DISTRIBUTION

&
CHANNEL
BEAUTY ACROSS CHANNELS
Value MS

27.1%

24.5%

15.2% 14.9%
14.6% 14.5%

10.8%
10.0% 10.3%
9.3% 9.1%

5.4%
4.5% 4.2%
3.9% 3.7%
3.3% 3.3% 3.1%
2.8%
1.6% 1.5% 1.3% 1.0%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies

2013 2018

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

BEAUTY ACROSS CHANNELS

 L’OREAL CPD products are sold in a very diverse channel landscape depending on the countries and zones

Value MS

27.1%

24.5%

15.2% 14.9%
14.6% 14.5%

10.8%
10.0% 10.3%
9.3% 9.1%

5.4%
4.5% 4.2%
3.9% 3.7%
3.3% 3.3% 3.1%
2.8%
1.6% 1.5% 1.3% 1.0%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 DRUGSTORES

Ulta - USA
…
PRESENTATION THEME / MONTH YEAR
 FOOD CHANNEL (HYPERMARKETS/SUPERMARKETS)

…
Walmart - Canada

PRESENTATION THEME / MONTH YEAR

HARD DISCOUNTERS (INCLUDED IN FOOD)

PRESENTATION THEME / MONTH YEAR

COSMETIC STORES

…
Also included in COSMETIC STORE (but no CPD products):

- Sephora and other Perfumeries Banner

- Mono brand stores (Yves Rocher. Innisfree. Etude House. Kiko….
- Traditional Perfumeries

PRESENTATION THEME / MONTH YEAR

MASS MERCHANDISERS - CLUBS

…
PRESENTATION THEME / MONTH YEAR
E-COMMERCE

PRESENTATION THEME / MONTH YEAR

TRADITIONAL FOOD / DEEP TRADE

PRESENTATION THEME / MONTH YEAR

DEPARTMENT STORES

PRESENTATION THEME / MONTH YEAR

DISCOUNTERS / LOW END RETAILER

PRESENTATION THEME / MONTH YEAR

DIRECT SELLING / DOOR TO DOOR

…
PRESENTATION THEME / MONTH YEAR
SHOPPER SHIFT
 SHOPPERS ARE CHANGING THEIR HABITS

Winning channels Loosing channels

 e-commerce  Hypermarket-Supermarket
 Discounters (physical stores. e.g. Aldi.
Lidl…)
 Beauty salons / aestheticians

 Discounters (e.g. Aldi. Lidl…) /  Hypermarket-Supermarket

Variety stores (Poundland.B&M  Beauty specialty retailers
bargains) (e.g The perfume Shop)
 e-commerce  Drugstores (Boots. superdrug…)
 Department stores
 e-commerce  Mass merchandisers (e.g Wallmart/Target)
 Monobrand stores  Hypermarket-Supermarket
 Beauty supply stores  Beauty specialty retailers (e.g Sephora)
An online consumer survey among 1000 women from 18 to 65 y.o. + 200 women from 15 to 18 y.o. across 3 countries (US. UK & France) – declarative data

PRESENTATION THEME / MONTH YEAR

 REASONS FOR CHANNEL SWITCH

E-commerce Discounters Monobrand stores

FR UK USA FR UK USA
Quick & easy 48% 28% 43% Lower prices 74% 79% Variety / Choice 29%
Choice 47% 16% Quality of the 55% 20% Quality of the 20%
products products
Lower prices 45% 46% 37%
Proximity 21% Sales 17%
Great deals 21%
Variety / Choice 16% 14% Advice 16%
Home delivery 21% 21%
Rewarded 21%
loyalty

 No need to go to the supermarket and to queue  Well known brands but cheaper  Wide selection so that everyone can
when you already know what you want  Very good value for money even for find the correct items (USA)
 Being able to order anytime PL or small brands.  Great products that are worth the extra
 Better prices on Internet  Wide range of products cost (USA)
 Easy to compare prices. to browse  Buying cheaper to get more products  Awesome sales and coupons (USA)
 Larger range of products  Friendly and helpful Staff (USA)
 CIEN (Lidl private label )has very good reviews
 Easy access to composition list and to R&R (FR) and products are No.1 in different tests. (FR)
 Wide product range. especially on bio. natural (FR)
 Free & quick shipping (USA)
An online consumer survey among 1000 women from 18 to 65 y.o. + 200 women from 15 to 18 y.o. accross 3 countries (US. UK & France) – declarative data PRESENTATION THEME / MONTH YEAR
CHANNEL DYNAMIC
BY ZONE
 ASIA PACIFIC ZONE – TOTAL HB

Channel Value Market Share – Total HB

27.0%

22.8%

14.9% 14.7% 15.1%

12.4% 12.4% 12.5%

12.1%
11.6%

10.2%

7.6%

6.2%
5.6%

4.2%
3.6%

1.9% 2.0%
1.1% 0.8% 0.6% 0.5%
0.0% 0.0%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies
CAGR 6.0% 3.6% 2.8% 21.8% -0.5% 7.3% 4.4% 3.3% 34.6% 5.7% 6.4% 4.1%

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 EASTERN EUROPE ZONE – TOTAL HB

Channel Value Market Share – Total HB

25.8% 25.5%

18.8%
17.8%
16.9%
16.4%

14.6%
13.3%

6.6% 6.4%
6.0%
5.2%
4.5% 4.6%
4.3%
3.4%
2.9%
2.5%
1.4% 1.5%
0.8% 0.8%
0.0% 0.0%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies
CAGR 6.9% 2.1% 6.2% 15.1% #DIV/0! -1.3% 0.0% 5.0% 8.8% 7.6% 9.6% 6.8%

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 LATIN AMERICA ZONE

Channel Value Market Share – Total HB

30.7%

28.6%
27.9%
26.7%

14.4%
13.1% 12.9%
12.4%

4.9% 4.9%

2.4% 2.6% 2.7% 2.8%

2.3% 2.3% 2.0% 2.1%
1.8%
1.1%
0.3% 0.2% 0.4% 0.4%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies
CAGR 6.0% 5.0% 4.4% 18.2% 5.1% 7.6% 5.8% 9.5% 6.0% 7.9% 6.8% 7.0%

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 NORTH AMERICA ZONE

Channel Value Market Share – Total HB

23.7%

21.2%

16.8%
16.1%

14.9%

13.2%
12.5% 12.6%
11.8%

10.3%
9.2%

7.8%
7.0%
6.2%

4.5%
3.6% 3.4%
2.6%

0.8% 0.6% 0.5% 0.4% 0.2% 0.1%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies
CAGR 1.2% 1.2% 1.1% 19.1% 1.1% -1.0% -1.7% -1.9% -1.1% 8.8% 1.0% -2.4%

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 WESTERN EUROPE ZONE

Channel Value Market Share – Total HB

28.0%

26.1%

19.7%
19.4%
18.2% 18.0%

9.2% 9.1%
7.7%

6.1% 5.9%
4.9%
3.9% 4.0% 4.3% 4.1% 4.0%
3.2%

1.3% 1.1% 1.0% 0.9%

0.1% 0.1%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies
CAGR 0.9% -2.8% 0.2% 11.1% 2.7% 2.7% -1.6% 1.4% 1.5% 1.4% 1.9% -0.3%

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 AFRICA MIDDLE EAST ZONE

Channel Value Market Share – Total HB

32.7%
31.9%

22.7%

20.5%

12.7%
12.0%

8.6%
7.4% 7.8%
6.9% 7.1% 7.3%

5.0% 5.3%

3.3% 3.3%
2.1%
0.9% 0.9% 0.6% 0.6%
0.5%
0.0% 0.0%

Department Stores Direct Selling Food Internet Retailing Mass Merchandisers Other Traditional Food Traditional Discounters Cosmetic stores Drugstores Hair Salons
Pharmacies
CAGR 4.4% 6.4% 6.5% 39.1% 9.9% 7.0% 4.9% 6.6% 4.1% 3.9% 8.0% 4.3%

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

CHANNEL SPLIT
BY CATEGORY
BY ZONE
 CHANNELS OVERVIEW BY CATEGORY

Baby Care Body Hygiene Deodorants Depilatories Fragrances Oral Care Skin Care Makeup Hair Products

Cosmetic stores 3.9% 11.5% 10.4% 5.2% 34.3% 1.0% 17.2% 22.1% 7.6%

Department Stores 1.3% 1.7% 1.8% 1.2% 15.5% 0.7% 14.1% 16.0% 2.3%

Direct Selling 5.0% 5.6% 7.7% 2.3% 18.6% 1.9% 14.2% 13.1% 3.0%

Discounters 2.3% 2.7% 2.8% 2.1% 0.3% 2.6% 1.2% 0.4% 2.3%

Drugstores 15.7% 11.0% 17.4% 21.5% 8.6% 16.9% 13.5% 17.6% 16.7%

Food 35.1% 41.5% 42.4% 43.1% 6.1% 45.9% 15.5% 9.3% 37.3%

Hair Salons 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 6.3%

Internet Retailing 10.2% 6.6% 2.5% 5.1% 9.0% 7.6% 14.2% 12.7% 7.6%

Mass Merchandisers 3.9% 2.8% 5.0% 6.1% 0.8% 5.2% 1.5% 3.7% 3.1%

Other 9.6% 2.1% 2.3% 1.9% 4.7% 4.0% 2.1% 2.5% 3.1%

Traditional Food 4.5% 10.8% 3.9% 5.0% 0.9% 8.0% 1.2% 0.8% 6.5%

Traditional Pharmacies 8.6% 3.7% 3.7% 6.6% 1.2% 6.3% 5.3% 1.7% 4.3%

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 Baby Care Body Hygiene Deodorants
3.1%
2.4% 3.4%
Cosmetic stores 2.3% Cosmetic stores Cosmetic stores
0.0% 4.6%
8.1% Department Stores 4.5% 6.5% Department Stores 1.5% 7.2% 8.3% Department Stores
0.0% 7.3%
5.3% Direct Selling Direct Selling 0.8% 7.4% Direct Selling
7.6%
Discounters 22.3% Discounters Discounters
10.5% 0.0% 4.3% 8.2%
Drugstores Drugstores Drugstores

ASIA 20.3%

29.8%
Food
Hair Salons
Internet Retailing
1.1%
0.6%
7.5%
Food
Hair Salons
Internet Retailing
15.2%
0.2%
Food
Hair Salons
Internet Retailing

PACIFIC 0.5% Mass Merchandisers Mass Merchandisers 39.7% Mass Merchandisers

0.0% 40.0%
19.5% Other Other Other

Traditional Food Traditional Food Traditional Food

0.0%

Channel Value MS Depilatories Fragrances 1.0% Oral Care

1.0%
by category 4.0%
1.8% 0.3% 0.5% 1.2% 3.1% Cosmetic stores
0.7% 3.6% Cosmetic stores
Cosmetic stores 0.0%
0.0%
Department Stores Department Stores 5.1% Department Stores
20.3% Direct Selling 0.0% 10.4% 22.7% Direct Selling 13.4% 12.7% Direct Selling
14.9%
Discounters Discounters 3.1% Discounters
Drugstores 7.2% Drugstores 0.6% Drugstores
Food Food Food
7.4% 12.0%
17.6% Hair Salons Hair Salons Hair Salons
0.0% Internet Retailing Internet Retailing
Internet Retailing
33.4% 9.4%
Mass Merchandisers 37.1% Mass Merchandisers 0.0% 47.8% Mass Merchandisers
1.3% 5.1%
Other Other Other
1.1%
0.0% Traditional Food Traditional Food Traditional Food

1.2% Skin Care Makeup Hair Products

0.8% 1.3% 1.8%
2.6% 1.2%
0.8% Cosmetic stores 4.2% Cosmetic stores
Cosmetic stores 1.8% 3.6% 3.1%
Department Stores Department Stores 6.2% 0.0% Department Stores
17.3% 16.2%
Direct Selling Direct Selling Direct Selling
14.8% 11.6%
15.4% 1.9%
Discounters Discounters Discounters
0.0% 1.0% 14.9%
Drugstores 0.0% Drugstores Drugstores
Food 9.3% Food 10.3% Food
14.3% 20.5% 23.6%
Hair Salons Hair Salons Hair Salons
Internet Retailing Internet Retailing Internet Retailing
3.3%
11.6% Mass Merchandisers 17.1% Mass Merchandisers Mass Merchandisers
40.0%
16.2% Other 12.3% Other Other
0.1% Traditional Food 0.0% Traditional Food Traditional Food

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 LATIN AMERICA Channel Value MS by category

Baby Care Body Hygiene Deodorants

0.1% 1.8%
0.1%
1.6% 3.7% 1.6% 2.7% 2.0%
Cosmetic stores 1.4% Cosmetic stores 0.5% 0.5% Cosmetic stores
0.4% 0.0% 0.7% 0.6%
8.5% Department Stores 8.7% 6.7% Department Stores 5.7% 8.0% Department Stores
7.0% 0.0%
0.0% 0.0%
Direct Selling Direct Selling Direct Selling

Discounters 15.7% Discounters Discounters

18.5%
20.2% Drugstores Drugstores Drugstores

Food Food Food

5.6%
31.1% Hair Salons Hair Salons 4.1% Hair Salons
4.4% 41.7%
Internet Retailing 9.3% Internet Retailing Internet Retailing
48.6%
Mass Merchandisers Mass Merchandisers 16.2% Mass Merchandisers
22.3% Other Other Other

Traditional Food Traditional Food Traditional Food

0.0% Depilatories 0.4%

Fragrances Oral Care
2.4% 2.7% 2.7%
0.0% 1.2% 0.1% 0.6%
Cosmetic stores Cosmetic stores 4.1% Cosmetic stores
0.3% 4.5%
0.0%
0.0% 4.8% Department Stores 3.8% Department Stores Department Stores
5.7% 5.1%
18.5% 2.8% 2.2% 10.9%
Direct Selling 0.2% Direct Selling Direct Selling
0.8% 27.7% 0.2% 0.0%
Discounters Discounters Discounters
0.0% 20.0%
Drugstores Drugstores Drugstores
10.3% Food Food Food
Hair Salons 4.5% Hair Salons Hair Salons
36.5%
2.3% Internet Retailing Internet Retailing Internet Retailing
Mass Merchandisers 51.1% Mass Merchandisers 54.1% Mass Merchandisers
19.4%
Other Other Other
Traditional Food Traditional Food Traditional Food

0.0% 2.1%
Skin Care 2.9%
1.3% Makeup Hair Products
3.2% 0.1%
1.3% 1.1% 1.0%
1.4% 2.2% Cosmetic stores Cosmetic stores 2.6% 2.3% Cosmetic stores
0.0% 0.6%
0.0% Department Stores Department Stores 9.2% Department Stores
12.2% 2.1% 8.9%
Direct Selling 7.9% Direct Selling 0.6% Direct Selling
24.2% 1.7% 7.2%
Discounters Discounters Discounters
5.4%
19.4% 0.7% 4.4%
Drugstores Drugstores Drugstores
Food Food Food
6.5%
Hair Salons Hair Salons 15.3% Hair Salons
35.4%
Internet Retailing Internet Retailing Internet Retailing
20.3% Mass Merchandisers 46.1% Mass Merchandisers
Mass Merchandisers 48.6%
Other Other Other

1.7% Traditional Food Traditional Food Traditional Food

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 NORTH AMERICA Channel Value MS by category

0.1%
1.0% Baby Care 0.7%
Body Hygiene Deodorants
0.4% 0.2% 0.6%
1.0% 0.2% 1.2% 0.4%
1.2% 0.2% Cosmetic stores Cosmetic stores
Cosmetic stores
5.1% Department Stores Department Stores Department Stores
12.0%
Direct Selling Direct Selling 20.3% Direct Selling
19.1% 20.8%
26.5%
18.8% Discounters Discounters 0.6% Discounters
8.1%
Drugstores 0.0% Drugstores 1.7% Drugstores
1.4% 0.2%
Food Food Food
0.0%
5.7% Hair Salons 1.9% Hair Salons Hair Salons
15.6%
3.7%
0.0% Internet Retailing Internet Retailing Internet Retailing
8.5% 0.4%
Mass Merchandisers 37.0% Mass Merchandisers Mass Merchandisers
48.2% 37.2%
Other Other Other

Traditional Food Traditional Food Traditional Food

0.1% 0.0%
0.3% 0.6% Depilatories Fragrances 0.8% Oral Care
0.4%
0.3% 1.6% 0.0% 0.6% 3.0% 0.1% 0.8%
Cosmetic stores Cosmetic stores 2.9% 0.4% Cosmetic stores
0.2%
Department Stores Department Stores Department Stores
17.7% 14.6%
Direct Selling 19.4% Direct Selling 18.8% Direct Selling
4.0%
25.2% Discounters Discounters Discounters
24.1%
5.7% Drugstores Drugstores Drugstores
0.0% Food 10.6% Food Food
Hair Salons Hair Salons Hair Salons
0.0% 4.3% 24.9%
Internet Retailing Internet Retailing 5.0% Internet Retailing
Mass Merchandisers 12.1% Mass Merchandisers 44.2% Mass Merchandisers
47.9% 0.0%
Other 9.3% Other Other
Traditional Food 0.0% Traditional Food Traditional Food

Skin Care 0.1%

Makeup 0.7%
Hair Products
3.0% 0.2% 2.8% 0.2% 0.1%
0.5% 0.5% 1.6% 0.9%
Cosmetic stores Cosmetic stores Cosmetic stores
Department Stores Department Stores 0.2% Department Stores
11.3%
7.8% 15.9% 11.7%
Direct Selling 21.8% Direct Selling 13.0% Direct Selling
Discounters Discounters Discounters
Drugstores 11.8% Drugstores 6.8% Drugstores
17.9% 17.7%
13.3%
Food 0.0% Food Food
Hair Salons 8.1% 17.1% Hair Salons Hair Salons
0.0% 19.5%
Internet Retailing Internet Retailing Internet Retailing
12.1%
15.8%
Mass Merchandisers Mass Merchandisers Mass Merchandisers
18.7% 8.9% 26.6%
13.2% Other Other Other

0.1% Traditional Food 0.0% Traditional Food Traditional Food

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 WESTERN EUROPE Channel Value MS by category

Baby Care Body Hygiene Deodorants

3.3% 4.1%
1.4% 2.5% 1.8% 2.3%
1.2% Cosmetic stores 1.9% 1.5% Cosmetic stores 1.7% Cosmetic stores
3.6%
Department Stores 0.1% 5.5% 7.3% 3.2%
Department Stores 4.0% 0.1% 6.3% 4.5%
Department Stores
17.4% 6.1%
Direct Selling Direct Selling 0.0% Direct Selling
1.7% 0.0% 6.1%
Discounters 7.3% Discounters Discounters
3.4%
Drugstores Drugstores Drugstores
0.0% 23.5% Food 24.9% Food
5.6% Food
16.5%
0.0% Hair Salons Hair Salons Hair Salons

Internet Retailing Internet Retailing Internet Retailing

Mass Merchandisers 47.7% Mass Merchandisers
Mass Merchandisers 47.0%
36.5% Other Other Other

Traditional Food Traditional Food Traditional Food

Depilatories Fragrances Oral Care

0.9% 2.1% 1.2%
2.7% 0.9% 1.0%
1.7% 1.0% 1.1%
2.7% 2.4% Cosmetic stores 0.0% Cosmetic stores Cosmetic stores
0.1%
0.0% 4.8% 4.5% Department Stores Department Stores Department Stores
0.0% 13.6% 6.8%
6.0% 8.7% 1.8%
Direct Selling Direct Selling Direct Selling
Discounters 7.3% Discounters Discounters
7.1%
Drugstores Drugstores 0.1% 22.2% Drugstores
49.7%
Food Food 4.3% Food
25.9% 12.3%
0.0%
Hair Salons Hair Salons Hair Salons
Internet Retailing 0.7% Internet Retailing Internet Retailing
48.2%
Mass Merchandisers 3.4% Mass Merchandisers Mass Merchandisers
13.8% 41.0%
Other Other Other
Traditional Food Traditional Food Traditional Food

Skin Care Makeup Hair Products

0.2% 3.7%
Cosmetic stores Cosmetic stores 1.8% Cosmetic stores
1.6% 1.9%
0.1%
Department Stores Department Stores 6.1% 5.6% Department Stores
5.6% 0.1%
17.5% 17.6% Direct Selling Direct Selling 5.1% Direct Selling
5.3%
0.7% 27.3%
Discounters 10.3% Discounters 6.5% Discounters
0.0%
0.1% 4.0% 5.9% Drugstores Drugstores Drugstores
5.9%
7.0% 4.1% Food 12.2% Food 23.1% Food

4.5% Hair Salons Hair Salons Hair Salons

0.0% 10.8%
Internet Retailing Internet Retailing Internet Retailing
20.6% 18.0% Mass Merchandisers Mass Merchandisers 37.1% Mass Merchandisers
23.0% 5.8%
Other Other Other
Traditional Food 1.0% Traditional Food Traditional Food

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

EASTERN EUROPE Channel Value MS by category

Baby Care Body Hygiene Deodorants

1.5%
4.1% 2.9% 3.4%
Cosmetic stores 0.0% 4.5% 0.9% Cosmetic stores Cosmetic stores
3.1% 0.0% 4.2%
1.8% Department Stores 6.4% Department Stores 2.8% 11.6% 1.0% Department Stores
12.1%
18.1% 0.0%
2.9% Direct Selling Direct Selling 0.0% Direct Selling
1.1% 14.8% Discounters Discounters
Discounters 9.3%
4.1%
Drugstores Drugstores Drugstores
8.1%
Food Food 7.8% Food
0.0% 8.7%
16.3% Hair Salons Hair Salons Hair Salons
3.4%
Internet Retailing 40.0% Internet Retailing 40.3% Internet Retailing
0.0%
Mass Merchandisers 16.0% Mass Merchandisers 16.6% Mass Merchandisers
32.1% Other Other Other

Traditional Food Traditional Food Traditional Food

Depilatories Fragrances 1.2% Oral Care

4.3% 0.7%
3.0% 0.4% 2.2%
Cosmetic stores 0.0% Cosmetic stores 3.3% Cosmetic stores
1.9%
7.7% 0.7% Department Stores Department Stores 10.3% Department Stores
0.0% 12.6%
1.8% 6.2%
3.9% Direct Selling Direct Selling Direct Selling
0.0% 13.0% 5.5%
0.0%
Discounters 33.2% Discounters 0.0% Discounters
2.0% 4.6%
6.2% Drugstores Drugstores 15.9% Drugstores
6.8% 0.0%
Food Food Food
Hair Salons 11.0% Hair Salons Hair Salons
19.3%
Internet Retailing Internet Retailing Internet Retailing
42.8%
Mass Merchandisers 1.4% Mass Merchandisers Mass Merchandisers
48.8%
0.7%
Other 28.5% Other Other
Traditional Food Traditional Food Traditional Food

Skin Care Makeup Hair Products

0.5%
3.8% 1.6%
1.4% Cosmetic stores Cosmetic stores Cosmetic stores
0.0% 2.6% 5.0%
1.9% Department Stores Department Stores 5.7% Department Stores
10.2% 0.0% 11.3% 1.2%
0.0%
0.0% 7.4% Direct Selling 3.5% Direct Selling
Direct Selling
25.3% 26.3% 5.3%
Discounters Discounters Discounters
7.6%
0.0% 10.9% 4.5%
Drugstores Drugstores Drugstores
7.5%
Food Food Food
1.9%
16.2% 2.1% Hair Salons Hair Salons
Hair Salons
Internet Retailing 16.8% Internet Retailing
15.0% Internet Retailing 23.6%
21.9% 36.5%
Mass Merchandisers Mass Merchandisers Mass Merchandisers
15.5% 5.0% Other Other
Other
Traditional Food 1.7% Traditional Food Traditional Food

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR

 AFRICA MIDDLE EAST Channel Value MS by category

0.7% Baby Care Body Hygiene Deodorants

0.4% 1.3% 1.9%
1.5% 3.1%
Cosmetic stores 1.3% Cosmetic stores Cosmetic stores
0.8% 4.6%
Department Stores 5.5% Department Stores 6.4% 6.6% Department Stores
10.5% 4.7% 1.2%
17.3%
11.3% Direct Selling Direct Selling 11.5% Direct Selling

Discounters Discounters Discounters

0.0% 9.5%
Drugstores 3.7% Drugstores
Drugstores 1.1%
24.1%
Food Food 0.0% Food
17.6%
Hair Salons Hair Salons Hair Salons

Internet Retailing Internet Retailing Internet Retailing

43.3%
42.9% Mass Merchandisers 7.5% Mass Merchandisers Mass Merchandisers
3.0% 53.5%
Other 0.0% Other Other
0.1% 1.0%
Traditional Food 0.0% Traditional Food Traditional Food
2.0% 0.0%

Depilatories 4.2%
Fragrances 0.4% Oral Care
0.9% 3.3% 0.4% 0.2%
1.3% 1.9%
1.4% Cosmetic stores Cosmetic stores Cosmetic stores
0.9% 2.8% 0.0%
4.8% Department Stores Department Stores 9.2% Department Stores
0.0% 9.2%
19.8% 6.1% Direct Selling Direct Selling Direct Selling
Discounters Discounters Discounters
11.4%
Drugstores Drugstores 20.5% Drugstores
48.5%
Food 5.5% Food Food
14.5%
Hair Salons 0.1% Hair Salons Hair Salons
4.5%
5.3%
Internet Retailing Internet Retailing Internet Retailing
47.5% 0.0% 51.8%
3.3% Mass Merchandisers Mass Merchandisers 1.1% Mass Merchandisers
18.4% 0.0%
0.0% Other Other Other
0.9%
0.0% Traditional Food Traditional Food Traditional Food

Skin Care Makeup Hair Products

4.6% 1.1%
Cosmetic stores 4.5% 3.9% Cosmetic stores 1.0% Cosmetic stores
0.0% 1.4%
Department Stores 2.4% Department Stores 6.4% 5.3% Department Stores
12.0%
16.1% Direct Selling Direct Selling
Direct Selling 0.0% 8.0%
8.4% Discounters Discounters 18.1% Discounters
6.3% Drugstores 41.7% Drugstores Drugstores
12.1%
0.0% 4.9%
5.7% Food Food Food
2.2% 7.7%
0.7% Hair Salons Hair Salons Hair Salons
0.0%
10.3% Internet Retailing 12.9% Internet Retailing 0.0% Internet Retailing
Mass Merchandisers 1.2% 46.5% Mass Merchandisers
Mass Merchandisers
33.4% 5.8% 3.2%
Other 12.0% Other Other
0.1%
Traditional Food Traditional Food Traditional Food

EUROMONITOR – TOTAL HB - 2018 PRESENTATION THEME / MONTH YEAR