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Luxury Vehicle Market Strategy

This document contains a student assignment that discusses marketing a new vehicle to wealthy customers. It addresses targeting advertising, determining entry rate, gathering customer feedback, and providing good service. It also contains an example calculation of potential market demand by estimating the number of high-earning customers and their likely spending.

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Imran Shaheer
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40 views2 pages

Luxury Vehicle Market Strategy

This document contains a student assignment that discusses marketing a new vehicle to wealthy customers. It addresses targeting advertising, determining entry rate, gathering customer feedback, and providing good service. It also contains an example calculation of potential market demand by estimating the number of high-earning customers and their likely spending.

Uploaded by

Imran Shaheer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment 2

Imran Shaheer
19F-0285

Question # 1:
Rich folks who are top or elite elegance can
purchase this vehicle and that is why it is
miles higher to release this vehicle in
their marketplace segment. we must do not forget economic
month-to-month earnings of humans to capability shoppers for
this vehicle.
 You ought to goal advertising
 Determine Entrance Rate
 You ought to get the comments of our clients
 You ought to deliver them the satisfactory service

Question # 2:

Market call for may be decided as follows:


 Q= n  q r 
Where Q = marketplace demand
n= client
q= average client 
r= rate average unit 
For example men's earning above
$100,000 take the proportion of the marketplace that
hybrids make up, which changed into 3.5 percent
therefore, one estimate of the wide
variety of ability customers is 305458*6,345,000
*.42).
So the marketplace ability might be envisioned to
be  ( 305458  customers * 1 vehicle in step
with client  $100,000 in step with vehicle).  

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