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Quarter 2 – Module 7 & 8
Types of Media
(Student’s Full Name)
____________________________________
(Strand and Section)
TYPES OF MEDIA
You will be able to compare and contrast how one
Competency particular issue or news is presented through the
different types of media.
7&8
You will be able to describe how communication is
influenced by media and information
In this quarter, we aim that you, in the long run as you apply all the essential skills given in this subject, you
will be able to live harmoniously in the community applying the ethical and moral behavior towards individual as
God’s unique creation.
At the end of this module, you will be able to:
a. identify the different types of media;
b. classify contents of media type; and
c. editorialized how issue/news is presented through different types of media.
Direction: Encircle the letter that BEST corresponds to the given statement.
1. Which of the following is not a print media?
a. Books
b. Newspaper
c. Flyers
d. Twitter
2. “Bombo Radyo” is an example of
a. Broadcast media
b. Print media
c. Online media
d. Television media
3. Which of the following is an online media?
a. Brochure
b. Newsletter
c. Flyers
d. Podcast
4. What type of media consists of paper and ink, which is traditionally reproduced?
a. Broadcast
b. Online
c. Internet
d. Print
TYPES OF MEDIA
5. What type of media uses airwaves to transmit information?
a. Broadcast
b. Internet
c. Digital
d. Print
6. What type of media uses digital platforms to disseminate information?
a. Broadcast
b. Radio
c. Online
d. Television
7. What media will be beneficial for a community which does not have access to internet but needs live
information?
a. Journal
b. Newspaper
c. Magazine
d. Television
8. Meredith needs to compile information to keep it in a drawer. What media would best fit for Meredith’s
need?
a. Broadcast
b. Internet
c. Digital
d. Print
9. The term “media” is defined as
a. A current style
b. Means of Communication
c. A study of signs
d. Picture or image
10. A medium is
a. A current style
b. Means of doing livestream
c. Means by which a message is communicated
d. Picture or image
11. Which type of media will you use if you want your information be jam packed but still portable?
a. Online
b. Television
c. Print
d. Radio
TYPES OF MEDIA
12. Which media will you use, if you want your audience to create vivid pictures using their imagination, thru
audio alone?
a. Online
b. Television
c. Print
d. Radio
13. Living in Industry Revolution 4, which media is more convenient and useful?
a. Online
b. Television
c. Print
d. Radio
14. If you want to have a direct connection to your audience, which media will best suit your need?
a. Online
b. Television
c. Print
d. Radio
15. Annie wants her content to go viral. What type of media will best satisfy her goal?
a. Online
b. Television
c. Print
d. Radio
Print media is a paper publication. It can be in the form of books, newspapers, journals, magazines,
newsletters.
Broadcast media describes the traditional forms of media that include television and radio.
Radio broadcasting is a one-way sound broadcasting service, transmitted over a radio wave.
Television broadcasting is a medium use to transmitting moving images in monochrome or color.
Online media is a medium which use internet to send information.
Content is the idea that is delivered to the audiences, in a form of images still and moving, audio,
documents and files.
Have you ever wondered what will happen to our world today if we still use the same method of
communication? We now live in a fast-paced generation, where communication and information are available
anytime and anywhere thru different types of media. Any form of media has the goal of sending message across
wider audience. It is more efficient and faster. However, which do you think suits your need best? Let us all figure it
out, in this study journey, starting with the activity below.
TYPES OF MEDIA
Direction: Complete the crossword by filling in the word that fits in the given clue below. Enjoy playing!
The Implications of Social Media in the Philippines
To the Filipino Students
Isaac M. Morallo, Master of Arts in Information Technology Education found a negligible relationship
between SNSs and academic performance. The perceived effects of SNSs on the students’ Academic performance
show that SNSs contribute to the attainment of higher grade by interacting online about schoolwork. The results
show that there is no significant relationship between SNSs usage and student academic performance because
correlation show a negative relationship between SNSs use and academic performance.
To the Filipino’s Culture and Belief
Roselyn Grace P. Santos wrote that social media has corresponding positive and negative effects on Filipino
culture and behavior. For one on the positive side, it makes communication with friends and relatives easier. It also
made initiating events and activities hassle-free. The negative effects, on the other hand, are as follows: (1) It has
made it easier to spread bad and potentially damaging information; (2) It has become a new medium for violence and
crime like scams and identity.
To the Philippine Tourism Industry
In the Asia Pacific Multidisciplinary Research, it was concluded that social media is a great avenue to
disseminate the information faster, especially for tourism establishments with lesser cost. However, customer’s
opinions, thoughts and expressions are not well presented, leading to bad impressions and unfair criticisms. Thus,
researchers suggest that establishments or their staff should familiarize themselves with different social media
applications or social networking sites to avoid problems, especially in terms of privacy of contents and their
information.
TYPES OF MEDIA
To the Philippine Politics
Social media has proven itself to be a game – changer in terms of Philippine politics. Given the fact that
Filipinos are translating internet use as Facebook, it has been a nest to some aspiring candidates during the May
2019 elections. Listen Ph, a listening tool which records the statistics of candidates on different social networking
sites shows that Doc Willie Ong (senatorial candidate) holds the top spot for the most popular, most viewed, fastest-
growing, and most liked post on Facebook from March 25 to March 31, 2019.
Direction: Draw a visual presentation of the article read. It can be in a form of chart, graphic organizers, tables,
and Venn diagrams. You may use a separate paper for your output.
Did you enjoy outlining? It is important that we understand the predominance of media in every aspect of our society.
Media is not just use to send information and communicate. It has greater impact in our culture, beliefs and even
decision making. The influence of media should not be taken lightly. As a student and the next leader of this country,
giving high regard to media and its influence, will help us control media, rather than media controlling us.
Check out the TEDx video of Min Kim: https://www.youtube.com/watch?v=ZpjWioF6iMo for additional knowledge.
TYPES OF MEDIA
Forms of Media
We associate media to ABS-CBN and GMA, the two
biggest mainstream media in the Philippines.
However, have we ever thought why “media” exist?
In this lesson you will understand contents of media,
and how issues are presented through
different types of media.
The evolution of the type of media has drastically
taken over the world. From print, to broadcast radio
source: https://images.app.goo.gl/9xMXiVGehVxk7uMr7 and television and now we have the online media.
Print media is a paper publication. It can be in the form of books, newspapers, journals, magazines, newsletters.
Broadcast media describes the traditional forms of media that include television and radio. It is the
distribution of audio and video content to a dispersed audience via radio, television. Broadcast media commonly come
in two forms: radio and television broadcasting. Radio broadcasting is a one-way sound broadcasting service,
transmitted over a radio wave. Television broadcasting is a medium use to transmitting moving images in
monochrome or color. Online media is a medium which use internet to send information.
Direction: Fill in the information needed to complete the table. The first one is already done for you.
NEEDS TYPE OF MEDIA SPECIFIC PLATFORM
education Online media Zoom, google classroom, Facebook
messenger
communicate to friends
romantic date
method of paying bills
food and services
Are you using the platforms you answered? If you are, congratulations! If you are not familiar of other platforms,
you can try downloading it from your phone playstore for android, and Appstore for apple. Life is easier and more
convenient with the type of media and platforms. If you have internet connection check the links below:
Types of media: https://www.youtube.com/watch?v=ng675Cm2m_0
Most popular social media platforms: https://www.youtube.com/watch?v=ihnUg0_eS8Q
TYPES OF MEDIA
The Influence of Media
As media evolve from the regular print to broadcasting,
to online media, its content has also progressed.
Traditionally, media is known for delivering information.
Now, it has become a platform of introducing products
and services and even opinion. The media today is more
than about information. It is about selling, and
convincing you on something: products, services, and
ideologies. Through advertisement media can entice as
source: https://images.app.goo.gl/ucVANAciP6XwxVeH6
to use and buy a product and try services. Ideologies are
being sold too, using your favorite actress on TV, or an online influencer. For example, media wants to sell political
ideology. The political advertisement tries to convince you buy showing the side of the politician in an issue, with
given facts or none. The convincing power depends on how the content is presented, considering the believability of
the presenter and the idea. The result is that you, as an audience or voter will side with that politician and may end
up voting for him.
Direction: Draw a visual presentation on the influence of media in the society. Rubrics below will guide you for the
evaluation. Do your output in a separate sheet.
TYPES OF MEDIA
Media Content
Content is the idea that is delivered to the audiences,
in a form of images still and moving, audio,
documents and files. News and information were the
highlights of print media in its early years. Over the
years though it has progressed by adding
advertisements, and written entertainment.
Radio and Television broadcasting both have the
same content with the modern print media. However,
source: https://images.app.goo.gl/tnuYzyKe8EZrToJn7
radio has been regarded more when it comes to music and radio drama which stirs listeners’ imagination. Television
on the other hand has the best attribute and advantage of moving image plus the audio, which is more entertaining.
It also can foster emotion and empathy reaching a wider target of audience; thus, the presentation of content
becomes more effective.
Online media having almost all the content of print and broadcasting, has changed its game by introducing the power
of communication and interaction, encouraging the audience to participate, which makes the audience feel they are
involve, and that gives the audience satisfaction.
Over the time, the content of media is headway to more sophisticated creation, from the basic giving of information,
to entertainment and now to influence individual, group of people, and societies in defining themselves; from the use
of Print media, to radio and TV broadcasting, and now Online media.
Delivery Mode of Content in Different Types of Media
Live streaming allows a creator to share creation and idea in real time. It can be in Broadcast media, but commonly
used in online media using Facebook, YouTube and Instagram as its platform.
Webinars create a room for seminars, trainings, lectures, and discussion using online media. It can also be use in
presenting new products showcasing latest creation.
Podcast is known as “new radio” merged from the word iPod and broadcast. It is an audio programme done in series
and delivered in digital audio. Listeners can access through online media and download it for offline listening.
Infographics is a visual presentation of information and data. It comes in imagery, charts and minimal texts which
allows the reader to have a quick overview of the concept or idea. Infographics use print media and online media.
E-books are electronic version of printed books. Stories can be read on computer or handheld device. One of the
advantages of E-book is its “interactivity” and “personalization”. It is interactive in a way that reader can take note,
underline bookmark a page and go through hyperlinks to gain more information. Personalization allows the reader to
change the font and the backlight.
TYPES OF MEDIA
Direction: Identify the personalities below and answer the questions asked. Write your answer on bondpaper.
Guide Questions:
1. What makes him/her interesting in his/her field?
a.)______________________________________________________________________________________________________
b.)______________________________________________________________________________________________________
c.)______________________________________________________________________________________________________
2. Who has more influence in the society? Why?
_________________________________________________________________________________________________________
3. What are the contributions of these personalities in the society?
a.)______________________________________________________________________________________________________
b.)______________________________________________________________________________________________________
c.)______________________________________________________________________________________________________
“Do not be conformed to this world, but be transformed by the
renewal of your mind, that by testing you may discern what is
the will of God, what is good and acceptable and perfect.”
Romans 12:2
TYPES OF MEDIA
Direction: Encircle the letter that BEST corresponds to the given statement.
1. What do you call this traditional media which uses frequency to send information?
a. Broadcast
b. online
c. digital
d. print
2. Which of the following best describes the advantage of e-book?
a. E-book can be easily shared for free.
b. E-book has backlight so you do not need a study lamp.
c. E-book is interactive and can be personalized
d. E-book is saved on mobile phone only.
3. What do you call the idea that is delivered to the audience, in a form of images still and moving, audio,
documents and files?
a. content
b. message
c. information
d. news
4. It allows a creator to share creation and idea in real time _________
a. blog
b. livestreaming
c. infographics
d. podcasting
5. Why do news stations include visual images in their news stories?
a. It is easier to watch and read.
b. It makes the story believable.
c. It is more fun.
d. It is cheaper
6. It is a medium used to transmitting moving images in monochrome or color _________
a. cellphone
b. radio
c. laptop
d. television
7. What medium is more accessible in far flung areas?
a. cellphone
b. radio
c. laptop
d. television
TYPES OF MEDIA
8. DXBM, DXMF, DXRR are examples of _______.
a. broadcast media
b. new media
c. film media
d. print media
9. Which of the following is an advantage of print media?
a. Printed document is more valid and difficult to alter.
b. Printed document can be recycled
c. Printed document can be put in your bag.
d. Printed media can be a scratch paper.
10. All forms of media will create opinion to the ________
a. audience
b. influencers
c. politicians
d. sponsors
11. How do media sell political ideologies?
a. political advertisement
b. political singing
c. political dancing
d. political rally
12. Which media is best use in Industry Revolution 4?
a. broadcast
b. print
c. online
d. all of the above
13. How does social media change our lives in a good way?
a. Facebook changed the definition of friend.
b. Facebook created online jobs and opportunities.
c. Facebook created negative effects on culture as well as society
d. Facebook made us care less of our privacy.
14. Time spent online seems to displace which other medium?
a. newspaper
b. television
c. radio
d. all of the above
15. Which of the following is not a purpose in advertising?
a. to denounce consumerism
b. to persuade
c. to make a point
d. to inform
TYPES OF MEDIA
As an Ignacian Marian student, I learned that…
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
Essay
One of the many targets of media is to persuade the audience, not just by pictures but with words too. Media
reciprocates most of the time consistent always with proof offers scarcity and authority and recommends. This time
we will be like the media. Let us persuade our audience to choose the best medium.
Direction: Write a persuasive essay with the theme “best medium”. Write your answer in a short bondpaper.
Follow the rubrics below as your guide.
TYPES OF MEDIA
Licuanan, P. (2016). Teaching Guide for Senior High School – Media and Information Literacy. Commission on Higher Education K to 12 Transition
Program Management Unit. Retrieved from
www.academia.edu/39154647/Teaching_Guide_for_Senior_High_School_MEDIA_AND_INFORMATION_LITERACY_CORE_SUBJECT
Wilson, C., et. al. (2011). Media and Information Literacy: Curriculum for Teachers. United Nations Educational, Scientific and Cultural Organization
http://www.readwritethink.org/files/resources/printouts/Persuasion%20Rubric.pdf
https://courses.lumenlearning.com/americangovernment/chapter/the-evolution-of-the-media/
https://learn.g2.com/what-is-a-webinar
https://meg.onemega.com
https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
https://sagisag.com/article/642/technology/the-implications-of-social-media-in-the-philippines
https://understandmedia.com/media-literacy-basics/12-the-purpose-of-the-media
https://venngage.com/blog/what-is-an-infographic/
https://www.facebook.com/BrigadaNewsGensan
https://www.masscommunicationtalk.com/what-are-different-types-of-print-media-which-one-iseffective-most-in-pakistani-society.html
https://www.openpr.com/wiki/broadcast-media
https://www.postplanner.com/blog/types-of-social-media-content
https://www.scribd.com/document/355374813/First-Quarterly-Test-in-Media
https://www.slideshare.net/salmanbashir7/broadcast-media-78659697
https://www.sunstar.com.ph
Prepared by:
REBAN CLIFF A. FAJARDO
Subject Teacher
Checked by:
RAYMOND W. DELA CUESTA, LPT, M.A.Ed.
Senior High School Academic Coordinator
Noted by:
ELEANOR C. AGUILLON, LPT, M.A.Ed.
Senior High School Focal Person
Approved by:
S. MA. FRANCISA M. MAÑIBO, RVM
School Principal
