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Assignment No 4

This document contains an assignment submitted by Muhammad Ehtisham, a 7th semester BBA student at the National University of Modern Languages in Islamabad, Pakistan. It includes answers to questions about generic and product-specific goals, how the goals were selected, and examples of products purchased through rational and emotional motives. The assignment discusses both logical and emotional motives in consumer purchases and effective marketing strategies when combined motives are involved.

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Muhammad Ehtisham
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45 views2 pages

Assignment No 4

This document contains an assignment submitted by Muhammad Ehtisham, a 7th semester BBA student at the National University of Modern Languages in Islamabad, Pakistan. It includes answers to questions about generic and product-specific goals, how the goals were selected, and examples of products purchased through rational and emotional motives. The assignment discusses both logical and emotional motives in consumer purchases and effective marketing strategies when combined motives are involved.

Uploaded by

Muhammad Ehtisham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Assignment no 4

Muhammad Ehtisham (2172032)

BBA

Semester: 7th, (B), Evening

Submitted to: Sir Junaid kayani

Subject: Consumer Behaviors

NATIONAL UNIVERSITY OF MODERN LANGUAGES


ISLAMABAD PAKISTAN

June 8th ,2020


Question no 1: What are the three generic goals you have set for yourself?
Answer:
 To become a graduate in management sciences
 To become a successful businessman
 To have a car

Question no 2 what are the three product-specific goals you have set in past three
years?
Answer:
 To finish the degree of bachelor’s in BBA
 To start a business and gradually increase its growth
 To invest in stock market

Question no 3 Is what situation are these two related?


Answer: these two goals generic and product specific are related with each other because to
become a graduate in management sciences. You must complete a degree in BBA. So, all others
two are similar related vise versa.

Question no 4 How were these goals selected? Was it personal experiences, physical
capacity, norms culture?
Answer: I have selected these goals based on my personal experiences as well was our family
culture reflects me to select these goals. In our family culture most of the peoples have their own
business so my thinking shifted toward these goals.

Question no 5 What products might be purchased using rational and emotional


motives?
Answer: I have purchased vivo mobile because I have studied my wants and needs conduct a
research and compare them with other brands. But on the other hand, a person purchases a burger
from MacDonald’s to maintain their class or pride so these types of purchase would called
emotional motives.

Question no 6 what marketing strategies are effective when there are combined
motives?
Answer: when there are combined motives there will be logical thinking as well as emotional
thinking involved in purchase. so, consumer must identify the need and then set goals, choose the
best suited product which fulfill there both motives.

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