UPC Codes, Barcode Graphics and the FNSKU Label
All these codes and labels can be mega confusing! So I’ve put together a guide
so that you can get it all clear in your head. Once you know it, it’s really simple
UPC code. This is the long number that you see on products that you buy retail.
It’s always accompanied by a graphic and this is what gets scanned at the
checkout in a store. A UPC code will cost around $5 - $10 and every product has
its own unique UPC code. Note: It’s every PRODUCT, not every unit. For
example, if you sell ‘blue widgets’ you only need one UPC code, even if you sell
a million of them. However, if you then decide to also sell ‘green widgets’, you
will need another UPC code because it’s a different product.
Barcode graphic. This is the graphic above the UPC code. Sometimes when you
buy a UPC code you get the graphic as well, but sometimes not. However, the
graphics are free and you can usually download them from the website where
you purchased the UPC.
FNSKU. This is Amazon’s own FBA identifying code. If you are not using FBA,
then you won’t need this code. However, if you ARE using FBA (as
recommended), then every item you sell will need to have an FNSKU code on it.
Amazon will do this for you at a cost of 20 cents per unit. This cost has been
included in the lecture on ‘Calculating Profits’. Amazon will actually stick the
FNSKU label on top of the UPC code, so you might wonder why you even NEED
a UPC code in the first place.
Well you will ALWAYS need a UPC code because it’s required for creating a new
listing on Amazon. However, if you want to save yourself 20 cents per unit, you
can affix the FNSKU label yourself, before you send your items to Amazon.
Just to be totally clear, your items MUST have either a UPC code label or an
FNSKU code label on them when they arrive at the FBA warehouse. If they do
not, they will be rejected.
Later on in this course (when we get to the relevant part), you will learn more
about FNSKU’s and how to get Amazon to affix them for you. For now, you just
need to understand what they are.
Where to buy UPC codes:
There are dozens of websites where you can buy UPC codes, but not all are
authentic. To be authentic, a UPC code must be ‘GS1’ compliant and that
means buying from a genuine reseller of GS1 compliant UPC codes.
https://ezupc.com/
How to get the barcode graphic:
If your UPC code does not come with the graphic, you can generate it for free
here:
https://barcoding.com/resources/barcode-generator/
How to get the FNSKU labels
In order to explain this, I need to jump ahead a bit and right now, the
screenshot below will be totally unfamiliar to you. However, later on you can
refer back to this handout.
If you decide to affix the FNSKU labels yourself in order to save 20 cents per
unit, you can download the labels from within your seller account. There’s is no
point trying to do this yet, because at this time you don’t have a listing set up.
Under ‘Inventory’ select ‘Manage Inventory’
To the right of your listing in the drop down box under ‘Edit’, select ‘Print labels’
Okay let’s just summarise this to be totally clear:
You will always need a UPC code for your product because it’s required as part
of the product listing set up.
Please read the below text in red carefully because it’s really important, but I get
tons of questions indicating that students have not absorbed this information.
That’s why it’s now in red!
Your items do not necessarily need to have the UPC code affixed to them. If
you affix the FNSKU labels to the items before sending your stock to FBA, then
you don’t need to have the UPC code on the items.
However, if you don’t affix the FNSKU labels yourself and instead opt to let
Amazon affix them at the warehouse, then you DO need the UPC code on the
items.
So, to repeat - your items MUST have either a UPC code label OR an FNSKU code
label on them when they arrive at the FBA warehouse. If they do not, they will be
rejected.
Please keep this document handy for future reference
