Google & Facebook Ads Guide
Google & Facebook Ads Guide
1. Google Advertising is one of the best choices you can make to extend your scope, find new
customers and develop your business. Google Ads is the world’s largest and most commonly used
online advertisement site, and your company can reach millions of potential customers through
Google advertising.
Google Advertising includes a Google Ads account that is free to build.
The following is a 10-step method for ads on Google:
i. Set your account objectives: as we know the Google Ads account is free, the first thing
we need to do is build an account so that we can use it to make our future ads.
ii. Determine the audience: We need to set a target audience group so that the ad can reach
them because all advertisements are not appropriate for all audiences.
iii. Conduct keyword analysis: Before giving some kind of ad, we first need to study it so
that the specifics of the ad can be better explained.
iv. Set budgets and offers: there must be clear advertising budgets and offers.
v. Construct the ideal account structure: A beneficial function would be played by the
Google Account structure. Therefore, the structure must be acceptable and clean.
vi. Write high-performance ads: high-performance ads must be written to attract the
customer.
vii. Create effective landing pages: In order to attract the customer, the landing pages must
be suitable for the customer to understand.
viii. Implement conversion tracking: Due to conversion tracking, we will be able to know the
current situation.
ix. Grow your list of comments: Growing the list of comments is one of the most important
parts of Google ads.
x. Make the habit of optimization: the optimization of the habit will help the account to
grow.
In the other hand, Facebook interacts with your audience on the biggest social network in the
world. If you already have a Facebook business page, you can go directly to the Facebook
Advertising Manager or Business Manager to build your Facebook ad campaign. If you don't have
a business page yet, you'll need to build one first. Then take the following steps:
Step 1. Choose your target
Sign in to the Facebook Ads Manager and pick the Campaigns tab, then press Build to launch a
new Facebook Ad Campaign.
Facebook has 11 targeting goals focused on what you want your ad to do.
Step 2. Call the Initiative
Scroll down to name your Facebook ad campaign and choose whether or not to set up an A / B
split test. You can also choose whether to toggle on budgetary optimization.
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Google Advertising
Returns from Google Advertising can be You pay for each click on your website:
instant: This means that you pay if someone clicks on
Google Advertising can be very helpful if your ad, regardless of whether or not the click
you're trying to get visitors to your site quickly. has been converted. And you can get clicks
SEO can take weeks, even months to take from users who have no intention of
effect. The Google Ads are immediate. purchasing your product or service.
Creating a Google Ads campaign might be Competitive industries have a higher cost
quick: per click:
You can get up and running on Google Ads in If your rivals are already using Google
a very short time. And you can set them up Advertising, this could be the reason why you
really quickly. want to launch your own campaign. But the
market can be difficult, and as a result, the cost
per click is up, up, up. If your keyword bid is
too poor, your advertising can be relegated to
page 2 or 3 of the search results.
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Fantastic inclusion in the results of the If you don't have a budget, your
search: advertisements will stop:
You've got a chance to appear on the first page Google Advertising has a rather low shelf life
of the Internet’s largest search engine! And here. And when I say low, it means that when
what does that mean to you? Exhibition, your budget is spent, your ads will be switched
exposure, exposure. And you're talking to off. Compare this to SEO, which is a short-
someone who's consciously looking for what term investment with a longer shelf life.
you're selling when they really need it. Timing,
as they say, is that!
The size of Google Ads has increased: Advertisers have limitations:
Ads have become increasingly appealing, with You are limited by the number of characters
options for adding site links and standardized that you are permitted to use. And preferably,
snippet extensions. you will need to have an attention-grabbing
headline, keywords, advantages and a call for
action. Here are some of our top tips for better
advertising.
Test new ideas and continue to refine them: Be cautious with choosing the keyword:
You can use Google Ads to test your ideas You need to be sure that you've applied enough
without committing yourself to a whole SEO derogatory keywords to your advertisements,
project. You can monitor which keywords you so else your advertising will be exposed to the
want to push traffic, which landing pages are wrong people.
working on, and you can learn a lot about your
customers.
The effects can be measured: You need to spend the time:
In a very short time, you'll be collecting a large There's a very steep learning curve when it
amount of data. If you want to see what comes to Google Advertising, and errors will
happens when you drive a large number of cost you dearly. You need to spend a lot of time
visitors to your site, this is the best way to after the plan has been set up and make sure it's
learn. handled properly, and so you need to keep
track of it and find out what's going on, what's
not going on, and so on.
Your budget can be large or small: Your landing pages need to be top notch:
It could be done on a budget. Sure, if you're a Google also looks at the consistency of your
personal injury lawyer, you may be looking at landing pages, so your website needs to be up-
a cost of around £50-£60 per press, but if to - date on the validity of your search query.
you're not, it's fairly easy for small businesses At the end of the day, you can't just rely on
to set up small, tightly tailored strategies and Google Advertising to get your traffic, your
reap the benefits. This helps you to keep your landing pages need to be of good quality and
expenses under control. relevant to your advertising, so you can't
ignore your SEO. By optimizing the landing
pages on your website, your Quality Score will
improve, which ensures that you pay less for
your clicks.
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Facebook Advertising
Check Your Hearing: Costs can be raised:
This technique will help you get the patients As Facebook advertising has increased, it has
you want more coordinated. also begun to raise prices. If you have a small
marketing budget, it can be difficult to use
Facebook ads on a regular basis for your
practice.
Anchor Scope: You 're only getting Facebook users:
With so many Facebook users, you can meet On the other hand, if you want to reach users
more people and get more followers in one outside this specific social media platform,
place. Facebook advertising will not be able to offer
this option.
More choices: More Ecological Solution:
Over the years, the Facebook advertising Indeed, the organic penetration of Facebook
platform has evolved. Users can now choose advertising has recently decreased to 1% or
to run a marketing campaign or an ad. 2%. This means that your posts do not reach a
new, new audience, but those who have seen
your content before. This makes the
advertising on the site unsuccessful in
attracting new followers and patients.
Micro targeting: Decreasing Organic Scope:
The Micro targeting capability of Facebook If you pay Facebook for advertisement, no
ads makes it a very efficient and accurate tool one can see your content, and that's a big deal
to use. You can target the smallest relocation, with Facebook advertising. Many advertisers
such as the nation, the state, the city, the who are not interested in paying to post their
village, the mall, etc. This helps you target content on Facebook would not be able to
and reach the target audience, reduce resource take advantage of the site.
waste and increase ROI.
Re-Targeting on Facebook: It's about money (Who pays the most):
By putting the code given by Facebook on You want to get your content in front of your
your website, you can redirect previous audience, but who's going to pay for it?
visitors to your website. This feature can be Facebook is now a race for the richest. If you
used to target people who frequent those parts want to see your material, you need a big
of your web, who have abandoned their budget to get the results you want.
shopping cart or even first-time tourists.
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converting into other operators than Grameenphone. So do I. And if we see in other hand that in
case of 3G network providing Grammenphone was not in frontier of it. As they brought the 3G
network after facing a lot of government issues. Also in case of 4G network.
4. One of the most noticeable consequences of the coronavirus pandemic has been the strain on
the global supply chain, with customers finding that some products are more difficult to find in
their local stores. Danko Turcic, Associate Professor of Operations and Supply Chain Management
at UC Riverside's School of Business, said that the current climate is creating "previously unknown
disturbances in both supply and demand." In order to understand why it is important to know how
supply chains operate. Turcic defines the supply chain as a logistics network made up of vendors,
distributors, warehouses, distribution centers and retail outlets. Having either provided the retailer
with the ability to respond to both supply and demand shocks. The problem is that a lot of suppliers
or large security stocks are more expensive than having fewer suppliers and fewer safety stocks.
First and foremost, we are seeing drastic changes in demand for certain products, leading to the
following:
i. Shortages: Shortage of hand sanitizers and paper products, which are subject to
manufacturing constraints.
ii. Rationing: Many retailers are responding to shortages by rationing those products.
iii. Prioritization: Online retailers offer priority to the procurement and distribution of some
products (domestic and medical).
iv. Reduction: Reduction in the number of SKUs (stock-holding units) sold by many retailers.
Many retailers have limited product diversity in order to make their supply chains more
manageable. This helped both to concentrate and to make more storage space for products
that are currently in high demand. Essentially, handling supply chains during the recession
is not business as normal.
A well-designed supply chain is being built to withstand such supply fluctuations and fluctuations
in demand. However, the variations in demand for things such as toilet paper, hand sanitizer, hair
clippers and other household goods are well beyond the normal range of variations. The
manufacturing base is simply not built for it, nor should it be, because it makes no sense to have
such overproduction of these particular goods in a normal period of time.
It is a set of procedures that are necessary for receiving goods or services from the requisition to
the purchase order and the receipt of invoices. Although purchasing is the overall method for
acquiring the required goods and services on behalf of the company, procurement defines the
activities involved in obtaining them. Irrespective of the uniqueness, each procurement
management process consists of 3 Ps, i.e. Procedure, People and Paperwork.
i. Phase: List of guidelines to be followed when checking, purchasing, receiving and paying
for goods / services. Checkpoints / steps are increasing with the sophistication of the
purchase.
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ii. General People: There are stakeholders and their unique responsibility for the
procurement cycle. They are responsible for initiating or approving each stage of the
process. The number of stakeholders concerned is directly proportional to the cost and
expense of the transaction.
iii. Print on screen: This relates to the paperwork and documents involved in and stage of the
procurement process, all of which are compiled and processed for reference and auditing
purposes.
Each procurement management process includes a variety of elements, including requirements
determination, supplier study, value analysis, purchase request submission, review phase,
conversion to purchase order, contract administration, monitoring / evaluation of received orders,
three-way matching, payment fulfillment, and record keeping. These are the main stages in the
process of procurement:
Step 1: Recognition of Needs
The identification of needs stage of the procurement process allows companies to draw up an
appropriate procurement strategy for products and services in a timely and cost-effective manner.
Step 2: Purchase Essential
Purchase requisitions are written or electronic requests submitted by internal users / customers
requesting assistance from the procurement team to satisfy current needs. It contains the key details
needed to purchase the right products, services or works.
Step 3: Examination of the requisition
The procurement process will officially begin only after the purchasing request has been accepted
and the availability of the budget has been cross-checked. At the review point, functional managers
or department heads review the requisition package and double-check if the products or services
required are actually needed and also check if the appropriate funding is available. Authorized
purchase requests become POs, while denied requests are sent back to the requisitioned for reasons
of refuse. All of these can be done with a simple purchase order app.
Step 4: Request method
Once the requisition has been accepted and PO has been developed, the procurement team will
create an individual procurement plan and draw up an appropriate solicitation method. In the end,
the nature of this individual solicitation strategy depends on the specificity of the request. If the
budget has been accepted, the procurement team forwards a range of quotation requests (RFQ) to
suppliers with the purpose of obtaining and reviewing bids in order to find the right vendor.
Step 5: Evaluation and agreement
Once the tendering process is formally closed, the procurement team, in coordination with the
selection committee, will review and analyze supplier quotes to assess which supplier is ideally
suited to meet current needs. If the vendor has been selected, the contract agreement and signing
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will be concluded and the purchase order will be forwarded to the vendor. A legally binding
contract triggers and accepts the right of the seller to accept the PO.
Step 6: Regulation of orders
The supplier delivers the promised goods / services within the agreed timeframe. Upon receipt of
the order, the purchaser shall review the order and inform the seller of any issues relating to the
goods purchased. At this point, three documents purchase orders, product slips (which arrive with
the order) and vendor invoices are organized and reconciled in order to locate the variations and
ensure that the transaction is correct. Discrepancies should be resolved after they have been
identified.
Step 7: Billing with permits and disagreements
If the three-way matching is done, the invoice is accepted and forwarded to payment processing
in compliance with the organizational norms.
Step 8: Holding Notes
After the payment process, buyers can report it for accounting and auditing. All relevant records,
right from purchase requests to accepted invoices, are kept in a centralized location.
Contactless last-mile delivery arrangements have become a new normal for the businesses during
covid- 19 situation. During the initial phases of the pandemic, the B2B logistics industry came to
a halt. At the same time, the B2C industry emerged as individuals in lockdown went on to the
internet to make their buys.
There will be an incredible decrease in the demand for consumable merchandise and items
and more increased demand for essential living supplies between the countries.
Trade between countries for luxury and leisure products will also decrease for a year or so
till the countries can make up for the financial loss they have incurred due to the
pandemic. The most tradable commodities will be pharmacy, vaccinations, surgical masks
and gloves, hospital supplies, perishables and food items that the countries are in desperate
need. Covid-19 is making land buyers to reexamine their approach.
The idea of a consolidated warehouse may not work now as the only smart way to survive
this pandemic is to have smaller and numerous distribution centers spread.
It is to ensure that if one region may be locked down due to Covid-19, they can access
supplies through other warehouses.
Warehousing industry will likewise be in profits if the manufacturing units shift outside
China. We may not observe investor activity in this segment right away, but, as the
pandemic gradually mellows down, they would come back with investment opportunities
and a plan to fully utilize the potential of logistics industry as new trends would have
unfolded by then.
The principles of supply-chain design and management have come to the fore due to the ever-
increasing sophistication of the processes that drive buyer-supplier ties in both the industrial and
consumer markets. The unparalleled degree of supply chain management sophistication is partially
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due to the Internet through its more recent market adoption and commercial use. Deals with new
strategic dynamics arising from the exponential pace of Internet growth and the creation of
commercially viable supply chains to address the demands facing emerging virtual organizations.
5. As we know that the main merchant of industrial and supplies the Grainger host a various group
of public and private sector customers. Working from production and storeroom to government
and metalworking turn on Grainger for contribute and infusions. Grainger provides more than 1.5
million products, a consultative approach to distribution and product knowledge, a personalized
digital interface and the opportunity to easily deliver orders to consumers to help keep their
businesses going and their employees healthy. The company currently serves more than 3 million
customers worldwide with products such as engines, lighting, material processing, fasteners,
plumbing, equipment and safety supplies, as well as inventory management and technical
assistance. In general, earnings come from business-to - business transactions rather than from
retail sales. The ordering process of Grainger is given below:
i. Orders: It's really easy to order. Call or fax your order at any time. Go online to view all
product options, position orders or check order status-24/7. Visit your Grainger branch.
ii. Delivery to:
A. Will be calling orders: Pick up your order from the branch of your choosing. Find
the nearest branch and other branch details, such as location, phone and fax
numbers, and hours with the Branch Locator at the top of this page. Most Grainger
branches are open at 8:00 a.m. Monday through Friday at 5:00 p.m. local time. All
orders shall be subject to availability. Find out more about Will Call.
B. Shipping on the same day- All in-stock orders made prior to 5:00 p.m. Local time
Monday through Friday load on the same day. * * All orders are subject to
availability. Standard shipping rates shall apply.
iii. Charge for:
A. We support a variety of payment methods: Cards of credit, Visa, MasterCard,
Discover and American Express will be approved.
B. Free billing of accounts: Grainger provides open account billing to eligible
consumers on the basis of credit approval. Enjoy the freedom to place your orders
without being limited by the default limit of your credit card.
C. EFT-Transfer of electronic funds: It makes easy transfer of payment from one end
to another within a small period of time. Also plays the role of time savings.
iv. Billing to: We’re giving you multiple payment options. The Summary Billing option
provides you with one bill — instead of individual invoices — for all invoiced transactions
within a given time span. Summary Billing is a perfect way to simplify the payment process
for consumers who shop regularly. Please contact your Grainger representative to find out
more. For more information on Ordering, Delivery and Billing Options, please call
Customer Service toll free at 1-800-Grainger, 24 hours a day, 7 days a week, or email us
online.
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“KeepStock”. KeepStock helps a company to run smoothly because when you have the proper
product in your stock than it’s easy to provide that to customer at their suitable time. Item barcodes
are checked at the customer location, either by the customer or the Grainger representative. The
customer shall receive an email notice indicating that a review is required and approval is required.
Inside the Grainger Box Out list, the customer reviews, edits and submits the request to their
internal procurement system. By using the punch out site the customer can determine which
products are now in KeepStock. This process plays a vital role in Grainger business. By clicking
the punch out the customer will get another webpage in which they will get a small notification
through email that how much products are there in stock.
Go2Paper, founded in 1999, offers solutions for the print and paper industry to Software as a
Service (SaaS) technology, enabling production departments to better manage print and paper
forecasts, orders and inventory with their paper suppliers and printers. Go2Paper's goal is simple:
to make print production, paper ordering and inventory management more effective by creating
shared technology and services for purchasers, printers and suppliers. The company's core values
are based on listening to customers and asking a lot of questions about how we can help better
their day-to-day operations through technological innovation, then take the input and act on it by
designing functionality to meet their needs, sometimes taking very complicated scenarios and
creating easy solutions to solve the problem. There are few services which are given below:
i. Series Transforming: The service of the Go2Paper is not that much but still they have
few branches of it around the world.
ii. Change of currency: The currency of each country is different from another. Go2paper
charges the money according to the value of the currency of each country.
iii. Change of calculation: Actually the value of the Go2paper mainly depend on the weight
of the product which is actually being carried. The total price depends on it.
iv. Ads on paper needs: The ads on the paper is the proper advertisement through which a
buyer can get a potential customer.
v. Post measurement: The postal measurement helps to determine the product into proper
sanction. People use it for different purposes.
Purchase and monitor paper directly via suppliers and printers. Generate custom reports in a matter
of seconds. Online Marketplace for buyers and sellers of print, boards and Kraft. Reach more
potential customers quickly and easily, providing a better return on excess paper. The details of
selling and buying of paper are given below:
The selling process of paper:
i. Rapidly hit thousands of potential buyers: They have the potential to supply thousands
of newspaper at a time. They deliver it by tracking the user address.
ii. Free post unlimited listings: They have the opportunity to post freely anytime and will
be able to list content on it. But the content must be genuine.
iii. Total control of your inventory: As they are directly involve with the manufactures.
They will be able to control the inventory at a time.
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iv. Maximize your paper worth: The paper worth can easily be determine and the customer
can maximize it.
v. Post at a fixed price or accept a bid: They can sale it at a fixed price with their own
value or they can sale it by putting them into bid.
vi. Records of all of your deals and orders: There will be a separate sanction of all the
records and orders so that if any problems arises in future it will be easy to figure it out.
If you are not enrolled, you must first register on Go2Paper by clicking the "Register Now" link
on the main page or clicking the "Register" link above.
When registered, you are free to use the service according to the terms of the membership
agreement. If you are enrolled, you must first log in before purchasing or selling your file.
If you roll, the rolls tab at the top of the page should be blue. If you don't, click the tab and
you'll be in the Rolls section. If the sheets are picked, click the sheets tab and the page will
turn green and you will be in the sheets section.
Click the "Sold Paper" button at the top of the page to apply a form to add your paper to
the marketplace where buyers can make offers on your paper. Another choice is to put the
paper in the auctions where the buyers are bidding on the paper. Most of the paper is being
put on the market, but if you want to post paper at the auction, click the "Actions" link at
the top of the page and click "Make an Auction." Once you have completed the form, click
"Add as New Listing" Your document will be automatically added to the Marketplace.
You can continue adding new listings by clicking the "use the previous form" button, or
you can go to the listings tab, select a batch number, and modify some data and add a new
listing. You can go to My Listings page at any time to edit or delete your listings. When a
customer makes a bid on your document, you will first receive an email notification so that
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you don't always need to check your inventory. You then go to the My Listings tab, select
the Offers you've got, or the Deal for that listing.
If you are on the Offer page, you can accept, reject or submit a counter offer. Your reply
will be forwarded to the purchaser. When you accept a bid, the recipient will need to build
a PO, which you will receive an email again first, and you will see the PO by going to My
Listings, PO’s Got. Click the PO button to accept or deny the PO.
If the paper is sold at the dock, you will need to fill in the pick-up address at the PO. When
you have approved the PO, you can then invoice the seller in your own accounting method.
Go2Paper automatically invoices you a processing fee of 5 percent of net inventory
purchases. Most transactions made on credit, however, it is up to you as the seller to decide
the terms of the loan. Make sure you have the credit set before you approve the PO.
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