Buyers’ Persona | Coffee Place
(You have to make a Buyers’ Persona for a Business School in Delhi NCR. You can consider any kind of Persona –
Fresher, Experienced, Part Time Working. Here the Buyers’ Persona for ‘Coffee Shop’ is from a ‘Student’s’ POV.)
Background______________________________________________________________________
Age : 26
Gender : Female
Marital Status : Single
Location : Gurugram, Haryana
Level of Education : MBA in Marketing
Occupation : Full Time Interior Designer Student; Part Time Worker
Annual Income : $25,000
Attributes_________________________________________________________________________
Upper Middle Class
Super Conscious about what she spends her money on
Prefer to use her Credit / Debit Cards
Looks for Coupons and Good Deals for Dining Out
Smartphone & Laptop User
Facebook is her Lifeline
Active on Twitter, Instagram and Pinterest
Needs (Looking for)___________________________________________________________________________
A place to de-compress after a hectic week
A quiet place to study where she’s not distracted by her messy room
A good deal to make her feel better about purchases
A sense of stability in her Chaotic World
Sources of Information____________________________________________________________
Friends & Colleagues
Magazines & Newspapers
Online Blogs & Articles
Life Goals________________________________________________________________________
Become a Reputable Interior Designer
Travel the World
Not have to worry about the Finances
Have the flexibility to be able to pick up and go as she pleases
Challenges & Fears_______________________________________________________________
Not being able to pay her bills
Getting stuck somewhere and not being able to Travel
Not having enough time with her Cat
Not being able to pay back her School Debt
x-x-x
Content Plan | Coffee Place
(You have to make a Content Plan for a Business School in Delhi NCR. Here the Content Plan is for a ‘Coffee Shop’ for
attracting the above Buyer Persona of ‘Student’.)
Content Management System
Wordpress
(Mention above the CMS you’ll be using for Managing your Content)
Channels
Website/Organic
Paid Search
Emails
Social Media
o Facebook
o Instagram
o Twitter
o Pinterest
(Mention above the Different Channels you’ll be focussing while sharing the Content)
Type of Contents
Photos
Videos / Vlogs
Articles / Blogs
Infographics
Company News / Offers / Deals
Social Media Memes
User Generated Content
(Mention above the Different Types of Content you’ll be using creating the Content)
Content Calendar
Blogs on Website : Once every week
Posts on Social Media : Four Times a Day
Emailers : Once every week
(Mention above the Frequency of Content to be Published. Which type of Content to be published where and when)
x-x-x
NOTE: The Above Report is a just sample to illustrate how to create your final report. You can use
or create any other template or headers for the above Buyer Persona and Content Plan. You can
also create Multiple Buyers’ Persona and focus on each for different Content Plans.
