Table 5
Respondents level of agreement on the impact of
Marketing Mix in terms of Product
Product Weighted Mean Verbal Interpretation
This Store Offers high quality
2.4 Agree
merchandise
Offers several brands to choose from in a
2.6 Agree
category
Purchased products are usually found in
2.6 Agree
good condition
Visual Appearance of Products in this
2.3 Agree
store is pleasant
This store offers good maintenance and
2.5 Agree
repair of goods sold
Has the wildest selection of national
2.6 Agree
brand merchandise
GRAND MEAN 2.5 Agree
Table 5 shows that shows that the respondents “Agree” on all the statements under
Product. The statement “Offers several brands to choose from in a category”, “Purchased
products are usually found in good condition” and “Has the wildest selection of national brand
merchandise” all obtained the highest weighted mean of 2.6. This means that condition and
selection of products and brand are the main things considered by the respondents in terms of
products. According to Inquirer.net, April 23, 2019, “consumers prefer shopping in malls that
offer a wide array of general merchandise that ranges from personal care, apparel, fashion
accessories, appliances, electronics, furniture, homeware, hardware, and travel items, and
grocery items such as farm-to-table fruits, vegetables, and meats to a wide variety of local and
international selections.
The other statements and their corresponding weighted means are as follows: “This
store offers good maintenance and repair of goods sold” obtained a weighted mean of 2.5, “This
Store Offers high quality merchandise” obtained 2.4 and “Visual Appearance of Products in this
store is pleasant” obtained 2.3.
Table 6
Respondents level of agreement on the impact of
Marketing Mix in terms of Price
Price Weighted Mean Verbal Interpretation
I can get a lower price if I buy additional
2.6 Agree
similar items
This Store offers the overall lowest price
2.1 Agree
in the area
Maintains the best everyday price for
2.2 Agree
most merchandise
The Price of the products is reasonable 2.0 Agree
Consistently provides the best values for
2.4 Agree
money
The price of the products is low
2.5 Agree
throughout the year.
GRAND MEAN 2.3 Agree
Table 6 shows that shows that shows that the respondents “Agree” on all the statements
under Price. The statement “I can get a lower price if I buy additional similar items” obtained the
highest weighted mean of 2.6. This means that consumers are engaged in discounts like Buy 1
take 1. According to Ellsworth (August 17, 2018), “Both retailers and shoppers love BOGO. In a
report from AMG, 66 percent of shoppers say that they like BOGO the most out of all discount
promotions. They also found that 93 percent of shoppers report that they have taken advantage
of BOGO promotions at least once. Professor Priti Salvi of S. V. Institute of Management, Kadi
found that shoppers are more likely to participate in BOGO promotions because the products
seem to have no extra cost and are more valuable due to the deal. Get on shoppers’ good sides
with a Buy One, Get One promotion.”
The other statements and their corresponding weighted means are as follows: “The price
of the products is low throughout the year.” Obtained a weighted mean of 2.5. “Consistently
provides the best values for money” obtained 2.4, “Maintains the best everyday price for most
merchandise” obtained 2.2, “This Store offers the overall lowest price in the area” obtained 2.1
and “The Price of the products is reasonable” obtained 2.0.
Table 7
Respondents level of agreement on the impact of
Marketing Mix in terms of Place/Distribution
Place/Distribution Weighted Mean Verbal Interpretation
Fast Checkout 2.0 Agree
Convenient parking of vehicles 2.5 Agree
Close to where I live 2.3 Agree
Store atmosphere and decoration are
2.4 Agree
appealing
This store’s layout make it easy for me to
2.3 Agree
find what I need.
Convenient public transport to get to this
2.3 Agree
store.
GRAND MEAN 2.3 Agree
Table 7 shows that shows that the respondents “Agree” on all the statements under
Place/Distribution. The statement “Convenient parking of vehicles” obtained the highest
weighted mean of 2.5. This means parking space plays a vital role in deciding whether a
consumer shops at a specific store. According to ParkHelp (N.D), Parking plays a major role in
a customer’s decision of where to shop. A property’s parking facility has the potential of leaving
the first and last impressions on shoppers, so that queues and difficulties in finding spaces can
significantly reduce repeat business. Also, according to the American Planning Association
(N.D), Parking is the prime convenience advantage of the shopping center over the central
business district. In spite of the repetitive statement of this fact, the shopper may not always find
the parking space he wants. The shopper wants a space he can find easily, with a minimum of
difficulty in moving around the parking area, and one that is located near the store or store
group in which he is going to shop.
The other statements and their corresponding weighted means are as follows: “Store
atmosphere and decoration are appealing” obtained a weighted mean of 2.4, “Close to where I
live”, “This store’s layout make it easy for me to find what I need.” And “Convenient public
transport to get to this store.” obtained 2.3 and “Fast Checkout” obtained a weighted mean of
2.0.
Table 8
Respondents level of agreement on the impact of
Marketing Mix in terms of Promotion
Promotion Weighted Mean Verbal Interpretation
Advertised merchandise is always
2.4 Agree
available
Offers coupons in newspaper
2.5 Agree
advertisement
Seasonal promotions are available 2.5 Agree
I love shopping here because of the
2.6 Agree
privilege card
I am well informed of the promotions held 2.5 Agree
The promotions are always attractive 2.2 Agree
GRAND MEAN 2.4 Agree
Table 8 shows that shows that the respondents “Agree” on all the statements under
Promotion. The statement “I love shopping here because of the privilege card” obtained the
highest weighted mean of 2.6. This shows that Privelege Cards or Loyalty Programs affect a
consumers behavior on shopping at a store. According to PaymentsJournal (October 25, 2019),
The reason so many merchants turn to loyalty programs is because they, on average, positively
impact consumer spending and visitation habits. According to Mercator’s data, between 50 and
60% of people report that their membership in a loyalty program increased store visitation.
The other statements and their corresponding weighted means are as follows: “I am well
informed of the promotions held”, “Offers coupons in newspaper advertisement” and “Seasonal
promotions are available” obtained a weighted mean of 2.5. “Advertised merchandise is always
available” obtained 2.4 and “The promotions are always attractive” obtained a weighted mean of
2.2.
