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Marketing To Children (By: Sharon Beder)

This document discusses marketing strategies directed at children. It notes that children are increasingly targeted by advertisers and their marketing tools now include television, newspapers, promotions, magazines, and the internet. Children can influence their parents' purchasing decisions. Total spending on children's marketing varies greatly between countries, from $0.9 to $8.9 billion per year. Fast food and soft drinks are very popular among children worldwide. The document examines the stages of a child's consumer development and notes that children may be vulnerable to overexposure to advertising and revealing personal information online. It suggests children's marketing should be carefully restricted to protect children.

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182 views3 pages

Marketing To Children (By: Sharon Beder)

This document discusses marketing strategies directed at children. It notes that children are increasingly targeted by advertisers and their marketing tools now include television, newspapers, promotions, magazines, and the internet. Children can influence their parents' purchasing decisions. Total spending on children's marketing varies greatly between countries, from $0.9 to $8.9 billion per year. Fast food and soft drinks are very popular among children worldwide. The document examines the stages of a child's consumer development and notes that children may be vulnerable to overexposure to advertising and revealing personal information online. It suggests children's marketing should be carefully restricted to protect children.

Uploaded by

rachlynnt
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Marketing to Children (By: Sharon Beder)

FACTS IDEAS LEARNING ISSUES ACTIONS


Young children are increasingly the Customers who are nurtured from What is the percentage for each Conduct a survey on customer
target of advertising and marketing. childhood would be more loyal category of this customer to change loyalty for these two groups.
compared with those who switch into new brand?
from their competitors.
Children’s marketing tools include It is estimated children’s advertising What is the current preferences Conduct a survey about the
newspaper, television, sales through internet will increase marketing tools for children? preferences of marketing tools
promotion, kids club, marketing in dramatically over the next few years. among children
school, magazines, telephone and
internet.
Children are able to influence their Children should not be neglected in What should be taken into account Search information regarding current
parents’ purchasing decision. marketing. for children marketing? children marketing in the internet.
The total spending for children in Purchasing decision of children What factors do children take into Conduct a survey on factors
Germany, UK, US, France, Japan and depend on their culture and average consideration before they buy influencing purchasing decision on
China varies between $US 0.9 to 8.9 income. things? children with different status and
billion/year. culture.
McDonald’s was the favourite fast Children are vulnerable to obesity What is the rate of obesity and Check obesity and diabetes statistics
food all over the world and Coke the and diabetes due to the fast food diabetes among children in for children in Malaysia from
favourite drink. and carbohydrate drink they Malaysia? internet.
consumed.
McNeal outlines the stages in the This outlines may not be applicable Is this outlines applicable in Conduct a survey on parents
evolution of a child consumer from in Malaysia. Malaysia? regarding the stages in the evolution
age 1 to 5. of a child consumer.

Advertisers can obtain personal Children might be disturbed by How can children prevent this from Create children awareness campaign
information easily from children via advertisers from time to time with happening? to warn them not to reveal too much
internet. that personal information. personal information to strangers in
internet.
Experts say that children do not Marketing to children should be Who are responsible in protecting Create parents awareness campaign
understand advertisement until they carefully restricted. children from advertiser? to avoid their children from
are eight or nine years old. becoming the victim of
advertisement.
The wants of children are increasing Most children are affordable to buy What are the wants of children Conduct a survey to children about
from sweets and toys to clothes, expensive products that fulfill their nowadays? their wants.
shoes, fast food, cars and credit wants nowadays.
cards.
BPT 4193 – AGRICULTURAL MARKETING

FILA Chart

On

MARKETING TO CHILDREN

Name : Yap Ee Ting

Matric No. : B07A098

Lecturer : Assoc. Prof Dr Seri Intan Mokhtar

Date : 25 January 2011

AGRO-TECH ENTREPRENEURSHIP

FACULTY AGRO INDUSTRY & NATURAL RESOURCES

UNIVERSITY MALAYSIA KELANTAN

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