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Tutorial Questions Week 3

The document provides solutions to three tutorial questions about strategy. It defines Porter's five forces model for industry analysis as including direct competitors, potential entrants, equivalent products, bargaining power of customers, and bargaining power of suppliers. It explains that strategy specifies how an organization matches its capabilities with marketplace opportunities to achieve objectives and differentiate itself. It also describes the three levels of strategy at CDU as corporate strategies addressing which businesses it will be in, business strategies focusing on competition in higher education, and functional strategies dealing with activities in production, finance, marketing, and human resources.

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julia cheng
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46 views2 pages

Tutorial Questions Week 3

The document provides solutions to three tutorial questions about strategy. It defines Porter's five forces model for industry analysis as including direct competitors, potential entrants, equivalent products, bargaining power of customers, and bargaining power of suppliers. It explains that strategy specifies how an organization matches its capabilities with marketplace opportunities to achieve objectives and differentiate itself. It also describes the three levels of strategy at CDU as corporate strategies addressing which businesses it will be in, business strategies focusing on competition in higher education, and functional strategies dealing with activities in production, finance, marketing, and human resources.

Uploaded by

julia cheng
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Tutorial Questions Week 3

1. Describe Porter’s five key forces for analysing an industry.

Solution:
The five key forces to consider in industry analysis are: (a) direct competitors, (b)
potential entrants into the market, (c) equivalent products, (d) bargaining power of
customers, and (e) bargaining power of input suppliers.

2. Explain what is meant by ‘strategy’.

Solution:

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Strategy specifies how an organisation matches its own capabilities with the
opportunities in the marketplace to accomplish its objectives. It describes how an
organisation can create value for its customers while differentiating itself from
competitors.

3. Explain the three levels of strategy in CDU?


Strategies that address which businesses CDU will be in, and how resources will be
allocated among those businesses are referred to as corporate strategies. Corporate
strategies are sometimes called grand strategies. They are established at the highest levels
in the organization (Vice chancellery), and they involve a long range time horizon. Corporate
strategies are concerned with the overall direction of CDU, specifically tied to mission
statement of the university, and generally formulated by top corporate management.

Business strategies, the second primary level of strategy formulation, are sometimes
called competitive strategies. Business strategies of CDU focus on how to compete in the
higher education sector. CDU’s business strategies are narrower in scope than a corporate
strategy, a business strategy generally applies to a single business unit (for example
Waterfront campus). Tough usually situational in nature, most of these strategies can be
classified as overall cost leadership, differentiation, or focus.

Functional Strategies: Strategies that are narrower in scope and deal with the activities of the different
functional areas of CDU, production, finance, marketing, human resources, and the like. Functional strategies
support the business strategies and are primarily concerned with how-to issues. Usually, functional strategies
are in effect for a relatively short period, often one year or less.

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