Design Checklist:
1. What is/are the business question(s) this project will answer?
Explore the relationship between profits and discounted sales to find out whether the
company’s discount policy is being abused.
Sylvia, the sales VP, wants to investigate how much the company is profiting or losing
based on discounted sales and whether certain or product segments are receiving more
discounts than others.
2. What data will be used to answer this question? Is the data capable of providing the
information you are looking for?
The ACME Superstore dataset consisting of 10,000 customer orders between 2011 and
2014.
The dataset include information on sales, profits, discounts, customers and product
categories which is all information we need to answer Sylvia’s and the board members’
questions.
3. Who is the audience of this visualization (to whom are these findings ultimately being
presented)?
Sylvia will be presenting the results to 15 board members with low understanding of the
business who wants to hear only the top-level facts.
4. How will your findings ultimately be displayed? Please list any special requirements
of the user.
The results will be presented to the board members in a 5-7 minutes long presentation.
The presentation will be made in a large room with big screens and long distances. A
printed summary will also be handed out. The audience requires large fonts and wants
quick and clear updates.