partnership with
NBC in June 2006.
On October 9,2006, it was announced that the
company would be purchased by Google for US$1.65
billion in stock, which was completed on November 13. At
that time, it was Google’s second-largest acquisition. The
agreement between Google and YouTube came after
YouTube presented three agreement with media
companies in an attempt to avoid copyright-infringement
lawsuits. YouTube planned to continue operating
independently, with its co-founders and 68 employees
working within Google.
On June 19,2007, Google CEO Eric Schmidt was in Paris
to launch the new localization system. The interface of the
website is available with localized versions in 89 countries,
ne territory (Hong Kong) and a worldwide version.
While the app is rolling out to over 130 countries, the focus
is still on locations that have limited access to cellular
data.
 Reasons to do YouTube

• With the use of YouTube, you can start a channel on

anything you’re passionate about.
• You don’t have to show your face if you don’t want to.
• It can be lucrative, helps people to earn. There are
many ways to monetize and you can have success
with just thousands of views.
• It builds over time. When done right, your channel will
gain momentum over time like a snowball that keeps
getting bigger and bigger.
• It can be a lot of fun. There’s a reason this is such a
popular “career” choice or dream for so many. It’s
rewarding, it’s fun you are your own boss, you can
work when you want and so much more.
• It is really easy to integrate, (join and use).
• Adding YouTube videos to your e-Learning course is
an easy task, due to the variety of authoring tools and
learning management systems out there. You can use
YouTube videos to introduce a topic, explain an
online activity, motivate your learners, or simply
extend the information conveyed by your e-Learning
course.
• It can be used to create an e-Learning community.
• As you have probably seen for yourself, everyone has
a voice in YouTube. Using it as a social learning
platform offers you the opportunity to build a strong e-
 Learning community where everyone can comment,
contribute, and share their opinions and ideas.
• It generates and promotes online discussion.
• E-Learning videos are particularly effective facilitators
for analysis. After viewing a YouTube video, you can
encourage online discussion by asking your learners
to add their personal insights: What did they like
about the video? Was there anything they didn’t
understand? How did the e-Learning video relate to
their personal experiences and feelings? You can
also ask them to share other YouTube video
references to extend online discussions, as video
enhanced e-Learning courses increase interest and
engagement levels by presenting different
perspectives.
• It is ideal for mobile learning.
• Uploading e-Learning content to YouTube makes it
available throughout the YouTube network, which
means that your learners can access it and view it on
the go via their smartphones and tablets, devices
used in mobile learning. It doesn’t matter how small
the screen is; you can use YouTube as a platform for
not only searching online video resources, but also
sharing presentations, and inviting your learners to
take an active part through their commenting.
• It allows for microlearning.
• How about short, effective instructional videos on
YouTube? Using videos for microlearning ensures
that complex procedures and demonstrations of
specific skills are delivered in small quantities, which
enhances knowledge retention. Furthermore, because
YouTube is available on all devices and allows your
learners to watch longer eLearning videos in short
segments, your audience can watch the videos
whenever they like and take their own time to absorb
the information being offered.
 Starting a YouTube Channel

The best thing about YouTube is you don’t need

millions of views to start earning money. And anyone can
start posting videos, no matter where you are in the world.
There are several ways to earn money from your
YouTube videos. The most obvious is to join YouTube
partner program. This program stipulates that your
channel has at least 4000 watch hours and 1000
subscribers. It allows you to set monetization preferences,
so you have control over what types of ads run with your
videos. Depending on the content of your videos.
Another money-making option may be paid
partnerships where you promote or review products on
your channel.
 Why YouTube?

• YouTube gets traffic of more than 5 Billion videos per

day.
• Felix Kjellberg, the owner of PewDiePie (a YouTube
account), has earned 12 million dollars in 2017 from
running a single YouTube Channel.
• YouTubers watch 6 billion hours of videos every
month and 4 billion videos every day.
• YouTubers watch 4 billion videos every single day.

• YouTubers upload 300 hours of video every minute.

• Every day, 5 billion YouTube videos are watched

around the world. And they are not just being
watched, they are being devoured.
• Did you know, on average, 4 YouTube channels hit 1
million subscribers every single day?

Note: Don’t work for money, work for creating good

content.
Suitable for?
People who love to create videos, like to talk about a
video, shoot documentaries or short films.

Skills Required?
Ability to create a video using software tools or record a
video using your mobile phone or camera.

Time required for starting a YouTube Channel?

Virtually you can start within minutes. You will just have to
visit Youtube.com, create a channel and upload videos.

How to get started?

Create a channel with a business or other name. Follow
these instructions to create a channel.
1. Sign in to YouTube on a computer or using the mobile
site.
2. Go to your channel list.
3. Create a new channel by clicking Create a new
channel.
4. Fill out the details to name your new channel and
verify your account. Then click Done. This creates a
new account.
The first step to earning money on YouTube is obviously
building a channel with a strong follower base. Growing
your audience is the most difficult and time-consuming
portion of the process: much like a writing a blog, you’ll
want to create your channel based around something
you’re interested in.
Once you’ve reached YouTube’s minimum thresholds for
their partner program, apply to get involved and set your
advertising preferences. Depending on your subjects,
extraneous companies may reach out to propose paid
partnerships. You will, of course, have control over with
which companies you engage, but paid partnerships
(which often work like affiliate marketing deals) can be an
excellent way to receive free products and a portion of
profits from products you feature.
 Ways of Earning through YouTube

You may be able to make money on YouTube through the

following features:
1. Advertising revenue: Get ad revenue from display, •

overlay, and video ads.

2. Channel memberships: Your members make

recurring monthly payments in exchange for special
perks that you offer.

3. Merchandise shelf: Your fans can browse and buy

official branded merchandise that’s showcased on
your watch pages. This is one of the more obvious
ways of making money through YouTube. You can
sell Merchandise and clothing with services like
Teespring and many more. Or you can create specific
product that your audience would love.

4. Super Chat & Super Stickers: Your fans pay to get

their messages highlighted in chat streams.
5. YouTube Premium Revenue: Get part of a YouTube
Premium subscriber’s subscription fee when they
watch your content.

6. Affiliate Marketing: Have you noticed how Youtubers 1.

always say “click the link in the description below”?

The reason behind that is their affiliate marketing
program. How does it work? Well, you can sign up for
an affiliate program and receive a personalized link
from a website you will promote products from.
Whenever someone clicks on your link and buy the
product the link takes them to, you will receive a
certain commission, called affiliate commission.

7. Sell Informational Products: If you run a successful

channel or know something you believe your viewers
would like to know, you can always create a course
and sell it. Some genres of YouTube channels have
better opportunities to do this (i.e. cooking,
educational channels, DIY) but you can actually sell a
course about anything you know.

8. Consulting: If you have certain expertise you can sell

services for 1 on 1 consulting. This might be suitable
for educational, business or how-to channels. The
good thing is, you don’t need lots of view to make
 money, you only need to convince a handful of
clients.

9. Sponsorships/ Brand Deals: Many brands pay a

good amount of money for Youtubers to place their
products somewhere in their videos or mention a few
good words about it.
For ex: tech review channels where YouTubers talk
about new products and review them.
You can earn by promoting any product, even by
placing a small decoration somewhere in the frame.

10. Donations (i.e. Patreon): Sometimes Youtuber’s

have their channels completely funded by donations
from their fans. Patreon is a service that lets your fans
pay a membership for you (example $5/month). You
can also give fans incentive to sign up by offering
them exclusive videos or benefits.

Minimum eligibility requirements to turn on

monetization features:
Keep in mind that each feature has its own requirements.
Some features may not be available to you due to local
legal requirements.
If our reviewers believe that your channel or video is not
eligible, you may not be able to turn a specific feature on.
These extra thresholds exist for 2 main reasons. The most
important one is that we have to meet legal requirements
in every area where the feature is available. Then,
because we want to reward good creators, we need to
make sure we have enough context on your channel --
which generally means we need more content to look at.

Once you've been accepted in the YouTube Partner

Program, you may get access to these monetization
features.

Requirements
Ad revenue • Be at least 18 years old, or have a
legal guardian older than 18 years of
age who can handle your payments
via AdSense.
• Create content that meets
our advertiser-friendly content
guidelines
• 1000 subscribers
• 4000 hours of watch time in the last
12 months.
Channel • Be at least 18 years old
memberships • Have more than 30,000 subscribers
Merchandise • Be at least 18 years old
shelf
 • Have more than 10,000 subscribers
Super Chat • Live in a country/region where Super
& Super Chat is available Be at least 18 years
Stickers old
YouTube • Create content watched by a viewer
Premium who is a YouTube Premium
revenue subscriber
 Monetization

YouTube monetization is the process of earning money

from your uploaded YouTube videos by enabling ads on
them. When your channel becomes popular and gets
regular unique traffic, it becomes profitable for businesses
and they are willing to pay to advertise on your videos.

How does Monetization work?

Businesses pay YouTube for advertising and YouTube in
turn shares a part of that revenue with the video owner.
This is how monetization works. The revenue sharing is
55% to the channel owner and 45% to the YouTube.
YouTube displays relevant ads on video content created
by content creators. There are different formats from
banners to skippable and non-skippable ads. A video is
eligible for monetization if it's not a copy of any old videos
and doesn't follow any kind of plagiarism (the practice of
taking someone else's work or ideas and passing them off
as one's own). If your video is genuine, then YouTube
provides you with an option to monetize it. As soon as you
monetize your account and video, ads start appearing on
your video. You'll be earning money depending on number
of clicks on these ads on your videos.
Before monetizing, you should create one AdSense -
Google Ads account to keep track of your earnings
through YouTube ads. You've to link this account to your
YouTube account. Then only you can control your
earnings.

Again, this service wants you to follow a lot of terms and

policies, so it's better you go through all of them before
you start using it.

Monetization Parameters: -
In order to be eligible for monetization of your channel,
you must fulfill the below given parameters. The current
monetization policies in 2019 for YouTube are:

• 1000 subscribers

• 4000 hours of watch time in the last 12 months.

How to Monetize your YouTube Channel?

The general rule for monetization in YouTube is
straightforward. More views your videos get, more money
you’ll earn. You’ll have to enable the monetize option in
your YouTube channel settings. It’s very simple.
Tip: Don’t apply for Monetization until you reach 1000
subscribers and 4000 watch hours of watch time.

Don’t use reused content-

According to my estimates tens of thousands of channels
have been affected by the reused content and this
continues day by day. for past some time, many creators
who were already approved and part of YouTube Partner
Program have reported about losing monetization (or
getting demonetized) with a Reused Content notification.
instead of coming up with original content, when creators
“reupload or repurpose” already existing stuff, it’s
considered as reusing the content. And if that’s the case,
that means, there’s no value addition offered by your
created stuff, which is why the channel will be considered
ineligible for YouTube Partner Program.

What about those who have taken permission to

reuse?
Well, even after seeking the required permission to reuse
the content on you channel, you still need to make sure
that you creatively add some value to it, else you won’t be
eligible for YPP.
FYI, these Reused Content guidelines are different form
YouTube’s Copyright enforcement, and are included in
YouTube Partner Program policies’ Content Quality
section. In the meantime, YouTube is in the process of
updating the Reused Content message in the Creator
Studio itself for users’ better understanding.

Here are some of the tricks by which you can monetize

your YouTube channel:
Tricks to monetize your channel:

Trick no 1: Brand your YouTube Channel

Represent yourself as a Brand. For standing out from a

mob, adding uniqueness to your product is necessary.
Branding takes on many forms on YouTube. Such as:
Intro clip: Before each video runs on your channel, you
can insert a three-second clip that acts as a label for your
content.
Channel header: This element is the banner on top of
your main page, and at first, it’s as empty as a blank page.
You’ll definitely want to click that Add Channel Art button
to add a compelling picture or another graphic along with
the name of your channel. The channel header can also
include your contact info and specify how often you intend
to upload new videos.
Logo: Companies spend millions on branding when they
have to come up with a new logo. Perhaps, using a simple
image and your name. Creating a logo is important
because
(a) distinguishes you from the competition
(b) facilitates brand loyalty
(c) reveals your identity
(d) invites new customers to get to know you
Playlists: If you have enough videos on your channel, you
can create a running order of them. This playlist can
provide an overview of your content or a specific sub-topic
of your videos. You can name every playlist, and even re-
arrange them.
Trailer: In a YouTube context, a trailer is a video that can
automatically play when visitors come to your channel.
You can use the video most representative of your content
as a kind of advertisement for your offerings, or you could
make a short video that shows viewers what your channel
is all about and how they can benefit from watching your
videos.

Trick no 2: Add value to your Audience’s life

Add value to your consumer’s life.

Always ask yourself- Whatever content I am posting on

Social Media, is it entertaining or educating or adding
value in anybody’s life? And if it is yes, then you can get
tremendous growth in this industry.

Trick no 3: Improve your video making and

editing skills
You can use a normal smartphone camera which is
around 13 mega pixels for shooting your video. Use a
good mic for giving a voice to your video. If you don’t have
great lighting resources for your video you can shoot the
video in the sunlight. Apart from that you should learn
editing video, color correction, videography, etc.

Trick no 4: Make
Catchy/Attractive/Provocative Thumbnails

One YouTube study showed that 90% of the videos that

have been popular on YouTube had custom thumbnails.
So, what are they and why do you need one?
You’ve probably seen thumbnails before, whether you
realize it or not. Attractive thumbnails are a big deciding
factor when a viewer is thinking of watching your video or
not.
You can also use PixeLab application from Google Play
store for creating some awesome thumbnails.

What are Thumbnails?

They are just smaller images that give you a preview of
the video you are about to watch. If you scroll through
YouTube, you’ll see tons of thumbnails trying to get you
curious enough to click on the video. It acts in the same
way that a book cover or a movie poster does. It gives you
information on what you’re about to experience.

But the main purpose for a thumbnail is to get you

interested enough to click on the video. And if you have a
great thumbnail, the chances of attracting more viewers
are higher.
Here’s why having your own thumbnails are important.

Trick no 5: Show Consistency in your work

Being consistent in uploading YouTube videos is very

important. If you want to do YouTube videos for a career,
you need to be very serious about it. YouTube is a full-
time job that is very rewarding if you are consistent in
uploading and responding to your viewers.
Schedule your time wisely. Scheduling your time is the key
to consistency. It will help you to be on track and from
getting overwhelmed, especially if you have other
responsibilities. Schedule days to plan, days to shoot,
days to edit, and days to schedule! Schedule everything,
because it will help you stay on track.
Do not stray from that schedule once you have
established it. This means month to month or week to
week, depending on what your preference is. Decide how
many videos you want to upload in a week or a month and
stick to it. Don’t change your schedule timeline around
every single time because it will quickly get overwhelming
and confusing.

Trick no 6: - Post videos on trending topics

Trending aims to surface videos that a wide range of

viewers would find interesting. Trending aims to surface
videos that:

• Are appealing to a wide range of viewers

• Are not misleading, clickbait, or sensational
• Capture the breadth of what’s happening on YouTube
and in the world
• Showcase a diversity of creators
• Ideally, are surprising or novel
Trick no 7: Recommend Call to Action (C To
A)

A call to action might be at the beginning of a blog post, at

the end of a blog post, or sprinkled throughout a landing
page. As a marketer, you use a call to action in any
medium—videos, advertisements, blog posts, landing
pages, and even social messages. A call to action might
be as simple as asking someone to
Watch your video, Buy an eBook, coaching service, or
your product.
You can ask your audience in the video to watch another
video which is relevant to the current video by creating an
icon in the corner of your video.

Trick no 8: Create Suspense in your video

Creating suspense in your starting 20 seconds of your

video can hook up your audience to watch your video till
the end.
Trick no 9: Hide your Subscribers

Hiding your subscribers in the initial period of your

YouTube channel can give a boost to your YouTube
channel in many ways as it doesn’t show to your audience
that you have less subscribers and it gets easy for your
audience to rely and subscribe your channel.

Trick no 10: Write a Catchy Title

Video titles help viewers to find your videos in search

results. Catchy video titles help you hook viewers and
encourage social media shares.
Below is a list of words you must include in your YouTube
titles:
1. “How to” Titles
2. Adjectives like “Amazing”, “Epic” or “Best”
3. Trending Topics
4. Questions: Why? What? When? Where?
Who? How?
5. Lists
6. “Tips” or “DIY” titles
The video title is the first thing that viewers notice before
they click to watch your video. Use the above video title
words to compel more viewers to watch your videos. You
can use a free tool like Google’s AdWords keyword tool or
Wordtracker, identify what people are searching for
around the keyword niche that your video occupies. For
example, if your video is about Dwayne Johnson giving
workout advice, plug in keywords like “workout tips” or
“weight lifting advice.” Most keyword tools, including the
AdWords tool, will suggest synonyms with higher search
volumes. Like any keyword search, you are looking for the
sweet spot between high search volume and low
competition.
The first thing users look at when they search for a video
is a relevant title that will give them the answer they’re
looking for. But that’s not the only function your video’s
title serves.
It also helps YouTube understand what your video is
about, and when it should show up as a search result.
That’s why identifying keywords and including keywords
and including them in your title is one of the best ways to
optimize your videos.
Trick no 11: Write relevant Tags

YouTube tags are important because they help YouTube

grasp your video’s content and context. This way,
YouTube can understand your video’s topic and category,
and associate it with similar content, which can amplify
your video’s reach. To leverage YouTube tags to their
fullest potential, check out these tips and tricks.
 Promotion

Tip: Do Promotion of your YouTube videos only after you

have posted at least 50 to 100 videos on your channel
because
For example: if you have just 10 or 20 videos on your
YouTube channel, then even though you do promotion of
your channel, your audience would not get a handful
amount of your videos.
Here are some of the ways by which you can do the
promotion of your YouTube channel:

Way no 1: Collaborations
Working with other content creators related to your niche
is a beneficial way for both of you to grow your YouTube
channels. You'll have access to the other creator’s
audience, and he'll gain exposure to yours.
Find other content creators who are relevant to your
YouTube channel's topic and see if you can come up with
an idea for a video collaboration.
Before you start to pitch your deal to random YouTubers,
make sure you first take your time to get to know his
videos and create a genuine connection with that person.
Like his videos, share his content, leave comments on
videos. Socialize before you get into business.
If you can collaborate with channels with a greater number
of subscribers than you, that's amazing. But it can be
trickier if you are a beginner on YouTube. It's easier to
collaborate with small channels like yours and you'll both
help each other grow.

Way no 2: The Power of Playlists

There are lots of reasons to group your videos into
playlists. Playlists make your videos easier for people to
find, they can help boost your search rankings, and most
importantly, the next video in the list runs on autoplay after
the previous video finishes. That’s one less click a user
has to make to watch more of your content.
This way, you can gain viewers who are searching for high
profile videos, and who may just stick around to watch
your stuff as well. Playlists also give you more
opportunities to associate your videos with keywords. The
playlist description can include new keywords and open up
new search opportunities.
Way no 3: Engage & Interact with your Audience

Engagement goes both ways: if you want people to

engage with you, you’ve got to engage with them. For
engagement of your audience in your video respond to
comments, creating response videos, running contests for
viewers, collaborating with other brands, and anything else
you can dream up.

YouTube is in many ways a social media community, and

as with any social media, your engagement needs to be
real-time, relevant, and genuine. Engaging directly with
viewers through contests and responses will keep people
coming back and create loyal viewers. Engaging and
collaborating with other brands will expose your videos to
a whole new audience. The more you understand
YouTube to be a two-way engagement portal, the more
successful you’re going to be in the long term.

Don’t talk at people, talk with people.

Way no 4: Cross-promote your channel on

Other Social Media Accounts
Reach out to audiences outside of YouTube to build
community around your channel. Find ways to incorporate
videos into your blog, email newsletter, and other social
media accounts such as Instagram, Facebook, Twitter,
etc. You can create Accounts/Pages/Groups on these
social media platforms which has the same name as your
YouTube Channel has currently. In that way, you will be
able to grow as well as cross promote different social
media platform audience to your YouTube channel.

Way no 5: Go live
YouTube is the most popular of all live stream platforms.
Take advantage of this by creating content that really
engages viewers. YouTube Live is an easy way to reach
your audience in real time. Whether you're streaming a
video game, hosting a live Question & Answer, or teaching
a class, tools will help you manage your stream and
interact with viewers in real time. YouTube is the most
popular of all live stream platforms. Take advantage of this
by creating content that really engages viewers.

There are a few ways you can live stream on YouTube.

Here’s a quick overview:

Webcam: Live streaming via webcam is an easy way to

go live without the need for an encoder. Start streaming
from your laptop/desktop computer using your webcam.
Mobile: You can do streaming on mobile from the
YouTube application.

Note: to be able to live stream on mobile, you need to

have at least 1,000 subscribers.

Encoder streaming: Encoders allow you to capture

content, including your desktop, camera, microphone, and
more, and send it to YouTube Live to be streamed to all
your fans. Encoder streaming is best for live streams that
broadcast your gameplay, use external audio/video
hardware, involve multiple cameras, etc.

Way no 6: Run contests

Contests are another great way to get your audience
involved. With a single video, you can collect viewer data,
encourage likes or comments, and gain subscribers.

But some quick takeaways include:

1. Start with a clear goal in mind

2. Respect YouTube’s contest rules and restrictions
3. Choose a stellar prize
4. Maximize your reach with other social channels
5. Use a tool, like Hootsuite for YouTube
Way no 7: Try a Question & Answer Session
Audience Q&As are one of the most effective ways to
build community. Ask your subscribers to send you
questions by comment, email. Then create a video to
address them.

It is important to the community to not only share our

research in the form of videos, but also dialogue about
that research and all of the processes that we go through.

By showing your fans that they matter, you’ll boost watch

time, view counts, and engagement. Plus, Q&As can be
lifesavers when you’re out of fresh content ideas.

Way no 8: Create high-quality videos

Poor video quality can undermine even the best content.
So, make sure your video look professional before you
post it. Use a decent camera or a smartphone having 13
Mega Pixels or above, do a sound check before recording,
and learn some basic editing skills such as learn Color
Correction, etc.
Of course, not everyone is a natural filmmaker. Brush up
on these best practices for social videos if you’re a little
rusty.

Way no 9: Offer Quality over Quantity

Great content is the best way to keep viewers engaged—
and the most effective way to rank well in search. That’s
because YouTube’s ranking system prioritizes the viewer’s
experience.

So, before publishing any video, ask yourself:

1. What problem does this video solve?

2. Is it entertaining or educating someone?
3. Will it improve viewers lives in any way?
4. Am I adding any value to the audience’s life?

If the answer to all the above questions are yes, then you
can definitely grow and earn good money in this industry.
Provide real value, and you’ll be rewarded with real
engagement.
Way no 10: Create Custom Thumbnails
Thumbnails matter, maybe even more than titles. That’s
because our brains are hardwired to notice visuals first.
We process them in less than 13 milliseconds, according
to one MIT study. Many YouTubers make quality videos
that people enjoy, what most YouTubers are not good at is
making high quality thumbnails that get clicked.

Poor quality thumbnails hurt videos more than anything,

since to get views and get subscribers you need to get
those clicks, and nobody clicks on crappy thumbnails
because they assume the video is just as bad.

YouTube produces automatic thumbnails for all videos,

but they can be blurry or out of focus. To boost views,
create an eye-catching custom thumbnail for every video
you post.

I recommend these simple rules for best results:

1. Resolution: 1280 x 720 px (but any 16:9 aspect ratio

should work)
2. Format: .JPG, .GIF, .BMP, or .PNG
3. Size: respect the 2MB limit
4. Use high contrast images
5. Add text and colors to encourage clicks
Way no 11: Use concise, descriptive titles
The title is the first thing users see when they find your
content. And if it isn’t catchy, it might be the last.

Here are some basic tips for writing strong YouTube titles:

1. Keep it short and sweet-

The most popular YouTube videos tend to have the

shortest titles. Stick to 60 characters or less or some
of your title may get cut off when displayed.

2. Include your keyword(s)-

Include your keywords in the first half of the title to

avoid losing valuable information. Most online readers
focus on the beginning of the sentence and skip the
rest.

3. Engaging doesn’t mean clickbait-

The best headlines offer an obvious benefit or create

an emotional reaction. Clickbait is tempting, but it is
against the YouTube Community Guidelines and
clickbait can also damage your channel’s reputation in
the long term.
Way no 12: Choose Google-friendly
keywords
A great YouTube channel starts with great SEO. And great
SEO starts with understanding what users are searching
for.

It turns out, people don’t just look for videos on YouTube;

they use Google too. “YouTube” was the second most
popular search term in 2018. Google now prioritizes video
over other content for many searches.

There’s no set rule for which keywords will help your

YouTube video rank well. But a bit of reverse-engineering
can go a long way.

Here’s how to find a Google-friendly keyword for any

video:

Identify possible keywords with a tool like the Google Ads

Keyword Planner. Google one of your options.

Scan the Search Engine Results Page (SERP) for each

keyword. Are the top-ranking results videos or written
content?

Tweak your keyword and try again. Try adding words like
“How to” or “Tutorial” if you’re having trouble getting video
results.

Choose a keyword that prioritizes video and suits your

content.

For example, Digital Marketing Tutorial” turns up far more

video results than “Digital Marketing Tips”.

Way no. 13: Use Playlists

Have you seen YouTube channels with lots of
unorganized content? This makes it extremely difficult to
find an interesting searching through all the mess.

With YouTube playlists, you can sort relevant videos in

groups. This makes it easier for viewers to search through
your channel.
This also helps with increasing the audience retention
rate. When you click on a video from a playlist, YouTube
will keep you in that playlist. This means that after
someone watched a video, your other videos in that
category will be displayed in the right section of the video,
ready for the user to be kept on your channel.

Way no 14: Market your videos elsewhere

Do not put your videos just on YouTube! Start a blog,
make a website or post them on other video or social
media sites. The more views it gets, the better.

Way no 15: Paid Promotion through Google

AdSense
Engage with your most valuable audiences on the world's
largest video platform. You only pay when someone
chooses to watch at least 30 seconds or clicks on your ad.
Attract New Customers. No Budget Minimums. Pick Your
Budget. Reach the Right Customers. Make A Video Ad.

Set up Google AdSense:

You can set up Google AdSense for free at the AdSense
website. Click the Sign Up Now button to begin creating
your account.
 Mistakes to avoid

1. Don’t copy anybody’s content and also don’t do voice

over, over someone else’s video as it is against the
community guidelines of YouTube.

2. Don’s use Click Bait:

Clickbait is a form of false advertisement which uses

a thumbnail that is designed to attract attention and
entice users to follow that link and read, view, or listen
to the linked piece of online content which tends in
misleading the audience. Click-bait headlines add an
element of dishonesty, using enticements that do not
accurately reflect the content being delivered.

3. Don’t post illegal things:

For ex:
a. How to hack Facebook,
b. how to hack Wi-Fi,
c. pornography,
d. human smuggling,
e. escort service,
f. medicine without prescription,
g. online gambling casino,
h. don’t provide any links related to
terrorism/nicotine/drugs/wine/bombs,
 i. how to make explosives,
j. links redirected to Malware virus, etc.

4. Don’t watch your own videos:

Don’t watch your own videos only in the hope to
increase your watch time and views.

5. Don’t promote your channel unless and until you get

a good bunch of 50 to 100 videos.

6. Don’t use tags which are not relevant to your

content/video, thumbnail, title. It could be called as
tag spamming.

7. Don’t upload mix videos. Stay in your lane.

For ex: Don’t upload Beauty hacks and Tech videos in
the same YouTube channel.

8. Don’t join any (Multi Channel Network) atleast till you

reach upto 2 to 4 lakhs subscribers. Join only
Globally authentic network.
 Pros of YouTube

• Huge earning potential

• Doesn’t require a lot of investment to start
• Videos bring passive income for years after uploading
• You can make videos about anything and everything
out there
• There are no qualification requirements
• No need for an office/company
• You are your own boss
• Using YouTube to reach the media is cheap and easy
• The service is clean and clear
• YouTube has a wide variety of videos, infomercials,
how to videos and much more
• You can stay up to date with the new videos at
YouTube
• Expressing your creativity through YouTube is a
major benefit
• Getting to know people through YouTube is great
• Learning through YouTube is great
• You can get a good deal of information to many
people in a short amount of time
• Becoming a member is easier
• Ease of use
• No need for tons of equipment, computer, video
equipment, microphone and editing software
• Saves money on marketing
 Cons of YouTube

• The market is very competitive

• Earnings build up slowly over time
• Lots of time up front when starting your channel
• Creating engaging videos is difficult
• Some channels/genres are harder than others and
pay differently
• Maintaining your videos ranking high is a constant
battle
• You probably have to work for free in the beginning. It
could take a couple years for success or much less
depending on how business savvy you are.
• It’s hard to create good videos. A good video can take
time, planning or research to complete.
 Tips

1. Create a YouTube channel around a specific

theme such as Humor, Tutorial, Recipe, etc.
Don’t just go out create any random unrelated
videos channel.
For example, if you love gadgets, you can create
a gadget review channel where you review latest
gadgets and help people to decide whether it’s a
right choice for them.
2. Select a theme in which you are really interested.
Analyze other videos related to your topic, see
how many views those videos get.
It will help you to get an overview of how many
people are interested in your theme.
3. Check out if there’s any concept missing in the
currently existing videos related to your theme.
4. Give your best to engage with your audience.
Study the comments you get on your videos,
learn the hidden expectations that your audience
has from you.
5. Try to find out what they like about your videos
and what they don’t. Study which videos get the
highest retention rate and find the reasons
behind them.
6. Spy on your competitors and try to model the
things that are working for them. But never try to
copy them, always maintain your uniqueness.
 7. Always try to improvise each new video from the
last one. So, when you look at your first videos
after few years, you should think aww how bad I
was earlier. That’s a good sign; it shows that
you’ve improved.
8. Experiment, experiment and experiment. Never
fear to try something new and see how it works.
Experiments are the only way where you can find
new and exciting stuff which can catapult you
way ahead of your competitors.

Here are some of the topics you can use to create your
YouTube channel:

1. Gaming

2. Dance

3. Gadget and Technology videos

4. Book review

5. Cooking
6. Product reviews

7. Health and fitness tips

8. Travelling

9. Restaurant and Food Reviews

10. Life hacks

11. Humor

12. Make How to videos

13. Reaction videos

14. Informational videos

 15. Fashion and Beauty

16. Lifestyle videos

17. Educational videos

Important Terms related to Digital Marketing:

If you are new to digital marketing, understanding the
complex jargon that dominates the industry can be
complicated. With words such as conversion and
acronyms like SEO thrown casually in conversations, you
can feel left out.
To catch up, here are 20 key definitions of phrases
commonly used in the digital marketing industry.
1. SEO-Search Engine Optimization
Search Engine Optimization is a way a company
optimizes its webpage allowing the website to rank
higher on a search engine’s result page (SERP).

2. SERP- Search Engine Results Page

 Search Engine results Page is the list of results
provided by a search engine after a search query is
made.

3. SEM-Search Engine Marketing

Search Engine Marketing is a way companies can get
higher placements on search engines by bidding on
search terms.

4. CTR-Click-Through Rate
Click-through Rate identifies the percentage of people
who click on link. Usually placed in an email, an ad,
website page, etc. The higher the CTR percentage,
the more people went through. CTR is extremely
important for many parts of the Digital World.

5. CPA-Cost per Acquisition

Cost per Acquisition is a pricing model where
companies are charged by advertising platforms only
when leads, sales or conversions are generated.

6. CPC-Cost per Click

Cost per Click is a pricing model where companies
are charged by publishers for every click people make
on a displayed/test ad which leads people to your
company’s website.

7. CPM-Cost per Thousand

 Cost per Thousand is a pricing model where
advertising impressions are purchased and
companies are charged according to the number of
times their ad appears per 1,000 impressions.

8. Conversion
When a visitor takes the desired action while visiting
your site, it is called conversion.

9. Impressions
This term is used to define the number of times a
company’s ad will appear to its target audience.

10. Keyword
A keyword is word or phrase that your audience uses
to search for relevant topics on search for relevant
topics on search engines.

11. Organic Traffic

This is traffic that is generated to your website which
is generated by a Search Engine. This could be traffic
from Google, Yahoo or Bing.
12. Paid Traffic
Paid search is when a company bids on keywords
and makes advertisements around those keywords
to be displayed on search engines.

13. Domain Authority

This is a scale from 1-100 that search engines use to
determine how authoritative a company’s website is, 1
being the lowest rank and 100 being the highest.

14. Keyword Stuffing

This is the practice of using too many keywords in
content in hopes of making it more visible on search
engines.

15. META Description

The META description is the few lines of text that
appear on the search engine results page.

16. RSS-Really Simple Syndication

Really Simple Syndication is a technology that allows
users to become subscribers of content and ultimately
get automatic alerts if updates are made.
17. Subscriber
A subscriber is a person who allows a company to
send him/her messages through email or other
personal communication means.

18. Social Networking

Social Networking is the practice of using web-based
platforms to build online communities where people
share common interests or activities. The most
common social networks are: Facebook, LinkedIn,
Twitter, Pinterest, etc.

19. Landing Page

This is the page on a company’s website that is
optimized to act as the entry page to a site. When
redirected from external links, this is where the
visitors will be led back.

20. Viral Marketing

This is a way of marketing where the audience is
encouraged by companies to pass on their content to
others for more exposure.
21. KPI- Key Performance Indicator
A performance indicator or key performance indicator
(KPI) is a type of performance measurement. KPIs
evaluate the success of an organization or of a
particular activity (such as projects, programs,
products and other initiatives) in which it engages.

22. Lookalike Audiences

A lookalike audience is a targeting audience based on
a custom audience. Examples of custom audiences
include people on your email list, website visitors, and
Facebook users who engage with your video or
Facebook page.

23. A/B Split Testing

A/B testing, sometimes called split testing, is an
assessment tool for identifying which version of
something helps an individual or organization meet a
business goal more effectively.

24. Lead Generation/Lead Magnet/ Lead Nurturing

Lead Generation is the action or process of identifying
and cultivating potential customers for a business's
products or services.
25. Engagement Rate
An engagement rate is a metric that measures the
level of engagement that a piece of created content is
receiving from an audience. It shows how much
people interact with the content. Factors that influence
engagement include users’ comments, shares, likes,
and more.

26. Remarketing
Remarketing is a clever way to connect with visitors to
your website who may not have made an immediate
purchase or enquiry. It allows you to position targeted
ads in front of a defined audience that had previously
visited your website - as they browse elsewhere
around the internet.

27. Relevancy Score & Quality

Relevance Score estimates how well your ads
resonate with your target audience.

28. CTA -Call to Action

Call to action (CTA) is a marketing term used
extensively in advertising and selling. It refers to any
 device designed to prompt an immediate response or
encourage an immediate sale.

29. Thank you, Page

A thank you page is a web page where subscribers
are redirected immediately after they submit their
information in your opt-in form.

30. Business Blogging

Business/Corporate blog is a blog that is published
and used by an organization, corporation, etc. to
reach its organizational goals. The advantage of blogs
is that post and comments are easy to reach and
follow due to centralized hosting and generally
structured conversation threats.

31. PPC- Pay Per Click

PPC is a model of internet marketing in which
advertiser pay a fee each time one of their ads is
clicked.
32. DA- Domain Authority
The domain authority of a website describes its
relevance for a specific subject area or industry.

33. Bounce Rate

Bounce Rate is the percentage of visitors to a
particular website who navigate away from the site
after viewing only one page.
“Do not pray for an easy life, pray for the strength to
endure a difficult one.”- Bruce Lee