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Group Assignment 2 Social Media Assignment

Group Assignment on Social Media The assignment requires students to [1] create social media pages on Facebook, Instagram and YouTube to promote proper online behavior during COVID-19 over one month, [2] run a digital media campaign with engaging content to generate awareness, engagement and do a fundraising conversion, and [3] do a presentation analyzing the page and campaign, showcasing the social cause, if goals were met, key contents and lessons learned.

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Najiba Rahman
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426 views1 page

Group Assignment 2 Social Media Assignment

Group Assignment on Social Media The assignment requires students to [1] create social media pages on Facebook, Instagram and YouTube to promote proper online behavior during COVID-19 over one month, [2] run a digital media campaign with engaging content to generate awareness, engagement and do a fundraising conversion, and [3] do a presentation analyzing the page and campaign, showcasing the social cause, if goals were met, key contents and lessons learned.

Uploaded by

Najiba Rahman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group Assignment on Social Media

Create a Social media page to teach audience “Proper Online Behavior during Covid-19” in 3 key social
media - Facebook, Instagram and Youtube. The objective of the page would be to promote awareness of
proper online behavior and create contents to drive awareness, engagement and conversion. To
complete the assignment; you need to finish the following deliverables.

1. Create a Social Media Page in all 3 key social media - Facebook, Instagram and Youtube. The
page needs to be live for at least one month.
2. Create a Digital Media campaign using attractive and engaging contents for the page that you
created to ensure
a. High number of followers are created – judged as “Awareness” generating activity
b. High engagement is shown for all the content – judged as “Engagement” generating
activity
c. At least one activity in the page should show some sort of Fundraising activity, which
will be judged as a “Conversion” activity
d. The level of “Share” achieved in your content; primarily “Hero” content
e. There has to be minimum of 4-8 contents
3. Create a presentation showcasing the analysis of this Social Media Page and Digital Campaign to
show
a. A short story of the Social Cause you selected and why you chose it
b. If you have successfully met all the 3 criteria – Awareness, Engagement, Conversion
c. Display all your contents as well as the thinking that went behind the contents and also
how many of your content has achieved the right targets
d. What are your key lessons in terms of Do’s and Don’t’s

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