PREMID ASSIGNMENT NO.
COURSE TITLE: PRINCIPLES OF MANAGEMENT
TOPIC: APPLE COMPANY
SUBMITTED BY: LAIBA QAMAR
SUBMITTED TO: MA’AM MARYAM REHMAT
SUBMISSION DATE: 11TH FEB, 2020
SEMESTER: 8
SECTION: C
MAJOR: APPLIED PSYCHOLOGY
KINNAIRD COLLEGE FOR WOMEN
APPLE COMPANY
Ans1. SWOT analysis of Apple Company is defined below:
Strengths
Market pioneer in a scope of items and administrations
Profoundly solid brand picture
Monetary strength
Creative and profoundly refined production network
High net revenues
Huge and faithful client base
Weaknesses
Items not estimated seriously
Restricted item range contrasted with the adversaries
Items and administrations incongruent with different brands
Opportunities
Expanding interest for the portable devices and innovation
Product broadening
Make viable products
Threats
Expanded competition
Increasing expenses of assembling
Occupations' downfall a significant misfortune
Ans2. Apple Tows Matrix
Strengths (S) Weaknesses (W)
Opportunities (O) SO- Utilizing qualities to gain by WO- Conquer shortcomings to exploit
accessible freedoms openings
Threats (T) ST- Use qualities to maintain a WT- Lessen shortcomings to maintain
strategic distance from threats a strategic distance from threats
Ans3. PESTAL ANALYSIS
This analysis shows that the organization should keep advancing its systems to keep its
authority. Adequacy in tending to these outer vital components guarantees that Apple stays solid
notwithstanding extreme rivalry in the worldwide market.
Political factors
In Apple’s case, the following are some of the major political external factors:
1. Improving deregulation approaches (opportunity)
2. Stable legislative issues in created nations (opportunity)
3. Exchange questions, particularly between the U.S. furthermore, China
(threat)
Economic factors
1. Stable economies of created nations (opportunity)
2. Fast development of non-industrial nations (opportunity)
3. Expanding expendable salaries among target clients (opportunity)
Socio/socio cultural factors
1. Rising utilization of versatile access (opportunity)
2. Expanding reliance on advanced frameworks (opportunity)
3. Worldwide enemy of Apple conclusions (threat)
Technological factors
1. Developing distributed computing interest (opportunity)
2. Expanding mechanical reconciliation in organizations (opportunity)
3. Developing portable market (opportunity)
4. Developing mechanical capacities of different firms (threat)
Environmental factors
1. Business supportability pattern (opportunity)
2. Energy productivity pattern (opportunity)
Legal factors
1. Expanding security guidelines (opportunity and threat)
2. Lawful difficulties against Apple's approaches and practices threat)
Ans4. BCG MATRIX
The BCG lattice is utilized as a logical instrument that assists the organization with
dispensing assets in various business verticals.
Ans5. PORTER’S STRATEGY
Apple Inc's. Generic system is expansive separation. This nonexclusive methodology
centers on key highlights that separate the organization and its data innovation items from
contenders. Through the expansive separation nonexclusive procedure, Apple hangs out on the
lookout. For instance, rich plan and ease of use of items, joined with very good quality marking,
successfully separate the innovation business. This conventional technique implies that Apple
consistently means to separate itself from contenders not by cost but rather by upper hands
dependent on item plan that draws in clients. Such plan incorporates consistent availability
among gadgets and bleeding edge feel. Despite the fact that this conventional methodology
makes Apple unique, the organization still extensively arrives at different sections of the market.
The association's items are intended for everybody, accordingly supporting an expansive market
reach. For instance, Macintosh targets people and business associations through the MacBook
product offering. Thusly, the nonexclusive methodology of wide separation underpins the
organization in keeping up its upper hand, administration, and position as a very good quality
and high-esteem innovation business.
REFERENCES
TOWS Matrix for Apple Inc. (2021). Retrieved 7 March 2021, from
https://notesmatic.com/tows-matrix-for-apple-inc/
Apple Inc. PESTEL/PESTLE Analysis & Recommendations - Panmore Institute. (2021).
Retrieved 7 March 2021, from http://panmore.com/apple-inc-pestel-pestle-analysis-
recommendations
Understand the BCG Matrix of Apple | Apple BCG Matrix. (2021). Retrieved 7 March 2021,
from http://mybrandsquad.com/understand-the-bcg-matrix-of-apple/
Apple Inc.’s Generic Strategy & Intensive Growth Strategies - Panmore Institute. (2021).
Retrieved 7 March 2021, from http://panmore.com/apple-inc-generic-strategy-intensive-
growth-strategies#:~:text=Apple's%20Generic%20Strategy%20(Porter's%20Model)%20%26%2
