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User Experience Mapping

User experience mapping involves identifying phases in a customer's journey, defining actions taken during each phase, drawing a line of emotions for each action to visualize feelings, and determining which channels customers use during the defined phases.

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juan forero
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78 views1 page

User Experience Mapping

User experience mapping involves identifying phases in a customer's journey, defining actions taken during each phase, drawing a line of emotions for each action to visualize feelings, and determining which channels customers use during the defined phases.

Uploaded by

juan forero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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User experience mapping

1 Phases - Identify different phases in your customers journey

2 Actions - Define which actions your customer take during the phases above

3 Feelings - Draw a line of emotions with each action to visualize their feelings

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4 Channels - Which channels does your customer use during the defined phases

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