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Talk Trigger Article

This podcast episode discusses how businesses can use "talk triggers" to attract more customers through word-of-mouth marketing. The guest, Jay Baer, authored a book on this topic and explains that word-of-mouth influences most purchases. He advises businesses to identify memorable, strategic operational differentiators or "talk triggers" that give customers positive stories to share with others. By mapping customer touchpoints and expectations, businesses can find opportunities to subvert expectations and generate buzz. Implementing a talk trigger strategy can lead to more customers without traditional advertising.

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Sonia Fodor
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303 views2 pages

Talk Trigger Article

This podcast episode discusses how businesses can use "talk triggers" to attract more customers through word-of-mouth marketing. The guest, Jay Baer, authored a book on this topic and explains that word-of-mouth influences most purchases. He advises businesses to identify memorable, strategic operational differentiators or "talk triggers" that give customers positive stories to share with others. By mapping customer touchpoints and expectations, businesses can find opportunities to subvert expectations and generate buzz. Implementing a talk trigger strategy can lead to more customers without traditional advertising.

Uploaded by

Sonia Fodor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Talk Triggers: How to Do Things Differently and Get Customers for Free, with Jay Baer

Talk Triggers: How to Do Things Differently and Get Customers for Free, with Jay Baer

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How powerful is word of mouth in business? As it turns out, word of mouth influences 90% of all
purchases. The only real issue with this is the fact that most business owners don’t have a
tangible strategy in motion to leverage customer conversations in a way that will help them to
get more customers…for free!

So, I thought who better to talk about all this than the guy (or one of the guys) who wrote an
entire book on the subject. Who is this mystery guest of mine, you might ask? Well, it’s none
other than Jay Baer, a good friend of mine and somewhat of a regular on the show.

In this podcast episode, we talk about how entrepreneurs can use something he likes to call, ‘talk
triggers’ to help attract more customers using the power and influence of word of mouth. As you
can expect, Jay reveals tons of value bombs throughout the episode. So, find somewhere comfy
where you can listen in, take notes and start thinking about your own ‘talk triggers’ that will help
grow your business.

Essential Learning Points From This Episode:

The best way to grow any business is for your customers to become volunteer marketers and
grow it for you

50% of your money is driven by word of mouth, in B2B that number rises to 90%

Being good at your job doesn’t create chatter, you’ve got to be memorable

Recommendations are all about storytelling, so you’ve got to give your customers something to
talk about

A talk trigger is a strategic, purposeful operational differentiator that compels word of mouth

Every business should implement a talk trigger strategy to get people talking and generate more
customers

A great way to come up with a talk trigger is to map out each touch point between you and the
customer, interview customers about their expectations at each touch point and from this, you’ll
have a recipe for how to do what they don’t expect

A talk trigger is an operational choice, not a marketing campaign

Everyone in the business must be behind the talk trigger to make it work

Much, much more!

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