Chapter 1: INTRODUCTION

Over View of Jmarathon

In a era of constant changing and volatile financial Market, Investors need Qualified /Trained
and an unbiased professional to assist them in achieving their short term and long term
Investment goal.At Investor centric, our single utmost aim is to assist clients with dedication
and integrity so that we exceed their expectations and build enduring relationships.
JMARATHON ADVISORY are having more than a year of experience in Financial Service Sectors.
They offer technology based services for our clients to effectively monitor their portfolio and
help them in reaching their financial goals. They focus at being the most reliable prompt and
efficient provider of financial services. They endeavour to be one stop solutions for financial
boutique and to be immense help to our investors, learners and provide help regarding, stock
market , advisory services, training, Investment planning, wealth creation and insurance.

Overview of Financial Services Industry

The financial services industry seems almost all-encompassing today. Banks not only offer
checking and savings accounts, but many offer other products like mortgages and auto loans.
However, it wasn’t always like that.

Before the 1970s, each sector of the financial services industry more or less stuck to its own
specialty. Banks provided a place for customers to hold checking and savings accounts. Loan
associations offered mortgages and personal loans. Brokerage companies offered consumers
investment opportunities in stocks, bonds and mutual funds. And credit card companies, like
Visa and Mastercard, solely provided credit cards.

But then during the 1970s, consumers began to move away from big banks, which were
previously the center of the financial services industry. Federal regulations prevented banks
from offering a variety of financial services which is what consumers wanted. So consumers
increased their business with other sectors like brokers and mutual funds companies. As a
response to save themselves, banks began to offer products like money market and mutual
funds, mortgages and other loans.

By the 1990s, the lines that separated the different financial services sectors had become
blurred. Not only were companies offering products outside of their original range, but
companies were merging together to become bigger financial conglomerates. That would
enable them to earn and offer even more.

Even still, the financial services industry continues to grow and change. This is largely due to
rapid advances in technology. Certain financial products are becoming increasingly available to
a wider variety of consumers thanks to the internet. There are even banks and financial
advisors and banks that operate entirely online. Technology has opened new doors for both the
financial services industry and its consumers.

Problem of industry

 Cybercrime In Finance

Reports of data breaches by financial services companies,Data breaches involving financial

service firms increased by 480% from 2017 to 2018. With each attack costing financial
institutions millions, innovative solutions are needed if we are to avoid a repeat of the lawless
days of the Wild West.Whatever cybercrime solutions emerge to protect financial services,
blockchain technology must be the foundation. Period.As more and more institutions adopt
distributed ledger technology (DLT), blockchain will become the de facto solution to keeping
financial data secure while at rest.Integrating DLT with existing financial infrastructures poses
some serious obstacles that must be overcome.

 Regulatory Compliance In Finance

The ever-changing regulatory environment poses a constant challenge for financial institutions
of all types.Regtech is an emerging industry that can help ease the burden of compliance. By
using the latest FinTech technologies to address regulatory compliance, RegTech startups are
bridging the gap between regulators and the financial service industry.

 Big Data Use In Finance

Big data provides both opportunities and obstacles for financial service providers. Tapping into
social media, consumer databases, and even news feeds can help banks better serve their
customers, while better protecting their own interests.But sorting through torrents of
unstructured data for useful information is no small undertaking. It requires powerful data
analytics technology if institutions are to reap a benefit.
  Fintech Disruption Of The Financial Service Industry

Penetration of Fintech among the US Financial Sector (a sample of 1300 companies)Those

pesky little FinTech companies that appeared less than a decade ago have not gone away, as
many in the banking industry had hoped. On the contrary. Many have matured into formidable
rivals for customers and the cash they bring to the table.Realizing that partnering with these
tech-savvy startups might be more prudent than opposing them, 64% of financial service
leaders say they plan to collaborate with FinTechs in the future.Key to not losing the battle is
recognizing that customers are less concerned with brand familiarity than getting the services
they want. Providing customers those services is key to client retention.

 Employee Retention In The Financial Service Industry

Today’s financial service companies not only find it difficult to attract customers, but they are
also finding it difficult to attract employees.A lack of qualified talent to fill new IT roles, and a
millennial workforce that shuns long-term employment, are leading factors in finding good
help.Institutions that want to attract and retain a qualified workforce must change their
philosophy. No longer is it enough to offer good pay and benefits; workers now expect
employers to nurture a culture that is accommodating to the values and lifestyles of the
employee.

 Customer Experience In The Financial Services Industry

CX isn’t just a buzzword, it is one of the most important issues facing firms in the financial
services industry.Banking customers, today, expect banking to be mobile, with a la carte
services, and they don’t care if the bank is a FinTech no one ever heard of. Changing old-age
traditions will take time and money, but mostly open mindedness.

 Crossing The Digital Divide In Financial Services Marketing

Success in the era of digital banking means more than having a mobile app. It means digitizing
your entire brand. How do you do that? You shift your advertising campaigns from conventional
ad media to digital channels. Which is another way of saying you reach your target audience
where they are today, rather than where they were yesterday.
NSE

National Stock Exchange of India Limited (NSE) is the leading stock

exchange of India, located in Mumbai, Maharashtra. NSE was established in 1992
as the first dematerialized electronic exchange in the country. NSE was the first
exchange in the country to provide a modern, fully automated screen-based
electronic trading system which offered easy trading facilities to investors spread
across the length and breadth of the country. Vikram Limaye is Managing Director
& Chief Executive Officer of NSE.
National Stock Exchange has a total market capitalization of more than US$2.27
trillion, making it the world's 11th-largest stock exchange as of April 2018. NSE's
flagship index, the NIFTY 50, a 50 stock index is used extensively by investors
in India and around the world as a barometer of the Indian capital market.
The NIFTY 50 index was launched in 1996 by NSE. However, Vaidyanathan (2016)
estimates that only about 4% of the Indian economy / GDP is actually derived
from the stock exchanges in India.

Unlike countries like the United States where nearly 70% of the country's GDP is
derived from large companies in the corporate sector, the corporate sector in
India accounts for only 12-14% of the national GDP (as of October 2016). Of these
only 7,800 companies are listed of which only 4000 trade on the stock exchanges
at BSE and NSE. Hence the stock trading at the BSE and NSE account for only
around 4% of the Indian economy, which derives most of its income-related
activity from the so-called unorganized sector and household spending.
Economic Times estimates that as of April 2018, 6 crore (60 million) retail
investors had invested their savings in stocks in India, either through direct
purchases of equities or through mutual funds. Earlier, the Bimal Jalan Committee
report estimated that barely 1.3% of India's population invested in the stock
market, as compared to 27% in the United States and 10% in China.
NIFTY 50:

The NIFTY 50 is a benchmark Indian stock market index that represents the

weighted average of 50 of the largest Indian companies listed on the National
Stock Exchange. It is one of the two main stock indices used in India, the other
being the BSE SENSEX.
Nifty 50 is owned and managed by NSE Indices (previously known as India Index
Services & Products Limited), which is a wholly owned subsidiary of the NSE
Strategic Investment Corporation Limited. NSE Indices had a marketing and
licensing agreement with Standard & Poor's for co-branding equity indices until
2013. The Nifty 50 index was launched on 22 April 1996, and is one of the many
stock indices of Nifty.
The NIFTY 50 index has shaped up to be the largest single financial product in
India, with an ecosystem consisting of exchange-traded funds (onshore and
offshore), exchange-traded options at NSE, and futures and options abroad at
the SGX. NIFTY 50 is the world's most actively traded contract. WFE, IOMA and FIA
surveys endorse NSE's leadership position.
The NIFTY 50 index covers 14 sectors (as on 20 Jun 2020) of the Indian
economy and offers investment managers exposure to the Indian market in one
portfolio. Between 2008 & 2012, the NIFTY 50 index's share of NSE's market
capitalisation fell from 65% to 29% due to the rise of sectoral indices like NIFTY
Bank, NIFTY IT, NIFTY Pharma, NIFTY SERV SECTOR, NIFTY Next 50, etc. The NIFTY
50 Index gives a weightage of 39.47% to financial services, 15.31% to Energy,
13.01% to IT, 12.38% to consumer goods, 6.11% to Automobiles and 0% to
the agricultural sector.
BSE:

The BSE, formerly known as the Bombay Stock Exchange Ltd.  is an Indian stock

exchange located at Dalal Street, Mumbai.
Established in 1875, it is Asia's oldest stock exchange. The BSE is the world's 10th
largest stock exchange with an overall market capitalization of more than US$2.2
trillion on as of April 2018.
While BSE Ltd is now synonymous with Dalal Street, it was not always so. In
1850s, five stock brokers gathered together under Banyan tree in front of
Mumbai Town Hall, where Horniman Circle is now situated. A decade later, the
brokers moved their location to another leafy setting, this time under banyan
trees at the junction of Meadows Street and what was then called Esplanade
Road, now Mahatma Gandhi Road. With a rapid increase in the number of
brokers, they had to shift places repeatedly. At last, in 1874, the brokers found a
permanent location, the one that they could call their own. The new place was,
aptly, called Dalal Street (Brokers' Street). The brokers group became an official
organization known as "The Native Share & Stock Brokers Association" in 1875.
On August 31, 1957, the BSE became the first stock exchange to be recognized by
the Indian Government under the Securities Contracts Regulation Act. In 1980,
the exchange moved to the Phiroze Jeejeebhoy Towers at Dalal Street, Fort area.
In 1986, it developed the S&P BSE SENSEX index, giving the BSE a means to
measure the overall performance of the exchange. In 2000, the BSE used this
index to open its derivatives market, trading S&P BSE SENSEX futures contracts.
The development of S&P BSE SENSEX options along with equity derivatives
followed in 2001 and 2002, expanding the BSE's trading platform.
SENSEX 100:

The BSE SENSEX (also known as the S&P Bombay Stock Exchange Sensitive

Index or simply the SENSEX) is a free-float market-weighted stock market index of
30 well-established and financially sound companies listed on Bombay Stock
Exchange. The 30 constituent companies which are some of the largest and most
actively traded stocks, are representative of various industrial sectors of the
Indian economy. Published since 1 January 1986, the S&P BSE SENSEX is regarded
as the pulse of the domestic stock markets in India. The base value of the SENSEX
was taken as 100 on 1 April 1979 and its base year as 1978–79. On 25 July 2001
BSE launched DOLLEX-30, a dollar-linked version of the SENSEX.
The normal trading time for equity market is between 9:15 am to 03:30 pm,
Monday to Friday.
As of 28 Feb 2020, the full market capitalisation of SENSEX was
about ₹152,112.3149 billion (US$2 trillion) while its free-float market
capitalisation was ₹43,272.7852 billion (US$607 billion).
The term Sensex was coined by Deepak Mohoni, a stock market analyst in
1989. BSE Sensitive Index then was at about 750 points. it is a portmanteau of the
words Sensitive and Index.
GROWTH OF INDUSTRY

Indian stock broking industry is the oldest trading industry that has been around
even before the establishment of BSE in 1875. Despite passing through a number
of changes in post liberalization period, the industry has found its way towards
sustainable growth. With the purpose of gaining deeper understanding about the
role of Indian stock broking industry, in the country’s economy, let us have a look
at the following data-:

 On the basis of geographical concentration, Western region has maximum

of 52%, around 24% are located in the North, 13% in South, and 10% in the
East.
 3% of firms started broking operations before 1950, 65% between 1950-
1995, and 32% post 1995.
 On the basis of terminals 40% are located in Mumbai, 12% in Delhi, 8% in
Ahmadabad, 7% in Kolkata, 4% in Chennai, and 29% in other cities.
 From the study it was found that 36% of firms trade in cash, 27% in
derivatives, and 20% in cash, derivatives and commodities.
 In the cash market, 34% trade in NSE, 14% in BSE, 45% in both. Whereas in
debt market, 31% trade in NSE, 26% trades in BSE, and 43% in both.
 Majority branches are located in North, i.e. 40%, 31% in West, 24% in
South, and 5% in East.
 In terms of sub-brokers, around 55% are located in South, 29% in West,
11% in North, and 4% in East.
 Trading, IPOs and Mutual Funds are the top three products offered by 90%
of firms offering trading, 67% IPOs, and 53% offering Mutual Fund
transaction.
 In terms of various areas of growth, 84% of firms have shown their interest
in expanding their institutional clients, 66% firms intend to increase FIIs,
and 34% are interested in setting up Joint Ventures in India and abroad.
 In terms of IT penetration 62% firms provide their website, and 90% have
email facility.
 Indian Brokerage Industry-Pre 2000

 Post liberalization period.

 Business restricted to friends and relatives.
 Settlement T+15 days.
 Low trade volumes- No derivatives trading allowed.
 Lack of investment in technology- No front or back office software.

Indian Brokerage Industry 2000-2008

 Venture capital funding for brokerage businesses.

 Investment in technology- Front end and back end.
 National presence.
 Integrated risk management system.
 Significant increase in trade volumes- Derivatives trades play a major role.
 Margin funding for the retail clients.

Indian Brokerage Industry 2009 onwards

 Paradigm shift from transaction oriented to research/ portfolio based

advisory.
 Focus on franchisee based business model.
 Dematerialized accounts access for international trade.
 Access to international stock exchange.
 Trading on hand held platform (mobile phones etc) allowed.

Current Global Economic Environment

 The global economy is slowly recovering from a deep recession, with

significant risks remaining.
 Euro crisis has become one of the hindrance in the overall economic growth
of the world economy and thereby, Indian economy too.
  Countries are looking for ways to achieve sustainable economic growth and
job creation.
 Competitiveness has become more important than ever
-Globalization will continue and strong international competitors are
emerging.
-Companies are re-examining everything in terms of how and where they
operate.
 India has achieved a long-term competitive transformation, but the next
stage of development will be more challenging

PLAYERS IN INDUSTRY

Rank Broking House

1 Zerodha
2 Angel Broking
3 IIFL / India Infoline
4 Motilal Oswal
5 Sharekhan
6 Upstox
7 ICICI Direct
8 Edelweiss
9 HDFC Securities
10 5Paisa
Profile of the company:

History of Company

JMarathon Advisory Services Private Limited is a Private incorporated on 10

September 2018. It is classified as Non-government company and is registered at
Registrar of Companies, Bangalore. Its authorized share capital is Rs. 500,000 and
its paid up capital is Rs. 100,000. It is involved in Business activities n.e.c.

JMarathon Advisory Services Private Limited's Annual General Meeting (AGM)

was last held on 30 December 2019 and as per records from Ministry of Corporate
Affairs (MCA), its balance sheet was last filed on 31 March 2019.

Directors of the Company

Directors of JMarathon Advisory Services Private Limited are Gopal Krishna and
Megesh Marappa.

Current status of JMarathon Advisory Services Private Limited is - Active.

Services of Company

 Advisory Services:

The placing of funds into the proper investment vehicles based on the investor’s
future goals, time horizon, and priorities, this also takes into account the safety of
the investor as well as liquidity and level of return, ideally proper investment
planning will allow the investor for to produce financial rewards over time.

 Financial Services:
Plan and evaluate your strategy with our suite of investment research tools,
which let you analyse investment performance and market conditions to see if
your next idea can help you reach your goals.

 Training & Education

We Provide a comprehensive and practical investor education for market

participants would be equity investors, and the public in general.If knowledge is
power we can help make you're a superhero.The most important asset an
investor can have is knowledge, that's why we provide our clients with an
exceptional education experience using innovative interactive resources. We
strive to help you make more informed investment decisions & have some for
while you learning.

VISION OF THE COMPANY:

“We focus at being the most reliable, prompt and efficient provider of the
financial services.”

MISSION OF THE COMPANY:

“We provide comprehensive financial planning, intense training, overall wealth

management, and strategic investment advice to individuals, entrepreneurs, and
families who seek unbiased, intelligent advice and counsel.”
 CHAPTER 2

JOB SUMMARY

The financial analyst intern was asked to analyze the Indian stocks, commodity, derivative,
currency, and global market. Analyzing based on fundamentals and technical with the available
data in the markets. Engaging in live trading with research analyst. Assisting research calls for
long-term trading, short-term trading and intra-day trading. Generating lead and closing
portfolios. In the marketing part, interns were asked to promote the company product among
their peers and assist them with quires. Promoting the company by using their digital marketing
skills. Conduct seminars in colleges to promote company products.

Training is provided to every new batch of interns for few days and the learnt techniques were
examined on demo accounts which will be opened by each intern. Once the training is done for
certain period real accounts will be opened. And training services will also be provided to
customers that will be for 2 days if they want to trade on their own or else the company staff will
help the clients in handling over their accounts.

OVERVIEW OF THE JOB

Department Finance and marketing team

Function Analyze the indian stock market and foreign

exchange market

Reports to Mentor

Location Work from home

Contract type Internship

Hours of work 25hrs per week

Time period 2 months

JOB DESCRIPTION OF THE PROFILE:

 Analyzing Indian stock market – equity, derivatives, currency and

commodities.
 Analysis based on fundamentals and technical with the available data in the
markets.
 Assisting in the research calls for long term, short term and intraday
trading.
 To generate lead and closing the portfolio.
 To advise individuals on Investment decisions.
 To generate lead for the various courses which the company offers and
then close the deals.