Mandatory Elements of App Store
Optimization
App Store Optimization is a method of marketing your app that meets app
store rank standards and increases to the top of a search results page.
What is App Store Optimization?
App Store Optimization is the process of optimizing mobile apps to rank
excessive in an app store’s search results. The excessive your app ranks in
an app store’s search results, the more noticeable to prospective
customers. That expands visibility tends to convert into more traffic to your
app’s page in the app store.
Now over 2million apps on Google Play Store. There’s so much
competition that it’s frequently difficult for app developers to make their
apps stand out.
The app’s icon
The icon is the first ingredient that the user sees when browsing the store.
It, therefore, generally, provides users with a first impression of the app,
and so it must be excellently sketched. It’s very important. The user should
very quickly be able to recognize what the app offers, the logo is very
essential because it shows information without saying anything. The logo
will be designed to attract the customer. And also, the logo will be express
the app concept. So, the better practice is to focus on a simple design, of
high quality.
Keyword research/market research
The keywords play such an important role in app store optimization. It’s
strongly advised to use simple terms, separated by commas, with no
spaces. Keywords that are admissible to the app, but also popular
keywords while being a little competitive. To initiate, try, and come up with
at least 50 app store keywords. Choose the best keywords for your app.
Placing the right keywords is essential to the app store.
The app’s title
Once the icon has caught the eye, the title is immediately searched to
provide the final information. The app’s title is an important feature for
reference. Having your brand name short, clear, and easy to spell for your
probable users, and try to add emoji to instantly capture to users’ attention
when they are browsing on the Google Play Store. To assure that your app
can be identified, having the actual name short and sweet. It’s also
essential to use only URL-friendly characters in your title, particularly in the
App Store.
The app description
The short description affects search and conversion rate. The description
should be up to 80 characters in the short description field, and it is very
important to keep harmonize and provide a clear description, including
some of the main keywords that you want to rank for. The short description
delivers a piece of clear information about the app. The description should
be understandable and add something unique that attracts the users.
Convert visitors to users
Optimizing the app store page is the next core step of ASO. The first
ambition of app store optimization is to develop app installs. To this end,
the app detail page has to be definite enough to convert the app store page
visitors to app users.
Marketing screenshots
The goal of these screenshots should be to persuade the user that your
app is worth the download. The app icon and screenshot take up the most
screen real estate when you are searching within the App Store, so it’s
essential to make sure you are impressing the user to want to learn more
about the app.
App store reviews
Another element that is ordered by the App Stores is the app’s reviews.
This means App Store reviews can have a big impact on your vulnerability
and fundamentally your downloads. While it’s common practice to use a
pop-up to ask for a review, the better strategy is to guide the user towards
your greatest goal a 5-star review. One strategy is to ask the user how they
are liking the app. the user selects four or five stars then you ask them to
allowance a review on the App Store.
Localize your app listing
App localization gives you a huge audience to download your mobile app.
But localizing the whole app to many languages can be a appall task. It
would be simple for us to assume that everyone in the world speaks
English. While you don’t have to localize everything about your app, you
should translate your app name and keywords. At the most initial level,
speak to your customers in the language they use at home. There are
myriad solutions for low-cost translation or localization services that can
translate your app’s title, keywords, description, and screenshots to the
languages of your largest segments.
Understanding your target audience
Every app maker should know their target audience. Pick a particular group
of users at which your app is proposed and make a target profile from
there. Your destination user profile should consider age, gender, culture,
education/socioeconomic level, place of residence, stuff. All of these
attributes play a critical role in the decision to download your app.
Preview video
A video preview is situated before the first screenshot. The developers can
add up to 3 video previews to assign potential users when they come
across the app in search results or visit a product page. Remember, 80% of
users don’t watch preceding the first 12 seconds of the video. It’s
compulsory you keep it impressive and to the point. Avoid any fade-in and
“welcome” type of message at the introduction of your video.
Don’t let your app weight more than
100MB
Without a WiFi connection, the user most likely will not download your app
instantly, and it might become a power to remind them to come back and
install. Some users prefer apps that are less MB. Let your app with average
weight.
Final words
Focusing on your app name, keyword field, and app description for App
Store Optimization is a good initial point for increased downloads.
However, when you start optimizing the elements covered in the post
above, you will have an even greater impact on your app’s downloads.
