Lack‌o
‌ f‌‌Communication‌‌Within‌D
‌ rop‌  ‌
Prepared‌‌by‌‌Breanna‌‌McClelland‌‌   ‌
Prepared‌‌for‌‌Brett‌‌Barley,‌‌Wendy‌‌Wheatly‌‌and‌‌Ronald‌‌Rye‌  ‌
May‌‌2021‌  ‌
 
 
Findings‌  ‌
 ‌
As‌‌of‌‌late,‌‌you‌‌may‌‌have‌‌noticed‌‌that‌‌our‌‌company’s‌‌productivity‌‌has‌‌not‌‌been‌‌keeping‌‌up‌‌with‌‌ 
expectations.‌‌After‌‌running‌‌a‌‌survey,‌‌we‌‌found‌‌that‌‌most‌‌employees‌‌believe‌‌that‌‌it‌‌is‌‌due‌‌to‌‌a‌‌lack‌‌of‌‌ 
communication.‌‌This‌‌lack‌‌of‌‌communication‌‌has‌‌cost‌‌us‌‌over‌‌15,000‌‌dollars‌‌in‌‌reparations‌‌and‌‌has‌‌ 
caused‌‌us‌‌to‌‌lose‌‌money‌‌and‌‌credibility.‌‌Because‌‌of‌‌the‌‌lost‌‌revenue‌‌and‌‌credibility,‌‌our‌‌company‌‌needs‌‌ 
to‌‌invest‌‌in‌‌starting‌‌an‌‌internal‌‌podcast‌‌to‌‌help‌‌with‌‌communication.‌‌   ‌
 ‌
The‌‌lack‌‌of‌‌communication‌‌has‌‌affected‌‌every‌‌person‌‌in‌‌our‌‌company.‌‌In‌‌our‌‌recent‌‌survey,‌‌we‌‌found‌‌ 
that‌‌78%‌‌of‌‌our‌‌employees‌‌feel‌‌that‌‌they‌‌can’t‌‌talk‌‌to‌‌their‌‌managers,‌‌63%‌‌of‌‌employees‌‌felt‌‌that‌‌they‌‌ 
had‌‌no‌‌way‌‌to‌‌talk‌‌to‌‌their‌‌co-workers‌‌and‌‌59%‌‌of‌‌managers‌‌felt‌‌that‌‌they‌‌couldn’t‌‌talk‌‌to‌‌employees‌‌ 
under‌‌their‌‌jurisdiction.‌‌This‌‌lack‌‌of‌‌ 
communication‌‌can‌‌greatly‌‌affect‌‌our‌‌ 
company‌‌and‌‌it‌‌is‌‌a‌‌growing‌‌problem.‌‌ 
This‌‌issue‌‌has‌‌the‌‌potential‌‌to‌‌affect‌‌ 
our‌‌morale‌‌and‌‌productivity‌‌(Krause,‌‌ 
2019).‌‌According‌‌to‌‌an‌‌article‌‌posted‌‌ 
by‌‌The‌‌Alternative‌‌Board,‌‌“W ‌ hen‌‌ 
workers‌‌don’t‌‌have‌‌access‌‌to‌‌people‌‌ 
and‌‌resources,‌‌they‌‌can’t‌‌effectively‌‌ 
perform‌‌their‌‌jobs.‌‌This‌‌can‌‌lower‌‌ 
morale‌‌and‌‌the‌‌motivation‌‌to‌‌perform‌‌ 
well,‌‌leading‌‌to‌‌a‌‌less‌‌productive‌‌ 
workforce.”(Krause,‌‌2019).‌‌As‌‌long‌‌as‌‌ 
our‌‌employees‌‌feel‌‌like‌‌they‌‌are‌‌ 
unable‌‌to‌‌ask‌‌questions‌‌to‌‌one‌‌another‌‌we‌‌run‌‌the‌‌risk‌‌of‌‌leading‌‌an‌‌unproductive‌‌team.‌‌This‌‌issue‌‌ 
affects‌‌more‌‌than‌‌just‌‌our‌‌employees.‌‌Back‌‌in‌‌2020,‌‌we‌‌partnered‌‌with‌‌Riot‌‌Games.‌‌Due‌‌to‌‌a ‌‌
communication‌‌error,‌‌we‌‌delivered‌‌20‌‌custom‌‌PC‌‌Towers‌‌that‌‌had‌‌the‌‌wrong‌‌colour‌‌scheme.‌‌This‌‌ 
mistake‌‌cost‌‌us‌‌over‌‌15,000‌‌dollars‌‌in‌‌reparations.‌‌This‌‌communication‌‌breakdown‌‌cost‌‌us‌‌not‌‌only‌‌ 
money,‌‌but‌‌our‌‌reputation.‌‌   ‌
 ‌

1‌ 
  
The‌‌lack‌‌of‌‌communication‌‌within‌‌our‌‌company‌‌will‌‌only‌‌cause‌‌us‌‌more‌‌issues‌‌similar‌‌to‌‌this‌‌one.‌‌So‌‌far‌‌ 
we‌‌have‌‌also‌‌seen‌‌this‌‌affect‌‌our‌‌company‌‌on‌‌a‌‌micro-level.‌‌The‌‌lack‌‌of‌‌communication‌‌is‌‌causing‌‌ 
employees‌‌to‌‌make‌‌simple‌‌mistakes,‌‌such‌‌as‌‌using‌‌the‌‌wrong‌‌models‌‌in‌‌custom‌‌builds.‌‌They‌‌are‌‌unsure‌‌ 
of‌‌who‌‌to‌‌speak‌‌to‌‌for‌‌help‌‌and‌‌are‌‌ 
therefore‌‌unable‌‌to‌‌perform‌‌well.‌‌If‌‌this‌‌ 
issue‌‌goes‌‌unresolved‌‌our‌‌company‌‌will‌‌ 
continue‌‌to‌‌lose‌‌reputation‌‌and‌‌money.‌‌ 
Based‌‌on‌‌a‌‌recent‌‌survey‌‌sent‌‌out‌‌to‌‌ 
partners‌‌and‌‌previous‌‌customers‌‌we‌‌have‌‌ 
found‌‌that‌‌due‌‌to‌‌mistakes‌‌we‌‌made,‌‌67%‌‌of‌‌ 
this‌‌demographic‌‌wouldn’t‌‌do‌‌business‌‌with‌‌ 
us‌‌again,‌‌23%‌‌will‌‌return‌‌and‌‌10%‌‌remain‌‌ 
undecided.‌‌If‌‌this‌‌matter‌‌isn’t‌‌solved‌‌soon‌‌ 
we‌‌will‌‌only‌‌see‌‌the‌‌number‌‌of‌‌ 
non-returning‌‌customers‌‌increase.‌‌   ‌
 ‌
 ‌
 ‌
Summary‌  ‌
 ‌
Difficulty‌‌communicating‌‌within‌‌our‌‌company‌‌remains‌‌a‌‌major‌‌problem.‌‌We‌‌have‌‌found‌‌that‌‌the‌‌ 
majority‌‌of‌‌employees‌‌and‌‌managers‌‌believe‌‌that‌‌they‌‌cannot‌‌talk‌‌to‌‌each‌‌other.‌‌This‌‌communication‌‌ 
barrier‌‌has‌‌created‌‌a‌‌barrier‌‌within‌‌our‌‌company‌‌causing‌‌mistakes.‌‌The‌‌severity‌‌of‌‌these‌‌mistakes‌‌differs,‌‌ 
some‌‌of‌‌the‌‌largest‌‌ones‌‌costing‌‌up‌‌to‌‌15,000‌‌dollars.‌‌For‌‌example,‌‌the‌‌incident‌‌with‌‌Riot‌‌Games.‌‌This‌‌ 
issue‌‌will‌‌also‌‌cause‌‌a‌‌great‌‌deal‌‌of‌‌harm‌‌to‌‌our‌‌company's‌‌morale‌‌and‌‌productivity‌‌(Krause,‌‌2019).‌ ‌It‌‌ 
will‌‌become‌‌increasingly‌‌difficult‌‌to‌‌run‌‌a‌‌productive‌‌company.‌‌Our‌‌employees‌‌are‌‌left‌‌in‌‌the‌‌dark‌‌and‌‌ 
unsure‌‌of‌‌who‌‌to‌‌turn‌‌towards‌‌to‌‌ask‌‌for‌‌help.‌ ‌This‌‌issue‌‌will‌‌continue‌‌to‌‌grow‌‌and‌‌with‌‌it,‌‌our‌‌ 
customer’s‌‌dissatisfaction‌‌due‌‌to‌‌mistakes‌‌made‌‌in‌‌orders.‌ ‌Because‌‌of‌‌the‌‌communication‌‌barrier‌‌ 
between‌‌our‌‌employees,‌‌we‌‌must‌‌invest‌‌in‌‌starting‌‌an‌‌internal‌‌company‌‌podcast.‌‌   ‌
 ‌
Recommendations‌  ‌
 ‌
To‌‌properly‌‌address‌‌this‌‌issue,‌‌we‌‌should‌‌start‌‌an‌‌internal‌‌company‌‌podcast.‌‌An‌‌internal‌‌company‌‌ 
podcast‌‌offers‌‌accessible‌‌leadership‌‌and‌‌offers‌‌a‌‌medium‌‌for‌‌instructions‌‌to‌‌reach‌‌all‌‌employees‌‌ 
(Cancialosi,‌‌2019).‌‌The‌‌podcast‌‌offers‌‌a‌‌method‌‌for‌‌us‌‌to‌‌ensure‌‌that‌‌all‌‌employees‌‌hear‌‌the‌‌same‌‌set‌‌of‌‌ 
instructions.‌‌This‌‌opportunity‌‌also‌‌allows‌‌employees‌‌to‌‌voice‌‌their‌‌opinions‌‌in‌‌regards‌‌to‌‌managers‌‌and‌‌ 
co-workers‌‌on‌‌a‌‌medium‌‌where‌‌everyone‌‌will‌‌hear‌‌them.‌‌Therefore,‌‌it‌‌opens‌‌the‌‌doors‌‌of‌‌further‌‌ 
communications,‌‌creating‌‌a‌‌more‌‌personal‌‌working‌‌environment.‌‌Of‌‌course,‌‌there‌‌is‌‌the‌‌possibility‌‌that‌ 
certain‌‌employees‌‌will‌‌not‌‌listen‌‌to‌‌the‌‌podcast.‌‌But,‌‌if‌‌we‌‌were‌‌to‌‌embed‌‌the‌‌episodes‌‌into‌‌our‌‌ 

2‌ 
  
homepage‌‌it‌‌allows‌‌employees‌‌to‌‌listen‌‌to‌‌a‌‌short‌‌episode‌‌when‌‌they‌‌first‌‌arrive‌‌to‌‌work‌‌in‌‌the‌‌morning‌‌ 
(Cancialosi,‌‌2019).‌‌This‌‌is‌‌the‌‌best‌‌option‌‌as‌‌it‌‌offers‌‌a‌‌uniform‌‌way‌‌to‌‌give‌‌instructions‌‌in‌‌regards‌‌to‌‌large‌‌ 
projects.‌‌Internal‌‌podcats‌‌also‌‌offer‌‌the‌‌ability‌‌to‌‌improve‌‌company‌‌functions‌‌as‌‌we‌‌have‌‌an‌‌efficient‌‌ 
medium‌‌to‌‌offer‌‌advice‌‌to‌‌employees.‌‌To‌‌start‌‌an‌‌internal‌‌company‌‌podcast,‌‌we‌‌would‌‌need‌‌to‌‌invest‌‌in‌‌ 
recording‌‌equipment‌‌and‌‌create‌‌a‌‌space‌‌dedicated‌‌to‌‌recording.‌‌Overall,‌‌the‌‌cost‌‌of‌‌this‌‌equipment‌‌ 
would‌‌be‌‌meagre‌‌in‌‌comparison‌‌to‌‌the‌‌money‌‌that‌‌we‌‌will‌‌lose‌‌if‌‌this‌‌problem‌‌isn’t‌‌solved‌‌soon.‌‌For‌‌the‌‌ 
reasons‌‌listed‌‌above,‌‌we‌‌should‌‌start‌‌an‌‌internal‌‌company‌‌podcast‌‌for‌‌the‌‌sake‌‌of‌‌easier‌‌and‌‌uniform‌‌ 
communication.‌‌   ‌
  ‌
  ‌
  ‌
  ‌
  ‌
  ‌
  ‌
  ‌
  ‌
 ‌

 ‌

 ‌

 ‌

 ‌

 ‌

 ‌

 ‌

 ‌

 ‌

 ‌

3‌ 
  
 ‌

Bibliography‌  ‌

Cancialosi,‌C
‌ .‌(‌ 2019,‌A
‌ pril‌2
‌ ).‌T‌ he‌P
‌ ros‌A
‌ nd‌C
‌ ons‌O
‌ f‌I‌nternal‌C
‌ ompany‌P
‌ odcasts‌.‌F‌ orbes.‌‌ 

Retrieved‌M
‌ ay‌1
‌ 6,‌2
‌ 021,‌f‌ rom‌‌ 

https://www.forbes.com/sites/chriscancialosi/2019/04/02/the-pros-and-cons-of-interna‌

l-company-podcasts/?sh=59cf98e1415c‌  ‌

Krause,‌L‌ .‌(‌ 2019,‌A

‌ ugust‌1
‌ 5).‌T‌ he‌E‌ ffects‌o
‌ f‌P
‌ oor‌C
‌ ommunication‌I‌n‌T‌ he‌W
‌ orkplace‌.‌T‌ he‌‌ 

Alternative‌B
‌ oard.‌R
‌ etrieved‌M
‌ ay‌1
‌ 5,‌2
‌ 021,‌f‌ rom‌‌ 

https://www.thealternativeboard.com/blog/the-effects-of-poor-communication-in-the-‌

workplace#:~:text=When%20workers%20don%27t%20have,can%20tarnish%20a%20bus‌

iness%27s%20reputation‌  ‌

 ‌

4‌