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STI College Koronadal

This document is a feasibility study for Esperanza Traveller's Bistro, a proposed restaurant in Koronadal, South Cotabato, Philippines. It was presented by three students to fulfill their degree requirements. The study contains an executive summary and explores various sections related to opening the restaurant, including the industry, proposed products and services, target market, operations, management, implementation schedule, finances, and appendices. The goal of the feasibility study is to analyze the viability and potential success of opening Esperanza Traveller's Bistro in Koronadal.

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SHIELLA RUFINO
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255 views3 pages

STI College Koronadal

This document is a feasibility study for Esperanza Traveller's Bistro, a proposed restaurant in Koronadal, South Cotabato, Philippines. It was presented by three students to fulfill their degree requirements. The study contains an executive summary and explores various sections related to opening the restaurant, including the industry, proposed products and services, target market, operations, management, implementation schedule, finances, and appendices. The goal of the feasibility study is to analyze the viability and potential success of opening Esperanza Traveller's Bistro in Koronadal.

Uploaded by

SHIELLA RUFINO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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STI College Koronadal

Sta. Lucia St.Barangay Zone 3


City of Koronadal, South Cotabato

Esperanza Traveller’s Bistro


Feasibility Study

In Partial Fulfillment of the Requirements in Ergonomics and Facilities Planning


For the Hospitality Industry for the Degree in Bachelor of Science in Tourism Management

Presented to:

The Department of Tourism and Hospitality Management

Presented by:

Fajardo, Clarisse Dona


Losabia, Lady Khen
Villanueva, Vanessa Ann

Michael M. Flores, MBA


Adviser

May 2021
Table of Contents

PRELIMINAYR PAGES

Title Page
Acknowledgement
Executive Summary
Table of Contents
List of tables
List of figures
Appendices

SECTION I INTODUCTION
Background of the study
Rationale of the study
Objectives of the study
Scope and Limitation
Methodology of the study

SECTION II INDUSTRY
Market Share for Major Industry Player
Major Participants in the Industry
Factor to success in the Industry
Trends in the Industry
Specific Policies

SECTION III PRODUCT


Product Development
Amenities
Recreational Activities
Competitive Product/ services/ attraction on the market
Research Development
Technical Risk
Pricing Strategy
Product

SECTION IV MARKET
Target Market
Target Customer
Competitor Analysis
Competitor Similarities
Marketing Strategy of Esperanza travellers Bistro
Promotional Strategy of Esperanza Travellers Bistro
Proposed Location of Esperanza Traveller's Bistro
Advertising Strategy of Esperanza Traveller's Bistro
Marketing Budget
Annual Marketing Budget
Section V OPERATION
Section VI MANAGEMENT
Section VII IMPLEMENTATION SCHEDULE
Section VIII FINANCE
Section IX APPENDICES

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