New Mobile Application Development
New Mobile Application Development
Development
Mobile
Strategy
Understand the overall company strategy,
dependencies, and competitors
Outline
Formulate the Product/App Strategy
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Product/Service Overview
Problem Statement Describe the business reason(s) for initiating the project specifically stating the business problem
Project Description Describe the approach the project will use to address the business problem
Project Goals and Describe the business goals and objectives of the project. Refine the goals and objectives stated
objectives in the business case
Assumptions State the critical assumptions that have been considered for this project
The scope defines project limits and identifies the product/ service delivered by the project. The
Project Scope scope establishes the boundaries of the project and should describe the products/services that are
outside the project scope
Critical Success
Describe the certain factors which are so critical that in their absence, the project might fail
Factors
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Mobile App Users Worldwide – Key Statistics
47% 2016 2017 2018
32%
30%
29%
28%
21%
18%
17%
14%
13%
12%
10% 10% 10%
9%
4.4%
1.2%
0%
App users worldwide Asia pacific Europe North America Middle East & Africa Latin America
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Understand the Overall Company Strategy, Dependencies and Competitors
Competitors Analysis
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Key Elements to Focus on in your Company’s overall Strategy
Mobile as a
touch point
Business Goals
• Your Text Here
Company
Strategy Competitive Analysis
Current Customer
Journey • Your Text Here
SWOT Analysis
• Your Text Here
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Executive Summary
2018 Summary 2019 Summary
Revenue3
3 Products Add 2 more products
Profits
US, UK Australia
Operational Cost
Newspapers, TV Ads Social Media
Total Customers
27 40
Marketing Channels
USD 1 MM USD 1.5 MM
Geographicall Presence
USD 2 MM USD 4 MM
Product Line
USD 10 MM USD 15 MM
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Mission-Vision-Value
Mission Vision
Values
Statement Statement
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Targets For The Next Business Quarter
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Establish A Value Proposition
PRODUCT
What are the
emotional
WANTS drivers of
purchasing?
What does it
feel like to use
your product
FEARS Features
NEEDS What are the Risks of
rational switching to
drivers of your product? How does
purchasing? your product
work?
What do
Substitutes
people
currently do
instead?
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Strategic Objectives To Be Achieved
Introduce new products
Enter into long-term contracts with desirable clients Before outlining your strategy, you
should be able to highlight and
consider:
What your competitors are offering
Raise prices without cutting into sales figures through their mobile channel
What you’re going to offer
What you’re NOT going to offer
How what you’re offering will be
Refine a product different and, yes, preferably better
than your competitors
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Understanding Competitive Landscape
Of moderate importance to
Of some importance to buyers Of high importance to buyers
buyers
Features that go in here are like “table stakes” to Features that go in here are like “table stakes” to
Things we do equally well play in the market you’re after play in the market you’re after
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Product Feature Comparison
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
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Current Customer Journey
Contributes to next
person's decision
Interest &
Search Research Purchase Experience
Awareness
Social/ search advertising Organic Search PPC Maps Blogs & Articles Reviews Website Online booking Add Post-purchase expectations vs.
Email/ text marketing Loyalty Directories Apps Add text Add text here text here reality Social Post Write a
programs YouTube/ Video ads here Word of mouth In - store purchase Review Blog
Add text here Add text here Add text here
Billboard
Add text here
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Mobile is a Touchpoint and Not a Platform
Mobile is not a channel but a touchpoint through which customers can quickly interact with your company in a convenient and
seamless way
Transactions
Transactions POS
Transactions
ATM Tablet
Touch
ATM PC
Point Transactions
Customer
Customer
Call Touch
Kiosk Center Point
Transactions Transactions
Mobile PC
Tablet Mobile
Transactions Transactions
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SWOT Analysis
Helpful Harmful
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Define the elevator pitch idea that will drive your mobile strategy
Enterprise Mobile
App Strategy
Define the technology stack
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Elevator Pitch Idea That Will Drive Mobile Strategy (Template 1)
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Elevator Pitch Idea That Will Drive Mobile Strategy (Template 1)
Target
Competitive Advantage Customers
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Mobile Strategy Roadmap
Sprint
Team C
Add text here Mobile Support
Team D
Add text here
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Resources Needed For Execution
4 Your Text Here Your Text Here Your Text Here Generally there are two types
of expenses: capital expenses
(headcount) and operating
expenses (infrastructure costs,
platform, licensing, software,
5 Your Text Here Your Text Here Your Text Here etc.).
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Budget Required For Implementing Strategy
Add Development for a single platform (e.g. iOS) $ 25,000 Add text holders
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Enterprise Mobility Stack
Network
Professional Services Solution Design Add text here
Integration
Devices Phones/ smartphones Add text here Dongles/ Hubs Add text here
Enterprise Network Services VPN & Remote Access Add text here Virtualization
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Prefer Agile Methodology Over Waterfall Model
Agile
Project Timeline
deliver what the customer
wants, and then you develop it
as soon as possible (MVP),
launch it, test it, and if need be,
make subsequent iterations
Waterfall
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Determine If You Need A Hybrid Or A
Native Application
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Choose The Right Product Strategy (Template1)
01 Strategic Theme
Product
Strategy
Strategic Theme 05 03 Strategic Theme
Strategic Theme 04
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Choose the right Product Strategy (Template 2)
Market
Needs
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Product/Service Positioning
Primary
Differentiation Attributes which sets you apart
Target Segment The market for targeting Explain how you are going to
position your product among
your target customers
Competitive
If customers are not using your product, then what are they using
Alternatives
Key Benefit Biggest benefit that the target market derives from your offering
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Target Audience
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Key Business Metrics Dashboard
50 60 50 60 50 60
40 70 40 70 40 70
30 80 30 80 30 80
20 90 20 90 20 90
30 80 30 80
20 90 20 90
10 100 10 100
54 15% 4.5
New Users Increased Usage App Rating
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Hybrid vs. Native Application
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Determine The First Platform You Want to Build The App on - IOS or Android
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In-House Application vs External Agency
14%
11%
$50K or less $50K - 100K $100K - 200K $200K - 500K $500K - Over 1M I don't Know
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Marketing Strategy
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Marketing
Mention the month wise
Month 1 marketing strategy that will
be used to promote the
product.
Advert features on sports & celebrity
Search Engine Optimization
magazines
Plan Month 2
Online Reviews
Large scale promotion (Neighbours by
numbers)
Month 3
Advert features on sports & celebrity
Radio Jingles
magazines
Month 4
Month 5
Large scale promotion (Neighbours by
Online reviews
numbers)
Month 6
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Launch Planning: Key Steps & Tools
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Typical Product Launch Marketing Process
Buzz
• Traditional media plan
• Social media plan
• Outreach plan for press/ bloggers
• Advance outreach
• Create brand assets for launch (video, images, written content)
• Sales/ partner training
Launch
• Traditional media
• Social media
• PR & blogger outreach
• Launch event
• In-store
Momentum
• Measure impact
• Sustain buzz & conversation
• Testimonials & reviews
• Case studies or success stories
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Phase 1 Tactics: Buzz
Awareness – WHAT, HOW & Awareness & Demand Focused on Awareness/ Lead
Focused on Retention Focused on Demand Gen
WHY Generation Gen
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
This is the 1st step to create
a buzz about your
product/service in the
market. We have classified
it into 5 key segments
where different tactics will
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
be used.
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Phase 2 Tactics: Launch
Awareness – WHAT, HOW & Awareness & Demand Focused on Awareness/ Lead
Focused on Retention Focused on Demand Gen
WHY Generation Gen
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
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Phase 3 Tactics: Momentum
Awareness – WHAT, HOW & Awareness & Demand Focused on Awareness/ Lead
Focused on Retention Focused on Demand Gen
WHY Generation Gen
• Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here
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Coffee Break
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Just right click and replace image.
(11:00- 11:30)
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Lead Generation Activities
Mention some lead
generation activities that will
be helpful in business
development
01 02 03
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Lead Generation Funnel
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Marketing Budget
Q1
Category Q1
Jan Feb Mar Q1 Totals
Category
National Marketing $ 100.00 $ 100.00 $ 100.00 $ 300.00 Jan Feb Mar Q1 Totals
Banner Ads $ 100.00 $ 100.00 $ 100.00 $ 300.00
$-
$ 800.00 $ 800.00
Local Marketing $ 1,500.00 $- $- $ 1,500.00
$- $ 400.00 $ 400.00
Public Events $- $-
Sponsorships $-
Webinars $-
Conferences $- $-
Client Events $-
Advertising $ 3,3500.00 $- $- $ 3,3500.00
$-
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Product Management Implementation Strategy
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Minimum Viable Product
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Define and enforce your non-functional Requirements
Mobile Desktop
VS
Speed Optimization Identify score for each page
as well as optimization
strategies that many
developers disregard and in
Average Good doing so cause additive
problems to their mobile apps
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Define Your Testing Strategy
Testing Strategy
01 02 03 04 05
Typically, your test plan should include:
Feature to be tested
What’s in scope
• Type of test • User profile What’s out of scope
• Types of Processes • Device Selection Test case: e.g., tap on the search bar,
enter 'media', tap 'show results'
Expected outcome
Definition Automation iOS/Android OST version for which this
is tested and passed/failed
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Production-Ready and Post-Production Support (slide 1/2)
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Production-Ready and Post-Production Support (slide 2/2)
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New Mobile App Development Icons Slide
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New Mobile App Development Icons Slide Conted….
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Additional
Slides
54
50
Column 40
Chart 30
20
20
Product 01 15
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needs and capture your audience's attention. 10 7
15
10 9 5
6
Product 02 0
3
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needs and capture your audience's attention.
60 Bubble
50
40
Chart
30
20
Product 01
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needs and capture your audience's attention.
10
0
0 10 20 30 40 50 Product 02
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needs and capture your audience's attention.
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Our
Mission
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audience's attention.
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Our Team
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Comparison
87%
68%
42%
37%
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85% 75% 60%
Maximum Medium Minimum
Financial
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Our Target
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Venn
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Thank You
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
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