Sensible Politics: The Visual Culture of Nongovernmental Politics. Edited by Meg McLagan and Yates McKee.

New York: Zone Books, 2012. Pp. 8-26.

Introduction

Meg McLagan and Yates McKee

Politics revolves around what can be seen, felt, sensed. Political acts are encoded
in medial forms—feet marching on a street, punch holes on a card, images on a
television newscast, tweets about events unfolding in real time—by which the
political becomes manifest in the world. These forms have force, shaping people as
subjects and constituting the contours of what is perceptible, sensible, legible. In
doing so, they define the terms of political possibility and create terrain for politi-
cal acts. Following Jacques Rancière, we are interested in how various orderings
of social relations become “sensible” as viable sites of contestation by nongovern­
mental activists. Pursuing this line of questioning requires two interconnected lev-
els of analysis. First, it requires close attention to the formal, aesthetic, rhetorical,
and affective dimensions of the images, performances, and artifacts that make up
what George Marcus has called “the activist imaginary.”1 Second, it requires an
examination of the processual aspect of this imaginary, which is to say, the whole
network of financial, institutional, discursive, and technological infrastructures
and practices involved in the production, circulation, and reception of the visual-
cultural materials with which this volume concerns itself. By bringing these realms
together into one complex we examine the political fields constituted by images,
the practices of circulation that propel them, and the platforms on which they are
made manifest.
The conjunction of visual culture and nongovernmental politics in this volume’s
subtitle could be presumed to refer to two distinct realms: the representational
world of visual culture that somehow encodes and represents the political, on one
side, and the domain of the political, on the other. The works in this book refuse
this opposition and instead analyze their mutual imbrication. Of particular con-
cern to us here are the ways in which images are tied to “making things public,”
to the relational processes through which particular relations of social power are

9
 reinscribed as issues of political concern and concrete transformation. 2 A photo-
graph displayed in a newspaper is not the same object when it is displayed in an
art gallery. The networks in which the image circulates and the platforms by which
it is manifest rest upon differing epistemologies and infrastructures. These differ-
ent modes of circulation address distinct publics and make possible varying forms
of political action, enabling particular claims to be made while foreclosing others.
The emergence of new forms of nongovernmental politics in the last few decades
rests upon practices of mediation whereby social movements constitute particular
publics, advance claims in the world, and seek to intervene politically. Images cir-
culate in specific institutional and discursive networks, anchored by the specificity
of their form of mediation and attentive to the aesthetic and generic demands of
their particular platforms. These platforms can be concerts, human rights reports,
magazine photojournalism, graffiti, legal cases, documentary films, online videos,
or a thousand other such domains. Each one demands its own modes of address,
it own techniques of soliciting attention, its own supporting discourses whereby
it claims truth, authority, and legitimacy. Attending to political aesthetics means
attending not to a disembodied image that travels under the concept of art or
visual culture or to a preformed domain of the political that seeks subsequent
expression in media form. It demands not just an examination of the visual forms
that comment upon and constitute politics, but analysis of the networks of circula-
tion whereby images exist in the world and the platforms by which they come into
public prominence.
Diverse activists of all ideological stripes are involved in these projects. This
book was conceived prior to the emergence of demonstrations around the world,
from the Arab Middle East, to Europe, to the United States, in which protesters are
occupying everywhere, including the abstract place known as Wall Street, coming
together to locate, reify, and contest performatively the usually vague nonspace of
capital or authoritarian rule. Although these movements are in many cases region-
ally specific, internally fractious, and distinguished from one another through a
whole range of highly specific, contingent situations, they have in common a char-
acteristic identified by Michel Feher, following Foucault, in the predecessor to this
volume: “a shared determination not to be governed thusly.”3

nongovernments
The premise of nongovernmental politics—organized political action separated
from the state—is sometimes mapped onto a simplistic assumption that non­­
governmental politics are progressivist and frequently opposed to the work of
the state. This view has come under challenge in recent years in two main ways.

10 mclagan and mckee

The first has been a growing scholarship devoted to analyzing the work of NGOs,
including aid and humanitarian movements, as forms of what Mariella Pandolfi
refers to as “mobile sovereignties.” 4 This scholarship has made clear that NGOs,
through interventions in the name of disaster relief, care, or humanitarianism, are
frequently engaged in what Didier Fassin terms “humanitarian government.” By
this he refers to the measures, initiatives, and techniques of government engaged
in by both states and nongovernmental actors and brought into operation to man-
age precarious populations.5 Through the biopolitical care of vulnerable people,
aid apparatuses, religious movements, and medical relief organizations enter into
territories for particular periods of time and come to take on the de facto status of
a government through the act of administering welfare. Operating on similar ter-
rain, NGOs take on tasks that were previously the prerogative of the state.
The assumption that nongovernmental politics are opposed to the work of the
state also fails to take into account the ways in which the state, as the object of
contest, is configured differently in a neoliberal age in which the hegemonic norm
is to deny the legitimacy of state responsibility for the quality of life of its citi-
zens. We can see this not only in the rise of new populist movements such as the
Tea Party, with its antigovernment ideology, but also more generally in the com-
mon devaluation in countries such as the United States and the United Kingdom of
state intervention in favor of the privatization of public services. Whether under
the cloak of austerity or that of deficit reduction, the dismantling of subsidies for
public education, health care, and housing is at the same time an eradication of
the legitimacy of the term “public” itself. The initiatives of the postwar period that
strove to make welfare, education, and social equality a democratic right freely
available to all were the outcome of a series of political claims that were made
upon the state in the name of the public and that have now become increasingly
difficult to make in an era that exalts the logic of the market and the “responsi-
bilization” of citizens. It is precisely because so many of the protests of 2011 were
staged in order to call attention to the state’s failure to perform its customary func-
tion (from public education to the regulation of the financial industry, or what
Lauran Berlant describes as the place of the state in the production of the “good
life”) that we cannot adopt any simplistic dichotomy between the state and the
nongovernmental.6 Their relations are not structurally opposed, but tactical and
shifting, at times close and at others bitterly contested.
The nongovernmental is a form of politics that involves a reorientation of
political analysis away from the dichotomy often drawn between myopic reform-
ism, on the one hand, and antisystemic radicalism, on the other. As Feher points
out, nongovernmental politics entails an engagement with the political on the part
of the governed “without aspiring to govern, be governed by the best leaders, or

introduction 11
 abolish the institutions of government altogether.” 7 The politics of the governed
is not organized around the “who” of government—the state, for instance—but
rather targets the “how” of a particular means of being governed. The claim of the
governed is therefore “not to be governed thusly,” rather than to not be governed
at all, on the one hand, or to be governed perfectly, on the other. 8 For Feher, this
displaces a “representational” paradigm of the political that would still posit some
implicit ideal of adequation between government and governed and thus a poten-
tial termination of politics. Far from the abandonment of grand political designs,
the structurally incomplete dimension of the political is what keeps the condition
of being governed alive as a matter of contestation, rather than of acquiescence to
sheer governmental administration or of spontaneous self-determination.
Nongovernment is thus premised on a constitutive split between government
and the forms of politics that operate outside of it while at the same time recog-
nizing that this split is not fixed, but mutable, constantly in dynamic interaction.
At certain times, the nongovernmental may be aligned with the state and at other
times opposed to it. The rise of progressive political figures—Barack Obama’s
emergence as a presidential candidate, for instance—may produce a situational
alignment, but as Feher stresses, the nongovernmental is fundamentally about a
politics of the governed that in the last instance will exceed and trouble the prac-
tice of government.
In this volume, our focus is on the techniques for sensing the political and on
its mediation through infrastructures of circulation and display. The visual culture
of nongovernmental politics is about proliferating platforms. It is not about the
image, but the image complex, the channels of circulation along which cultural
forms travel, the nature of the campaigns that frame them, and the discursive plat-
forms that display and encode them in specific truth modes. This involves form-
sensitive analysis of the specificity of differing platforms that chart the imbrication
of aesthetic form, medial practice, and political intent into one assemblage.

political aesthetics
In the most general sense, the rubric of visual culture conceives “vision” not as
a naturally given optical faculty, but rather as an historical, shifting assemblage
of technical and social forces that shape—without mechanically determining—the
perceptual, cognitive, and psychic lives of subjects in their relation to the world.9
Theories of visual culture have necessarily concerned themselves with questions
of power, situating themselves in a broad lineage of critical, skeptical, or even
iconoclastic analysis of the hegemonic organizations of visual experience put forth
by corporations, governments, and various collusions thereof. While indebted

12 mclagan and mckee

to Marxist analyses of the relations between media systems, ideology, and sub-
jectivity put forth in the postwar era under the rubrics of “the culture industry”
(Theodor Adorno), “the society of the spectacle” (Guy Debord), “ideological state
apparatuses” (Louis Althusser), “the consciousness industry” (Hans Magnus
Enzensberger), or “the manufacture of consent” (Noam Chomsky), visual-culture
discourse has gradually attempted to distinguish itself from approaches that would
posit a self-evident transition from ideological mystification to visual enlighten-
ment. Instead of a unilateral, top-down flow of visual manipulation, visual-culture
discourse has concerned itself with the complex dynamics of audience reception,
suggesting the ways in which the consumers of hegemonic corporate and govern-
mental visual materials might variously refuse, resist, or recode those materials for
their own purposes.10
Rather than examine this or that form of nongovernmental political work as
a self-evident sociological object, the essays in this book retrace mediatic articu-
lation, thus calling attention “to the way in which what had hitherto been con-
sidered accessory and intermediary—the program, its transmission, reception,
storage, recycling, retransmission—infiltrates the inner integrity of the work,
revealing it to be inscribed in and as a network.”11 Though not overtly concerned
with the political in this passage, Samuel Weber’s sense of the mediatic is germane
to our current project in that it treats media as both a general condition of exis-
tence and as a specific set of technical devices and practices that define “a rela-
tional process which depends as much upon what it is not as upon what it is.”12
Weber’s conception of the mediatic is deeply informed by Walter Benjamin’s
1936 essay “The Work of Art in the Age of its Technological Reproducibility,” which
remains startlingly pertinent to the contemporary world. Of particular resonance
is Benjamin’s suggestion that photographic media and their avatars involve a gen-
eral dynamic of displacement, deterritorialization, and dissemination that opens “a
vast and unsuspected field of action” and with it a new range of potential agents
for whom the “distinction between author and public is about to lose its axiom-
atic character.”13 Benjamin was not of course a techno-utopian who would assume
the inevitable benevolence of any particular technology in and of itself. Alarmed
by the successful mobilization of newspapers, radio, and especially film by cor-
porations and governments in constructing reactionary patterns of “simultaneous
collective reception,”14 Benjamin called for progressive movements to make the
economies, infrastructures, and competencies involved in mass-media systems a
matter of urgent political concern in its own right.
Benjamin’s essay, it should not be forgotten, was nominally concerned with the
fate of “art” as a specialized category of cultural production and spectatorial expe-
rience when confronted with the “world-historical upheaval”15 of technological

introduction 13
 reproducibility. Unlike his interlocutor Theodor Adorno, Benjamin was enthusias-
tic about the liquidation of the traditional principle of aesthetic autonomy—l’art
pour l’art—and indeed saw its monstrous dialectical counterpart in what he called
the “aestheticizing of politics” by fascism, which is to say, its transformation of
collective sociopolitical experience into a spectacular harmonious totality of inten-
sified sensory experience. 16 Against both bourgeois autonomy and the fascist
Gesamtkunstwerk, Benjamin famously called for “politicizing art” qua counterpro-
paganda in which the disjunctive principles of photomontage (as in the work of
Dziga Vertov or John Heartfeld) would play a crucial role in activating the criti-
cal acumen and political consciousness of its audience.17 Despite Benjamin’s own
complex philosophical dialogue with Romantic aesthetic theory throughout his
career—culminating in the messianic figure of the “dialectical image”—his polem-
ical derogation of aestheticization has long functioned as a kind of taboo concern-
ing the category of the aesthetic tout court for left-oriented thinkers, artists, and
media practitioners.
Without reneging on Benjamin’s insights, the recent work of Jacques Rancière
has involved a highly generative revisiting of the relation between aesthetics
and politics in which aesthetics ceases to be an esoteric philosophical subfield, an
indulgent appreciation of art for its own sake, or an ecstatic experience of consen-
sual fusion. Drawing on Schiller’s Enlightenment concern with the artwork as the
locus of an undecidable negotiation between autonomous play of the subjective
imagination and the heteronomous molding, training, or education of the citizen,
Rancière’s aesthetic emerges as a general inquiry into the volatile role of sensory
experience in the organization of relations of power and resistance:

a delimitation of spaces and times, of the visible and the invisible, of speech and
noise, that simultaneously determines the place and the stakes of politics as a form
of experience. Politics revolves around what is seen and what can be said about it,
around who has the ability to see and the talent to speak, around the properties of
space and the possibilities of time.18

In this approach, aesthetic techniques—including, but not limited to those

occurring within the institutionally sanctioned realms of literature, art, or film,
for instance—do not simply create unreal fantasies or, conversely, expose hid-
den truths in an already constituted public sphere or political realm whose rules
are determined in advance. Rather, they challenge and reconfigure what Rancière
calls the “distribution of the sensible,” which “parcels out places and forms of par-
ticipation in a common world by first establishing the modes of perception within
which these are inscribed.” This includes, paradoxically, those in society “who have
no part,” the surplus or remainder of the population whose conditions, concerns,

14 mclagan and mckee

and claims do not register as legitimately political for those agencies responsible
for governing them. For Rancière, democratic politics—as opposed to the “police
order” of the status quo—involves the “challenging of governments’ claims to
embody the sole principle of public life and in so doing to be able to circumscribe
the understanding and extension of public life. If there is a ‘limitlessness’ specific
to democracy,” it lies “in the movement that ceaselessly displaces the limits of the
public and the private, the political and the social.”19
Rancière often fixates, with little elaboration, on exemplary figures or events,
such as the civil disobedience of Rosa Parks, as metonymic signs for the political
as such. In its privileging of exemplary figures and events, such an approach calls
out for supplementation with a semiotic perspective that understands the formal
devices whereby the figure of Parks, for example, is envisioned and circulated, as
well as with an ethnographic perspective that understands the life of the particu-
lar, individual intervention as it travels in space and time. Both perspectives call
for attention to the processes, practices, and techniques involved in the design,
staging, circulation, and aftermath of activist campaigns and media events such as
that undertaken by Parks. Her intervention, though often described as the sponta-
neous act of a courageous individual, was in fact meticulously designed as part of
a long-term and multilevel arsenal of media tactics then being developed by civil
rights organizers and legal advocates and was thus structured in advance by the
cameras, coverage, and eventually, the legal proceedings that it would undoubt-
edly call forth. The refusal to change seats for a white person was one platform of
political display involving the media of body and bus. This moment was rapidly
added to by her arrest and booking photograph, which produced a different medial
form with its own formal devices, its own capacities for circulation and remedia-
tion, its own affectual address to a spectator. The production of pamphlets, the
boycott, Parks’s legal trial, and the news-media coverage of the events all repre-
sent differing sorts of platforms weaving together the semiotic and the ethno-
graphic, the political and the poetic, in a total campaign.
How did Parks’s intervention register mediatically? What forms of transmission
and retransmission did Parks’s media event undergo as it reverberated in time and
space at local, national, and global scales in variously contested discursive frames
from newspapers, radios, televisions, and courtrooms to activist manuals and even-
tually to history books and museums? When we look at the iconic image of Rosa
Parks on the bus, itself a retrospective staging undertaken with a sympathetic
white journalist from the day after the Supreme Court ruled against the State of
Alabama, or at Parks’s famous mug shot—only one among several hundreds made
of bus dissidents a year after her initial intervention—what we are not seeing are
the historical processes, practices, and techniques that made that image speak

introduction 15
 politically.20 The point here is not to encourage cynicism regarding the performative
force of the event in the reconfiguration of the order of the sensible, but rather to
remain vigilant in our attention to the enabling conditions and relational processes
that make such an event possible without exhausting the singularity of what Alain
Badiou would call “the hole it punches in the order of constituted knowledge.”21

circulation and platforms

The essays in this book focus primarily on activisms of the recent past. Central
to our analysis is the argument that images do not move by themselves, but are
trafficked along material networks and embedded in platforms. One way to under-
stand the relationship between the image and its political contexts is to examine
the modes of circulation that affect the way an image is allowed to exist in the
world and comes to make claims. Benjamin Lee and Edward LiPuma adopted the
term “culture of circulation” to move away from the idea of circulation as some-
thing that simply transmits meanings to examining it as a constitutive act in itself.
“Circulation is a cultural process with its own forms of abstraction, evaluation, and
constraint which are created by the interactions between specific types of circu-
lating forms and the interpretive communities built around them.”22 In order to
circulate, images must conform to aesthetic and formal modes that allow them to
be recognized by the discursive norms of the world in which they travel and to
become politically visible. Writing about human rights activism, for instance, Meg
McLagan has argued similarly that rights claims are not simply “‘something out
there’ waiting to be realized legally or philosophically,” but rather come into being
through a process of encoding or “formatting” into cultural forms such as testi-
mony that are legible as political-ethical claims in the international arena.23
More recently, Thomas Keenan and Eyal Weizman have advanced this idea
through the concept of what they term “forensic aesthetics,” the medial form
through which truth claims are made and political claims advanced in courts of
law. They are particularly interested in what they term “forums” (and we term
“platforms”): the performative context in which a circulating object stages its pub-
lic presence, so to speak, so that its claims can be made. It is the point at which it
becomes public. Keenan and Weizman argue that objects can make claims only via
the forums in which they are manifest and that to do so, objects must be inter-
preted and translated by the experts most associated with the aesthetic form of
the object that circulates:

Forensics is not only about the science of investigation but rather about its presen-
tation to the forum. Indeed there is an arduous labor of truth-construction embod-
ied in the notion of forensics, one that is conducted with all sorts of scientific,

16 mclagan and mckee

 rhetorical, theatrical and visual mechanisms. It is in the gestures, techniques, and
turns of demonstration, whether poetic, dramatic, or narrative, that forensic aes-
thetics can make things appear in the world.24

Platforms are not neutral spaces, but sites that produce the image politi-
cally. These platforms demand particular representational forms, are coded with
their own epistemological norms, and employ their own modes of address. Many
accounts of the relation between visual culture and political transformation have
tended to isolate images or to focus on individual acts of “do-it-yourself” cultural
repurposing of corporate icons. Political agency in this mode of analysis is often
considered in terms of episodic and opportunistic acts of tactical sabotage on the
part of disempowered citizen-consumers and cultural activists vis-à-vis monolithi-
cally conceived systems of domination. But this image-centered analysis obscures
the embeddedness of cultural forms in broader campaigns that facilitate and build
(though never contain) the architecture of circulation.
One example can be found in Ariella Azoulay’s analysis of the political conse-
quences of a photograph taken by an Israeli soldier of an indoor scene at a Pales-
tinian house in Ramallah. The image shows four soldiers seated, eating, watching
television. “This photograph, like many others taken by Israeli soldiers, found its
way into private family albums and was circulated through various family and
social networks.”25 Azoulay uses this photo as a basis of a broader critique of the
sharp distinction between the aesthetic and the political. But the ground of her
analysis is the specificity of a mode of circulation tied to snapshot souvenirs. The
image is encoded into the platform of the family album, making it likely that any
viewer would know one of the subjects depicted, who perhaps had the album
passed on by another family member or friend. This mode of circulation constitutes
an intimate public, making the image visible within a discrete interpretive regime.
Once encoded in a particular medial form, the image becomes publicly available and
capable of being diverted into other circulatory modes, of being made visible in dif-
fering forums. Azoulay points out that the indexical nature of the snapshot taken as
a casual souvenir “became the document of a crime, of an event to be denounced,
to be shared in public” by one of the soldiers in the image, who recognized its polit-
ical implications.26 To be resignified from souvenir to evidence, however, means to
traffic along different communicative infrastructures, to be made visible on other
platforms—a newspaper, a courtroom—with their own discursive norms, their own
aesthetic forms, and their own modes of generating visibility and invisibility.
Material networks are important because they shape the nature of the cultural
forms that travel along them, but also because, like platforms, they are political
actors themselves. Politics does not lie within an image, as if the only political
exchange at stake is lodged in the hermeneutical ability to decode a meaning

introduction 17
 that inheres in a text. Rather, the modes of circulation and of making public are
forms of political action in and of themselves. From the elaboration of publicity
campaigns that surround human rights media to the human microphone used in
Occupy Wall Street, attention to images, their modes of circulation, and the plat-
forms on which they are made public instantiate a different relation between the
aesthetic and the political in which the two are seen as mutually active on the con-
stitution of political subjects.

the poetics of campaigns

In citing the example of Rosa Parks above and the issues involved in reading the
images that were generated by and around her intervention, we draw attention
to the question of the historical legacies and inheritances that mark contempo-
rary nongovernmental activism. The essays collected here are diverse in terms
of region, topic, and field and include historical examples as well as contempo-
rary activisms. It has been beyond the scope of the current volume to attempt
an intensive historical survey of the image-complexes produced by the visual cul-
tures of nongovernmental politics, but a recognition of the historical depth of the
practices we identify retards the supposition that the centrality of visual-cultural
practices to political action is an aftereffect of the emergence of modern mass-
mediated societies. We hope that the current volume can encourage historically
oriented scholars in many fields to consider this dimension of the activisms they
study. Although recent activisms have become more intensively engaged with and
dependent on images and image-oriented media in both qualitative and quantita-
tive terms, the thought and action of nongovernmental activisms have been, from
the beginning, marked by a wide variety of aesthetic repertoires, media networks,
and visually oriented publicity techniques. To put it another way, the intensifi-
cation of mediatic concerns on the part of contemporary activisms retroactively
throws into relief similar concerns in the past in a kind of historical parallax.
Feher notes in Nongovernmental Politics that the origins of a politics based on
the determination “not to be governed thusly” can be traced as far back as aboli-
tionism, when activists appealed to the universality of the rights of man to cri-
tique and combat the exclusive national sovereignty claimed by governments
sanctioning the practice of slavery, whether directly or indirectly. Indeed, the
transatlantic abolitionist movement largely constituted itself through technologi-
cally reproduced and illustrated reports, books, broadsheets, posters, banners, and
eventually photographs designed to call forth an antislavery public with the will
to pressure the governments in question into ending the practice. An exemplary
image for the purposes of the present volume is the so-called “Brookes image,”

18 mclagan and mckee

a shipbuilder’s diagram demonstrating the optimal design of a ship for the pur-
pose of “tight-packing” a vessel with slaves. As recounted by Marcus Rediker, this
diagram, originally designed for functional and promotional purposes within the
slaving industry, was appropriated, reinscribed, and recirculated by abolitionists
as evidence of the profit-driven brutality of slavers. Through a close reading of
the image and its social life across time and space, Rediker shows how the image
became an important node of conflict and advocacy in the eventual abolition of
slavery in Britain in 1807 and subsequently in the United States.27
Throughout the abolitionist era, an image such as the Brookes diagram would
have moved alongside a range of other visual and textual forms, ranging from proto-
viral images such as William Blake’s drawing A Negro Hung by the Ribs to a Gallows
and the unattributed seal Am I Not a Man and a Brother? to illustrated testimonial
literatures by former slaves such as Olaudah Equiano and Frederick Douglass. The
abolitionist movement was also the first to mobilize photography deliberately for
activist purposes, exemplified by the image of “Private Gordon,” an escaped slave
who joined the Union Army. Gordon displayed the scars of the multiple whippings
he endured in captivity for the photographic firm McPherson and Oliver in 1863. The
photograph was immediately circulated as both an annotated carte-de-visite and as
a lithographic engraving in popular periodicals such as Harpers Weekly and the New
York Independent, which opined: “This card photograph should be multiplied by the
100,000 and scattered over the states. It tells the story in a way that even Mrs. Har-
riet Beecher Stowe cannot approach, because it tells the story to the eye.”28
“It tells the story to the eye.” The journalist here foregrounds the medial effect
of the photograph and its mode of address as it is encoded in the platform of a
carte-de-visite. It is because the form is iconic that it can be remediated as a litho-
graph and thus circulated to a broader public in an era when the mass reproduction
of photographs in magazines was expensive. The photograph, as a reproduction
made by a machine, carries with it an evidentiary truth value that the lithograph,
as a drawing of the photograph, yet still made by a human, does not (except as a
reflection of the originary photograph). Both make an affectual address to audi-
ences, attempting to mobilize sentiments of anger, shame, and outrage by display-
ing the scarred body of a slave.
To express such faith in the optical veracity of the photographic image does
not derive solely from the medium, of course, but from an epistemology of truth
that lies outside of the medium and that remains constant in much activist visual
media today. The “eye” here is understood not simply as an optical faculty, but as
a locus of reception itself endowed with an interpretative power and implicitly
ethical structure of witnessing. Yet the attribution by the text to the image of a
story-telling capacity belies the actual muteness of the visual image in question. In

introduction 19
 other words, the text both calls for and performs the “multiplication” of the image
and the becoming story of the violated body that appears before the audience,
setting up what Azoulay would call an unforeseeable “civil contract” between the
photographer, the photographed subject, the unforeseeable mediatic contexts of
the image, and the reception process of those who ultimately encounter the image
in its various mediations.29
The indissoluble relationship of the photograph—as medial form, aesthetic
device, and epistemology—to the broader campaign that constitutes and is con-
stituted by the image is echoed in Thomas Keenan’s groundbreaking critique of
the paradigm of “mobilizing shame” underlying much human rights activism in the
1980s and 1990s.30 This paradigm posited an automatic “if/then” relation between
the visual exposure of governmental abuses or negligence and an ameliorative
result on the part of the offending governing agency due to the “humiliation” it
would presumably experience were its dirty deeds brought into the light of pub-
lic scrutiny. Informed by the relative indifference on the part of Western publics
and governments during the 1990s to the genocides in Bosnia and Rwanda, despite
intensive visual and textual documentation by both media organizations and non-
governmental activists, Keenan’s analysis suggests the inadequacy of the strategic
tropes of exposure and revelation invoked by many activists. Rather than bringing
this or that abuse into self-evident presentation, Keenan suggests the “relevance
of aesthetic categories” to how human rights activists might redesign their discur-
sive and mediatic techniques in attempting to call into being publics with the pas-
sion and will to address the crises in question.
Another paradigmatic instance combining these techniques can be found in the
work of the AIDS Coalition to Unleash Power (ACT UP).31 Established in 1987 to
publicize and challenge the forms of biopolitical neglect and cultural stigmatization
to which people with AIDS (PWAs) were subjected by urban, state, and federal
governments, ACT UP developed a remarkable visual-cultural repertoire capable
of operating in a number of registers.32 The movement drew upon and hybridized
the legacies of previous U.S. social movements, especially the mediagenic tech-
niques of nonviolent civil disobedience pioneered by the civil rights, antiwar, and
environmental activists such as Greenpeace, as exemplified by the tactic of the
“die-in,” in which demonstrators would use their bodies to block pedestrian and
vehicular traffic in specifically targeted sites in anticipation of the media coverage
such interruptive events would garner. Laid out prone like so many accumulating
corpses, demonstrators put forth their own bodies as both memorials to those who
had already died due to governmental neglect and to those living PWAs perishing
in the present—a group that includes the majority of the demonstrators them-
selves. While often discussed in terms of “direct action”—and celebrated as such

20 mclagan and mckee

by later generations of activists availing themselves of civil disobedience—such
activities were anything but direct, because such bodily-based activities were irre-
ducibly mediated at every level.
First, as noted, the very bodily techniques in question were themselves inher-
ited from the protest forms of earlier activist traditions—traditions that were
themselves oriented toward the creation of media events and photo opportunities
for both mainline news organizations and activist documentarians. Furthermore,
the bodies in question were always supplemented by a variety of signage combin-
ing a rich array of iconic and textual signification through which critiques of and
demands upon governing agencies were made. In many cases, the design of such
“demo-graphics,” as Douglas Crimp famously described them, were informed by
earlier histories of visual politics. Most famous in this regard is the inverted pink
triangle accompanied by the injunction “Silence = Death.”33
AIDS activists, like civil rights activists and abolitionists before them, staged
their claims via strikingly different platforms, traversing mainstream and alter-
native media; celebrity, fashion, and advertising culture; legal and policy arenas;
direct action, and the artistic and academic worlds. Their work poses a series of
questions that continue to inform the current volume, including those relating
to affect, such as how cultural forms create structures of feeling that are not yet
articulated by politics, how desire and belief shape circulation and what gets taken
up, and the vexed criteria of how to gauge the scale and quality of the transforma-
tion that a campaign might foment.
Although movements have long sited forms of representation in broader archi-
tectures of activism, this is only now being analyzed in its full complexity. One
ambivalent consequence, for instance, of the emergence of new forms of political
art and media has been an inverse concern with “impact,” a term that has become
dominant as a result of the entry of a new set of actors into the nongovern­mental
arena, namely, newly rich social entrepreneurs who are interested in deploying
their vast wealth to help solve society’s most pressing problems. As believers in
investment, rather than in charity, these individuals have brought with them a
commitment to the “double bottom line”—the potential of their philanthropy to
produce financial as well as social returns—along with a concern for accountability
and measurable results.
Nowhere has the interest in tangible metrics of political efficacy by funders
been more prominent than in the independent documentary film arena, which, over
the past decade, has attained a level of mainstream attention and influence argu-
ably unmatched since the era of the Great Depression. The success of films such as
Michael Moore’s Fahrenheit 9/11 and Sicko, Morgan Spurlock’s Super Size Me, and
especially Davis Guggenheim’s An Inconvenient Truth inaugurated a new structure of

introduction 21
 documentary filmmaking that has trickled down from commercial successes such as
these to smaller independent films.34 An Inconvenient Truth, funded by social entre-
preneur Jeffrey Skoll’s film-production company Participant Media, was at once a
film and a dispersed cultural process in which the material conditions of its public
appearance and circulation took on paramount importance, from the presentation
of the project to funding institutions, to the advertising campaign and screenings at
festivals, theaters, and television, to the long-term aftermath of the film on DVD and
its widespread use by educators, activists, and legislators in spatial contexts includ-
ing living rooms, classrooms, courtrooms, and Congressional hearing rooms.
An Inconvenient Truth’s wildly successful outreach campaign became a model
for other social entrepreneurs interested in producing social change through film.
“Impact” quickly shifted from being an aftereffect of a film’s release to being a con-
dition for funding itself, with filmmakers having to imagine their work’s circulation
and its potential impact before it even exists or is created. Not only has this rendered
the boundary between the inside and the outside of the work increasingly porous, it
has meant that films that do not conform to the mode of visibility demanded by this
logic of impact find it harder to receive funding. It also pushes the demarcation of
what counts as a “political” film away from projects that are more aesthetically chal-
lenging and not as easily incorporated into broad outreach campaigns.
Our aim in this volume is to further extend the analytical protocols of visual
culture by drawing on the vocabularies of art history, anthropology, film studies,
and political theory to argue for the recognition and interpretation of the image
complex via a double sense of vision, one that treats vision as a metonym for per-
ception, cognition, and aspiration in general and that takes account of the specific
configurations of visuality enabled—but never completely determined by—the
various image-based technologies through and to which nongovernmental actors
address themselves. The concept of the image complex allows us to take realms
often treated separately—aesthetics, mediation, political movements—and see
them as mutually constitutive. For instance, we are interested in the continuing
evolution of digital and social media in which cultural forms such as film, photog-
raphy, and art have found themselves reinventing structures of display and circu-
lation to take into account wider and proliferating platforms. It is a technophilic
commonplace to locate innovation within the realm of technologies and to inter-
rogate the emergence of new cultural forms in relationship to them. But we are
also interested in the evolution of political movements, from the Iranian Green
Revolution, to the Arab Spring, to Occupy Wall Street, that are themselves just
as generative of new modes of communication, new aesthetic acts, that demand
novel platforms and technologies to make their movements public. The nongov-
ernmental realm more broadly has in turn seen the emergence of new legal forums

22 mclagan and mckee

such as truth and reconciliation commissions and the International Criminal Court.
These demand forms of evidence—testimony, forensics, visual and written docu-
ments of abuses—and they themselves constitute performative platforms in which
those modes of evidence are remediated, framed, and entered into new circula-
tions. The creation of these new platforms means that politically oriented cultural
producers—and by this we mean artists, filmmakers, and photographers, but also
funders, activists, and journalists—have come to shape their works with these
new platforms in mind.
Cumulatively, there is a continual feedback loop whereby political actions, cul-
tural forms, and technologies of mediation interact with each other, each with their
own dynamics of innovation, but in mutual interdependence. In her contribution,
Judith Butler argues that media do not merely report the street scenes, but are
part of the scene and action. Media participate in the delimitation and transpos-
ability of the scene, constituting it in a time and place that includes and exceeds
their local instantiation. Media require bodies on the street to have an event, even
as those bodies on the street require media to exist in a global arena. Similarly,
Eyal Weizman argues that the increased importance of forensics in legal forums
has transformed the communicative capacity and aesthetic life of the objects that
circulate within those forums as evidence. But the presence of objects—from DNA
samples to forensic analyses of building ruins—also brings about the demand for
new forums to be able to amplify, interpret, and publicly perform their signifi-
cance. All cultural forms bring publics into being, just as publics demand cultural
forms in order to exist as publics. In order to circulate, those objects must conform
to the infrastructures of the media technologies that distribute them, be trans-
posed into the discursive norms of the platforms in which they appear, yet retain,
as Mikhail Bakhtin famously argued about heteroglossic speech, their own stub-
born aesthetic autonomy, never fully submitting to transposition.
This volume attempts to make sensible this competitive interaction by bringing
together artists and activists, filmmakers and academics, to write short case stud-
ies, interviews, and essays. It is why we moved beyond the usual disciplinary dis-
tinctions and their particular specialties. This is not because disciplines do not offer
specialization—indeed, it is important to draw on specific technical inquiries, theo-
retical histories, and lineages of argument that each discipline brings to bear. Rather
it is because we wish to trace a broader image-complex whereby politics is brought
to visibility through the mediation of specific cultural forms that mix together the
legal and visual, the hermeneutic and the technical, politics and aesthetics. In many
respects, then, the book is more than the sum of its parts, arguing that while many of
its contributors address various aspects of this image-complex, in toto they address
the thickly constituted and dynamic spaces of contemporary aesthetics and politics.

introduction 23
 notes
The authors would like to thank Brian Larkin and Liza Johnson for their helpful comments on
earlier drafts of this text.
1. George Marcus, Connected: Engagements with Media (Chicago: University of Chicago Press,
1996), p. 6.
2. Here the ambition of the current volume overlaps with certain of the terms put forth in Bruno
Latour and Peter Weibel (eds.), Making Things Public: Atmospheres of Democracy, trans. Rob-
ert Bryce (Cambridge, MA: The MIT Press, 2005), though the current volume adheres to a
much stricter focus on political activism and its associated visual and mediatic forms.
3. Michel Feher, “The Governed in Politics,” in Michel Feher (ed.), with Gaëlle Krikorian and
Yates McKee, Nongovernmental Politics (New York: Zone Books, 2007), p. 14.
4. Erica Bornstein and Peter Redfield (eds.), Forces of Compassion: Humanitarianism between
Ethics and Politics (Santa Fe: SAR Advanced Seminar Series, 2011); Didier Fassin and Mariella
Pandolfi (eds.), Contemporary States of Emergency: The Politics of Military and Humanitarian
Intervention (New York: Zone Books, 2010); Ilana Feldman and Miriam Ticktin, In the Name of
Humanity: The Government of Threat and Care (eds.), (Durham: Duke University Press, 2010).
5. Didier Fassin, Humanitarian Reason: A Moral History of the Present (Berkeley: University of
California Press, 2011), p. 5.
6. Laurent Berlant, Cruel Optimism (Durham: Duke University Press, 2011).
7. Feher, “The Governed in Politics,” in Feher (ed.), Nongovernmental Politics, p. 12.
8. Feher derives this formulation from Foucault’s discussion of the “arts of government” and
Kant’s definition of enlightenment as the release of the subject from heteronymous power
into full self-determination. See Michel Foucault, “What Is Critique?” (1979), in Michel Fou-
cault, The Politics of Truth, ed. Sylvère Lotringer, trans. Lysa Hochroth and Catherine Porter
(Los Angeles: Semiotext(e), 2007).
9. For general introductions to the concept of visual culture, see Nicholas Mirzoeff, An Intro-
duction to Visual Culture, 2nd ed. (London: Routledge, 2009) and Marita Sturken and Lisa
Cartwright, Practices of Looking: An Introduction to Visual Culture, 2nd ed. (New York: Oxford
University Press, 2009), p. 3.
10. See the subchapter “History of Media Critiques,” in Cartwright and Sturken, Practices of
Looking, pp. 236–42.
11. Samuel Weber, “Introduction: Where in the World Are We?” in Mass Mediauras: Form, Tech-
nics, Media (Stanford: Stanford University Press, 1996), p. 3. For a further consideration of
this dual sense of media as both a shifting assemblage of technological devices systems and
practices, on the one hand, and as a “quasi-transcendental” condition of human life in gen-
eral, see Mark B. N. Hansen, “New Media,” in W. J. T Mitchell and Mark B. N. Hansen (eds.),
Critical Terms for Media Studies (Chicago: University of Chicago Press, 2010).
12. Weber, “Introduction: Where in the World Are We?” in Mass Mediauras, p. 3.
13. Walter Benjamin, “The Work of Art in the Age of Its Technological Reproducibility,” third edi-
tion, 1936, trans. Harry Zohn and Edmund Jephcott, in Howard Eiland and Michael Jennings
(eds.), Selected Writings, Volume 4, 1938–1940 (Cambridge, MA: Harvard University Press,
2003), pp. 262 and 265.
14. Ibid., p. 264.
15. Ibid., p. 258.

24 mclagan and mckee

16. Ibid., p. 270.
17. Ibid.
18. Jacques Rancière, The Politics of Aesthetics: The Distribution of the Sensible, trans. Gabriel
Rockhill (New York: Continuum, 2004), p. xi.
19. Jacques Rancière, Hatred of Democracy, trans. Steve Corcoran (London: Verso, 2007), p. 61.
20. For an important recent study that resonates deeply with the concerns of the current volume,
but which curiously neglects Rosa Parks, see Maurice Berger, For All The World to See: Visual
Culture and the Struggle for Civil Rights (New Haven: Yale University Press, 2010). Berger’s
excellent study, which accompanied an exhibition of visual-cultural artifacts at the Interna-
tional Center for Photography, dwells somewhat inordinately on the racist visual cultures of
popular entertainment against which civil rights activists defined their own visual imagery,
as well as the post–civil rights imaginary of black power. The civil rights movement in the
strict sense actually receives only relative treatment. For a nuanced analysis of the peda-
gogical framing of Rosa Parks and the images generated around her intervention, see Herbert
Kohl, She Would Not Be Moved: How We Tell the Story of Rosa Parks and the Montgomery Bus
Boycott (New York: New Press, 2007).
21. See Rosalyn Deutsche, “Not Forgetting: Mary Kelly’s Love Songs,” Grey Room 24 (Summer
2006), pp. 26–27, for a discussion of Badiou’s understanding of the event as what “presents
hitherto unknown possibilities that put an end to consensus or dominant opinion in the
order it disrupts; its course is uncertain, and it compels the subject to decide a new way of
being . . . . After Schoenberg, for instance, I do not go back to writing Romantic music” (p. 29).
22. Benjamin Lee and Edward LiPuma, “Cultures of Circulation: The Imaginations of Modernity,”
Public Culture 14.1 (2002), p. 192. See also Dilip Gaonkar and Elizabeth A. Povinelli, “Technolo-
gies of Public Forms: Circulation, Transfiguration, Recognition,” Public Culture 15.3 (2003),
pp. 385–97; Brian Larkin, “Making Equivalence Happen: Commensuration and the Grounds
of Circulation,” in Patricia Spyer and Mary Steedly (eds.), Images That Move (Santa Fe: SAR
Press, forthcoming); Michael Warner, Publics and Counterpublics (New York: Zone Books,
2005).
23. Meg McLagan, “Human Rights, Testimony, and Transnational Publicity,” in Feher (ed.), Non-
governmental Politics, p. 306. See also Meg McLagan, “Circuits of Suffering,” Political and
Legal Anthropology Review 28.2 (2005), pp. 223–39.
24. Thomas Keenan and Eyal Weizman, Mengele’s Skull: The Advent of a Forensic Aesthetics (Ber-
lin: Sternberg Press, 2012).
25. Ariella Azoulay, “Getting Rid of the Distinction between the Aesthetic and the Political,” The-
ory, Culture, and Society 27.7 (2010), p. 240.
26. Ibid., p. 242
27. Marcus Rediker, The Slave Ship: A Human History (New York: Viking, 2007).
28. “The Scourged Back,” New York Independent, May 28, 1863.
29. See Ariella Azoulay, “Regime-Made Disaster: On the Possibility of Nongovernmental View-
ing” in this volume. See also Azoulay, The Civil Contract of Photography (New York: Zone
Books, 2008).
30. Thomas Keenan, “Mobilizing Shame,” South Atlantic Quarterly 103.2/3 (Spring–Summer
2004), pp. 435–49.
31. See Ann Cvetkovich, “Sex in an Epidemic as AIDS Archive Activism: An Interview with Jean
Carlomusto,” in this volume.

introduction 25
 32. See Douglas Crimp (ed.), AIDS: Cultural Analysis/Cultural Activism (Cambridge, MA: The MIT
Press, 1989), and Douglas Crimp and Adam Rolston, AIDS Demo-Graphics (Seattle: Bay Press,
1990).
33. The pink triangle was originally the graphic marker physically affixed to the prison uniform
of homosexuals in the Nazi concentration camps.
34. See Meg McLagan, “Imagining Impact: Documentary Film and the Production of Political
Effects,” in this volume, along with Barbara Abrash and Meg McLagan, “Granito: An Inter-
view with Pamela Yates” and Barbara Abrash and Meg McLagan, “State of Fear and Transi-
tional Justice in Peru: A Case Study,” also in this volume.

26 mclagan and mckee