Social Media Marketing Group Assignment
HOSP 204 – Intro to Sales and Marketing
Week launched: Week 3
Week Due Date: Week 5
Submission: Social Media Marketing Assignment folder by specified date
Grade: / 43 marks (15% of Final Grade)
Assignment Instructions
1. You will work in pre-assigned groups by your Professor
2. You will submit your assignment response in a word document format (APA)
3. Please complete both Part A and Part B of the assignment
4. Each group member’s full name and student number must be listed on your assignment cover
page
5. Due dates are non negotiable (unless otherwise advised by your Professor)
6. One submission per group
Part A (35 marks)
Social media networks have been one of the biggest disrupters in digital marketing for the hospitality
industry. It has transformed how hotels, restaurants, airlines, events, tourism etc. market themselves to
connect, influence, and gain potential consumers.
Hospitality marketing professionals are being forced to use various types of digital marketing activities
to create brand awareness and integrate different strategies to achieve their revenue objectives and
company goals.
The best way for a business to be known and increase their awareness is by building a strong online
presence. It is also about putting the right content, in the right place through social media strategies
and content marketing.
The best social media strategies begin with the right networks (Facebook, Instagram, Twitter, YouTube).
Every hotel, restaurant, destination and event is different and there is no one size fits all social media
strategy.
The top five social media networks that hotels, restaurants, events and destinations use to market
themselves are:
1. Facebook
2. Instagram
3. Twitter
4. YouTube
5. LinkedIn
Your task for this assessment is to develop a social media marketing message plan. You will choose a
scenario below (based on your college program) listed in the chart below.
You are to choose ONE of the social media platforms from the list above to market your hotel, or event
and develop your social media marketing messaging strategies.
Timeline:
You will have a two-month period prior to your scenario being available for purchase or experienced by
guests to create marketing on your social media platform that you choose. Your goal is to build
awareness of your product offering/experience within the two months.
Product Scenario
Hotels
Sheraton Toronto You will market newly renovated meeting space at your hotel which costed
Centre $50K
St. Regis Hotel Toronto You have launched Sunday brunch at your hotel and will create a marketing
campaign for Sunday brunch
Hilton Toronto Airport Your hotel has recently completed a multi million-dollar renovation to your
Hotel guestrooms. You will create a campaign to market to your target audience
Event
Leadership training Your company will be launching a new leadership training webinar.
webinar
Social Media Marketing Assignment (2021) – HOSP 204 Intro to Sales and Marketing
International Air You will be marketing your annual conference to attendees.
Transportation
Association Annual
Conference
Nuit Blanche Outdoor Market this yearly festival in Toronto.
Festival
PART A - Social Media Marketing Assessment Task, Rubric and Checklist
Task Item Marks Completed
Y/N
1 a) Research the five social media platforms (Facebook, /3
Instagram, Twitter, LinkedIn, YouTube) and then choose
one social media platform that you will use market your
hotel, restaurant, event or destination on.
b) Ensure that the social media platform you choose is the
best social media marketing channel to reach your
target audience and help generate revenue for your
business/destination.
c) Name and explain the social media platform you chose
to market your message and why?
2 Based on your learning in your course modules, write a /9
minimum of 100 words on who your target audience is for your
marketing strategy. Consider the following:
• Identify who your audience will be based on your goals.
• What are the demographics of your audience?
• What are the social influences that your audience have
based on your messaging?
3 a) List three strategies that you will use to engage and
build your target audience based on the social media /6
channel you choose.
b) Explain your rationale for each one.
4 a) Explain how often will you post a marketing message in /2
the two-month time period you have to market and
why?
/2
Social Media Marketing Assignment (2021) – HOSP 204 Intro to Sales and Marketing
b) What time of day will you engage with your users to
maximize the impact of your marketing and why? /8
*Reminder – make sure your marketing messages align
with target audience engagement.
6 Overall professional submission, spelling, grammar, /5
punctuation, references sited correctly
*Please ensure you post any references you use for the research for your assignment. For information
on how to reference: https://libraryguides.centennialcollege.ca/apastyleguide
Part B – Create your Social Media Marketing Public FAN Page (10 marks)
In this section, your task is develop your social media-marketing page, based on the scenario you
chose in part A.
PART B – Criteria & Task List
Task Item Marks Completed
Y/N
1 a) Build a company public page on your chosen social media /3
platform that you chose in Part A
b) Design and complete your page in full (including your
profile) that would reflect the goals, messages and
audience
2 Create and post a minimum of 5 unique social media posts that /5
would support your objectives
3 Creativity, professionalism, formatting, spelling, grammar are /1
considered with your effort being clearly demonstrated.
4 Take a screen shot of your page and include in your submission /1
along with the direct URL to your page.
(Remember – to make sure it is public FAN page and is visible
to anyone clicking the link.)
Social Media Marketing Assignment (2021) – HOSP 204 Intro to Sales and Marketing
