GORKHA AESTHETICS
Today I am going to talk about a product that is manufactured and based in Nepal which is
known as Gorkha Aesthetics. Gorkha Aesthetics is one the first few brands in Nepal that is
focusing in delivering fitness and lifestyle clothing in not just in Kathmandu but other states in
Nepal as well [ CITATION gor \l 1033 ]. Gorkha Aesthetics was created to provide customers of
Nepal a better alternative brand like Nike, Adidas, Puma and Reebok. The company says that
many international brand that are available in Nepal charge too much for their clothing and some
of their products are not of good quality which is not worth to buy. So to meet customer
expectations Gorkha Aesthetics make their products by using the best fabric they can find while
keeping the price low. Gorkha Aesthetics helps to deliver its product to other states in Nepal by
opening pop up shops in multiple cities and also by delivering its product right in your door
steps.
To increase the sales of its product and make a better reputation of their brand Gorkha Aesthetics
has partnered with multiple businesses in Nepal. Gorkha Aesthetics has partnered with Daraz
which is a online website which we can order from our home. By having a partnership with
Daraz Gorkha Aesthetics provides attractive discounts and schemes which the customers can be
interested. Likewise the brand also has a good marketing strategy, in the above first paragraph
like we discussed Gorkha Aesthetics main focus is to deliver fitness and lifestyle clothing to
Nepali people, the brand marketing strategy is that they also have partnership with many gyms
and sports supplement stores in Kathmandu. By having partnership with these two categories, the
gyms and the supplement store sell products on behave of Gorkha Aesthetics which increased the
brands sales figures. Gorkha Aesthetics also focuses on its social media presence by having
instagram accounts, facebook account and also by having their own website. Another one of their
strategies is to give their products to people who has a large following on social media platforms
and promote their brand.
Gorkha Aesthetics has also been involved many events and activities, for example the company
was able to sponsor their clothing line to women squat competition held on 7th march 2019 by
providing the participants and their managers their merchandise. The company also provided
tracksuit, t shirts, to the students, athletic teams and management staff of Lincoln school
[ CITATION gor \l 1033 ]. Gorkha Aesthetics not only focuses on making profit but they also
focuses to give back to the community by working alongside with FIFA for hope by providing
funding, equipment and training for people around the world. The company also has partnered
with Etihad airways one of the most global recognized flight companies in the world by
providing their merchandise to physical disabled children and adult in the special Olympics held
in Armed Police Force ground.
Gorkha Aesthetics has been doing well in Nepal not just by earning profit but also helping in
corporate organization to make better lives for people who are in need. If they keep continuing
doing there work and pushing themselves to the next level they might have the opportunity to
sell their products in the international market.
References
gorkhaaesthetics, n.d. gorkhaaesthetics. [Online]
Available at: https://gorkhaaesthetics.com/aboutus
Prasiddha Pradhan B3 2nd year BBA
