Lipsey & Chrystal
Perfect Competition
Chapter 6
LIPSEY & CHRYSTAL
ECONOMICS 13e
© Richard Lipsey & Alec Chrystal, 2015. All rights reserved.
Learning Outcomes
• The impact of the product market on firms’ prices and output
choices is determined by the nature of the product and the
market structure in which they operate.
• In perfect competition firms produce a homogeneous product
and are price-takers in their output markets.
• All profit-maximising firms choose their output to equate
marginal cost and marginal revenue.
Lipsey & Chrystal: Economics, 13th edition
Learning Outcomes
• Under perfect competition marginal cost will equal the market
price, and so the supply curve of firms is determined by the
marginal cost curve.
• The long-run supply curve of a competitive industry may be
positively sloped, horizontal, or negatively sloped depending on
how input prices are affected by the industry’s expansion.
• Perfect competition maximizes benefits that consumers receive
from the output of the product in question.
Lipsey & Chrystal: Economics, 13th edition
PERFECT COMPETITION
Market Structure and Firm Behaviour
• Competitive behaviour refers to the extent to which individual firms
compete with each other to sell their products.
• Competitive market structure refers to the power that individual firms
have over the market - perfect competition occurring where firms
have no market power and hence no need to react to each other.
Perfectly Competitive Markets
• The theory of perfect competition is based on the following
assumptions: firms sell a homogenous product; customers are well
informed; each firm is a price-taker; the industry can support many
firms, which are free to enter or leave the industry.
Lipsey & Chrystal: Economics, 13th edition
Assumptions of perfect competition
• analysis of perfect competition is built on a
number of key assumptions relating to the
firm and to the industry.
– All the firms in the industry sell an identical or
homogeneous product.
– Buyers of the product are well informed about the
characteristics of the product being sold and the prices
charged by each firm.
– When each firm is operating at its normal capacity, its
output is a small fraction of the industry’s total output.
– Each firm is a price taker.
– There is freedom of entry and exit
Lipsey & Chrystal: Economics, 13th edition
• A major distinction between firms operating in
perfectly competitive markets and firms
operating in any other type of market is the
shape of the firm’s own demand curve.
In perfect competition each firm faces a demand
curve that is horizontal, because variations in the
firm’s output have no noticeable effect on price
so that the firm can sell all it wishes to sell at that
price.
Lipsey & Chrystal: Economics, 13th edition
Short-run Equilibrium
• Any firm maximizes profits producing the output where its
marginal cost curve intersects the marginal revenue curve from
below - or by producing nothing if average cost exceeds price at
all outputs.
• A perfectly competitive firm is a quantity-adjuster, facing a
perfectly elastic demand curve at the given market price and
maximizing profits by choosing the output that equates its
marginal cost to price.
• The supply curve of a firm in perfect competition is its marginal
cost curve, and the supply curve of a perfectly competitive
industry is the sum of the marginal cost curves of all its firms.
• The intersection of this curve with the market demand curve for
the industry’s product determines market price.
Lipsey & Chrystal: Economics, 13th edition
Long-run Equilibrium
• Long-run industry equilibrium requires that each individual firm
be producing at the minimum point of its LRAC curve and be
making zero profits.
• The long-run industry supply curve for a perfectly competitive
industry may be [i] positively sloped, if input prices are driven up
by the industry’s expansion; [ii] horizontal, if plants can be
replicated and factor prices remain constant; or [iii] negatively
sloped, if some other industry that is not perfectly competitive
produces an input under conditions of falling long-run costs.
The Allocative Efficiency of Perfect Competition
• Perfect competition produces an optimal allocation of resources
because it maximizes the sum of consumers’ and producers’
surplus by producing equilibrium where marginal cost equals
price.
Lipsey & Chrystal: Economics, 13th edition
The Demand Curve for a Competitive
Industry and for One Firm
5 5
4 S
Price [£]
Dfirm
Price [£]
3 3
2 2
1 1
D
60
100 200 300 400 10 20 30 40 50
Quantity [millions of tons] Quantity [thousands of tons]
[i] Competitive industry’s demand curve [ii] Competitive firm’s demand curve
Lipsey & Chrystal: Economics, 13th edition
The Demand Curve for a Competitive
Industry and for One Firm
∙ The industry’s demand curve is negatively sloped, the firm’s
demand curve is virtually horizontal.
∙ The competitive industry has output of 200 million tonnes
when the price is £3.
∙ The individual firm takes that market price as given and
considers producing up to say, 60,000 tonnes.
∙ The firm’s demand curve in part (ii) is horizontal because any
change in output that this one firm could manage would leave
price virtually unchanged at £3.
Lipsey & Chrystal: Economics, 13th edition
Revenue Concepts for a Price-taking Firm
Quantity sold Price TR = p*q AR = TR/q MR = ΔTR/Δq
(Units)
(q) (£p) (£) (£) (£)
10 3.00 30.00 3.00
3.00
11 3.00 33.00 3.00
3.00
12 3.00 36.00 3.00
3.00
13 3.00 39.00 3.00
Lipsey & Chrystal: Economics, 13th edition
Revenue Concepts for a Price-taking Firm
∙ The table shows the calculation of total (TR), average (AR),
and marginal revenue (MR) when market price is £3.00.
∙ For example when sales rise from 11 to 12 units, revenue rises
form £33 to £36 making marginal revenue equal to £3.
∙ The table illustrates the general result that when price I fixed
average revenue, marginal revenue, and price are all equal.
Lipsey & Chrystal: Economics, 13th edition
Revenue Curve for a Firm
£ per unit
TR
AR = MP = p
3 £’ 39
30
0 10 0 10 13
Output
Output
[i] Average and marginal revenue [ii] Total revenue
Lipsey & Chrystal: Economics, 13th edition
Revenue Curve for a Firm
∙ Because price does not change as the firm varies its output,
neither marginal nor average revenue varies with output
-both are equal to price.
∙ When price is constant, total revenue is a straight line
through the origin whose constant positive slope is the price
per unit.
Lipsey & Chrystal: Economics, 13th edition
The Short-run Equilibrium of a Firm in
Perfect Competition
£
per
unit
AVC
Output
Lipsey & Chrystal: Economics, 13th edition
The Short-run Equilibrium of a Firm in
Perfect Competition
£ MC
per
unit
AVC
Output
Lipsey & Chrystal: Economics, 13th edition
The Short-run Equilibrium of a Firm in
Perfect Competition
£ MC
per
unit
AVC
p=MR=AR
q2 qE q1
Output
Lipsey & Chrystal: Economics, 13th edition
The Short-run Equilibrium of a Firm in Perfect
Competition
∙ The firm chooses the output for which p=MC above the level
of AVC.
∙ When price equals marginal cost, as at output qE, the firm
loses profits if it either increases or decreases its output.
∙ At any point left of qE, say q2, price is greater than the
marginal cost, and it pays to increase output (as indicated by
the left-hand arrow).
∙ At any point to the right of qE, say q1, price is less than the
marginal cost, and it pays to reduce output (as indicated by
the right-hand arrow).
Lipsey & Chrystal: Economics, 13th edition
Total Cost and Revenue Curves
TC
TR
0 qE
Output
Lipsey & Chrystal: Economics, 13th edition
Total Cost and Revenue Curves
∙ At each output the vertical distance between the TR and TC
curves shows by how much total revenue exceeds or falls
short of total cost.
∙ The gap is largest at output qE which is the profit-maximizing
output.
Lipsey & Chrystal: Economics, 13th edition
The Supply Curve for a Price-taking Firm
MC
5 5
£ per nut
4 4
Price [£]
AVC
3 3
E0
p0
2 2
1 1
Output q0 Quantity
[i] Marginal cost and average variable cost [ii] The supply curve
curves
Lipsey & Chrystal: Economics, 13th edition
The Supply Curve for a Price-taking Firm
MC
5 5
£ per nut
4 4
Price [£]
AVC
E1 p1
3 3
E0
p0
2 2
1 1
q0 q1
Output Quantity
[i] Marginal cost and average variable cost [ii] The supply curve
curves
Lipsey & Chrystal: Economics, 13th edition
The Supply Curve for a Price-taking Firm
MC
5 5
E2 p2
4 4
£ per nut
Price [£]
AVC
E1 p1
3 3
E0
p0
2 2
1 1
Output q0 q1 q2 Quantity
[i] Marginal cost and average variable cost [ii] The supply curve
curves
Lipsey & Chrystal: Economics, 13th edition
The Supply Curve for a Price-taking Firm
MC S
E3 p3
5 5
E2 p2
4 4
£ per nut
Price [£]
AVC
E1 p1
3 3
E0
p0
2 2
1 1
q0 q1 q2 q3
Output Quantity
[i] Marginal cost and average variable cost [ii] The supply curve
curves
Lipsey & Chrystal: Economics, 13th edition
The Supply Curve for a Price-taking Firm
∙ For a price-taking firm the supply curve has the same shape
as its MC curve above the level of AVC.
∙ The point E0, where price, p0, equals AVC is the shutdown
point.
∙ As price rises from £2 to £3 to £4 to £5, the firm increases its
production from q0 to q1 to q2 to q3 .
∙ For example at a price of £3, the firm produces output q1 and
earns the contribution to fixed costs shown by the dark blue
shaded rectangle.
∙ The firm’s supply curve is shown in part (ii). It relates market
price to the quantity the firm will produce and offer for sale.
∙ It has the same shape as the firm’s MC curve for all prices
above AVC.
Lipsey & Chrystal: Economics, 13th edition
Alternative Short-run Equilibrium Positions for
a Firm in Perfect Competition
SRATC [i]
£ per unit MC
p1 E
SARVC
0 q1 Output
Lipsey & Chrystal: Economics, 13th edition
Alternative Short-run Equilibrium
Positions for a Firm in Perfect
Competition
SRATC [ii]
£ per unit
MC
E
p2
0 q2 Output
MC
Lipsey & Chrystal: Economics, 13th edition
Alternative Short-run Equilibrium Positions
for a Firm in Perfect Competition
SRATC [iii]
MC
£ per unit
E
p3
0 q3
Output
Lipsey & Chrystal: Economics, 13th edition
Alternative Short-run Equilibrium Positions for a Firm in
Perfect Competition
£ per unit
£ per unit
SRATC [i] [ii]
MC MC
SRATC
E E
p1 p2
SARVC
0 q1 Output 0 q2 Output
MC
[iii]
£ per unit
SRATC
E
p3
0 q3
Output
Lipsey & Chrystal: Economics, 13th edition
Short-run Equilibrium Positions for a Firm in Perfect
Competition
(i) The firm is making losses
∙ The market price is p1. Because this price is below average
total cost, the firm is suffering losses shown by the light blue
area.
∙ Because price exceeds average variable cost, the firm
continues to produce in the short run.
∙ Because price is less than ATC, the firm will not replace its
capital as it wears out.
Lipsey & Chrystal: Economics, 13th edition
Short-run Equilibrium Positions for a Firm in Perfect
Competition
(ii) The firm is just covering all its costs
∙ The market price is p2.
∙ The firm is just covering its total costs.
∙ It will replace its capital as it wears out since its revenue is
covering the full opportunity cost of its capital.
Lipsey & Chrystal: Economics, 13th edition
Short-run Equilibrium Positions for a Firm in
Perfect Competition
(iii) The firm is making pure profits
∙ The market price is p3.
∙ The firm is earning pure (or economic) profits in excess of all
its costs, as shown by the dark blue area.
∙ The firm will replace its capital as it wears out.
Lipsey & Chrystal: Economics, 13th edition
Consumers’ and Producers’ Surplus
S
Price
E
Consumer surplus Market price
p0
Producers surplus
Total variable cost
0
q0
Quantity
Lipsey & Chrystal: Economics, 13th edition
Consumers’ and Producers’ Surplus
∙ Consumers’ surplus is the area under the demand curve and above
the market price line.
∙ The equilibrium price and quantity are p0 and q0.
∙ The total value that consumers place on q0 units of the product is
given by the sum of the dark yellow, light yellow, and light blue areas.
∙ The amount that they pay is p0q0, the rectangle that consists of the
light yellow and light blue areas.
∙ The difference, shown as the dark yellow area, is consumers’ surplus.
Lipsey & Chrystal: Economics, 13th edition
Consumers’ and Producers’ Surplus
∙ Producers surplus is the area above the supply curve and below the
market price line.
∙ The receipts of producers from the sale of q0 units are also p0q0.
∙ The area under the supply curve, the blue-shaded area, is total
variable cost, which is the minimum amount that producers must
receive to induce them to supply the output.
∙ The difference, shown as the light yellow area, is producers’ surplus.
Lipsey & Chrystal: Economics, 13th edition
The Allocative Efficiency of Perfect
Competition
S
Price
E Competitive market price
p0 3
4
2 D
0 q1 q0 q2
Quantity
Lipsey & Chrystal: Economics, 13th edition
The Allocative Efficiency of Perfect
Competition
∙ At the competitive equilibrium E consumers’ surplus is the dark
yellow area above the price line.
∙ Producers’ surplus is the light yellow area below the price line.
∙ Reducing the output to q1 but keeping price at p0 lowers
consumers surplus by area 1.
∙ It lowers producers’ surplus by area 2.
Lipsey & Chrystal: Economics, 13th edition
The Allocative Efficiency of Perfect Competition
∙ Assume that producers are forced to produce output q2 and to
sell it to consumers, who are in turn forced to buy it at price p0.
∙ Producers’ surplus is reduced by area 3 (the amount by which
variable costs exceed revenue on those units).
∙ Consumers’ surplus is reduced by area 4 (the amount by which
expenditure exceeds consumers’ satisfactions on those units).
∙ Only at the competitive output, q0, is the sum of the two
surpluses maximized.
Lipsey & Chrystal: Economics, 13th edition
Short-run and Long-run Equilibrium of a Firm in
Perfect Competition
SRATC0
£ per unit
MC0
p0
MC*
c0
SRATC*
LRAC
p*
0 q0 q*
Lipsey & Chrystal: Economics, 13th edition
Short-run and Long-run Equilibrium of a Firm in
Perfect Competition
∙ The firm’s existing plant has short-run cost curves SRATC0 and
MC0 while market price is p0.
∙ The firm produces q0, where MC0 equals price and total costs are
just being covered.
∙ Although the firm is in short-run equilibrium, it can earn profits by
building a larger plant and so moving downwards along its LRAC
curve.
Lipsey & Chrystal: Economics, 13th edition
Short-run and Long-run Equilibrium of a Firm in
Perfect Competition
∙ Thus the firm cannot be in long-run equilibrium at any output
below q*, because average total costs can be reduced by
building a larger plant.
∙ If all firms do this, industry output will increase and price will
fall until long-run equilibrium is reached at price p*.
∙ Each firm is then in short-run equilibrium with a plant whose
average cost curve is SRATC* and whose short-run marginal
cost curve, MC*, intersects the price line p at an output of q*.
∙ Because the LRAC curve lies above p* everywhere except at
q*, the firm has no incentive to move to another point on its
LRAC curve by altering the size of its plant.
∙ Thus a perfectly competitive firm that is not at the minimum
point on its LRAC curve cannot be in long-run equilibrium.
Lipsey & Chrystal: Economics, 13th edition
Long-run Industry Supply Curves
S0 S0
Price
Price
Quantity S0 Quantity
Price
Quantity
Lipsey & Chrystal: Economics, 13th edition
Long-run Industry Supply Curves
D0 S0 D0 S0
Price
E0
E0
Price
p0 p0
S0
D0
q1 Quantity q1 Quantity
Price
p0 E0
q1 Quantity
Lipsey & Chrystal: Economics, 13th edition
Long-run Industry Supply Curves
D1
D1 S0 D0 S0
D0
E1
Price
E1
E0
Price
p0 E0
p0
S0
q1 Quantity D0 q1
D1 E1 Quantity
E0
Price
p0
q1 Quantity
Lipsey & Chrystal: Economics, 13th edition
Long-run Industry Supply Curves
D1
D1 S0 D0 S0
(ii)
D0 (i) E1
Price
E1 E2
p0 LRS
E0
Price
E2 p0 E0
p2
LRS
=
p0
D1 q2
S0
q1 q2 Quantity D0 q1 Quantity
E1
E0 (iii)
Price
p0
E2
p0 LRS
q1 q2 Quantity
Lipsey & Chrystal: Economics, 13th edition
(i) A constant long-run industry
supply curve
∙ The initial curves are at D0 and S0.
∙ Equilibrium is at E0 with price p0 and quantity q0.
∙ A rise in demand shifts the demand curve to D1, taking the
short-run equilibrium to E1.
∙ New firms now enter the industry, shifting the short-run supply
curve outwards.
∙ Price is pushed down until pure profits are no longer being
earned. At this point the supply curve is S1.
∙ The new equilibrium is E2 with price at p2 and quantity q2.
∙ The curves shift so that price returns to its original level, making
the long-run supply curve horizontal.
Lipsey & Chrystal: Economics, 13th edition
(ii) A Rising long-run industry
supply curve
∙ The initial curves are at D0 and S0.
∙ Equilibrium is at E0 with price p0 and quantity q0.
∙ A rise in demand shifts the demand curve to D1, taking the
short-run equilibrium to E1.
∙ New firms now enter the industry, shifting the short-run supply
curve outwards.
∙ Price is pushed down until pure profits are no longer being earned.
∙ At this point the supply curve is S1.
∙ The new equilibrium is E2 with price at p2 and quantity q2.
∙ Profits are eliminated and entry ceases before price falls to its
original level, giving the LRS curve a positive slope.
Lipsey & Chrystal: Economics, 13th edition
(iii) A falling long-run industry
supply curve
∙ The initial curves are at D0 and S0.
∙ Equilibrium is at E0 with price p0 and quantity q0.
∙ A rise in demand shifts the demand curve to D1, taking the
short-run equilibrium to E1.
∙ New firms now enter the industry, shifting the short-run supply
curve outwards.
∙ Price is pushed down until pure profits are no longer being
earned. At this point the supply curve is S1.
∙ The new equilibrium is E2 with price at p2 and quantity q2.
∙ The price falls below its original level before profits return to
normal, giving the LRS curve a negative slope.
Lipsey & Chrystal: Economics, 13th edition
Summary
• Perfect competition is a special case that only
exists in a few sectors where the product is
homogeneous and there are so many buyers
and sellers that no one of them can influence
the market price.
• Indeed, the model of perfect competition
gives us some key insights into the working of
any market economy. It gives us a simple
example within which to understand the
principles of profit maximization.
Lipsey & Chrystal: Economics, 13th edition
