Republic of the Philippines

Department of Education
Region I
Schools Division Office I Pangasinan
BAYAMBANG NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
Bayambang, Pangasinan

Introduction to Media and Information

LESSON WEEK

1 Literacy
1

INTRODUCTION

This lesson covers topic that will help learners to understand the purpose of media and information sources and values them
as part of communication tools.

YOUR TARGETS

Learning Competencies
A. Describe how communication is influenced by media and information
B. Identify the similarities and differences between and among media literacy, information literacy, and technology literacy

Learning Objectives:

At the end of the lesson, the student should be able to:

1. Describe how media and information affect communication;
2. Differentiate media literacy, information literacy and technology literacy; and
3. Appreciate the advantage of being a Media, Information and Technology Literate.

DO THIS

Direction: Reflect to your personal use of and interaction with media and information providers (such as internet, social
media, TV, radio, newspaper, etc). Think about how many hours you spend engaged with each one. These do not have to be
exact, and you can estimate the number of hours you spend each week. After your reflection answer the succeeding
questions:

Sample response:
Media or information provider # of hours in one week

Social Media (Facebook etc..) 12 hours

Television 20 hours

Books 3 hours

Others

Answering the following questions:

a. On which media did you spend the most time?
b. What role/s does media play in your life? (leisure, learning, communication, etc.)

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 LESSON PROPER
“The Low-tech Future”
People living in the 21st Century means living in a time where people are dependent on technology. But
imagine waking up one day to all media disappearing completely—no libraries, Internet, cell phones,
newspapers, magazines, radio stations, and TV channels.
a. How would you be informed now?
b. How would you communicate news, facts, and events?
c. What would happen with the decisions you usually make?
d. What would you personally miss most in such a situation?
e. What would society lose in this situation?

Answer the following questions to be able to have a better understanding with the key concepts behind this
topic:
→ What is communication?;
→ How do we communicate? ; and
→ Why do we communicate?

A. What is Communication?

Communication is the process by which messages or information is sent from one place to another. It is the exchange of information and
the expression of feeling that can result in UNDERSTANDING. It is the process of sharing messages between human beings.

Types of Communication:

1. Verbal communication – form of communication in which message is transmitted verbally or done by word of mouth and a piece of
writing.

Two kinds of Verbal communication

a. Oral communication – spoken words are used. Influence by pitch, volume, speed and clarity of speaking.
b. Written communication – written signs or symbols are used communicate. Influence by the vocabulary and grammar used, writing
style, precision and clarity of the language used.

2. Non-verbal communication – it is all about the body language of the speaker such as gesture, posture or facial expressions.

What is Information?

Information is a broad term that can cover data, knowledge derived from study, experience, or instruction, signals or symbols. In the
media world, information is often used to describe knowledge of specific events or situations that has been gathered or received by
communication, intelligence or news.

How communication is affected by media and information?

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What do we get from being informed?

➢ Better understanding of things;

➢ Better decision making;
➢ Facilitates teaching and learning process; and
➢ We get updated and serves as an assessment tool of development

According to Lasswell’s Communication Model (1948). There are five things involved in the communication process namely:

What are the Roles of Media and Information in Effective Communication?

1. It makes the world a smaller place.

2. It makes communication convenient.
3. It shapes public opinion.

Definition of Terms:

a. Literacy – is the ability to identify, understand, interpret, create, communicate and compute using printed and written materials
associated with varying contexts. It involves a continuum of learning.

b. Media – is the physical objects used to communicate with or the mass communication through physical objects such as radio,
television, film etc. and new media like computer, Internet.

c. Information – is the processed data, knowledge derived from study, experience, instruction, signals or symbols.

d. Media Literacy – is the ability to access, analyze, evaluate and create media in a variety of forms. It aims to empower citizen
by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new
technologies.

e. Information Literacy – is the ability to recognize when information is needed and to locate, evaluate and effectively
communicate information in its various formats.

f. Technology Literacy – is the ability to understand the concepts behind computing equipment, network connectivity and
application software as well as the responsible, appropriate and effective use technological tools.

g. Media and Information Literacy - is the essential skills and competencies that allow individuals to engage with media and
other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become
active citizens.

h. Media Habits – it is a person’s normal use of media. Example: reading newspaper every morning to get the latest information
on the happenings in the country.

i. Media Lifestyle – it is person’s use of media based on his or her styles, interests and attitudes of individuals. Example: sport
active individuals use Internet to find latest trends and information regarding fitness and health.

j. Media Preferences – it is a person’s choice of media platform which affected by the accessibility, availability, affordability and
convenience of that media platform. Example: most people prefer watching television as the sources of news because it is
accessible and available.

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 MASTERY
1. What is communication and its types?
2. What is Information?
3. What do we get from being informed?
4. What are the elements of communication according to Lasswell’s Model?
5. What are the Roles of Media and Information in Effective Communication?
6. What is Media and Information Literacy?

ACTIVITY

Direction: Answer the questions found in activity sheet Number 1.1

ASSESSMENT

Direction: Answer the questions found in activity sheet Number 1.2

REINFORCEMENT ACTIVITY

1. Direction: Perform the activity found in activity sheet Number 1.3

2. Direction: Answer the questions found in activity sheet Number 1.4

SUMMARY

Media and Information Literacy includes information and communication literacy and digital literacy. It is defined as a set of
competencies that empowers citizens to assess, retrieve, understand, evaluate and use, create, as well as share information
and media content in all formats, using various tools, in a critical, ethical and effective way in order to participate and engage
in personal, professional and societal activities. – unisco.org

REFERENCES

Media and Information Literacy Curriculum Guide by DepEd

Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.
UNESCO Media and Information Literacy Curriculum for Teachers
http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-culture.html
http://juliemartin.org/juliemartin-audiencesreception.pdf
http://communicationtheory.org/category/communication-models/page/2/

Prepared by:

Bayambang National High School – SHS

HUMSS 1-D Teachers

ROMMEL B. FERRER, SSMTI | JAY BEN C. DE VERA, SSTII | NIÑO BERT M. SUNI, SPECIAL SCIENCE TEACHER I | HANNA KRISAN V. RAMIREZ, SSTII

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